Pacific
Pacific is a UK-based AV and IT solutions integrator designing, installing, and managing audio-visual, video conferencing, digital signage, and managed IT services for corporate, education, retail, hospitality, and public sector clients across the UK, Ireland, and selectively the Middle East.
- Company typePrivate
- Founded1996
- HeadquartersBasingstoke, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pacific does
Pacific Computers Ltd is a UK-headquartered (Chineham, Basingstoke) audio-visual and IT solutions integrator operating under the trading name "Pacific." The company designs, supplies, installs, and manages audio-visual and IT systems for corporate, education, retail/hospitality/events, and public sector clients across the UK and Ireland, with a foothold in the UAE via a Dubai campus project for University of Birmingham.
The core offering is end-to-end AV and IT integration across four primary product lines: Meeting Room AV Solutions (displays, projectors, cameras, microphones, control systems), Video Conferencing (Microsoft Teams Rooms, Zoom Rooms, BYOD/BYOM platforms), Digital Signage (including Omnivex Moxie, BrightSign, Signagelive, Tripleplay, and Absen LED video walls with in-house content creation), and Managed Services (both ITIL-aligned IT service desk and full AV managed services covering consultancy, deskside support, training, and break-fix). Underlying technology is integrator-centric rather than proprietary, drawing on certified partnerships with Crestron, Logitech, Yealink (Gold), Microsoft, Zoom, Barco, QSC, Sennheiser, Extron, AMX (SVSI for AV over IP), Biamp, Sony, LG, Samsung, Iiyama, and Mersive. Notable technical capabilities include AV over IP for flexible teaching/learning spaces, multi-zone audio distribution via Q-SYS, and platform-agnostic BYOD/BYOM conference launching.
The business model is enterprise field sales with quote-based pricing, generating revenue across hardware sales, professional installation services, and recurring managed services. Sales are conducted through direct account management, free site surveys as lead-generation, and approved-supplier frameworks including Crown Commercial Service RM6068 and five UK university purchasing consortia. Long-tail recurring revenue is anchored by long-running managed service contracts (notably the Howdens Joinery IT service desk since 2008, now supporting nearly 800 depots), while project revenue is anchored by large multi-site fit-outs (e.g., the £2.2M UCL Marshgate Building deployment). The company is a private limited entity (Company No: 3264034) with no disclosed investors or parent company, though Solomon Group Ltd is referenced in its Terms & Conditions.
Pacific firmographics
Firmographics- Name
- Pacific
- Legal name
- Pacific Computers Ltd
- Website
- https://pacific.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific is a UK-based AV and IT solutions integrator designing, installing, and managing audio-visual, video conferencing, digital signage, and managed IT services for corporate, education, retail, hospitality, and public sector clients across the UK, Ireland, and selectively the Middle East.
- Ownership category
- akta.pro rank
Pacific industry classification
Industry- Product category
- Audio-Visual and IT Integration Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Conferencing & Meetings (HDAIAHAI)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Corporate Event Production & AV Services (HSACADAB), IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)
Keywords
Where Pacific is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pacific business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- AV Equipment Sales: Sale of audio-visual equipment including displays, projectors, video walls, conferencing hardware, and digital signage hardware
- Installation Services: Professional installation services for AV and IT equipment, including project management, consultancy, design, and implementation
- Managed IT Services: Outsourced IT service desk, deskside support, technical logistics, installation and break-fix services delivered UK and Ireland-wide
- Managed AV Services: Ongoing managed AV services including consultancy, design, project management, deskside support, training, and break-fix services
- Digital Signage Solutions: Digital signage deployment including hardware, software (Omnivex, Signagelive, Brightsign, Tripleplay), and content creation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pacific product offering
Product offeringCore offering
Pacific designs, supplies, installs, and supports audio-visual and IT solutions for organisations across the UK and Ireland. The company delivers meeting room AV, video conferencing platforms (Microsoft Teams Rooms, Zoom Rooms, BYOD/BYOM), digital signage, video walls, wireless presentation, and managed IT/AV services. It operates as a technology-agnostic systems integrator, working with partners such as Crestron, Logitech, Yealink, Barco, QSC, and Omnivex to deliver bespoke projects spanning consultancy, design, installation, training, and ongoing break-fix support.
Product overview
Pacific is a UK-based audio-visual and IT solutions integrator offering a comprehensive portfolio of AV and IT services. The core offerings include Meeting Room AV Solutions (displays, projectors, cameras, microphones, speakers, and control systems), Video Conferencing (Teams, Zoom, BYOD platforms), and Managed Services (both IT and AV). Related products include Digital Signage, Video Walls, Wireless Presentation, Meeting Room Booking Systems, and specialized Education AV Solutions for universities and schools. The company operates as a solutions integrator, working with manufacturing partners including Crestron, Logitech, Yealink, Mersive, Barco, QSC, Sennheiser, Sony, LG, and many others to deliver bespoke solutions. Services range from consultancy and design through installation to ongoing support and maintenance, with free health check/site survey offerings for prospect qualification.
Differentiator
Problem solved
Functional benefit
Products and services
- Meeting Room AV Solutions Bespoke design, supply, and installation of audio-visual equipment for meeting spaces including displays, projectors, cameras, microphones, speakers, and control systems, tailored to client requirements across room sizes and use cases.
- Video Conferencing Solutions End-to-end video conferencing solutions including hardware installation, platform integration with Microsoft Teams, Zoom, and BYOD platforms, plus ongoing support. Pacific installs cameras, codecs, microphones, and display systems for seamless remote collaboration.
- Microsoft Teams Rooms Dedicated Microsoft Teams-certified meeting room solutions featuring Teams Rooms hardware, one-touch join functionality, room booking panels, and integration with Teams calendar for seamless meeting scheduling and participation, using Crestron Flex, Logitech, Yealink, NEAT, and Lenovo MTR bundles.
- Zoom Rooms Dedicated Zoom Rooms solutions with Zoom-certified hardware including USB switching, in-room PC configuration, and easy-to-use meeting controls for Zoom conferences.
- BYOD / BYOM Solutions Bring Your Own Device and Bring Your Own Meeting solutions enabling users to connect and launch video calls from any software conferencing platform including Zoom, Google Meet, and Microsoft Teams, with wireless connectivity and platform-agnostic operation.
- Digital Signage Digital signage solutions including hardware installation, content management system setup, and in-house content creation services. Pacific deploys displays, LED video walls, and interactive signage using Omnivex, Signagelive, Brightsign, and Tripleplay platforms for retail, hospitality, corporate, and educational environments.
- Video Walls Large-format video wall installations using LED displays, narrow pixel pitch LED panels, and professional mounting systems. Pacific designs custom configurations for impactful presentations and visual displays across corporate, education, and attraction environments.
- Wireless Presentation Solutions Wireless screen sharing and presentation solutions allowing users to share content from laptops and mobile devices without cables, integrating Mersive Solstice, Barco ClickShare, and AirTame platforms.
- Meeting Room Booking Systems Room scheduling and booking solutions including wall-mounted panels for viewing space availability, integration with calendar systems, and LED lighting indicators for room status.
- Education AV Solutions Audio-visual solutions for educational institutions including lecture theatres, teaching rooms, PC labs, and collaborative spaces. Pacific provides hybrid teaching technology, lecture capture, interactive displays, and AV-over-IP systems for universities, colleges, and schools.
- Managed IT Services Outsourced IT services including service desk support, deskside support, technical logistics (procurement, configuration, distribution), installation, break-fix maintenance, and IT project deployment delivered across UK and Ireland operations.
- Managed AV Services Ongoing AV support including consultancy, design, project management, deskside support, training, installation, and break-fix services. Pacific provides both project-based and long-term outsourced AV solutions.
