Luxperience
Luxperience is a Sydney-based, invitation-only luxury travel trade event organizer running an annual curated matchmaking platform that connects global luxury travel suppliers with high-end travel advisors through pre-scheduled appointments, educational sessions, and destination familiarization trips.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Luxperience does
Luxperience is an invitation-only luxury travel trade event, founded in 2012 and headquartered in Sydney, Australia, that operates as a curated two-sided matchmaking platform connecting global luxury travel suppliers with high-end travel advisors. The flagship offering is an annual four-day event featuring a proprietary appointment matchmaking system that produces personalized Pre-Scheduled Appointments (PSA) and Self-Scheduled Appointments (SSA), with a guaranteed minimum of 42 fifteen-minute meetings per delegate. Participants are vetted through an Expression of Interest (EOI) process requiring minimum 12 months operating history, purchasing authority, and a proven reputation, with the 2024 cohort selecting 190 advisors from 300 EOIs.
The company operates proprietary online platform technology for preference capture, appointment scheduling, and year-round community access, complemented by adjacent programs including pre- and post-event Familiarisation (Famil) trips to destinations such as Fiji, Sri Lanka, Mauritius, New Zealand, and Papua New Guinea, as well as the Indulge & Inspire educational sessions and The Inner Circle thought leadership forum (launched 2026). The 2025 event hosted approximately 152 partners and 200+ travel advisors (approximately 400 total attendees), with the 2026 event expanding to 200+ partners spanning six continents.
Luxperience's revenue model is event-based, monetized through access fees paid by both partners and buyers (with hosted international buyers receiving accommodation, transfers, and event access), tiered by hosting level and participant count, supplemented by bespoke sponsorship packages for key event functions. The company is privately held and currently owned by Curated Travel Marketing Pty Ltd, following a late 2025 acquisition from Flight Centre Travel Group's Luxury Travel Collection by founders Lynn Ormiston and Jonathan Leggett; FCTG itself had acquired Luxperience from Diversified Communications Australia in May 2023. Headcount is 11-50 employees, consistent with a boutique event organizer.
Luxperience firmographics
Firmographics- Name
- Luxperience
- Legal name
- Curated Travel Marketing Pty Ltd
- Website
- https://luxperience.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luxperience is a Sydney-based, invitation-only luxury travel trade event organizer running an annual curated matchmaking platform that connects global luxury travel suppliers with high-end travel advisors through pre-scheduled appointments, educational sessions, and destination familiarization trips.
- Ownership category
- akta.pro rank
Luxperience industry classification
Industry- Product category
- Luxury Travel Trade Events
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (56151), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
- akta.pro secondary industries
- Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Luxury Multi-Day Tour Operators (THAKADAE), Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Expedition Cruise Specialists (Sales & Distribution) (THAEABAJ), Desert Luxury Resorts (THAGACAC)
Keywords
Where Luxperience is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Luxperience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Partner/Exhibitor Access Fees: Both partners and buyers must pay access fees to participate in the appointment program. Fees vary depending on level of hosting and number of participants. The company also offers bespoke sponsorship packages for brands to sponsor key pages, soirees, and functions.
- Event-Based Participation Fees: Fees for participation in the appointment program, with costs varying based on hosting level and number of participants in the program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Hosted International Buyer Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Luxperience product offering
Product offeringCore offering
Luxperience operates an invitation-only annual luxury travel trade event in Sydney that connects global luxury travel suppliers with qualified luxury travel advisors and buyers. It sells event participation, curated appointment access, sponsorship opportunities and related familiarisation programs built around verified applications and matched buyer-supplier meetings.
Product overview
Luxperience is an invitation-only luxury travel trade event, not a software product. It operates as a curated matchmaking platform connecting luxury travel suppliers with high-end travel advisors through pre-scheduled appointments, networking events, and familiarisation programs. The company organizes an annual multi-day event in Sydney, Australia, featuring an Appointment Program for business matching, The Inner Circle thought leadership forum, Indulge & Inspire educational sessions, and pre/post-event famil trips to various destinations.
