FISA

What FISA does

FISA is a Brussels-based Belgian trade show and event organizer specializing in B2B and B2C exhibitions, operating as a subsidiary of DEFICOM GROUP (controlled by BAYCROSS EUROPE, the patrimonial entity of chairman Philippe Lhomme). The company runs a portfolio of more than ten recurring events anchored by BATIBOUW, Belgium's largest construction, renovation, and interior design trade show, which drew 203,685 visitors and over 300 exhibitors across its 66th edition in 2025. Other portfolio events span housing (COCOON), lifestyle (Salon des Vacances / Holiday Fair, Salon de l'Alimentation / Food Salon), professional construction (Spring Expo, PRObuild, InstallPRO), nautical (Brussels Boat Show, Nieuwpoort International Boat Show), defense (BEDEX), architecture recognition (BAEXA awards, Belgian Building Awards), CEO networking (Spice Up Success), and consumer sports (7Cup amateur football tournament).

FISA's core technology stack consists of an event management and exhibitor services platform extended by the BATIBOUW.com digital property with e-magazine content and a virtual edition (BATIBOUW Virtual) that enables year-round engagement outside the physical event windows. Pricing is quote-based and not publicly disclosed; the company sells exhibition space and sponsorships through an internal account management team and supports exhibitors with customer care, on-site production, and B2B matchmaking programs such as BBI Business Insights. FISA employs 11-50 staff across customer care, sales, operations, and marketing functions, organized under CEO Joan Condijts (also CEO of DEFICOM GROUP) and COO Nikkel Kebsi, and serves both Belgian consumers (homeowners, travelers) and industry professionals (construction manufacturers, distributors, architects, defense industry stakeholders).

Name

FISA

Legal name

Fisa

Website

https://fisa.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FISA is a Brussels-based Belgian trade show organizer and subsidiary of DEFICOM GROUP that runs BATIBOUW (Belgium's largest construction and renovation fair) and a portfolio of B2B and B2C exhibitions serving homeowners, construction professionals, and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show organization
• B2B exhibitions
• Consumer trade fairs
• Event management services
• Construction exhibitions

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Trade Show Fees: FISA generates revenue primarily through exhibitor fees for participation in its trade shows and events. Companies pay to rent exhibition space and showcase their products and services at events like BATIBOUW, the largest Belgian construction trade show.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FISA organizes and operates large-scale B2B and B2C trade shows, exhibitions, and events at Brussels Expo in Belgium, with BATIBOUW (construction, renovation, interior design) as the flagship. The portfolio also includes professional exhibitions (BEDEX, BBI, PRObuild, InstallPRO, Spring Expo), consumer-facing fairs (COCOON, Salon des Vacances, Salon de l'Alimentation, 7Cup), awards galas (BAEXA), networking events (Spice Up Success), and newer travel/nautical events (Brussels Boat Show, Brussels Travel Festival), complemented by the year-round BATIBOUW.com digital platform.

Product overview

FISA is a Belgian event organization company specializing in B2B and B2C exhibitions and events. The portfolio centers on BATIBOUW as the flagship product - Belgium's largest construction, renovation and interior design fair held annually at Brussels Expo. The B2C portfolio spans housing events (BATIBOUW, COCOON) and lifestyle events (Salon des Vacances, Salon de l'Alimentation). The B2B segment includes professional exhibitions (Spring Expo, PRObuild, InstallPRO), the BBI conference platform, BEDEX defense exhibition, and BAEXA architectural awards. FISA also operates digital extensions including BATIBOUW.com with an e-magazine, and the BATIBOUW Virtual platform for year-round digital engagement. Smaller events like 7Cup (amateur football tournament) and Spice Up Success (CEO networking) round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• BATIBOUW The largest Belgian construction, renovation and interior design exhibition, held annually at Brussels Expo. Attracts 300+ exhibitors and over 200,000 visitors (203,685 at the 2025 edition), serving both construction professionals (B2B) and the general public (B2C) including homeowners and prospective builders/renovators.
• BAEXA - Belgian Architectural Excellence Awards Annual gala awards event celebrating Belgian architecture, honoring architects and architecture firms for their contributions to construction quality, sustainability, and aesthetics. Brings together leaders from construction, architecture, and real estate sectors.
• 7Cup Amateur 7-a-side football tournament held in Belgium, bringing together amateur teams for competitive play. Consumer-facing sports event in FISA's portfolio.
• BBI - BATIBOUW Business Insights Strategic professional hub for construction and real estate professionals featuring conferences, workshops, and networking opportunities, positioned as the B2B complement within the BATIBOUW ecosystem.
• BEDEX - Brussels European Defense Exhibition European defense exhibition and conference bringing together leaders from the European defense sector for networking, strategic discussions, and cross-border partnership development.
• COCOON Housing-focused exhibition covering interior design and home improvement, part of FISA's B2C housing portfolio alongside BATIBOUW, targeting Belgian consumers with home and lifestyle interests.
• Salon de l'Alimentation / Voedingssalon Food and dining exhibition, part of FISA's B2C lifestyle sector events targeting Belgian consumers interested in food and gastronomy.
• Salon des Vacances / Vakantiesalon Holiday and vacation fair held at Brussels Expo, featuring travel destinations, accommodations, and tourism services, with over 300 exhibitors in the consumer travel segment.
• Spice Up Success Exclusive networking event for CEOs of major Belgian and European companies, bringing together business leaders for strategic connections and high-level relationship building.
• Spring Expo Professional exhibition within the construction and renovation sector, serving as one of FISA's B2B trade events for industry professionals.
• PRObuild Professional trade show for the construction industry, targeting building and construction professionals as part of FISA's B2B segment.
• InstallPRO Professional exhibition focused on installation and technical systems in construction, complementing FISA's professional construction trade show portfolio.
• Brussels Boat Show Annual nautical exhibition launched in 2021 covering water sports, recreation, and water tourism, held at Brussels Expo in partnership with Nautibel and Vlaamse Yachthaven Nieuwpoort.
• Brussels Travel Festival Travel-focused event created in 2021 as an alternative to the traditional Salon des Vacances, held in autumn and targeting Belgian consumers interested in travel planning and destinations.
• BATIBOUW Virtual Digital/virtual edition of the BATIBOUW exhibition launched during COVID-19, offering year-round virtual presence and exhibitor visibility that complements the annual physical BATIBOUW show.