- Health Check / Site Survey Free-of-charge site surveys and technology health checks assessing existing AV/IT infrastructure, identifying needs, and recommending suitable solutions before project implementation.
Quantifiable outcome
- UCL Marshgate Building delivered on time for September 2023 academic year start, covering 66 spaces including 6 lecture theatres and 32 teaching rooms
- +2 more outcomes
Companies that use Pacific
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles4 records
Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Pacific partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- NEUPC (North Eastern Universities Purchasing Consortium)corePacific is an approved supplier on the NEUPC framework for audio visual equipment and services, enabling direct engagement with university members for AV projects.
- NWUPC (North Western Universities Purchasing Consortium)coreApproved supplier on NWUPC framework for audio visual solutions serving university clients in the north-west region.
- HEPCW (Higher Education Purchasing Consortium Wales)coreApproved framework supplier for audio visual equipment and services to higher education institutions in Wales.
- LUPC (London Universities Purchasing Consortium)coreFramework supplier for AV solutions to London-based university members.
- SUPC (Southern Universities Purchasing Consortium)coreApproved supplier on SUPC framework serving higher education institutions in southern England.
- CPC (Crown Commercial Service)corePacific was awarded contract under Crown Commercial Service Technology Products and Services framework (RM6068) Lot 2 for AV refurbishment services to government agencies including Department for Transport.
- MACEminorMACE served as main construction contractor for UCL Marshgate Building project. Pacific worked closely with MACE and their subcontractors to coordinate AV installation with broader construction and M&E works.
- Aesthetix TechnologiesminorSelected as key project partner for University of Birmingham Dubai campus installation, undertaking maintenance, servicing, installation and programming of AV equipment overseas.
- VisualizationminorAssisted with building racks in the UK and shipping to Dubai campus for University of Birmingham project.
- CrestroncoreTechnology partner for control and signal distribution systems. Crestron Flex natively supports Microsoft Teams and is used in Pacific's meeting room solutions.
- LogitechcoreTechnology partner for video conferencing hardware including Rally Bar, Rally Plus, Tap, and PTZ cameras used in Microsoft Teams and Zoom room solutions.
- YealinkcoreVideo device solutions partner for Teams Rooms. Pacific is a Gold Yealink Partner providing MVC kits, A30 all-in-one soundbars, and room booking panels.
- MicrosoftcorePacific designs and installs Microsoft Teams Rooms certified solutions. Microsoft Teams platform integration is a core service offering.
- ZoomcorePacific provides Zoom Rooms solutions including hardware installation and support for Zoom-certified meeting room setups.
- OmnivexcorePacific is one of few companies licensed to sell Omnivex Moxie digital signage software, a key platform for digital communications management.
- BrightsigncoreDigital signage media player partner. Brightsign products known for reliability and cloud-based management are integrated into Pacific's signage solutions.
- BarcocoreClickShare conference and CX wireless conference system partner. Barco ClickShare enables agnostic, wireless conference experiences integrated into Pacific's BYOD solutions.
- SennheisercoreAudio equipment partner providing TeamConnect ceiling microphones, wireless microphones, and induction loop systems for meeting room installations.
- QSCcoreAudio and control systems partner. QSC Core processors used for multi-zone audio distribution and Q-SYS control software for audio solutions.
- ExtroncoreSwitching, scaling, and control systems partner. Extron products used for signal management and distribution in teaching spaces and meeting rooms.
- AMXcoreAV over IP solutions using AMX SVSI for networked audio-visual systems and AMX RMS monitoring software for estate management.
- BiampcoreAudio DSP and microphone partner. Biamp Devio DSP, beamtracking ceiling microphones (DCM-1), and audio processing used in meeting room solutions.
- SonycoreDisplay partner providing professional displays, projectors, and video wall solutions for corporate and educational environments.
- LGcoreCommercial display partner providing professional screens from 55 to 86 inches for meeting rooms, video walls, and digital signage applications.
- IiyamacoreInteractive display partner providing professional touchscreen monitors for meeting rooms and interactive applications.
