What Pace Technology does

Pace Technology UK Ltd is a UK-based fleet telematics and vehicle safety systems provider, founded in 2004 and headquartered in Goole, East Riding of Yorkshire. The company delivers an integrated single-provider platform for commercial fleet operators covering real-time GPS tracking (Pace Track), video telematics and dash cams (Pace Vision), AI-powered vulnerable road user detection built for Transport for London's Direct Vision Standard Progressive Safe System (Pace AI Tech), pharmaceutical cold-chain and MHRA GDP compliance tracking (Pace Pharma), anti-theft and locking systems (Pace Secure), safety lighting compliant with Regulation No. 65 (Pace Safe), and ancillary fleet hardware such as inverters, auxiliary batteries, and tow bars (Pace Solutions). All installation work is carried out by Pace-employed engineers (8 of a 23-person total workforce), with no subcontractors, supporting consistent service quality across the UK. The company is ISO 9001:2015 and ISO 27001 certified, holds a reported equipment reliability rate above 99%, and reports a 10/10 ISO9001 customer satisfaction rating.

Pace was acquired by Scope Technology in January 2023, gaining access to Scope's patented telematics IP, AI capabilities, and global operations across more than 40 countries while retaining its own brand and customer relationships. Its core product technology combines Scope's patented telematics platform with Pace's proprietary AI safety stack for commercial vehicles, addressing UK regulatory mandates such as TfL DVS PSS (mandatory from October 2024), MHRA Good Distribution Practice for pharmaceutical fleets, and DVSA compliance for commercial operators. Primary customer segments are large courier and delivery fleets, pharmaceutical and healthcare logistics operators, and HGV and light commercial vehicle fleets, with secondary exposure to construction, emergency services, and public transport.

The business model is a mix of hardware sales (telematics units, cameras, lighting, ancillary hardware), recurring software and monitoring subscriptions (Pace Track platform, Pace Pharma telemetry), and professional services for installation, integration, and ongoing support. Pricing is bespoke per customer with multi-year contracts, and conversion is driven by direct enterprise field sales, website quote and demo request forms, content marketing through the Pace Knowledge Hub, and earned media in fleet industry publications. Solutions are installed in tens of thousands of UK vehicles, and fleet operators report up to 15% fuel consumption reductions using Pace telematics.

Name

Pace Technology

Legal name

Pace Technology UK Ltd

Website

https://pacetechnology.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pace Technology is a UK-based fleet telematics provider supplying integrated vehicle tracking, AI-powered safety cameras, video telematics, and hardware installation services to commercial fleet operators across courier, pharmaceutical, and HGV segments, with solutions installed in tens of thousands of UK vehicles.

Ownership category

akta.pro rank

Product category

Fleet Telematics

NAICS

Support Activities for Transportation (488)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Cold-Chain & Temperature Monitoring Telematics (TLABAJAE), Collision Avoidance & ADAS Retrofit Systems (TLAEANAD)

Keywords

• Fleet telematics
• Vehicle tracking
• AI safety detection
• Video telematics
• Fleet management software

Headquarters

HQ city

Hessle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Telematics and Camera Hardware Sales: Sale and installation of telematics tracking units, dash cams, AI safety cameras, and related hardware for commercial vehicles. Solutions include Pace Track, Pace Vision, Pace AI Tech, Pace Secure, Pace Safe, and Pace Solutions hardware.
2. Fleet Management Software Platform: Real-time tracking platform providing fleet monitoring, driver analytics, fuel reports, route optimisation, compliance reporting, and integration with existing systems. Provided as an ongoing software and monitoring service.
3. Specialised Healthcare Fleet Solutions: Pharmaceutical fleet management (Pace Pharma) combining temperature monitoring, compliance tracking, API-ready telematics, and installation services for healthcare logistics operators requiring MHRA GDP compliance.
4. Vehicle Hardware Installation and Integration: Installation of inverters, auxiliary batteries, tow bars, safety lighting, and other ancillary vehicle equipment by Pace-employed engineers, including ongoing maintenance and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Pace Technology supplies commercial vehicle fleet operators with an integrated telematics and camera platform that combines real-time GPS tracking (Pace Track), video telematics and dash cams (Pace Vision), AI-powered vulnerable road user detection (Pace AI Tech / DVS), pharmaceutical cold-chain compliance (Pace Pharma), security and immobilisation (Pace Secure), safety lighting (Pace Safe), and ancillary vehicle hardware (Pace Solutions). All solutions are installed by Pace-employed engineers across the UK and sold as tailored, bespoke packages through a direct sales model, with the company positioning itself as a single provider for the entire fleet technology stack.

Product overview

Pace Technology offers a modular fleet management platform with Pace Track as the core telematics and tracking solution, supplemented by Pace Vision for video/dash cam capabilities. The product portfolio includes Pace AI Tech (DVS) for AI-powered safety and vulnerable road user detection, Pace Pharma for pharmaceutical cold-chain compliance, Pace Secure for theft prevention, Pace Safe for safety lighting, and Pace Solutions for hardware accessories. All solutions are installed by Pace-employed engineers and can be integrated as a unified single-provider model.

