What Tides does

Tides is a boutique digital solutions agency based in Orlando, Florida, that provides strategy, design, marketing, and development services to private-equity backed companies and funded startups. The firm positions itself as a specialist in helping PE-backed businesses increase revenue, establish product-market fit, and prepare for M&A transactions, citing direct experience scaling a private company from $8M to $120M before sale. Its core service lines include strategic consulting (research, insights, brand positioning, roadmapping), UX/UI and brand design delivered through remote design sprints, digital marketing and analytics, and web development using modern frameworks such as React, Webflow, and Gatsby for single-page applications.

The company operates on a project-based professional services model with quote-based pricing inferred from its contact form, acquiring clients through direct outreach, referrals, and content-driven demand generation. Named clients include GoLuca (2021), AMN Healthcare (2020), and AdventHealth (2018), spanning healthcare and technology sectors. The firm is led by founder Jonathan Crowe and operates with 1-10 employees, targeting a US-only geographic market. Marketing channels include a monthly insights newsletter, LinkedIn, Dribbble, Behance, Twitter, and Instagram/Facebook, with thought leadership content focused on investment trends and PE fund UX research.

Name

Tides

Legal name

Tides Agency

Website

https://tides.agency

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tides is a boutique digital solutions agency in Orlando, FL, providing strategy, design, marketing, and development services to private-equity backed companies and funded startups to drive growth and M&A readiness.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Tides generates revenue through professional services engagements including strategy consulting, design, marketing, and development work for private-equity backed companies and startups. Services are likely billed on a project or retainer basis based on the nature of their contact form which asks about specific services needed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Tides is a boutique digital solutions agency that delivers integrated strategy, design, marketing, and development services. The firm partners with PE-backed companies and startups to design, build, and grow digital products and brands. Work is delivered by a cross-functional in-house team using modern web technologies.

Product overview

Tides is a boutique digital solutions agency offering an integrated suite of services for private-equity backed companies and funded startups. The core offering combines Strategy, Design, Marketing, and Development services as interconnected practice areas. Strategy services encompass research, insights, brand positioning, roadmaps, and process optimization. Design services include UX/UI design, branding, illustrations, and interactive design delivered through remote design sprints. Marketing services cover digital marketing, analytics, and marketing automation. Development services provide web development using modern frameworks (React, Webflow, Gatsby) including single-page applications and animation. The agency also publishes industry insights and research content through its Insights section.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• Helped private company grow from $8M to $120M and sell

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Red Antler: Branding and digital product agency that specializes in launching and growing venture-backed startups. Directly comparable to Tides in serving funded startups with integrated strategy, design, and marketing services, though typically at a higher-profile end of the startup market.
• MetaLab: Boutique digital product design agency that designs and ships software interfaces for startups and growth-stage companies. Comparable to Tides' design and development practice and its startup client focus, with similar size and craft orientation.
• Clay: Digital design and branding agency working with venture-backed and high-growth companies on brand, product, and web. Directly comparable to Tides on integrated strategy/design/development for startup and tech-enabled clients.
• Work & Co: Digital product agency designing and building digital products and experiences for major brands and startups. Overlaps with Tides' full-service strategy-design-development offering but typically operates at larger enterprise scale.
• Ramotion: Design and development agency serving startups and growth-stage tech companies on brand, web, and mobile. Comparable to Tides on boutique positioning, integrated design/development stack, and startup-focused GTM.
• Instrument: Independent branding and digital experience agency working with purpose-driven brands and growth-stage companies. Comparable to Tides on integrated strategy, brand, and digital execution for high-growth clients.
• Ueno: Boutique design and development agency building products and brands for startups and established companies. Directly comparable on integrated craft, small senior team model, and startup/corporate client mix.
• BASIC: Boutique branding and digital agency that partners with venture-backed and growth-stage companies on brand, web, and product. Comparable to Tides on integrated strategy/design/development, boutique size, and startup-focused GTM.

Broad incumbents

• Pentagram: Largest independently owned design consultancy, offering branding, digital, and product design across a broad portfolio. Comparable on integrated design and brand strategy, but operates at much larger scale and across all industries rather than specializing in PE/startup clients.
• Huge: Large global digital agency providing strategy, design, marketing, and technology services to enterprise clients. Overlaps with Tides' full-service digital offering but serves a much broader enterprise client base without PE/startup specialization.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tides_agency
• LinkedInlinkedin.com/company/tides-agency
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tides