Differentiator
Problem solved
Functional benefit
Brands
- The Inner Circle: A new forum launched in 2026 providing a dedicated space for delegates to unpack the latest trends and explore forces shaping the future of luxury travel.
- Indulge & Inspire Sessions
- Familiarisation Program
- Luxperience Appointment Program
Products and services
- Luxperience Annual Trade Event
- Partner Participation Program
- Buyer Program
- Bespoke Sponsorship Packages
- Familiarisation Program
Companies that use Luxperience
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Luxperience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Luxperience partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, core and flagship.
- Wonderful IndonesiamajorNew first-time partner for 2026, representing Indonesian luxury travel experiences as part of the most diverse partner cohort in event history.
- Aman ResortsmajorNew first-time partner for 2026, representing ultra-luxury hotel brand joining the diverse partner cohort.
- Como HotelsmajorNew first-time partner for 2026, representing luxury hotel brand joining the diverse partner cohort.
- Tourism Sri LankamajorLargest new partner group for 2026 with portfolio including Wild Beach Resorts and &Beyond. Represents the growing Sri Lankan luxury travel market.
- GreeceLuxemajorNew partner for 2026 debuting through Greece, representing Mediterranean luxury travel experiences.
- Siva TravelcoreNew Greek luxury travel partner for 2026, offering bespoke travel experiences.
- Grecotel ResortscoreNew Greek luxury resort partner for 2026, offering premium Greek hospitality experiences.
- Makepeace IslandcoreFamil partner for exclusive-use private island experience in Noosa River, Queensland. Balinese-inspired design with 25 acres of Australian bushland.
- Tāpoi TravelcoreFamil partner hosting New Zealand North Island and South Island famils. Crafts distinctive and authentic luxury travel experiences to Australia and New Zealand with over 30 years of service.
- South Sea HorizonscoreFamil partner hosting Papua New Guinea cultural safari. Operating since 2007, creating low-impact and sustainable travel products that give back to the region.
- Uga ResortscoreFamil partner hosting Sri Lanka famil. Provides authentically Sri Lankan luxury resorts with detailed guest services and sustainable practices.
- Tourism FijicoreFamil partner for Fiji famils, helping showcase Fiji's luxury landscape and authentic hospitality.
- Cornerstone Learning & DevelopmentcorePartnership in hosting Indulge & Inspire thought-provoking sessions. Monica Godfrey, Head of Strategy & Partnerships, leads industry-focused training and development content.
- Beachcomber Resorts & HotelscoreFamil Partner for Luxperience 2026, hosting Mauritius famil experience (13-19 December). One of the group's eight magnificent resorts on the island, providing high standards of service with authentic Mauritian hospitality.
- Curated Travel Marketing Pty LtdflagshipLuxperience is owned and operated by Curated Travel Marketing Pty Ltd, founded by Lynn Ormiston and Jonathan Leggett. They acquired Luxperience from the Luxury Travel Collection with over 15 years combined experience in luxury travel, events, and marketing.
- LATTE Luxury NewscoreMedia partner for Indulge & Inspire sessions, bringing editorial coverage and guest presenters including Nolan Burris and Adele Eliseo. Aligns strategies and brings fresh perspectives.
- The Future LaboratorymajorContent partner providing exclusive insights into consumer behaviour, market dynamics and emerging trends. Partnership delivers Luxury States research and future-focused content.
- Tourism AustraliaflagshipDiamond Partnership for 2018 event at International Convention Centre Sydney. Tourism Australia was the premier partner for the luxury travel trade exhibition.
Scale indicators10 records
Recent moves7 records
Expansion highlights4 records
Luxperience competitors and assessment
Company assessmentBroad incumbents
- ITB Berlin: One of the world's largest travel trade shows. Broad incumbent in the same overall industry as Luxperience, but much larger and not curated to a luxury niche — comparable only as a B2B travel trade platform.
