Jinhua Joyor Vehicle Co.

What Jinhua Joyor Vehicle Co. does

Jinhua Joyor Vehicle Co. is a Chinese electric scooter manufacturer operating under the JOYOR brand, headquartered in Yongkang, Jinhua (Zhejiang). The company designs and sells personal e-mobility products directly to consumers through its Shopify-powered storefront at joyorglobal.com, with regional variants serving the US, UK, EU, and broader European markets. Its product portfolio spans five scooter series (S, Y, G, F, A), with the flagship S10S featuring a 60V 2000W dual-drive motor, 37 mph top speed, and 70-85 km range. The S5 serves as an entry-level urban commuter at the $579-$749 price point.

JOYOR's commercial model is direct-to-consumer hardware sales, with a one-time purchase pricing structure for scooters priced $579-$775 USD and a complementary aftermarket parts catalog that includes batteries ($350-$450), chargers, controllers, motors ($135), displays, tires, brakes, and maintenance tools for the proprietary product lines. The company also distributes TODIMART-branded accessories and has begun extending into adjacent categories such as four-wheel mobility scooter lithium battery replacements. The business integrates pre-sales consultation, delivery, and after-sales service — including a DIY maintenance video library — to support retention and aftermarket revenue.

The company employs 51-100 people, has been operating since 2011, and reports no external funding rounds, institutional investors, M&A activity, or disclosed management team. It maintains no certifications, patents, awards, or partnership disclosures in the source data. Geographic reach spans 30+ countries, all served via a single DTC channel with no dealer or enterprise segments disclosed.

Name

Jinhua Joyor Vehicle Co.

Legal name

Jinhua Joyor Vehicle Co.

Website

https://joyorglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Jinhua Joyor Vehicle Co. (JOYOR) is a Chinese electric scooter manufacturer selling direct-to-consumer through Shopify, offering five scooter series plus an extensive proprietary spare parts catalog to individual consumers across 30+ countries.

Ownership category

akta.pro rank

Product category

Personal Electric Mobility (Electric Scooters)

NAICS

Electronics and Appliance Retailers (44921), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Electric scooters
• Personal electric transport
• Lithium battery scooters
• Electric mobility vehicles
• Scooter replacement parts

Headquarters

HQ city

Yongkang

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Scooter Sales: Direct-to-consumer sales of electric scooters including S10S, S5, and S8S models through their Shopify e-commerce platform. Revenue generated from one-time product purchases with prices ranging from $579 to $775 for main scooter models.
2. Replacement Parts and Accessories: Sales of replacement parts and accessories including batteries ($350-$450), chargers ($29-$99), controllers ($49), motors ($135), displays, tires, brakes, and other maintenance items. Covers S, Y, G, F, A series compatible parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jinhua Joyor Vehicle Co. (JOYOR) manufactures and directly sells lithium-battery electric scooters across the S, Y, G, F, and A series, with flagship models including the S10S (60V 2,000W dual-drive, 37 mph, 70–85 km range) and the S5 (800W). The company complements its scooters with a model-specific replacement parts and accessories catalog (motors, controllers, batteries, chargers, displays, brakes, tires, fenders, folding mechanisms, throttles, lights, and maintenance tools) and distributes everything via its own Shopify-powered joyorglobal.com storefront with integrated pre-sales consultation, delivery, and after-sales service.

