iCALL

Name

iCALL

Legal name

iCALL Psychosocial Helpline, Tata Institute of Social Sciences

Website

https://icallhelpline.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)

akta.pro secondary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Telephone counseling
• Psychosocial helpline
• Mental health support
• Email counseling
• Employee assistance programmes

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

iCALL (Initiating Concern for All) operates a psychosocial helpline providing free telephone, email, and chat-based counseling services delivered by trained and qualified mental health professionals. It serves individuals across age, gender, and sexual orientation dealing with emotional and psychological distress, and additionally runs dedicated programs such as SWAASTHI for frontline healthcare workers along with paid Employee Assistance Programmes and training courses for organizations.

Product overview

iCALL (Initiating Concern for All) is a technology-assisted counseling platform operated by the School of Human Ecology at Tata Institute of Social Sciences. The core offering consists of three service modalities: telephone counseling, email counseling, and chat counseling (via the nULTA app). These services are delivered by trained and qualified mental health professionals and are completely free to users. The platform also encompasses SWAASTHI, a dedicated helpline for frontline healthcare workers, and offers Employee Assistance Programmes (EAPs) for organizations. Additionally, iCALL provides capacity-building through training programmes like the Fostering Strengths Certificate Course for professionals working with adolescents and youth.

Differentiator

Problem solved

Functional benefit

Brands

• SWAASTHI: A dedicated psychosocial helpline for frontline health workers providing professional counseling and emotional support during the COVID-19 pandemic and beyond.

Products and services

• iCALL Psychosocial Helpline Free telephone, email, and chat-based counseling service run by trained and qualified mental health professionals, providing emotional and psychological support to individuals in distress across age, gender, sexual orientation, and issues.
• Telephone Counseling One-on-one counseling conducted over the phone by trained professionals, offering two-way anonymity, complete confidentiality, and structured counseling sessions lasting 45 minutes to 1 hour.
• Email Counseling Counseling delivered through email exchanges, with automated acknowledgment responses and detailed human responses provided within 2-3 working days. Suitable for those who prefer writing and are not in need of instantaneous response.
• Chat Counseling (nULTA App) Technology-assisted counseling service available through the nULTA app, providing accessible mental health support alongside telephone and email options.
• SWAASTHI Helpline Dedicated psychosocial helpline for frontline healthcare workers, providing professional counseling and emotional support. Run by trained counselors, available free of cost over telephone and email.
• Employee Assistance Programme (EAP) Workshop and training programmes for corporates, educational institutions, government bodies, and NGOs, customized to address specific mental health and well-being topics.
• Fostering Strengths Certificate Course Annual 3-month certificate course in psychosocial skills for working with adolescents and youth, conducted in partnership with Vishakha NGO and Mariwala Health Initiatives since April 2017.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Practo: India's leading digital healthcare platform with a mental health vertical including online consultations. Comparable to iCALL as a technology-mediated channel for accessing Indian mental health professionals, though operating as a broad digital health incumbent.
• Talkspace: Established US online therapy platform with B2B (EAP) and B2C offerings. Comparable to iCALL in providing both consumer and corporate mental health support via technology-mediated channels.
• BetterHelp: Large global online counseling platform offering subscription-based therapy via chat, phone, and video. Comparable to iCALL in providing remote professional counseling, but operates as a scaled, paid incumbent in a much broader market.

Direct peers

• YourDOST: Indian online counseling and emotional wellness platform offering chat, video, and audio sessions with professionals. Comparable to iCALL as an India-based digital mental health support service targeting similar user demographics.
• Vandrevala Foundation Helpline: India-based 24/7 mental health helpline providing free multilingual telephone, email, and chat support. Directly comparable to iCALL as a free psychosocial helpline serving the Indian population across similar modalities.
• Amaha (formerly InnerHour): India-based mental health platform combining self-help tools, therapy, and psychiatry services via an app. Comparable to iCALL in offering technology-mediated access to mental health professionals in India.
• NIMHANS Helpline: Mental health helpline operated by India's National Institute of Mental Health and Neuro Sciences. Directly comparable to iCALL as an India-based, institutionally-backed psychosocial helpline.
• iCare (TCS): Tata Consultancy Services' employee assistance helpline offering counseling to employees and families. Comparable to iCALL's corporate EAP line and the TISS-affiliated institutional mental health ecosystem.
• Tele-MANAS: Government of India's national tele-mental health helpline launched by the Ministry of Health. Directly comparable to iCALL in providing remote mental health counseling to Indian citizens, and represents a key public-sector peer.
• Wysa: AI-driven mental health chatbot and anonymous support platform with significant India presence. Comparable to iCALL in providing a low-friction, anonymous, technology-mediated entry point to mental health support.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iCALLhelpline
• YouTubeyoutube.com/channel/UCbk02vzxerjMlbhED4LpS1Q
• Facebookfacebook.com/helplineicall
• LinkedInlinkedin.com/company/icalltiss
• Instagraminstagram.com/icallhelpline

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCALL