Myrtle Beach Golf
- Company typePrivate
- Founded1979
- HeadquartersMyrtle Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Myrtle Beach Golf does
Myrtle Beach Golf is a privately held golf vacation booking platform and package intermediary founded in 1979 and headquartered in Myrtle Beach, South Carolina. The company operates as the de facto official golf website of Myrtle Beach, connecting visiting golfers with tee times, lodging, and curated trip planning across the 60-mile Grand Strand corridor. Its core offering consists of a website (MyrtleBeachGolf.com) and a mobile app for iOS/Android that aggregate 65+ championship golf courses, 450+ lodging options, and 100,000+ course reviews into bundled stay-and-play packages, individual tee-time bookings, and custom itineraries.
The company's product portfolio spans tee-time booking, themed golf packages (Resort Stay & Play, Golf Trail, Replay, Founders Inclusive, 27-Hole), a comprehensive course directory with videos and reviews, and a custom trip-planning service staffed by 20+ local Golfmasters. The technology layer includes a mobile app with course GPS, real-time reviews, tee-time booking, itinerary management, and exclusive dining deals. The platform has facilitated over 10 million rounds booked since founding and serves 50,000+ yearly golfers with a 4.5/5 average rating.
The business model is commission-based transaction revenue: Myrtle Beach Golf acts as a packager and intermediary, earning fees from negotiated tee-time rates and lodging bundles without charging platform fees to consumers. Pricing is quote-based, typically ranging from $400-$1,200 per golfer for 3-5 rounds plus 2-4 nights of lodging, with peaks in spring and fall. Customer segments are primarily individual golfers and groups of 2-40+ players (SMB/consumer) with a secondary corporate outings segment. Distribution is direct-to-consumer via the website, mobile app, and phone-based Golfmaster support, supplemented by volume-booking partnerships with 65+ golf courses.
Myrtle Beach Golf firmographics
Firmographics- Name
- Myrtle Beach Golf
- Legal name
- Myrtle Beach Golf
- Website
- https://myrtlebeachgolf.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Myrtle Beach Golf industry classification
Industry- Product category
- Golf Tourism and Travel Booking Services
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cruise + Golf Packages (THAEAHAL)
- akta.pro secondary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Myrtle Beach Golf is headquartered
LocationHeadquarters
- HQ city
- Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Myrtle Beach Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Golf Package Commissions: Revenue generated from commissions on bundled golf and lodging packages. Company acts as a packager and intermediary between golfers and golf courses, earning revenue through negotiated rates and volume bookings.
- Tee Time Bookings: Revenue from booking tee times at partner golf courses across the Grand Strand. Company leverages volume relationships to secure preferred pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Golf trip packages typically range from $400-$1,200 per golfer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Myrtle Beach Golf product offering
Product offeringCore offering
Myrtle Beach Golf is a privately held golf trip-planning and booking service founded in 1979 that curates and sells bundled golf and lodging packages in the Myrtle Beach, South Carolina area. The company aggregates tee times across 65+ partner golf courses and rooms from 450+ lodging partners, providing golfers and groups with custom trip planning, dedicated Golfmaster concierge support, and an in-house mobile application for booking and tracking rounds.
Product overview
Myrtle Beach Golf is a golf vacation booking platform that operates as a golf packager and trip planning service for Myrtle Beach, SC. The core offering consists of the Myrtle Beach Golf website and mobile app, which together provide tee time booking at 60+ courses, curated golf packages combining courses and lodging, and custom trip planning through dedicated local Golfmasters. Key products include the Myrtle Beach Golf App for on-the-go trip management, the Golf + Lodging Bundle service for combined bookings with 450+ accommodation options, the Golf Course Guide directory with 100,000+ reviews, and Golf Course Videos for course previews. Package offerings range from value-focused multi-round Golf Trail packages to premium experiences like the Founders Inclusive Package with included meals and drinks, and the Replay Golf Package for same-day replay discounts. The platform serves as the official golf website of Myrtle Beach, having booked over 10 million rounds since 1979.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf + Lodging Packages
- Replay Golf Package
Quantifiable outcome
- 10M+ rounds booked across the Grand Strand
- +3 more outcomes
Companies that use Myrtle Beach Golf
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Myrtle Beach Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Myrtle Beach Golf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 60+ Golf Courses on the Grand StrandcoreVolume booking partnerships with 60+ championship golf courses including Barefoot Resort, Big Cats, Founders Group, Legends, and Myrtle Beach National courses. Enables preferred tee times, multi-round discounts, and exclusive package pricing.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Myrtle Beach Golf competitors and assessment
Company assessmentEmerging players
- Supreme Golf: Supreme Golf is a tee-time aggregator and booking platform targeting a similar SMB and group golfer base. It is smaller than GolfNow/TeeOff but offers comparable online booking flows, making it an emerging competitive threat for digital-first golfers who might otherwise use Myrtle Beach Golf.