- SamsungcoreDisplay partner for commercial screens and interactive displays used in retail, attractions, and corporate applications.
- AvercorePTZ camera partner providing video conferencing cameras (Cam520, UVC84) with auto-framing and speaker tracking capabilities.
- MersivecoreSolstice POD partner providing wireless presentation and digital signage capabilities. Solstice Cloud enables centralized content management across POD deployments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pacific competitors and assessment
Company assessmentDirect peers
- Kinly: Global AV integrator with strong UK/Nordics presence offering meeting room AV, video conferencing, managed services, and digital signage across corporate, education, and public sector — directly overlapping Pacific's core product and customer mix.
- proAV: UK-based AV integrator delivering design, integration, and managed services for meeting rooms, lecture theatres, and digital signage to enterprise, HE, and public-sector clients — a direct UK competitor with similar vertical mix.
- AVMI (AVI-SPL UK): UK arm of AVI-SPL providing AV integration and managed meeting-room services to enterprise and public-sector clients; competes head-to-head with Pacific on UK corporate and HE projects.
- Saville Group: UK AV/UC integrator with strong higher-education and corporate footprint delivering meeting-room, conferencing, and managed AV services comparable to Pacific's education and corporate proposition.
- Visavvi: UK AV integrator and certified Microsoft Teams Rooms specialist serving corporate, HE, and public-sector clients with meeting-room AV, VC, and digital signage solutions — a like-for-like peer in Pacific's core verticals.
Broad incumbents
- CDW UK: Large UK IT solutions provider with a broad AV/UC practice serving enterprise, education, and government; competes with Pacific on multi-site estates and framework agreements but across a much wider portfolio.
- Computacenter: Major UK/European enterprise IT integrator with growing AV/UC and managed meeting-room services; an incumbent competitor especially in FTSE-grade and public-sector accounts where Pacific also bids.
- Insight Enterprises (UK): Global IT solutions provider delivering hardware, integration, and managed services including AV/UC to enterprise and public-sector clients; broad incumbent that competes on framework-driven AV deals.
- AVI-SPL: Global leader in AV integration and managed services for enterprise and government; comparable offering to Pacific at scale, particularly relevant for multinational corporate tenders.
- SCC: Large European IT services and solutions integrator with AV/UC capabilities serving enterprise and public-sector accounts across the UK; competes with Pacific on framework-driven multi-site deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific social profiles
Digital presencePacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific leadership team
Management profileNumber of profiles
Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific
What does Pacific do?
Pacific designs, supplies, installs, and supports audio-visual and IT solutions for organisations across the UK and Ireland. The company delivers meeting room AV, video conferencing platforms (Microsoft Teams Rooms, Zoom Rooms, BYOD/BYOM), digital signage, video walls, wireless presentation, and managed IT/AV services. It operates as a technology-agnostic systems integrator, working with partners such as Crestron, Logitech, Yealink, Barco, QSC, and Omnivex to deliver bespoke projects spanning consultancy, design, installation, training, and ongoing break-fix support.
Is Pacific a public or private company?
Pacific is a private company. It is classified as corporate owned and is currently operating.
When was Pacific founded?
Pacific was founded in 1996. It employs 11 to 50 people.
Where is Pacific based?
Pacific is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does Pacific make money?
Five revenue lines are on record. AV Equipment Sales are the primary driver. The others are installation Services, managed IT Services, managed AV Services and digital Signage Solutions.
Who are Pacific's main competitors?
Direct peers on record are Kinly, proAV, AVMI (AVI-SPL UK), Saville Group and Visavvi. Broad incumbents are CDW UK, Computacenter, Insight Enterprises (UK), AVI-SPL and SCC.
Does Pacific have an API?
No public API is recorded for Pacific.
What industry is Pacific in?
Pacific's product category is Audio-Visual and IT Integration Services. Its primary akta.pro industry code is HDAIAHAI, Video Conferencing & Meetings, with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 54151 and its SIC code is 7373.