Differentiator

Problem solved

Functional benefit

Brands

• Pace Track: GPS tracking and fleet management solution providing real-time vehicle tracking, route optimisation, and operational insights
• Pace Vision
• Pace AI Tech (DVS)
• Pace Secure
• Pace Pharma
• Pace Safe
• Pace Solutions

Products and services

• Pace Track Real-time GPS fleet tracking platform providing vehicle location monitoring, geofencing, route history and playback, fuel consumption reports, idle time detection, eco-driving insights, speeding and harsh driving detection, driver scorecards, and fatigue/distraction monitoring for commercial fleet operators.
• Pace Vision Video telematics and camera solution providing fleet surveillance, dash cams, in-cab cameras with AHD output, multi-camera 360-degree coverage, and integrated visual analytics for safety, incident documentation, and real-time visibility.
• Pace AI Tech (DVS) AI-powered human detection system for light and heavy commercial vehicles that identifies size, movement and behaviour of objects, recognising pedestrians, cyclists, and vulnerable road users. Provides three-aspect monitoring (Nearside, Front, and Rear), real-time in-cab and external VRU alerts, AHD video output, and blind spot detection. Configurable sensitivity levels with speed-based alert suppression. Meets TfL DVS PSS requirements.
• Pace Pharma Pharmaceutical fleet management solution combining real-time temperature monitoring, temperature exception alerts, route management, journey history, full traceability for audits, API-ready integration with ERP and logistics systems, and MHRA Good Distribution Practice (GDP) compliance support for healthcare logistics operators.
• Pace Secure Vehicle and cargo security solution including slam locks, deadlocks, electronic locking systems, anti-theft vehicle tracking, remote immobilisation capabilities, tamper detection, and geofencing with real-time alerts for route deviation and unauthorised movement.
• Pace Safe Customisable fleet safety lighting systems including external beacons, strobes, light bars, LED marker lights, work lamps, internal lighting, power control and management, and R65-compliant visual warning devices. Equipment reliability rate exceeds 99%.
• Pace Solutions Fleet hardware solutions including power inverters (up to 3000W/13 amps, 230V output), Fullriver DC Series AGM auxiliary batteries, dynamic charging system (Euro 6 compliant), battery guards, tow bars with 7- and 13-pin electrics, and 24V input microwaves for commercial vehicles. All installed by Pace-employed engineers.

Quantifiable outcome

• Up to 15% reduction in fuel consumption for fleet operators using Pace Technology telematics
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Webfleet (Bridgestone): One of Europe's largest fleet telematics providers (owned by Bridgestone), offering GPS tracking, driver behaviour, and vehicle camera solutions to commercial fleets. Highly comparable to Pace Track / Pace Vision across overlapping UK commercial fleet customers.
• Lightfoot: UK driver behaviour telematics specialist focused on in-cab coaching and fleet safety scoring. Directly comparable to Pace's driver scorecards and eco-driving/insights feature set within Pace Track.
• Masternaut: European fleet telematics and management solutions provider (now part of Bridgestone alongside Webfleet). Competes with Pace on telematics, driver behaviour, and fleet compliance across UK/European fleets.
• Samsara: Public SaaS fleet management platform combining vehicle telematics, AI dash cams, and safety analytics. Directly comparable to Pace Vision + Pace AI Tech, with a heavier software/SaaS orientation.
• Brigade Electronics: UK-based vehicle safety systems provider specialising in cameras, sensor systems, and commercial vehicle safety. Directly comparable to Pace AI Tech (DVS) and Pace Safe in the HGV/VRU safety category.
• Motive (formerly KeepTruckin): AI-powered fleet management platform with dash cams, GPS tracking, and driver safety features. Directly comparable to Pace Track + Pace AI Tech for commercial vehicle fleets.
• Quartix: UK-based fleet telematics specialist providing GPS tracking and driver behaviour monitoring to commercial fleets. Direct domestic competitor to Pace Track in the UK SMB/mid-market fleet segment.

Broad incumbents

• Verizon Connect: Large incumbent telematics provider serving commercial fleets globally with GPS tracking, video, and fleet management software. Overlaps with Pace Track, Pace Vision, and Pace AI Tech offerings.
• Geotab: Global fleet telematics incumbent with deep OEM partnerships and a large device ecosystem. Competes with Pace Track on core GPS tracking, fleet management analytics, and now safety/video features via MyGeotab Video Telematics.
• Trimble Transportation: Large incumbent telematics and fleet management suite for commercial transport. Overlaps with Pace Track on telematics backbone and with Scope Technology's broader portfolio via parent alignment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pace-technology-uk-ltd
• Xx.com/TechnologyPace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Technology