La Mirada Theatre For The Performing Arts

What La Mirada Theatre For The Performing Arts does

La Mirada Theatre for the Performing Arts is a 1,251-seat municipal performing arts venue owned and operated by the City of La Mirada, California, located at the confluence of Interstate 5 and State Route 91 with free parking. Founded in 1977 from a redeveloped movie house, the venue has produced more than 4,000 performances and served more than 8 million cumulative patrons across its Broadway Series, Programs for Young Audiences, special events, concerts, and theatre rentals. McCoy Rigby Entertainment has been the producing partner for the mainstage Broadway Series since 1994, currently presenting the 26/27 season of five productions (Dear Evan Hansen, To Kill a Mockingbird, Hairspray, Little Shop of Horrors, Les Misérables) under the artistic direction of Producing Artistic Director BT McNicholl. The venue is also home to resident companies Phantom Projects Theatre for Teens and the La Mirada Symphony, and has produced touring titles including Cathy Rigby is Peter Pan.

Name

La Mirada Theatre For The Performing Arts

Legal name

City of La Mirada/La Mirada Theatre for the Performing Arts

Website

https://lamiradatheatre.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

La Mirada Theatre for the Performing Arts is a 1,251-seat municipal performing arts venue in La Mirada, California, owned by the City of La Mirada. It produces a five-show Broadway Series with McCoy Rigby Entertainment, plus concerts, children's programming, theatre rentals, and special events for Southern California patrons.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live performing arts
• Broadway musical series
• Theatre venue rental
• Live event productions
• Performing arts venue

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Broadway Series Tickets: Single-ticket sales and subscription packages for the mainstage Broadway Series of award-winning plays and musicals produced by McCoy Rigby Entertainment. Tickets range from $19-$85 depending on seating section and performance date.
2. Group Sales: Discounted tickets for groups of 15 or more, with 20% off for weeknight performances and 5% off weekends. Student groups receive 50% off. A 10% service charge applies to all group orders.
3. Theatre Rental: The 1,261-seat auditorium is available for rental events including lectures, films, TV/video taping, professional workshops, conferences, performances, recitals, and graduations. Additional rental includes lobby and patio spaces.
4. Special Events & Concerts: Revenue from concerts, holiday events (Nutcracker), comedy performances (Lily Tomlin), tribute shows, and outdoor patio events including Paint & Sip sessions at $40-45 per person and free karaoke/concerts.
5. Concessions & Food & Beverage: On-site concession sales including snacks, beverages, full bar service, and the Courtyard Café serving sandwiches, wraps, snacks, and desserts before performances.
6. Donations & Support: Tax-deductible contributions to the La Mirada Theatre for the Performing Arts Foundation supporting programming activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

La Mirada Theatre for the Performing Arts is a 1,251-seat municipal performing arts venue in La Mirada, California, that produces and presents Broadway-caliber plays and musicals, concerts, special events, children's programming, and theatre rentals. The mainstage Broadway Series is produced by McCoy Rigby Entertainment and complemented by Programs for Young Audiences, Phantom Projects Theatre for Teens, the La Mirada Symphony, and outdoor Courtyard Café events.

Product overview

La Mirada Theatre for the Performing Arts is a performing arts venue rather than a technology product company. The theatre offers a portfolio of live entertainment services centered around its 1,251-seat state-of-the-art facility. The core product is the Broadway Series of award-winning plays and musicals produced by McCoy Rigby Entertainment. Supporting programs include Programs for Young Audiences (children's series), Phantom Projects Theatre for Teens, and the La Mirada Symphony. The theatre also hosts special events such as concerts, the Nutcracker! Magical Christmas Ballet, Ray Knight's Broadway film screenings, the Young Artist Project, and Courtyard Café summer patio events. Additional services include theatre rental (venue and spaces), group sales, accessibility accommodations (open captioning, ASL interpretation, listening devices), and food and beverage service through the on-site Courtyard Café.

Differentiator

Problem solved

Functional benefit

Brands

• McCoy Rigby Entertainment Broadway Series: The mainstage series of award-winning plays and musicals produced for the City of La Mirada by McCoy Rigby Entertainment.
• Programs for Young Audiences
• La Mirada Civic Theatre
• Courtyard Café

Products and services

• Broadway Series The mainstage subscription series of award-winning plays and musicals produced by McCoy Rigby Entertainment, featuring Broadway-caliber productions such as Little Shop of Horrors, Dear Evan Hansen, To Kill a Mockingbird, Hairspray, and Les Misérables for the 26/27 season. Designed for individual patrons and subscribers seeking high-quality live theatre entertainment.
• Programs for Young Audiences A children's theatre series presenting age-appropriate live performances and theatrical programming designed for young audiences and families at the venue.
• Phantom Projects Theatre for Teens A resident teen theatre program at La Mirada Theatre that produces performances specifically designed for teenage audiences.
• La Mirada Symphony A resident symphony orchestra that performs classical music concerts at the theatre venue.
• Theatre Rental Rental of the 1,261-seat auditorium and supporting spaces (3,960 sq ft courtyard patio, 4,200 sq ft downstairs lobby, 1,500 sq ft upstairs lounge) for lectures, films, television/video taping, professional workshops, conferences, performances, recitals, and graduations.
• Group Sales Services Discounted group ticket packages for 15 or more patrons with tiered pricing, including 20% off weeknight performances, 5% off weekends, 50% off for student groups, and catering options for post-performance gatherings.
• Accessibility Services Accessibility accommodations including wheelchair seating in the orchestra section, elevator access, open caption performances, ASL interpreted performances, and free infrared assistive listening device headsets for hearing-impaired patrons.
• Courtyard Café Summer Events Seasonal outdoor patio events featuring live music, karaoke nights, paint-and-sip activities (priced $40-45 per person), and free concerts held at the theatre's Courtyard Café.
• Ray Knight's Broadway Film Screening World premiere public screening of Ray Knight's legendary films capturing Broadway shows and stars from the 1930s through 1950s, presented in partnership with The Institute of the American Musical.
• Nutcracker! Magical Christmas Ballet A large-scale holiday production featuring international dancers, acrobatics, elaborate costumes, and towering puppets performing Tchaikovsky's iconic score as part of the theatre's seasonal programming.
• The 2026 Young Artist Project An annual program where young performers and creatives selected from hundreds of applicants create an original cross-disciplinary performance over 14 days, produced by Phantom Projects Theatre Group, with tickets starting at $8.