Product overview

Jinhua Joyor Vehicle Co. operates as an electric scooter manufacturer and e-commerce retailer under the JOYOR brand. The company was founded in 2011 with a focus on technology, new energy, and environmental protection. The product portfolio consists of multiple electric scooter series (S, Y, G, F, A) as core products, complemented by an extensive catalog of spare parts and accessories. The flagship S10S features a 60V 2000W dual-drive motor with 37mph top speed and 70-85km range. The S-series parts ecosystem includes motors, controllers, displays, batteries, chargers, brakes, tires, and maintenance tools. The company also sells spare parts for Y-series (Y8S, Y6S, Y5S, Y1), G-series (G5, G3), F-series (F1), and A-series (A5, A3) models. Additionally, the company retails TODIMART branded products including controllers and chargers, as well as mobility scooter batteries. The business model combines direct-to-consumer e-commerce sales through joyorglobal.com with integrated pre-sales consultation, delivery, and after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• JOYOR S10S Electric Scooter (60V 2,000W dual-drive) High-performance electric scooter with 60V 2,000W dual-drive motor (dual 1,000W motors), 37 mph top speed, 70–85 km range, and double suspension for all-terrain capability. Targeted at individual consumers seeking a powerful scooter for commuting and adventure riding.
• JOYOR S5 Electric Scooter (800W) 800W electric scooter with a compact design suitable for urban commuting. Targeted at individual consumers seeking a stylish, entry-level personal electric transport option.
• Battery for JOYOR S10S (60V 18Ah) High-capacity 60V 18Ah replacement lithium battery for the JOYOR S10S electric scooter, priced at $450 USD. Targeted at existing JOYOR S10S owners performing battery replacement.
• Battery for JOYOR S5 (48V 600W 13Ah) Compact 48V 600W, 13Ah replacement lithium battery for the JOYOR S5 (27.1 x 10.8 x 7 cm, 3.3 kg), priced at $350 USD. Targeted at existing JOYOR S5 owners seeking a portable replacement battery.
• Battery for JOYOR Y8S (48V 26Ah) 48V 26Ah replacement lithium battery for the JOYOR Y8S electric scooter. Targeted at existing JOYOR Y8S owners performing battery replacement.
• Battery for JOYOR S8S Replacement battery for the JOYOR S8S electric scooter. Targeted at existing JOYOR S8S owners performing battery replacement.
• JOYOR S Series Replacement Motor Replacement motor compatible with JOYOR S5, S10S, and S10S-Z models, available in bullet and banana plug variants at $135 USD. Targeted at existing JOYOR S-series owners performing motor replacement.
• JOYOR S Series Controller Electronic controller unit for JOYOR S-series electric scooters that manages motor speed and power distribution, starting at $49 USD. Targeted at existing JOYOR S-series owners performing controller replacement.
• JOYOR S Series Old Meter Display Display meter unit for older JOYOR S-series scooters showing speed, battery level, and other ride information. Targeted at existing JOYOR S-series owners replacing legacy displays.
• JOYOR Meter Display (F / G / Y series compatible) Display meter compatible with JOYOR F-series, G-series, and Y-series scooter models showing speed, battery level, and ride information. Targeted at existing JOYOR F/G/Y-series owners.
• S Series Scooter Display (Z-930) Digital display unit (Z-930) for JOYOR S-series scooters including S5, S8S, and S10S, with multiple display model options. Targeted at existing JOYOR S-series owners upgrading or replacing their display.
• JOYOR Standard Charger (48V) 48V battery charger for JOYOR electric scooter models, priced at $29 USD. Targeted at existing JOYOR owners needing a replacement charger.
• JOYOR S10S Charger (60V) Dedicated 60V battery charger for the JOYOR S10S electric scooter. Targeted at existing JOYOR S10S owners needing a replacement or spare charger.
• Charging Port Charging port connector for JOYOR electric scooter battery charging, priced at $9.90 USD. Targeted at existing JOYOR owners replacing damaged charging ports.
• JOYOR Hydraulic / Oil Brakes (S10 model) Complete hydraulic or oil brake system for JOYOR S10 electric scooters. Targeted at existing JOYOR S10 owners upgrading or replacing the braking system.
• S-Scooter Hydraulic Brakes (Pair) Pair of hydraulic brake units for JOYOR S8S and S10-Z scooter models. Targeted at existing owners performing full brake replacement.
• Brake Calipers (2-piece set) Pair of brake calipers for hydraulic braking system replacement on JOYOR scooters. Targeted at existing owners performing brake service.
• Brake Pads (multiple model variants A–H) Replacement brake pads available in multiple model variants (A through H) for various JOYOR scooter variants, priced at $12.50 USD. Targeted at existing JOYOR owners performing routine brake maintenance.
• S-Scooter Brake Disc (2-piece) Pair of brake discs compatible with JOYOR S5, S10S, S8S, Y6S, Y8S, G5 models and TODIMART E202, G8, G9 models. Targeted at existing owners performing brake disc replacement.
• S-Scooter Road Tire (1-pack or 2-pack) Road tire for JOYOR S-series electric scooters, available individually or in a 2-pack from $29.99 USD. Targeted at existing JOYOR S-series owners replacing worn tires.
• S-Scooter Throttle (YUNQU display compatible) Throttle control for JOYOR S-series electric scooters with YUNQU display compatibility. Targeted at existing JOYOR S-series owners replacing throttle components.
• S-Scooter Front Light Front headlight for JOYOR S-series electric scooters. Targeted at existing owners replacing damaged headlights for safer night riding.
• Rear Fender / Mudguard (S5 / S8S / S10S) Rear fender / mudguard compatible with JOYOR S5, S8S, and S10S electric scooters, priced at $12.50 USD. Targeted at existing owners replacing damaged rear fenders.
• JOYOR Folding Structure (aluminum alloy) Folding mechanism component made of aluminum alloy using an extrusion production process with higher density than original casting parts. Targeted at existing JOYOR owners replacing the folding hinge assembly.
• JOYOR S Series Folding Structure Folding structure component specifically designed for JOYOR S-series electric scooters. Targeted at existing S-series owners performing folding-mechanism repair.
• JOYOR G3 / G5 Steering Pole Pipe Clamp Steering pole pipe clamp for JOYOR G3 and G5 electric scooter models. Targeted at existing G3/G5 owners performing steering assembly repair.
• JOYOR S Series Puller Tool Puller tool for JOYOR S-series electric scooter maintenance and repair, priced at $9.90 USD. Targeted at DIY maintenance enthusiasts servicing S-series scooters.
• 18mm S Series Scooter Wrench 18mm wrench tool compatible with JOYOR S5, S8S, S10S and other S-series scooter models for maintenance, priced at $14.90 USD. Targeted at DIY maintenance enthusiasts.
• S Series Display Keyboard / Buttons Replacement keyboard/buttons for JOYOR S-series scooter display units, available in 3-button and 4-button variants. Targeted at existing owners repairing scooter display interfaces.
• JOYOR S5 ABE Speed Increaser Set (Monitor and Controller) Speed enhancement kit for the JOYOR S5 ABE model that increases top speed from 21 km/h to 38–45 km/h by replacing the monitor and controller, listed at $99 USD (currently sold out). Targeted at existing JOYOR S5 ABE owners seeking higher top speed.
• X-01 Four-Wheel Mobility Scooter Lithium Battery (with Charger) Lithium battery upgrade for four-wheel mobility scooters, replacing 24V 12Ah lead-acid batteries, available in 24V 13Ah (3 kg), 24V 20Ah (3.5 kg), and 24V 30Ah (5 kg) variants with integrated charger, starting at $172.00 USD. Targeted at owners of four-wheel mobility scooters seeking lighter, longer-range lithium battery replacements.
• Battery for TODIMART TD-T1 Child Scooter Replacement battery for the TODIMART TD-T1 child scooter. Lightweight design (347 g, 16.8 x 4.8 x 4.59 cm) with compact packing size (7.2 x 7 x 18 cm, 0.4 kg). Targeted at owners of TODIMART TD-T1 child scooters.
• TODIMART G8 Controller Electronic controller for the TODIMART G8 electric scooter model, priced at $39 USD. Targeted at owners of TODIMART G8 scooters.
• TODIMART TD-T1 Charger (US plug) TODIMART-branded battery charger for TD-T1 models in US plug variant. Targeted at US-based owners of TODIMART TD-T1 child scooters needing a replacement charger.
• S-Scooter Rear Fender Bracket (aluminum alloy) Aluminum alloy rear fender bracket for JOYOR S-series electric scooters. Targeted at existing S-series owners replacing damaged fender brackets.