Quantifiable outcome

• 203,685 visitors attended the 66th BATIBOUW edition in 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• CASTAARmajorGTM or Marketing Partner · 7 January 2021Creative agency responsible for the creation and launch of BATIBOUW's communication campaign, including the #AllezKevin #AllezSarah #Demandezl'avisdevraisexperts campaign.
• Nautibel / Fédération des Entreprises et des Organisations Nautiques et Sportives et de Plaisance belgescoreStrategic or Co-development Partner · 15 October 2020Exclusive collaboration to launch the Brussels Boat Show, a new annual event dedicated to water sports, water recreation, and water tourism. Starting in 2021, Brussels Expo became the new home for this annual event.
• Vlaamse Yachthaven Nieuwpoort (Flemish Yacht Harbour of Nieuwpoort)coreStrategic or Co-development Partner · 15 October 2020Partnership for the organization of the Nieuwpoort International Boat Show, complementing the Brussels Boat Show.
• DEFICOM GROUPcoreStrategic or Co-development PartnerFISA is part of DEFICOM GROUP, which is active in communication, media, and leisure industries. DEFICOM controls FISA and provides strategic direction for the group's exhibition and event operations.
• Embuild (Confédération Construction)majorStrategic or Co-development PartnerFISA collaborates with Embuild for the Forum de la construction professional event at BATIBOUW, featuring networking and information sessions including debates on affordable housing and sustainable construction.
• Floralies de Gand (Ghent Floralies)minorStrategic or Co-development PartnerPartnership for themed areas at BATIBOUW, featuring green innovations and garden expertise.
• GroenwandminorStrategic or Co-development PartnerCollaboration for green wall and indoor plant innovations featured at BATIBOUW Academy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: French global live events company operating trade shows, conventions, and venue management across 90+ countries. GL Events is a comparable large-scale peer given its event organization business model and venue partnerships, though significantly larger and more international than FISA.
• Informa Markets: Global B2B events and exhibitions division of Informa plc operating major industry trade shows worldwide. Comparable in multi-vertical event portfolio and exhibitor-driven revenue model, with the difference being global scale versus FISA's Belgian concentration.
• RX (Reed Exhibitions): World's largest trade show organizer operating 400+ events in 22 industries globally, part of RELX Group. Direct comparable in trade show organization business model, though RX operates at vastly greater scale and geographic reach than FISA.
• Comexposium: French-headquartered major European trade show organizer hosting 200+ B2B and B2B2C events across multiple sectors. Comparable in multi-vertical event organization model and French-speaking European market overlap, though operating at significantly larger scale.

Direct peers

• MCH Group: Swiss exhibition company operating major trade fairs (Art Basel, Swissbau, Igeho) and venue management (Messe Basel, Messe Zürich). Comparable mid-sized European trade show organizer with venue ownership and multi-vertical portfolio similar to FISA's structure.
• Easyfairs: Belgian-headquartered pan-European trade show organizer operating 200+ events across multiple verticals. Easyfairs is the closest direct peer to FISA given shared Belgian origin, multi-vertical B2B/B2C event portfolio, and comparable scale of mid-sized European trade shows.

Regional players

• Salon des Vacances Competitors (e.g., Tour Salon, IFTM Top Resa): IFTM Top Resa is the major French travel trade show comparable to FISA's Salon des Vacances. Other regional travel fairs operate as adjacent or indirect peers in FISA's lifestyle/travel event vertical, though none directly compete in the Belgian market.
• Salon de l'Alimentation competitors (e.g., Tavola, Horeca Expo): Horeca Expo is a Belgian foodservice and hospitality trade show comparable to FISA's Salon de l'Alimentation. While not a direct competitor in the same niche, it represents the broader Belgian food/hospitality event market where FISA operates.

Emerging players

• Media 10 (now part of events companies): UK-based event organizer operating consumer and B2B exhibitions including Grand Designs Live (directly comparable to BATIBOUW's home/construction consumer positioning). Comparable in mid-sized consumer trade show focus, though operating in different geography.

Others

• Brussels Expo: Brussels-based exhibition venue (Heysel) where FISA hosts all major events. While a venue partner rather than competitor, Brussels Expo is materially relevant given the operational and contractual dependency FISA has on this single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISA