Apollo Scooters
Apollo Scooters is a Montréal-founded direct-to-consumer brand that designs and sells premium electric scooters and complementary e-bikes to urban commuters and performance riders across the US, Canada, Australia, and the UK.
- Company typePrivate
- Founded2018
- HeadquartersBedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Apollo Scooters firmographics
Firmographics- Name
- Apollo Scooters
- Legal name
- Apollo Scooters
- Website
- https://apolloscooters.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apollo Scooters is a Montréal-founded direct-to-consumer brand that designs and sells premium electric scooters and complementary e-bikes to urban commuters and performance riders across the US, Canada, Australia, and the UK.
- Ownership category
- akta.pro rank
Apollo Scooters industry classification
Industry- Product category
- Electric Scooters (Personal Micro-Mobility)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industries
- E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Apollo Scooters is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Apollo Scooters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electric Scooter Sales: Direct-to-consumer sales of electric scooters through company websites. One-time hardware purchase model with various models ranging from commuter to high-performance. Includes free shipping on all new scooter purchases.
- Accessories and Spare Parts: Sales of accessories (bags, locks, etc.), spare parts (motors, controllers, batteries, brakes, tires), and assembly components through the Parts Selector tool. Shipping fees apply for parts orders.
- Extended Warranty and Service Plans: Apollo+ services including extended warranty registration and Ship+ shipping protection service for loss, theft, and damage coverage.
- Certified Partner Program: Wholesale and affiliate revenue through certified repair shops that purchase parts at exclusive rates and resell scooters. Partners can earn commissions through affiliate links or purchase at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Apollo Dash - Entry-level commuter scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo Go - Compact commuter scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo Go Stellar - Dual-motor commuter scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo City - Long-range commuter scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo City 2.0 - Updated commuter model |
| One time/ perpetual license | Pay-as-you-go | Apollo Explore 2.0 - Adventure/terrain scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo Phantom 2.0 - High-performance scooter |
| One time/ perpetual license | Pay-as-you-go | Apollo Phantom 2.0 Stellar - Top-tier performance scooter |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Apollo Scooters product offering
Product offeringCore offering
Apollo Scooters designs, manufactures, and sells premium electric scooters and electric mopeds directly to consumers through dedicated e-commerce websites in the United States, Canada, and Australia. The product lineup spans entry-level commuter scooters to high-performance long-range models, complemented by a companion mobile app for ride customization, GPS tracking, and security features. The company also sells electric bikes under the LYNQ brand and supports its hardware with an integrated certified service and repair network.
Product overview
Apollo Scooters offers a portfolio of premium electric scooters organized into commuter and performance categories, complemented by a companion mobile application (Apollo App) and a related line of electric bikes (LYNQ Bikes). The commuter lineup includes the Apollo Dash (entry-level), Apollo Go (compact), Apollo Go Stellar (premium dual-motor), Apollo City (long-range benchmark), Apollo City 2.0 (upgraded), and Apollo City Stellar (top-tier). The performance/adventure line includes the Apollo Explore 2.0 and Apollo Explore 2.0 Stellar (dual-motor adventure), while the high-performance category features the Apollo Phantom 2.0 and Apollo Phantom 2.0 Stellar (flagship with 3350W x2 motors reaching 53 mph). All scooters integrate with the Apollo App for connectivity, tracking, and firmware updates. The company sells direct-to-consumer in the USA, Canada, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Apollo Dash
Quantifiable outcome
- 75% of experienced riders previously owned a competitor brand before switching to Apollo
- +3 more outcomes
Companies that use Apollo Scooters
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Apollo Scooters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Apollo Scooters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and regional.
- UPScorePrimary shipping carrier partner for US deliveries. Handles domestic transportation and delivery of Apollo scooters and parts to US customers. Part of the trusted carrier network alongside FedEx and Canada Post.
- FedExcoreShipping carrier partner for US deliveries. Part of Apollo's carrier network for domestic shipments alongside UPS and Canada Post.
- Canada PostcorePrimary shipping carrier for Canadian deliveries. Handles transportation and delivery of Apollo scooters and parts within Canada.
- Beyond PEVregionalAuthorized UK dealer for Apollo Scooters. One of two UK-based partners serving as the exclusive authorized resellers in the UK market. Provides local customer service and support for UK customers.
- Ride and GlideregionalAuthorized UK dealer for Apollo Scooters. One of two UK-based partners serving as the exclusive authorized resellers in the UK market. Known for quality customer service and local support.
