FLORALIES
Floralies is a New York City-based luxury floral design firm founded in 1992 that creates custom floral arrangements and event styling for high-end weddings, private events, and corporate clients including Four Seasons, Le Bernardin, Cartier, and Rolex.
- Company typePrivate
- Founded1992
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What FLORALIES does
Floralies is a New York City-based luxury floral design firm founded in 1992 by Creative Director Elias Panago that creates custom floral arrangements and event styling for high-end weddings, private events, and corporate clients. The company operates a project-based service model in which revenue is generated through one-time fees covering design consultation, floral procurement, arrangement creation, and on-site installation, with pricing quoted on a custom basis that varies by event size, floral complexity, flower selection, and venue requirements. The firm serves an enterprise-grade client roster spanning luxury hospitality (Four Seasons, Le Bernardin, Mandarin Oriental, Ritz-Carlton, Plaza Hotel, Dorchester Collection, Lotte New York Palace), luxury retail (Cartier, Rolex, Bloomingdale's, Armani), financial services (BlackRock), automotive (Ferrari), media (CBS, NBC), and cultural institutions (MoMA), with execution at iconic NYC venues including Cipriani, Rainbow Room, Blue Hill at Stone Barns, and the Metropolitan Club. There is no proprietary technology platform, mobile app, API, or digital commerce layer; the core offering is bespoke floral artistry delivered by a small in-house design team. Go-to-market relies on a portfolio-based Squarespace website, prominent client logo display, direct phone and email consultation, and word-of-mouth referrals within the luxury NYC event ecosystem, with geographic concentration in New York City and the broader Northeast US.
FLORALIES firmographics
Firmographics- Name
- FLORALIES
- Legal name
- Floralies
- Website
- https://floraliesevents.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floralies is a New York City-based luxury floral design firm founded in 1992 that creates custom floral arrangements and event styling for high-end weddings, private events, and corporate clients including Four Seasons, Le Bernardin, Cartier, and Rolex.
- Ownership category
- akta.pro rank
FLORALIES industry classification
Industry- Product category
- Event Floral Design Services
- NAICS
- Florists (45931)
- akta.pro industry
- Wedding Design, Decor & Floral PlanningEvent Floral Design & ArrangementsFloral & Event InstallationsWedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)
Keywords
Where FLORALIES is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FLORALIES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Event Floral Services: Custom floral design and installation services for private events including weddings, corporate events, and social gatherings. Services include arrangements for ceremonies, receptions, table settings, and venue styling. Revenue is generated through project-based fees for design consultations, floral procurement, arrangement creation, and on-site installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FLORALIES product offering
Product offeringCore offering
Floralies Events designs and installs custom floral arrangements for weddings, private social events, and corporate functions at premier New York City venues. Services encompass design consultation, premium flower procurement, arrangement creation, and on-site installation and styling. The company sells project-based floral design services directly to clients and venues, with pricing quoted per event.
Product overview
Floralies is a high-end floral events company based in New York City with over 33 years of experience. The company operates as a single unified service offering rather than a platform-with-modules architecture. Its core offering is custom floral design for weddings and private events, delivered through a team of dedicated designers who work exclusively with premium flowers. The company serves an exclusive clientele including luxury hotels (Four Seasons, Plaza, Mandarin Oriental, Ritz-Carlton), fine dining establishments (Le Bernardin, Cipriani, Blue Hill), and premium brands (Cartier, Rolex, Armani, Chanel).
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Floral Design Services Full-service custom floral design for weddings, including bridal bouquets, flower girl crowns, ceremony arrangements, church florals, reception centerpieces, and bar arrangements crafted with high-end flowers. Designed for high-net-worth couples seeking bespoke wedding florals.
- Private Event Floral Services Custom floral arrangements and venue styling for private social events, galas, charity events, milestone celebrations, anniversaries, and private dining experiences at prestigious NYC venues. Designed for affluent individuals and organizations hosting exclusive social gatherings.
- Corporate Event Floral Services Premium floral design for corporate galas, product launches, press events, award ceremonies, hotel events, restaurant dining, and brand activations. Designed for luxury hotels, restaurants, fashion brands, financial institutions, and media companies requiring floral arrangements that enhance brand image.
Quantifiable outcome
- Testimonials indicate flowers lasting 5+ full days due to freshness and preparation quality
- +1 more outcomes
Companies that use FLORALIES
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles2 records
FLORALIES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FLORALIES partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
FLORALIES competitors and assessment
Company assessmentEmerging players
- Jeff Leatham: Celebrity florist known for luxury hotel and celebrity event installations worldwide. Comparable to Floralies in premium positioning and luxury venue work, though more celebrity-driven and global in scope.
- H.Bloom: Subscription-based luxury floral delivery service for corporate and residential clients. Adjacent to Floralies' luxury corporate floral work but operates on a recurring-delivery model rather than bespoke events.
Direct peers
- Putnam & Putnam: NYC-based luxury floral design studio specializing in weddings, private events, and editorial work. Directly comparable to Floralies in high-end NYC event floral design with celebrity/HNW client focus.
- Starbright Floral Design: NYC luxury floral design house serving weddings, corporate, and social events with a corporate event floral division. Closely comparable to Floralies in NYC luxury event floral services.
- Avenue Flower: Boutique NYC floral studio serving weddings and corporate events at luxury venues. Closely comparable to Floralies in scale, geography, and upscale clientele focus.
- Diana Wagner Design: NYC-based floral designer specializing in luxury weddings and private events with a high-touch, design-forward approach. Directly comparable to Floralies' bespoke event-driven model.
- Blossom Floral Works: NYC-area floral design studio for weddings, corporate events, and social occasions. Comparable in service offering and target market to Floralies' event floral work.
- Lewis Miller Design: NYC luxury floral designer known for high-end weddings, brand events, and the Flower Flash installations. Comparable to Floralies in premium NYC event florals targeting luxury brand and social clientele.
Others
- BloomNation: Online floral marketplace connecting consumers to local florists. Not a direct competitor but represents a technology-enabled channel that could disrupt traditional luxury floral distribution models Floralies relies on.
Broad incumbents
- Winston Flowers: Established Boston/luxury New England florist with retail storefronts and an event/wedding design division. Comparable in luxury floral services but broader retail footprint than Floralies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FLORALIES social profiles
Digital presenceFLORALIES financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLORALIES leadership team
Management profileNumber of profiles
Profiles1 record
FLORALIES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLORALIES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLORALIES
What does FLORALIES do?
Floralies Events designs and installs custom floral arrangements for weddings, private social events, and corporate functions at premier New York City venues. Services encompass design consultation, premium flower procurement, arrangement creation, and on-site installation and styling. The company sells project-based floral design services directly to clients and venues, with pricing quoted per event.
Is FLORALIES a public or private company?
FLORALIES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLORALIES founded?
FLORALIES was founded in 1992. It employs 1 to 10 people.
Where is FLORALIES based?
FLORALIES is headquartered in New York, United States, in the North America region.
How does FLORALIES make money?
One revenue line is on record: event Floral Services.
Who are FLORALIES's main competitors?
Emerging players on record are Jeff Leatham and H.Bloom. Direct peers are Putnam & Putnam, Starbright Floral Design, Avenue Flower, Diana Wagner Design, Blossom Floral Works and Lewis Miller Design. BloomNation is listed as an others. Winston Flowers is listed as a broad incumbent.
Does FLORALIES have an API?
No public API is recorded for FLORALIES.
What industry is FLORALIES in?
FLORALIES's product category is Event Floral Design Services. Its primary akta.pro industry code is HSACABAH, Wedding Design, Decor & Floral Planning, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.