Visual Composer

What Visual Composer does

Visual Composer is a WordPress website builder operated by TechMill Ltd., a privately held Latvian company headquartered in Riga and founded in 2011. The product targets business owners, designers, marketers, online store operators, developers, and agencies who need to build professional WordPress websites without writing code. Its core product is a drag-and-drop frontend WYSIWYG editor built on React.js, complemented by the Visual Composer Hub — a cloud-based library containing 500+ content elements, templates, addons, and blocks updated weekly — plus a Theme Builder (custom headers, footers, sidebars), Popup Builder, Visual Composer Insights for in-editor SEO and performance checks, and a Developers API for building custom React-based elements. WooCommerce, Contact Form 7, Gravity Forms, Yoast SEO, Gutenberg, and Advanced Custom Fields integrations extend the platform's utility.

The business model is freemium: a free version with 50+ elements is distributed via the official WordPress Plugin Repository and pre-installed on major hosting partners (Bluehost, Cloudways, Kinsta, WPEngine, Flywheel, HostPapa, SiteGround, One.com). Paid Premium subscriptions are sold in five tiers ranging from $49/year (Single, 1 site) to $849/year (Agency, 1,000 sites), with lifetime one-time-payment licenses and a 40%-commission Elite Affiliate Program as additional revenue streams. The company operates with a globally distributed team of 11-50 employees, holds registered trademarks on the "Visual Composer" brand, complies with GDPR/CCPA/COPPA, and has no disclosed institutional funding — appearing to be founder-financed and profitable or break-even on a cash basis.

Name

Visual Composer

Legal name

TechMill Ltd.

Website

https://visualcomposer.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Composer is a WordPress website builder offering a React.js-based drag-and-drop editor and a cloud hub of 500+ elements and templates, serving business owners, designers, marketers, agencies, and developers building code-free WordPress sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Annual subscription model with tiered pricing based on number of websites. Plans range from Single ($49/year for 1 site) to Agency ($849/year for 1000 sites). Includes premium support, access to Visual Composer Hub, and all premium templates and elements.
2. Free Version: Free WordPress page builder always remains free. Drives adoption and upsells to Premium version. Includes 50+ free elements and templates.
3. Lifetime Licenses: One-time payment option for lifetime access. Popular with agencies and freelancers for long-term value without recurring renewals.
4. Affiliate Program: Elite Affiliate Program offering 40% commission (up to $339 per sale) with 60-day cookie window and $150 minimum payout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Visual Composer is a WordPress website builder plugin that enables users to create professional websites without coding using a drag-and-drop editor built with React.js. It is offered as a free plugin (50+ elements/templates) and a Premium subscription (annual or lifetime) unlocking the cloud-based Visual Composer Hub with 500+ elements, templates, blocks, and add-ons, plus theme builder, popup builder, WooCommerce compatibility, and premium support.

Product overview

Visual Composer is a WordPress website builder that comes in two variations: a free page builder version and a Premium subscription converting it into a full website builder. The core product is the Visual Composer Website Builder, which uses a drag-and-drop editor built with ReactJS. The Visual Composer Hub serves as the cloud-based content library (500+ elements, templates, blocks, add-ons) accessible to Premium users with weekly content updates. Additional features include the Theme Builder for custom headers/footers/sidebars, Popup Builder for marketing campaigns, Responsive Design tools, Design Options for styling, Visual Composer Insights for SEO/performance analysis, and a Developers API for creating custom elements. The free version provides 50+ elements and templates while Premium adds unlimited Hub access, premium support, and advanced editing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Visual Composer Hub: A cloud-based library offering 500+ content elements, templates, add-ons, and blocks for the Visual Composer website builder.

Products and services

• Visual Composer Website Builder A premium WordPress website builder plugin that allows users to create professional-looking websites using a drag-and-drop editor, hundreds of content elements, templates, and add-ons without coding skills. Sold as a downloadable plugin with license key.
• Visual Composer Free A free version of the WordPress page builder offering 50+ free elements and templates with drag-and-drop editing capabilities. Always remains free with regular updates, used to drive adoption and upsell to Premium.
• Visual Composer Premium Premium subscription converting the page builder into a full website builder with unlimited access to Visual Composer Hub, premium support, header/footer/sidebar editor, WooCommerce support, and Global Templates. Offered as annual subscription or lifetime license, tiered by number of websites (Single, Plus, Accelerate, Growth, Agency).
• Visual Composer Hub A cloud-based library (hub.visualcomposer.com) offering 500+ content elements, templates, blocks, add-ons, and free stock images from Unsplash. Premium users get unlimited access to this library with new content added weekly.
• Visual Composer Starter Theme A WordPress theme optimized for use with Visual Composer Website Builder, providing a recommended base theme for users building sites with the plugin.