- World Travel Market (WTM) London: Reed Exhibitions' flagship global travel trade event. Comparable as a major B2B travel trade exhibition but vastly larger and broader, not luxury-specialised — overlapping with Luxperience only in the luxury travel advisor/supplier segment.
Direct peers
- ILTM (International Luxury Travel Market): Reed Travel Exhibitions' flagship global portfolio of invitation-only luxury travel trade events (ILTM Cannes, Asia Pacific, Americas, Africa). Most direct comparable to Luxperience: curated buyer-supplier matchmaking, pre-scheduled appointments, similar target audience of senior luxury travel advisors.
- Traveller Made: Global community and curated matchmaking platform for luxury travel designers and DMCs. Comparable model of qualifying top-tier travel designers and matching them with luxury suppliers, though distributed globally rather than at a single event.
- PURE Life Experiences: Invitation-only luxury travel trade event focused on experiential and transformative travel. Closely comparable curated matchmaking format and supplier/buyer mix, targeting high-end experiential and wellness travel professionals similar to Luxperience's advisor base.
- Connections Luxury (WTM London): Invite-only luxury travel networking event hosted within World Travel Market London. Directly comparable as a curated luxury trade networking program targeting senior advisors and luxury suppliers, run by Reed Exhibitions.
Others
- Phocuswright: Travel industry research and conference company hosting major travel industry events. Adjacent peer — serves the same B2B travel industry with conferences and research, though not a luxury-specialised trade show.
- Condé Nast Traveler (luxury travel media & events): Luxury travel media brand that runs curated luxury travel events, conferences, and awards. Adjacent peer — overlaps with Luxperience in targeting the same high-end advisor/supplier ecosystem and editorial-led community engagement, though primary business is media.
- Skift (travel research & events): Travel industry research and media company that runs the Skift Forum and other curated industry events. Adjacent comparable in the B2B travel trade content/events space, though broader than luxury-specific.
Regional players
- Arabian Travel Market (ATM): Major Middle East-focused travel trade exhibition with significant luxury segment. Comparable in scale and B2B matchmaking format but regionally focused on MENA inbound and outbound luxury travel, with different geographic buyer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Luxperience social profiles
Digital presenceLuxperience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxperience leadership team
Management profileNumber of profiles
Profiles2 records
Luxperience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxperience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxperience
What does Luxperience do?
Luxperience operates an invitation-only annual luxury travel trade event in Sydney that connects global luxury travel suppliers with qualified luxury travel advisors and buyers. It sells event participation, curated appointment access, sponsorship opportunities and related familiarisation programs built around verified applications and matched buyer-supplier meetings.
Is Luxperience a public or private company?
Luxperience is a private company. It is classified as corporate owned and is currently operating.
When was Luxperience founded?
Luxperience was founded in 2012. It employs 11 to 50 people.
Where is Luxperience based?
Luxperience is headquartered in Sydney, Australia, in the Oceania region.
How does Luxperience make money?
Two revenue lines are on record. Partner/Exhibitor Access Fees are the primary driver. The others are event-Based Participation Fees.
Who are Luxperience's main competitors?
Broad incumbents on record are ITB Berlin and World Travel Market (WTM) London. Direct peers are ILTM (International Luxury Travel Market), Traveller Made, PURE Life Experiences and Connections Luxury (WTM London). Others are Phocuswright, Condé Nast Traveler (luxury travel media & events) and Skift (travel research & events). Arabian Travel Market (ATM) is listed as a regional player.
Does Luxperience have an API?
No public API is recorded for Luxperience.
What industry is Luxperience in?
Luxperience's product category is Luxury Travel Trade Events. Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies, with a secondary code of THAKAEAG, Luxury & VIP Destination Services (Concierge/Chauffeur). Its NAICS code is 561591 and its SIC code is 7900.