Neotek
Neotek is a New Zealand software company, founded in 2001, that sells the Neotek Enterprise modular platform — combining eCommerce, Sales Force Automation, EDI, and cataloguing — to manufacturers, importers, and distributors across Australia and New Zealand, with deep integrations to major accounting and ERP systems and distribution via direct sales and channel partners.
- Company typePrivate
- Founded2001
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neotek does
Neotek Limited is a New Zealand-based software provider founded in 2001 that builds Neotek Enterprise, a modular B2B sales automation platform serving manufacturers, importers, and distributors across Australia and New Zealand. The platform is composed of four core modules — eCommerce, Sales Force Automation (mobile order-taking), Electronic Data Integration (EDI), and cataloguing — which can be deployed individually or in combination. Its technical architecture is built on the Microsoft .NET framework and supports cloud-hosted as well as on-premise deployment, with deep native integrations to more than thirty financial and ERP systems including SAP, SAP Business One, Microsoft Dynamics, JIWA, Xero, MYOB, Greentree, Attaché, Sage, Pronto, and Oracle. The platform implements standardized procurement formats such as EDIFACT, ANSI x12, CIF, and PunchOut via cXML, and provides add-on modules for print/CD catalogs, asset tracking, coupons, and B2C website exposure.
The company monetizes through subscription-based evergreen licensing (continuous updates included without separate upgrade fees), managed cloud-hosted SaaS delivery, and a partner reseller model. Distribution combines direct enterprise field sales with an indirect channel that includes technology partners (it-iQ, REALTECH), an OEM partner (JIWA Financials), and telecommunications partners leveraging a Telco Stack Server. Named enterprise customers include L'Oréal, Electrolux, Fuji Film, Century Yuasa, G.U.D (NZ), Applico Group, and Countrywide. Operating from Auckland with 11-50 employees, Neotek has maintained a focused regional presence for over two decades without disclosed external funding, acquisitions, or governance changes, and shows no material evidence of AI/ML capabilities in its product offering.
Neotek firmographics
Firmographics- Name
- Neotek
- Legal name
- Neotek Limited
- Website
- https://neotek.co.nz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neotek is a New Zealand software company, founded in 2001, that sells the Neotek Enterprise modular platform — combining eCommerce, Sales Force Automation, EDI, and cataloguing — to manufacturers, importers, and distributors across Australia and New Zealand, with deep integrations to major accounting and ERP systems and distribution via direct sales and channel partners.
- Ownership category
- akta.pro rank
Neotek industry classification
Industry- Product category
- B2B Sales Automation Software
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Neotek is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Neotek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing: Perpetual and subscription licensing for Neotek Enterprise modules including eCommerce, Sales Force Automation, EDI, and catalogue creation tools. Evergreen licensing model ensures continuous updates.
- SaaS/Hosted Solutions: Cloud-hosted application delivery for customers preferring not to manage on-premise infrastructure. Includes managed services and integration support.
- Partner Reseller Revenue: Revenue generated through channel partners including technology partners, resellers, OEM partners, and telecommunications partners who resell Neotek solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Evergreen licensing with continuous updates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Neotek product offering
Product offeringCore offering
Neotek sells a modular B2B sales automation software platform called Neotek Enterprise, designed for manufacturers, importers, and distributors. The suite combines eCommerce, Sales Force Automation (mobile/tablet order capture), Electronic Data Interchange (EDI), and catalogue modules (CIF, PunchOut, print, CD), and integrates with more than 30 accounting and ERP systems. Modules can be deployed standalone or together, with both perpetual/subscription licensing and cloud-hosted SaaS delivery under an evergreen licensing model.
Product overview
Neotek offers Neotek Enterprise, a modular B2B sales platform comprising multiple modules that can operate separately or together. The core product suite includes the eCommerce Module for online ordering and B2B transactions, the Sales Force Automation Module for mobile order-taking by field sales teams, the EDI (Electronic Data Integration) Module for electronic document interchange using EDI, web services, XML and database formats, and the Asset Tracking Service for managing physical assets. Additional modules include the Public Website Module (B2C exposure of B2B catalogue content), the Print Catalogue Module and CD Catalogue Module for automated catalogue publishing, and the Coupon Module for targeted promotions. Neotek also offers specialist catalogue formats including CIF (Catalog Interchange Format) for static supplier catalogues and PunchOut Catalog for dynamic procurement system integration via cXML. All modules share a common data source and integrate with a wide range of financial and ERP systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Neotek Enterprise Neotek Enterprise is the company's core platform — an integrated suite of eCommerce, Sales Force Automation, EDI, and catalogue modules — designed for manufacturers, importers, and distributors to manage sales channels and order processing from a single source, integrating with major financial and ERP systems.
- Neotek eCommerce Module Enables business customers and suppliers to place and track orders, access real-time pricing, inventory, and account information over the Internet at any time, allowing companies to grow sales without growing headcount.
- Neotek Sales Force Automation Module Provides sales teams with real-time product and customer data on handheld devices or tablets, allowing them to take and process orders on the spot with automatic submission to back-office systems for up-selling and cross-selling.
- Neotek EDI (Electronic Data Interchange) Module Validates customer codes, products, and prices in real time using EDI (EDIFACT, ANSI x12), web services, XML, databases, and file-based formats, eliminating errors, missed orders, and delays.
- Neotek Public Website Module Exposes content created within the B2B eCommerce system on a public (B2C) website, allowing businesses to control what product, pricing, and catalogue information is accessible to public visitors.
- Neotek Print Catalogue Module Generates print-ready catalogue files automatically from product content held in Neotek Enterprise, eliminating the need for manual page layout or separate publishing software.