Quantifiable outcome

• S10S delivers 70-85 km range per charge with 60V 2000W dual motor system
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hiboy: Direct-to-consumer e-scooter brand selling via own storefront and Amazon. Comparable mid-tier commuter scooter lineup and DTC operating model to JOYOR.
• Minimotors (Dualtron): Korean high-performance e-scooter brand (Dualtron, Speedway) known for dual-motor off-road models. Directly comparable to JOYOR S10S in the performance/dual-motor enthusiast segment.
• Voro Motors: US-based premium e-scooter DTC retailer distributing Kaabo and other performance models. Directly comparable to JOYOR in DTC premium-segment positioning and target audience of enthusiast riders.
• Segway-Ninebot: Global consumer e-scooter leader (KickScooter series) and micro-mobility incumbent. Directly competes with JOYOR in the consumer stand-up e-scooter category across overlapping price tiers ($300-$1,500+).
• Gotrax: Mid-tier consumer e-scooter brand selling directly to US consumers via own storefront plus Amazon. Directly competes with JOYOR S5/S8S at similar price points and customer demographics.
• Xiaomi: Mass-market consumer e-scooter brand (Mi Electric Scooter Pro/4 series) dominating mid-tier pricing. Directly competes with JOYOR S5/S8S at similar $500-$800 price points with much stronger brand recognition.
• INMOTION: Chinese-founded e-mobility brand selling e-scooters, e-bikes, and unicycles globally. Comparable to JOYOR as a China-originated consumer e-scooter manufacturer with global DTC distribution.
• Apollo Scooters: Premium consumer e-scooter brand selling high-performance dual-motor models (Phantom, Pro) directly to consumers. Comparable to JOYOR's S10S in target customer (enthusiast rider) and DTC business model.
• Kaabo: Performance e-scooter manufacturer (Mantis, Wolf King series) competing in the high-power dual-motor segment. Directly comparable to JOYOR's S10S in specs and enthusiast target customer.

Broad incumbents

• Razor USA: Established consumer e-mobility brand (kick scooters, e-scooters, hoverboards) with strong US retail presence. Comparable to JOYOR in consumer electric scooter category but with much broader distribution and brand maturity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jinhua-joyor-vehicle-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinhua Joyor Vehicle Co.