Quantifiable outcome

• 15 million+ page views per month supported on a single network using Visual Composer
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BluehostcoreChannel Partner/ Reseller/ DistributorBluehost offers Visual Composer pre-installed on their WordPress hosting plans. Bluehost provides free domain name, SSL certificate, website migration, auto WordPress install, and automated backup. Plans starting at $2.95/month with 24/7 support. Includes affiliate partnership with tracking links.
• CloudwayscoreChannel Partner/ Reseller/ DistributorCloudways offers 1-Click Visual Composer install with free trial, 24/7 support, high performance, scalable infrastructure, security and backups. Cloudways is a managed cloud hosting platform.
• KinstacoreChannel Partner/ Reseller/ DistributorKinsta provides managed WordPress hosting with Visual Composer integration. Offers free website migration, free CDN, SSL, staging area, Google Cloud infrastructure, automated daily backups, security firewall, 22 data center locations, and 24/7 live support. Plans starting at $30/month.
• WPEnginecoreChannel Partner/ Reseller/ DistributorWPEngine offers WordPress hosting optimized for Visual Composer with world-class infrastructure, dedicated security, easy workflow tools, simple local development, premium themes and block tools.
• FlywheelcoreChannel Partner/ Reseller/ DistributorFlywheel provides client-focused managed WordPress hosting with blazing-fast site speed, free CDN, custom caching, free SSL certificates, optimized for WordPress, hacker-free security, easy SFTP access, staging for every site, and powerful dev tools.
• HostPapaminorChannel Partner/ Reseller/ DistributorHostPapa offers auto-installed WordPress with Visual Composer, WordPress super caching, free Let's Encrypt SSL, downtime monitoring, free WordPress transfers, free CloudFlare CDN, server locations in US, Canada, and Europe.
• SiteGroundminorChannel Partner/ Reseller/ DistributorSiteGround provides WordPress hosting with SSL certificate, free SiteGround Migrator Plugin, automated daily backup, 6 data center locations, 100% renewable energy match. Plans starting at $3.95/month.
• One.comminorChannel Partner/ Reseller/ DistributorOne.com offers WordPress hosting with free domain name, site transfer, backup and restore, SiteLock security, server locations in Europe, 15-day money-back guarantee. Plans starting at €3.06/month.
• DigitalOceanminorChannel Partner/ Reseller/ DistributorDigitalOcean is listed as a cloud platform option for more advanced users who want to control how their application scales and performs. Not a traditional hosting recommendation.
• WooCommercecoreTechnology or IntegrationVisual Composer is fully compatible with WooCommerce for building online stores. Offers customizable product catalogs, lead capture forms, and WooCommerce support in all premium plans.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elementor: Elementor is the largest WordPress drag-and-drop page/website builder, offering a free plugin and Pro subscription with a theme builder, popup builder, and WooCommerce support. It is the most direct competitor to Visual Composer in product, target segments (designers, agencies, SMB owners), and go-to-market (freemium + hosting partner distribution).
• Divi (Elegant Themes): Divi is a long-standing WordPress theme and visual builder with annual/lifetime subscriptions and a large template library. It competes head-to-head with Visual Composer across designers, agencies, and SMBs, and offers a comparable subscription plus lifetime licensing model.
• WPBakery Page Builder: WPBakery is one of the original WordPress page builders, commonly bundled with premium themes. It targets a similar user base (theme users, agencies, designers) and competes for the same pre-installation slot on hosting/partner platforms.
• Beaver Builder: Beaver Builder is a developer-respected WordPress page builder with a freemium model and tiered subscription plans. It overlaps with Visual Composer on agencies, designers, and SMBs, and is known for clean code output.
• Oxygen Builder: Oxygen is a developer-oriented WordPress builder that emphasizes control and custom code. It competes with Visual Composer Premium among developers and agencies building high-performance WordPress sites.
• SiteOrigin Page Builder: SiteOrigin provides a free WordPress page builder and themes. It competes with Visual Composer Free on the WordPress Plugin Repository and overlaps on the SMB and designer segments.
• Themify Builder: Themify sells WordPress themes bundled with its drag-and-drop builder, similar to how Visual Composer is bundled by hosting partners and theme authors. It overlaps in target users (small business, designers) and bundled distribution model.

Emerging players

• Bricks Builder: Bricks is a newer WordPress site builder focused on performance and developer features. It targets advanced designers and agencies and is gaining share against incumbent builders like Visual Composer in the developer/professional segment.
• GenerateBlocks / GeneratePress: GeneratePress plus GenerateBlocks offers a lightweight, block-based approach to WordPress page building that competes on performance and developer friendliness. It overlaps with Visual Composer's designer/agency segment via a different (block-native) architecture.

Broad incumbents

• Webflow: Webflow is a hosted, no-code website builder competing in the same broad website-building category as Visual Composer, especially for designers and agencies. It is a different platform (not WordPress), but pulls on the same workflow and budget for professional site creation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VisualComposers
• GitHubgithub.com/VisualComposer
• YouTubeyoutube.com/visualcomposer
• Facebookfacebook.com/VisualComposerWebsiteBuilder
• Instagraminstagram.com/visualcomposer
• Pinterestpinterest.com/VisualComposer
• LinkedInlinkedin.com/company/visual-composer

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Composer