Quantifiable outcome

• 8+ million cumulative patrons served since 1977
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• The Institute of the American MusicalcoreStrategic or Co-development Partner · 1 January 2026The Institute of the American Musical, a Los Angeles-based non-profit library, partnered with La Mirada Theatre for the World Premiere screening of Ray Knight's Broadway Theatre Films. The institute preserves approximately 140 Broadway musical films captured by Ray Knight from 1931-1973.
• Peter Pan (Cathy Rigby Production)flagshipStrategic or Co-development Partner · 1 January 1997Peter Pan starring Cathy Rigby became the first La Mirada Theatre production to go on a two-year national tour and have an extended run on Broadway. The production received 4 Emmy Award nominations when filmed for A&E Television Network.
• McCoy Rigby EntertainmentflagshipStrategic or Co-development Partner · 1 January 1994McCoy Rigby Entertainment has been producing the Broadway Series at La Mirada Theatre since 1994. They produce the mainstage series of award-winning plays and musicals, currently presenting the 26/27 season with five shows including Dear Evan Hansen, To Kill a Mockingbird, and Les Misérables.
• Friends of the La Mirada TheatrecoreStrategic or Co-development Partner · 1 January 1976Friends of the La Mirada Theatre is a volunteer nonprofit organization created in 1976 to support and enhance the theatre and its programming. They provide volunteer ushers and raise funds for special gifts to the theatre.
• Holiday Inn La MiradaminorGTM or Marketing PartnerHoliday Inn La Mirada is designated as La Mirada Theatre's Preferred Hotel, offering special rates for theatre patrons. Located at 14299 Firestone Blvd., La Mirada, CA 90638.
• Clearman's North Woods InnminorGTM or Marketing PartnerFeatured restaurant sponsor offering special offers to theatre patrons. Located at 14305 Firestone Blvd., La Mirada.
• Mr. V's Bar & GrillminorGTM or Marketing PartnerFeatured restaurant sponsor. Located at 14320 S. Valley View, La Mirada.
• Mexico 1900minorGTM or Marketing PartnerFeatured restaurant sponsor. Located at 11531 La Mirada Blvd., La Mirada.
• Cabo Taco Baja GrillminorGTM or Marketing PartnerFeatured restaurant sponsor with vegetarian options. Located at 15294 Rosecrans Ave., La Mirada.
• Julia Flores Casting / Flores CastingcoreImplementation/ SI/ Consulting PartnerCasting for most Broadway Series shows is handled by Julia Flores Casting. Audition information available at FloresCasting.com.
• TheaterDirect, Inc.minorChannel Partner/ Reseller/ DistributorAuthorized ticket seller for La Mirada Theatre. Contact: (818) 239-4866.
• Demand PRminorGTM or Marketing PartnerPR Contact for press inquiries. David Elzer at Demand PR handles media relations at (818) 508-1754.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Cerritos Center for the Performing Arts: A ~1,800-seat performing arts venue in Cerritos, CA, also serving LA/Orange County with Broadway tours, concerts, and rentals — directly comparable suburban SoCal venue with a similar size and programming mix.
• Segerstrom Center for the Arts: Major Orange County performing arts campus hosting Broadway series, dance, and concerts — comparable Broadway-style programming serving the same SoCal catchment.
• Pantages Theatre: Hollywood Broadway Series venue hosting touring Broadway productions in the LA market — directly competes for the same touring Broadway content and SoCal audiences.
• Ahmanson Theatre: Center Theatre Group's Broadway subscription house in downtown LA, presenting a season of major plays and musicals — directly comparable subscription Broadway model.
• McCoy Rigby Entertainment: Long-standing Broadway Series producer at La Mirada since 1994; also produces at other SoCal venues — comparable producing entity with overlapping content library.
• Pasadena Playhouse: Historic SoCal theatre producing a Broadway-style subscription season in Pasadena — comparable producing regional theatre with similar season-driven model.
• Geffen Playhouse: Westwood-based theatre producing a season of plays and musicals — comparable producing regional theatre competing for the same SoCal subscription audience.
• South Coast Repertory: Major regional theatre in Costa Mesa producing a season of plays and musicals in Orange County — directly comparable regional producing theatre serving the same SoCal audience.

Broad incumbents

• Center Theatre Group: Operates the Ahmanson, Mark Taper Forum, and Kirk Douglas Theatre in LA — a larger, established producing organization with broader portfolio but overlapping subscription Broadway programming.
• Dolby Theatre: 3,400-seat Hollywood landmark venue hosting Broadway tours, concerts, and live events — larger-scale SoCal venue competing for premium touring content and group sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lamiradatheatre
• YouTubeyoutube.com/user/LaMiradaTheatre
• Facebookfacebook.com/LaMiradaTheatre
• Instagraminstagram.com/lamiradatheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mirada Theatre For The Performing Arts