- Neotek CD Catalogue Module Publishes existing product content held in Neotek Enterprise to a CD-based catalogue automatically, without requiring manual design or additional software.
- Neotek Asset Tracking Service Management tool for organizing, monitoring, and tracking an organisation's most valuable assets, including services and deliveries, by recording location, movement, dates, and issues.
- Neotek Coupon Module Enables targeted promotional campaigns through coupon generation for specific customer groups as well as universal offers, supporting time-sensitive and promotional pricing strategies.
- CIF Catalog (Catalog Interchange Format) A hierarchical comma-separated variable format for electronically communicating product and service catalogues from a supplier to a buyer — an Ariba-standardised (1996) de facto industry format used to eliminate manual catalogue data entry in procurement systems.
- PunchOut Catalog A dynamic ecommerce website with cXML integration that communicates directly with a buyer's procurement system, allowing corporate purchasing agents to access a supplier's catalog from within their own procurement application and return a pending purchase order automatically.
Companies that use Neotek
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Neotek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature5 records
Neotek partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- JIWA FinancialscoreNeotek OEM partner offering Neotek Enterprise as an additional module to its financial solution. JIWA Financials was designed to meet Australian and New Zealand business requirements. Client base exceeded 850 sites by 2010.
- it-iQsecondaryTechnology partner reselling both enterprise and SaaS versions of Neotek Sales Force Automation. New Zealand owned business established in 2000 with expertise in mobile solutions.
- REALTECHsecondaryReseller partner offering Neotek Enterprise alongside SAP Business One and SAP ERP. Part of global REALTECH company providing international expertise through local consultancy.
- Telecommunications PartnerssecondaryPartners utilizing Neotek's Telco Stack Server for cellular telecommunication providers. Comprehensive Sales Force Automation solution designed to increase wireless data revenues.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Neotek competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud (B2B): Salesforce Commerce Cloud B2B offers enterprise-scale B2B commerce, pricing, and contract management that competes broadly with Neotek's enterprise suite for large manufacturers and distributors in ANZ and globally.
- BigCommerce B2B Edition: BigCommerce has expanded into B2B commerce with features like price lists, quote management, and PunchOut/cXML support that overlap with Neotek's eCommerce and PunchOut modules for distributors and manufacturers.
- Shopify B2B (Shopify Plus): Shopify Plus and Shopify B2B now offer wholesale channels, company accounts, and EDI integrations serving manufacturers and distributors at global scale — overlapping with Neotek's eCommerce and EDI capabilities.
Direct peers
- TrueCommerce: TrueCommerce provides EDI, B2B commerce, and supply chain integration platforms connecting manufacturers, distributors, and retailers. Closely matches Neotek's EDI, eCommerce, and ERP integration offering for the manufacturing and distribution segment.
- DiCentral: DiCentral is an EDI and B2B integration platform serving manufacturers, distributors, and 3PLs. Directly comparable to Neotek's EDI module with similar integration-to-ERP positioning and target customer profile.
- SPS Commerce: SPS Commerce is a global leader in EDI and retail/B2B commerce network services. Directly comparable to Neotek as an EDI-driven integration platform for manufacturers, distributors, and suppliers trading electronically with retailers and enterprise buyers.
- Cin7: Cin7 is a New Zealand-based inventory and order management SaaS platform connecting manufacturers, distributors, and retailers through EDI and B2B commerce. Direct regional peer with overlapping eCommerce, EDI, and order automation capabilities for the ANZ mid-market.
- Unleashed Software: Unleashed is a New Zealand-based inventory management SaaS for wholesalers, manufacturers, and retailers. Comparable to Neotek in target customer (manufacturers/distributors) and EDI integrations, though narrower in SFA and PunchOut functionality.
Emerging players
- Brightpearl (by Sage): Brightpearl is a retail/operations platform with EDI and order management features for wholesalers and retailers. Comparable as a mid-market B2B/EDI platform with overlap to Neotek's eCommerce and EDI modules.
- Orderhive (by Bravo Store Systems): Orderhive is a multi-channel order and inventory management platform offering EDI integrations and B2B features. Partially overlapping with Neotek's eCommerce and EDI capabilities for mid-market distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Neotek social profiles
Digital presenceNeotek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neotek leadership team
Management profileNumber of profiles
Profiles2 records
Neotek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neotek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neotek
What does Neotek do?
Neotek sells a modular B2B sales automation software platform called Neotek Enterprise, designed for manufacturers, importers, and distributors. The suite combines eCommerce, Sales Force Automation (mobile/tablet order capture), Electronic Data Interchange (EDI), and catalogue modules (CIF, PunchOut, print, CD), and integrates with more than 30 accounting and ERP systems. Modules can be deployed standalone or together, with both perpetual/subscription licensing and cloud-hosted SaaS delivery under an evergreen licensing model.
Is Neotek a public or private company?
Neotek is a private company. It is classified as unknown and is currently operating.
When was Neotek founded?
Neotek was founded in 2001. It employs 11 to 50 people.
Where is Neotek based?
Neotek is headquartered in Auckland, New Zealand, in the Oceania region.
How does Neotek make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are saaS/Hosted Solutions and partner Reseller Revenue.
Who are Neotek's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud (B2B), BigCommerce B2B Edition and Shopify B2B (Shopify Plus). Direct peers are TrueCommerce, DiCentral, SPS Commerce, Cin7 and Unleashed Software. Emerging players are Brightpearl (by Sage) and Orderhive (by Bravo Store Systems).
Does Neotek have an API?
No public API is recorded for Neotek.
What industry is Neotek in?
Neotek's product category is B2B Sales Automation Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its SIC code is 7371.