Salt Rank

What Salt Rank does

Salt Rank is a privately held, family-owned full-service digital marketing agency headquartered in Kansas City, Missouri, founded in 2012 by Adam Coomes. The firm bundles six core service lines — Search Engine Optimization (with a proprietary white-hat SEO process and link-building system), Social Media Management (across Facebook, Instagram, Twitter, and LinkedIn), Google Ads Management, Geofencing Marketing (using phone-carrier location data and third-party ad networks), Web Design and Development (delivered on WordPress), and Design/Print services — into recurring monthly retainers and project-based engagements. Its underlying technology stack is built on WordPress CMS with Google Analytics, Google Search Console, Google Business Profile, and third-party SEO/tracking tooling, rather than any proprietary platform.

The company concentrates its go-to-market on the senior living vertical, which it states accounts for roughly 90% of its client base after more than a decade of specialization, with secondary exposure to multi-family real estate and SMB clients in healthcare, retail, hospitality, transportation, legal, and education. Pricing is not publicly disclosed but disclosed example campaigns span from $250/month in social media ad spend to $795–$1,400/month Google Ads engagements and approximately $995/month senior-living marketing packages, billed through subscription retainers primarily distributed via a consultative sales motion (free consultations, direct phone engagement) supplemented by SEO-led content marketing.

Salt Rank reports serving over 200 clients with stated retention of more than 85% of day-one customers, claims local and national U.S. coverage, and counts a named leadership team of approximately eight functional leads spanning social, content, web, and design. No external funding, M&A, or institutional ownership is disclosed. Most recently, the firm has begun selling AI Search / Generative Engine Optimization services targeting citation in ChatGPT, Perplexity, and Google AI Overviews for senior living clients.

Name

Salt Rank

Legal name

Salt Rank

Website

https://saltrank.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Rank is a Kansas City-based full-service digital marketing agency serving primarily senior living communities (90% of clients) and U.S. small businesses through SEO, paid media management, social media, geofencing, web design, and print services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Senior living marketing
• Search engine optimization
• Social media management
• Web design services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Monthly retainer-based professional services covering SEO, social media management, Google Ads management, geofencing marketing, web design and development, and print design. Services are bundled into comprehensive marketing packages with ongoing management and support.
2. Project-Based Services: One-time website design and development projects with custom deliverables. Website hosting and management services with monthly fees covering security, backups, and ongoing maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Salt Rank is a full-service digital marketing agency based in Kansas City, Missouri, that provides SEO, social media management, Google Ads management, geofencing marketing, web design and development, and graphic design/print services. The firm primarily serves senior living communities and operators (approximately 90% of clients), with the remaining portion of its client base consisting of small businesses. Engagement is delivered via custom monthly retainer contracts rather than publicly listed pricing.

Product overview

Salt Rank is a full-service digital marketing agency operating as a unified platform-plus-services model. Their core offerings include six integrated marketing services: Search Engine Optimization (SEO), Social Media Management, Google Ads Management, Geofencing Marketing, Web Design and Development, and Design and Print. The company specializes primarily in serving the Senior Living market (90% of clients) and Small Business sector. Services are delivered as managed offerings rather than self-service software, with SEO forming the foundation that integrates with all other services including web development, social media, and paid advertising. The company emphasizes an integrated approach where web design is built SEO-ready, social media supports SEO rankings, and paid campaigns complement organic optimization efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) On-page, off-page, and local SEO services designed to improve organic search visibility for senior living communities and small businesses. Targets family decision-makers searching locally for care options.
• Social Media Management Content creation, scheduling, community management, and reporting across social platforms for senior living communities and small business clients.
• Google Ads Management Paid search and display campaign management on Google Ads, designed to drive qualified inquiries for senior living operators and small businesses.
• Geofencing Marketing Location-based mobile ad targeting using geofencing technology to reach prospects within defined geographic boundaries, such as near competitor communities, hospitals, or referral sources.
• Web Design and Development Design, build, and maintenance of websites for senior living communities and small businesses, integrated with broader SEO and paid advertising campaigns.
• Graphic Design and Print Services Graphic design and print collateral creation to support digital campaigns and offline marketing needs of senior living communities and small businesses.

Quantifiable outcome

• 900% increase in search traffic for Heritage Woods senior living client
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, social media, web design, and content services to SMB and mid-market clients. Directly comparable to Salt Rank in service breadth and target customer profile.
• Ignite Visibility: SEO and digital marketing agency providing SEO, paid media, social media, and web development services. Comparable in service mix and SMB/mid-market orientation to Salt Rank.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design, and content services. Overlaps significantly with Salt Rank's service portfolio and customer segment.
• Straight North: Digital marketing agency specializing in SEO, PPC, and lead generation for SMB and mid-market B2B/B2C clients. Comparable in agency model and target customer profile.
• SmartSites: Full-service digital marketing agency offering SEO, web design, PPC, and social media services. Comparable in service scope and SMB focus to Salt Rank.
• Coalition Technologies: SEO and digital marketing agency offering SEO, web design, PPC, and content services. Closely matches Salt Rank's core SEO-led, full-service positioning.
• Sagapixel: SEO and digital marketing agency serving healthcare and senior living clients with SEO, web design, and content services. Particularly comparable given shared vertical orientation.
• Cardinal Digital Marketing: Full-service digital marketing agency providing SEO, paid media, and content services to healthcare and multi-location clients. Comparable in vertical and service breadth.
• LYFE Marketing: Digital marketing agency offering social media, SEO, and PPC services to SMB clients. Comparable in agency size and SMB-focused service delivery to Salt Rank.

Broad incumbents

• HubSpot Solutions Partner Agencies: HubSpot's ecosystem includes a network of certified partner agencies offering inbound marketing, CRM, and content services. Represents the broader, platform-anchored incumbent layer that competes for the same mid-market marketing budgets as Salt Rank.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saltrank
• Facebookfacebook.com/saltrank
• LinkedInlinkedin.com/company/saltrank
• Instagraminstagram.com/saltrank

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Rank