L'appart fitness

What L'appart fitness does

L'appart fitness is a French franchise fitness chain operating under the Fitnessa Group holding, headquartered in Villeurbanne, France, and founded in 2007. The business runs 110 club locations across France through approximately 70 franchisees, spanning 10 administrative regions including Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, Bretagne, Normandie, Pays de la Loire, and others. Members access open gym floors (Plateau Muscu-Cardio), more than 60 group fitness class formats — anchored by Les Mills programs (Body Pump, Body Combat, Body Balance, RPM, Les Mills Dance/Core/Barre/Tone) and Zumba — plus Small Group training, one-on-one coaching, and a designated HYROX Training Club. The digital layer consists of the Joy by L'Appart Fitness mobile application, which delivers online programs, video classes, and nutrition guidance, and an Appart+ premium tier that integrates third-party connected-fitness hardware (EGYM, FIILIN, Accuniq).

The company monetizes primarily through recurring gym-membership subscriptions, sold directly to consumers either online via the club ordering portal or in-club, with tiered pricing by club category (1st/2nd/3rd), commitment duration (12-month with commitment or no-commitment), and value-added plans including a Family Advantage Plan (€5/period per additional member up to 4), Student Advantage Plan (€5/period for 1 year), and ancillary fees (vacation sleep mode, replacement cards, test sessions). Go-to-market combines a multi-channel digital presence (Instagram, TikTok, Facebook, LinkedIn, YouTube, blog, email) with promotional acquisition offers (e.g., 8 free weeks in summer) and a referral (parrainage) program. The customer base is fragmented individual consumers aged 16+ across fitness levels, with no enterprise/B2B channel disclosed. Headcount sits at 101–250 employees, consistent with a central franchisor organization overseeing a wider network of franchisee-operated facilities.

Name

L'appart fitness

Legal name

L'appart fitness

Website

https://lappartfitness.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

L'appart fitness is a French franchise fitness chain operating 110 clubs across France under Fitnessa Group, offering multi-club gym access, 60+ group class formats, and the Joy mobile app to individual consumer subscribers on tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industries

Cycling/Spin Classes (HSADABAE), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Wellness center operations
• Fitness franchise network

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gym Membership Subscriptions: Recurring subscription fees paid by members on a weekly or monthly basis for access to gym facilities, collective courses, and related services. Membership tiers (1st, 2nd, 3rd category) determine access scope and pricing based on geographic location and club prestige.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

L'Appart Fitness operates a franchise network of 110 fitness clubs across France providing members with open gym access (Plateau Muscu-Cardio), more than 60 group fitness class formats including Les Mills programs, Small Group training, and one-on-one personalized coaching. Members subscribe on a weekly or monthly basis to access facilities with tiered pricing by club category (1st, 2nd, and 3rd category), and a Joy mobile app extends the offering with online programs, video classes, and nutrition guidance. The company also sells franchise rights to entrepreneurs who open and operate L'Appart Fitness clubs.

Product overview

L'appart Fitness is a French fitness chain operating as a unified gym network with 110+ club locations across France. The core offering combines open gym access (Plateau Muscu-Cardio), led group fitness classes (Cours Collectifs), small group training (Small Group), and personalized coaching (Coaching Personnalisé), supported by a digital mobile application (Appli Joy). The company offers over 60 distinct group class formats including Les Mills programs (Bodyattack, Bodybalance, Bodycombat, Bodypump, RPM, Lesmills Dance, Lesmills Core, Lesmills Barre, Lesmills Tone), HIIT, Cross Training, yoga, Pilates, boxing variants, dance classes (Zumba, Afrodance), aquatics, and specialized programs like Hyrox Training and MMA. All services are accessible through tiered subscription plans with varying commitment levels and multi-club access.

Differentiator

Problem solved

Functional benefit

Brands

• Joy by L'appart Fitness: Mobile application for fitness programs and tracking

Products and services

• Plateau Muscu-Cardio (Open Gym) Open gym area with free weights and guided machines from Technogym and Matrix, accessible in self-service mode from 6h to 23h. Members follow their own training programs using the cardio and strength equipment available in the club.
• Cours Collectifs (Group Fitness Classes) Group fitness classes covering cardio, strength training, and gentle methods (yoga, Pilates, stretching), taught by certified coaches in live and video formats. The catalog includes over 60 formats such as Les Mills programs (Bodypump, Bodycombat, Bodybalance, RPM, Bodyattack, Bodyjam, Les Mills Dance, Les Mills Core, Les Mills Barre, Les Mills Tone), HIIT, Cross Training, boxing variants, Zumba, Afrodance, aquatics (Aquagym, Aquabike, Aquadynamic, Aquastretching), TRX, MMA, Pilates, Yoga, Step, Kangoo Jump, Trampoline, Pole Dance, and dedicated classes for kids, teens, and seniors.
• Small Group Training Small group training sessions with individualized coaching, combining the energy and motivation of group classes with personalized attention for rapid progress. Intended for members seeking guided, semi-personal training in a small cohort format.
• Coaching Personnalisé (Personalized Coaching) One-on-one or duo personalized coaching with certified coaches, offering customized programs for fitness goals, health, stress management, nutrition, and confidence. Aimed at members seeking dedicated, fully individualized training plans and accountability.
• Joy by L'Appart Fitness Mobile Application Mobile application for iOS and Android that provides online programs, video classes, nutrition guidance, and recipe tracking to support members' training in club and at home. Integrates with connected fitness platforms (EGYM, FIILIN) and unlocks Appart+ premium services for select clubs.
• Franchise Program Franchise opportunity allowing entrepreneurs to open and operate L'Appart Fitness clubs under the brand, with support for club opening and operations. Targeted at business owners and investors seeking entry into the French fitness market through an established franchise network of approximately 70 franchisees and 110 clubs.
• Gym Membership Subscription Recurring subscription plan that grants members access to L'Appart Fitness clubs with tiered pricing based on club category (1st category = premium clubs, 2nd category = mid-tier, 3rd category = all clubs). Members can choose between 12-month commitment or no-commitment subscriptions, and benefit from multi-club access across the 110-club national network. Add-ons include family and student discounts, vacation sleep mode, and promotional free-period offers such as 8 weeks free for new members.

Quantifiable outcome

• 8 weeks free membership promotion for new subscribers
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FitnessEA GroupcoreOthersParent company/holding group that owns the L'Appart Fitness brand. Manages the franchise network and brand operations.
• Les MillscoreTechnology or IntegrationLicensed provider of pre-choreographed group fitness programs including Body Pump, Body Combat, Body Balance, RPM, Body Jam, and other Les Mills courses offered at L'Appart Fitness clubs

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with 900+ clubs across the Netherlands, Belgium, France, Germany, Spain, and Luxembourg. It offers multi-club access, group classes, and personal training on subscription, with a very similar operating model to L'Appart Fitness including mobile app integration and tiered pricing.
• Fitness Park: Fitness Park is a major French low-cost fitness chain with 200+ clubs operating under a franchise model. It competes head-to-head with L'Appart Fitness for similar value-conscious fitness consumers in the same French geography, using comparable subscription pricing and group class offerings.
• Keep Cool: Keep Cool is a French fitness franchise chain with 250+ clubs nationally, offering tiered subscription plans (Cool, Fit, Ultra) similar to L'Appart's club-category pricing. Both target mainstream fitness consumers in mid-tier urban and suburban locations and rely on the same Group Fitness and personal training revenue streams.
• Neoness: Neoness is a French urban fitness chain focused on accessible, design-forward clubs in major cities including Paris. It targets a similar urban demographic as L'Appart Fitness with comparable subscription-based multi-club access and group class formats.
• Magic Form: Magic Form is a French fitness franchise chain that has scaled rapidly to over 250 clubs through a similar franchise-driven model to L'Appart Fitness. Both operate value-oriented subscription gyms with comparable tiered membership options targeting the same French consumer base.
• Anytime Fitness: Anytime Fitness is the world's largest 24/7 fitness franchise network with 5,000+ clubs globally, including franchises in France. Its franchise-led expansion model and 24-hour access value proposition parallel L'Appart's franchise structure and extended hours offering (6h-23h).

Broad incumbents

• McFit / RSG Group: McFit, now part of RSG Group alongside brands like John Reed and Holmes Place, is one of Europe's largest fitness operators with broad European reach. While McFit's positioning is more discount-oriented and the umbrella RSG is multi-brand, it represents the established incumbent against which L'Appart Fitness competes.
• Pure Gym: Pure Gym is a UK-founded low-cost gym operator with 600+ clubs across the UK, Middle East, and parts of Europe. While operating primarily outside of France, its low-cost subscription model with multi-club access is a direct analogue to L'Appart Fitness's positioning strategy.
• Fitness First: Fitness First is an international premium fitness operator with clubs across Europe, Middle East, and Asia. As an established multi-market fitness brand, it represents a broader incumbent whose mix of subscription, classes, and personal training overlaps with L'Appart's full-service model but at a higher price tier.

Emerging players

• Club Pilates: Club Pilates is a US-founded franchise boutique concept specializing in Reformer Pilates, with 700+ studios globally including recent French expansion. While narrower in scope than L'Appart's full-service gyms, it competes for the same mind-body fitness consumer segment with a focused specialty offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@lappartfitnessofficiel
• YouTubeyoutube.com/c/LAppartFitnessOfficiel/videos
• Facebookfacebook.com/LAppartFitnessOfficiel
• LinkedInlinkedin.com/company/l-appart-fitness
• Instagraminstagram.com/lappartfitness_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'appart fitness