Betterbee, Inc.
- Company typePrivate
- Founded1979
- HeadquartersGreenwich, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Betterbee, Inc. firmographics
Firmographics- Name
- Betterbee, Inc.
- Legal name
- Betterbee, Inc.
- Website
- https://betterbee.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Betterbee, Inc. industry classification
Industry- Product category
- Beekeeping Supplies & Equipment
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Wholesale-Durable Goods (5000)
- akta.pro primary industry
- Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)
- akta.pro secondary industries
- Beekeeping Training, Education & Advisory Services (AFAEAHAO), Package Bees & Colony Sales (AFAEAHAF), Bee Health Management & Treatments (Mite/Disease Control Products & Services) (AFAEAHAK), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
Keywords
Where Betterbee, Inc. is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Betterbee, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Betterbee generates revenue through the sale of beekeeping supplies including honey bees, queens, hive kits, hive components, frames, foundation, queen rearing supplies, tools, smokers, bee feeders, pest management products, scales, protective clothing, extracting and bottling equipment, honey containers, jars, bottles, candles, soaps, skincare products, beekeeping books, educational tools, gifts, and custom printed honey labels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Betterbee, Inc. product offering
Product offeringCore offering
Betterbee retails a comprehensive catalog of beekeeping supplies and equipment, including live honey bees and queens, hive kits (wooden, polystyrene, BeeMax, and Lyson R.A.P.I.D.), hive components, frames, foundation, queen rearing supplies, tools, smokers, feeders, pest management solutions, protective clothing, extracting and bottling equipment (Lyson and SAF Natura systems), honey labels and containers, and candle, soap, and skincare making supplies. The company complements this product catalog with a Beekeeping Education Hub, classes and events for beginner and intermediate beekeepers, and in-house expertise from staff who are themselves beekeepers.
Product overview
Betterbee, Inc. is a beekeeping supplies retailer offering a comprehensive portfolio of products for hobbyist and professional beekeepers. The core offering consists of live honey bees, complete hive kits (including Lyson R.A.P.I.D. Hives, BeeMax Polystyrene, and wooden hives), individual hive components, and protective clothing. The company provides complete extracting and bottling solutions through Lyson Honey Processing Equipment and SAF Natura systems, along with honey labels and containers for beekeepers selling their products. Complementary offerings include candle making supplies, soap making ingredients, and educational resources. The portfolio is organized around the beekeeping lifecycle from initial setup through honey harvesting and product creation, with the Lyson brand representing a key technology-focused sub-brand for advanced hive systems and processing equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Honey Bees and Queens
Companies that use Betterbee, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Betterbee, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Betterbee, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Betterbee, Inc. competitors and assessment
Company assessmentDirect peers
- Dadant & Sons: Dadant is a long-established beekeeping supplies manufacturer and retailer covering hives, tools, medications, and honey processing equipment. It is a leading national competitor with overlapping catalog and similar beekeeper customer base.
- Kelley Beekeeping: Kelley Beekeeping is one of the oldest US beekeeping supplies companies, providing woodenware, smokers, and bees. It targets the same hobbyist and sideliner beekeepers as Betterbee with a comparable product mix.
- Brushy Mountain Bee Farm: Brushy Mountain Bee Farm is a beekeeping supplies retailer offering hives, tools, clothing, and education. It is a direct competitor historically serving hobbyist and small-scale beekeepers in the same niche as Betterbee.
- Mann Lake Ltd. Mann Lake is one of the largest US beekeeping supplies retailers, offering hives, protective gear, extracting equipment, and package bees. It directly competes with Betterbee across the same product categories with a larger multi-warehouse footprint.
- GloryBee: GloryBee is a Pacific Northwest honey and beekeeping supplies company offering hive kits, tools, and beeswax products. It overlaps with Betterbee in both beekeeping equipment and value-added beeswax items (candles, soaps).
- BeeWeaver Apiaries: BeeWeaver breeds and sells package bees and queens while also supplying beekeeping equipment. It overlaps with Betterbee's package bees/queens offering and competes for hobbyist beekeeper acquisition.
Others
- Lyson: Lyson is a Polish manufacturer of beekeeping and honey processing equipment whose products (R.A.P.I.D. hives, extractors) Betterbee distributes. It is a supplier/partner as well as an indirect competitor in the equipment category.
Emerging players
- Bee Built: Bee Built designs and sells premium wooden hives aimed at hobbyist and backyard beekeepers. It competes with Betterbee in the hive kit category with a more premium, design-led positioning.
- Honeyflow: Honeyflow makes the innovative Flow Hive with integrated honey extraction. It serves the same hobbyist beekeeper segment as Betterbee but with a differentiated, design-forward hive product.
Regional players
- Western Bee Supplies: Western Bee Supplies is a regional US beekeeping equipment retailer serving primarily western states. It offers comparable product lines to Betterbee but with limited geographic overlap in the eastern US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Betterbee, Inc. social profiles
Digital presenceBetterbee, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betterbee, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Betterbee, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betterbee, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betterbee, Inc.
What does Betterbee, Inc. do?
Betterbee retails a comprehensive catalog of beekeeping supplies and equipment, including live honey bees and queens, hive kits (wooden, polystyrene, BeeMax, and Lyson R.A.P.I.D.), hive components, frames, foundation, queen rearing supplies, tools, smokers, feeders, pest management solutions, protective clothing, extracting and bottling equipment (Lyson and SAF Natura systems), honey labels and containers, and candle, soap, and skincare making supplies. The company complements this product catalog with a Beekeeping Education Hub, classes and events for beginner and intermediate beekeepers, and in-house expertise from staff who are themselves beekeepers.
Is Betterbee, Inc. a public or private company?
Betterbee, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betterbee, Inc. founded?
Betterbee, Inc. was founded in 1979. It employs 11 to 50 people.
Where is Betterbee, Inc. based?
Betterbee, Inc. is headquartered in Greenwich, United States, in the North America region.
How does Betterbee, Inc. make money?
One revenue line is on record: product Sales.
Who are Betterbee, Inc.'s main competitors?
Direct peers on record are Dadant & Sons, Kelley Beekeeping, Brushy Mountain Bee Farm, Mann Lake Ltd., GloryBee and BeeWeaver Apiaries. Lyson is listed as an others. Emerging players are Bee Built and Honeyflow. Western Bee Supplies is listed as a regional player.
Does Betterbee, Inc. have an API?
No public API is recorded for Betterbee, Inc..
What industry is Betterbee, Inc. in?
Betterbee, Inc.'s product category is Beekeeping Supplies & Equipment. Its primary akta.pro industry code is AFAEAHAI, Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE), with a secondary code of AFAEAHAO, Beekeeping Training, Education & Advisory Services. Its NAICS code is 4442 and its SIC code is 5000.