- Repair and RunregionalCertified repair partner providing expert repairs for Apollo scooters. Part of the certified shop network offering warranty support and local maintenance.
- Rent EBoardsregionalCertified repair partner offering electric scooter and e-bike repairs. Authorized by Apollo to handle warranty and non-warranty repairs for customers in their region.
- Techy CompanyregionalCertified repair partner providing installation, repair, and protection services for Apollo scooters. Features bold, modern branding with Repair, Install, Protect services.
- ProMchBCregionalCertified repair partner with green Earth icon branding. Part of Apollo's certified shop network providing authorized repairs and maintenance services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Apollo Scooters competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: One of the largest global e-scooter OEMs, with a broad product range from entry-level commuters to performance models and shared-mobility deployments. Directly comparable to Apollo across product positioning, target customer (urban commuters), and channel mix (DTC plus retail).
- Xiaomi (M365 / Mi Electric Scooter line): Xiaomi's M365/Pro/4-series is the benchmark mass-market e-scooter, explicitly listed by Apollo as a comparable product. Both companies target urban commuters with foldable, app-connected e-scooters sold through e-commerce.
- Niu Technologies: Public smart electric scooter company with strong DTC brand, IoT-connected app platform, and premium positioning. Highly comparable to Apollo on smart-scooter differentiation, software/connectivity, and global DTC e-commerce model.
- Kaabo: Performance-focused e-scooter brand known for high-power dual-motor models (Mantis, Wolf Warrior) reaching 40+ mph. Directly comparable to Apollo's Explore 2.0 Stellar and Phantom 2.0 Stellar in the high-performance enthusiast segment.
- Varla Scooters: DTC premium e-scooter brand with dual-motor performance models (Eagle One, Pegasus) targeting enthusiast riders. Comparable to Apollo on direct-to-consumer premium positioning, US-centric operations, and performance product specs.
- Inmotion: Global personal e-mobility brand offering stand-up e-scooters and unicycles with app connectivity and OTA updates. Comparable to Apollo on product mix, app/smart features, and multi-region distribution.
- Mercane (WideWheel): Directly named by Apollo as a comparable product (Mercane WideWheel). Targets the same premium commuter/performance segment with dual-motor wide-wheel designs, sold through DTC and select retail channels.
- Gotrax: Volume e-scooter and e-bike brand selling through Amazon and own DTC site at sub-$500 to $1,000 price points. Comparable to Apollo's lower-tier Dash and Go models on product category and DTC/Amazon distribution.
Broad incumbents
- Razor USA: Established US scooter brand (kick, electric, and now adult e-scooters) with broad mass-market retail distribution. Overlaps with Apollo in adult electric scooters and accessories but competes primarily at lower price tiers.
Others
- Lime: Shared-mobility operator deploying large fleets of stand-up e-scooters in cities globally. Not a direct DTC competitor, but adjacent because Lime influences consumer awareness of stand-up e-scooters and shapes regulatory outcomes in shared-mobility markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apollo Scooters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Scooters leadership team
Management profileNumber of profiles
Profiles2 records
Apollo Scooters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Scooters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Scooters
What does Apollo Scooters do?
Apollo Scooters designs, manufactures, and sells premium electric scooters and electric mopeds directly to consumers through dedicated e-commerce websites in the United States, Canada, and Australia. The product lineup spans entry-level commuter scooters to high-performance long-range models, complemented by a companion mobile app for ride customization, GPS tracking, and security features. The company also sells electric bikes under the LYNQ brand and supports its hardware with an integrated certified service and repair network.
Is Apollo Scooters a public or private company?
Apollo Scooters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apollo Scooters founded?
Apollo Scooters was founded in 2018. It employs 11 to 50 people.
Where is Apollo Scooters based?
Apollo Scooters is headquartered in Bedford, United States, in the North America region.
How does Apollo Scooters make money?
Four revenue lines are on record. Electric Scooter Sales are the primary driver. The others are accessories and Spare Parts, extended Warranty and Service Plans and certified Partner Program.
Who are Apollo Scooters's main competitors?
Direct peers on record are Segway-Ninebot, Xiaomi (M365 / Mi Electric Scooter line), Niu Technologies, Kaabo, Varla Scooters, Inmotion, Mercane (WideWheel) and Gotrax. Razor USA is listed as a broad incumbent. Lime is listed as an others.
Does Apollo Scooters have an API?
No public API is recorded for Apollo Scooters.
What industry is Apollo Scooters in?
Apollo Scooters's product category is Electric Scooters (Personal Micro-Mobility). Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.