- 18Birdies: 18Birdies is a consumer golf app offering GPS, scoring, stats, and tee-time booking. It overlaps with Myrtle Beach Golf's mobile app product line and targets the same consumer golfer demographic, though it lacks the local Golfmaster service layer.
- GolfBack: GolfBack is an emerging tee-time booking and rewards platform with a growing footprint of U.S. partner courses. It is comparable as a digital tee-time aggregator pursuing a similar SMB and group-golfer base, though it is a much smaller and earlier-stage competitor.
Direct peers
- GolfNow: Owned by NBC Sports (a Booking Holdings company), GolfNow is the largest online tee-time marketplace in the U.S. It competes directly with Myrtle Beach Golf for individual and group tee-time bookings and is the most prominent national alternative to Myrtle Beach Golf's regional focus.
- EZLinks Golf: EZLinks (now part of Lightspeed) provides tee-time booking software and a consumer marketplace used by thousands of U.S. courses. It competes on the same tee-time distribution layer as Myrtle Beach Golf and powers the booking infrastructure many of its course partners use.
- TeeOff.com: Operated by NBC Sports Next alongside GolfNow, TeeOff.com offers discounted tee-time inventory and packages. It directly overlaps with Myrtle Beach Golf's core tee-time and bundled-package offering, particularly for golfers searching online rather than calling a Golfmaster.
Broad incumbents
- Troon Golf: Troon manages a large portfolio of golf courses and resorts globally and bundles tee times with lodging at its properties. While not a pure tee-time marketplace, it competes for the same corporate and group stay-and-play bookings Myrtle Beach Golf targets.
- Pebble Beach Company: Pebble Beach Company operates luxury golf resorts and a destination golf booking platform at the high end of the market. It is comparable as a destination-golf packager for affluent and corporate golfers, though it serves a much more premium niche than Myrtle Beach Golf.
Regional players
- Leading Courses: Leading Courses is a golf course directory and booking platform with strong coverage in Europe and growing U.S. presence. It is comparable as a tee-time + reviews destination site, though its primary footprint is regional to Europe rather than the U.S. Southeast.
Others
- Golf Genius Software: Golf Genius provides tournament and event management software widely used for group outings, leagues, and corporate events. It is adjacent to Myrtle Beach Golf's group-trip business, particularly for the corporate outing segment that Myrtle Beach Golf also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Myrtle Beach Golf social profiles
Digital presenceMyrtle Beach Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myrtle Beach Golf leadership team
Management profileNumber of profiles
Myrtle Beach Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myrtle Beach Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myrtle Beach Golf
What does Myrtle Beach Golf do?
Myrtle Beach Golf is a privately held golf trip-planning and booking service founded in 1979 that curates and sells bundled golf and lodging packages in the Myrtle Beach, South Carolina area. The company aggregates tee times across 65+ partner golf courses and rooms from 450+ lodging partners, providing golfers and groups with custom trip planning, dedicated Golfmaster concierge support, and an in-house mobile application for booking and tracking rounds.
Is Myrtle Beach Golf a public or private company?
Myrtle Beach Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myrtle Beach Golf founded?
Myrtle Beach Golf was founded in 1979. It employs 11 to 50 people.
Where is Myrtle Beach Golf based?
Myrtle Beach Golf is headquartered in Myrtle Beach, United States, in the North America region.
How does Myrtle Beach Golf make money?
Two revenue lines are on record. Golf Package Commissions are the primary driver. The others are tee Time Bookings.
Who are Myrtle Beach Golf's main competitors?
Emerging players on record are Supreme Golf, 18Birdies and GolfBack. Direct peers are GolfNow, EZLinks Golf and TeeOff.com. Broad incumbents are Troon Golf and Pebble Beach Company. Leading Courses is listed as a regional player. Golf Genius Software is listed as an others.
Does Myrtle Beach Golf have an API?
No public API is recorded for Myrtle Beach Golf.
What industry is Myrtle Beach Golf in?
Myrtle Beach Golf's product category is Golf Tourism and Travel Booking Services. Its primary akta.pro industry code is THAEAHAL, Cruise + Golf Packages, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 71391 and its SIC code is 7900.