Magic Form
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Magic Form firmographics
Firmographics- Name
- Magic Form
- Legal name
- Magic Form
- Website
- https://magic-form.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Magic Form is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices37 records
Markets served
Magic Form business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership subscriptions: Recurring subscription revenue from multiple tiered membership plans (Magic One, Magic+, Magic Full, Abo Jeune) with both commitment-based and no-commitment options. Additional revenue from entry fees and annual equipment maintenance charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magic One - Basic single club access with open gym |
| Subscription | Monthly | Magic+ - Multi-club access with group classes and 2 options |
| Subscription | Monthly | Magic Full - Full options with no commitment |
| Subscription | Monthly | Abo Jeune - Youth subscription for under-20s |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Magic Form product offering
Product offeringCore offering
Magic Form operates a network of 40+ fitness clubs across France offering tiered gym memberships (Magic One, Magic+, Magic Full, Abo Jeune) that grant access to cardio and musculation equipment, coached group fitness classes including Les Mills programs, personal coaching follow-ups, and recovery amenities such as sauna and hydromassage. Revenue is generated primarily through recurring subscription fees plus one-time entry fees, member cards, and an annual equipment maintenance charge.
Product overview
Magic Form is a French gym chain offering a tiered membership model with four core subscription plans: Magic One (single-club access with cardio and weights), Magic+ (multi-club access plus group classes with two included options), Magic Full (premium no-commitment plan with full options), and Abo Jeune (youth plan for under-20s). These core memberships can be enhanced with optional add-on modules including Suivi (personal coaching), Duo (guest passes), Secur (membership postponement), Body (body composition analysis), EGYM (smart connected equipment), Cross Training, Sauna, Yanga (flavored water), Hydromassage, and Cours Collectifs (group fitness classes). Members also have access to dedicated facility spaces including Espace Musculation, Espace Cardio, Espace Cross-Training, Espace Biking, Espace Boxe, and Espace Détente. The company operates 42+ club locations across France.
Differentiator
Problem solved
Functional benefit
Brands
- Magic One: Entry-level membership plan with single club access, cardio and bodybuilding facilities
- Magic+
- Magic Full
- Abonnement Jeune
Products and services
- Magic One Basic gym membership providing access to a single club (the club of registration) with cardio and musculation facilities, and optional add-on options available for separate purchase. Priced at 0€/4 weeks with 52-week commitment or 40€/4 weeks without commitment, plus 40€ entry fee and 10€ member card.
- Magic+ Mid-tier membership offering multi-club access, unlimited group fitness classes with certified coaches, and two additional options included at choice (such as personal follow-up, duo guest passes, membership postponement, or body composition analysis). Priced at 40€/4 weeks with commitment or 50€/4 weeks without commitment.
- Magic Full Premium no-commitment membership providing full access to all club options and facilities, including multi-club access, coached group classes, and full options (Suivi, Duo, Body, Secur). Priced at 50€/4 weeks without commitment, with 0€ for the first 4 weeks.
- Abo Jeune Youth membership plan available to members under 20 years of age, offering multi-club access and group fitness classes at a reduced rate of 20€/4 weeks, with optional add-ons available for separate purchase.
Quantifiable outcome
- 2000+ group training sessions offered weekly
Companies that use Magic Form
Customer profileSegments2 records
Ideal customer profiles2 records
Magic Form technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magic Form partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Les MillscoreMagic Form offers Les Mills branded group fitness classes, providing internationally recognized workout programs including Body Pump, Body Combat, RPM, and other Les Mills disciplines. These classes are part of the core group class offerings across club locations.
Scale indicators2 records
Recent moves1 record
Magic Form competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: Largest franchised fitness chain globally with subscription-based clubs. Comparable to Magic Form on low-friction subscription memberships and value-tier positioning, but at materially larger scale and in different geographies.
- Pure Gym: Large European low-cost fitness operator with multi-country presence. Comparable to Magic Form on subscription model and group-class offerings, but operates at much larger scale and primarily outside France.
Direct peers
- Neoness: Former French mid-market fitness chain (now under restructuring/restructured operations). Closely matched Magic Form on tiered subscription, urban club density, and group-class-led positioning in France.
- Fitness Park: French fitness chain operating a large network of low-cost clubs nationwide. Competes head-to-head with Magic Form on multi-club access subscriptions, coached group classes, and pricing in the same French geographies.
- L'Orange Bleue: French fitness franchise with hundreds of clubs across France. Directly comparable to Magic Form on coached group classes, multi-tier subscription pricing, and small-to-mid-sized city footprint.
- Club Moving: French fitness club chain with multi-club subscription offerings. Comparable to Magic Form on tiered membership, group class programming, and presence in Île-de-France and other French regions.
- Keep Cool: French fitness chain with broad national presence offering low-cost subscription memberships. Comparable to Magic Form in subscription model, multi-club access, and emphasis on accessibility for individual consumers in France.
- Basic-Fit: Largest low-cost fitness chain in Europe with hundreds of clubs across France. Directly competes with Magic Form on subscription-based gym access, multi-tier pricing, and geographic coverage in French cities.
- Wellness Sport Club (WSC): French premium-to-mid-market fitness club chain. Comparable to Magic Form on subscription tiers, coached classes, and footprint across major French metropolitan areas.
Others
- Les Mills International: Global provider of branded group fitness programming and content. Listed as a partner of Magic Form and therefore an ecosystem counterpart shaping Magic Form's coached-class offering rather than a direct gym competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Magic Form social profiles
Digital presenceMagic Form financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Form leadership team
Management profileNumber of profiles
Magic Form funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Form M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Form
What does Magic Form do?
Magic Form operates a network of 40+ fitness clubs across France offering tiered gym memberships (Magic One, Magic+, Magic Full, Abo Jeune) that grant access to cardio and musculation equipment, coached group fitness classes including Les Mills programs, personal coaching follow-ups, and recovery amenities such as sauna and hydromassage. Revenue is generated primarily through recurring subscription fees plus one-time entry fees, member cards, and an annual equipment maintenance charge.
Is Magic Form a public or private company?
Magic Form is a private company. It is classified as unknown and is currently operating.
When was Magic Form founded?
Magic Form was founded in 2006. It employs 501 to 1,000 people.
Where is Magic Form based?
Magic Form is headquartered in Paris, France, in the Europe region.
How does Magic Form make money?
One revenue line is on record: membership subscriptions.
Who are Magic Form's main competitors?
Broad incumbents on record are Planet Fitness and Pure Gym. Direct peers are Neoness, Fitness Park, L'Orange Bleue, Club Moving, Keep Cool, Basic-Fit and Wellness Sport Club (WSC). Les Mills International is listed as an others.
Does Magic Form have an API?
No public API is recorded for Magic Form.