Meem

What Meem does

Meem is the Shariah-compliant digital banking brand of Gulf International Bank - Saudi Arabia (GIB), a SAMA-licensed Saudi Closed Joint Stock company with SAR 7.5 billion in capital and license number 2007. Operating from Al Khobar in the Kingdom of Saudi Arabia, Meem runs a mobile-first, branchless banking platform distributed via iOS, Android, and Huawei AppGallery, with self-serve account opening and 24/7 availability. The platform is built on Gulf International Bank's banking infrastructure and exposes Open Banking APIs through GIB's developer portal.

The product suite covers the full retail banking value chain: the OnePack Account and Multi Currency Account as flagship deposit accounts; tiered segment products (meem Lite, Smart, Prime, Elite) targeting mass-market through premium customers; a Visa-issued credit card portfolio (Signature, Infinite, Platinum, Go Platinum); Shariah-compliant financing products including Personal Finance, Buyout, No Salary Transfer personal finance, and Home Finance; Murabaha deposits; the As'hal Installments Program; and the Ajeeb Rewards Program. Supporting services include the 'sarie' instant payment service, Document Verification for digital KYC, Product Calculators, and the Employer Enrollment Platform (CEBP), a B2B2C channel that onboards corporate payrolls.

Meem generates revenue through credit card fees and interchange across its Visa portfolio, profit margins on Murabaha-based personal and home financing, returns from Murabaha deposit arrangements, and various account and service fees. Go-to-market is product-led via mobile app downloads, augmented by a referral program, salary-transfer cashback incentives, and promotional partnerships with merchants including Shein, iHerb, AMC Cinemas, Almatar, Yango, and MisMar. Beyond Saudi Arabia, Meem has extended to Bahrain via meem.com.bh.

Name

Meem

Legal name

Gulf International Bank - Saudi Arabia

Website

https://sa.meem.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Meem is the Shariah-compliant digital banking brand of Gulf International Bank - Saudi Arabia, offering retail consumers a mobile-first suite of accounts, Visa credit cards, Murabaha financing, deposits, and rewards across Saudi Arabia and Bahrain.

Ownership category

akta.pro rank

Product category

Digital Retail Banking

NAICS

Depository Credit Intermediation (5221), Credit Card Issuing (522210), Sales Financing (52222)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industries

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic SME & Commercial Banking (FSABAGAB), Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI), Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF)

Keywords

• Digital banking
• Shariah-compliant banking
• Islamic finance
• Mobile banking
• Retail credit cards

Headquarters

HQ city

Dhahran

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit Card Fees and Transactions: Revenue from credit card annual fees, transaction fees, and interchange fees on card payments across Visa card portfolio (Signature, Infinite, Platinum, As'hal Installments, Go Platinum)
2. Personal Finance and Home Finance: Islamic financing products (Murabaha, personal finance, home finance) generating revenue through profit margins on financing agreements
3. Murabaha Deposits: Islamic deposit accounts generating returns through Murabaha (cost-plus financing) arrangements
4. Account and Service Fees: Various banking service fees and charges as detailed in the Fees & Charges page

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Meem is a Shariah-compliant digital banking platform operated by Gulf International Bank – Saudi Arabia, delivering retail banking services to consumers in Saudi Arabia and Bahrain through a mobile-first, branchless experience. Its core offerings span digital accounts (OnePack, Multi Currency Account), four Visa-branded credit cards (Signature, Infinite, Platinum, Go), Shariah-compliant personal and home financing, debt-consolidation buyout finance, no-salary-transfer finance, and Murabaha deposits, supported by the 'sarie' instant payment service, As'hal installments, and the Ajeeb rewards program.

Product overview

Meem is a Shariah-compliant digital banking platform by Gulf International Bank (GIB) operating in Saudi Arabia, offering a comprehensive suite of banking products and services through a mobile-first approach. The platform provides multiple account types (OnePack Account, Multi Currency Account) organized into customer segments (meem Smart, meem Prime, meem Elite, meem Lite), diverse credit card options (Signature, Infinite, Platinum, and Go cards), financing solutions (Personal Finance, Home Finance, Buyout, No Salary Transfer), savings products (Murabaha Deposit), and utility services (sarie, Document Verification, Product Calculators, Employer Enrollment Platform). The ecosystem is complemented by rewards programs (Ajeeb Rewards) and installment options (As'hal Installments Program), all accessible via iOS, Android, and Huawei app stores with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Brands

• OnePack Account: Primary account product offering
• meem Smart
• meem Prime
• meem Elite
• meem Signature Card
• meem Infinite Card
• meem Platinum Credit Card
• meem Go Credit Card
• As'hal Installments Program
• ajeeb Rewards Program
• Multi Currency Account
• meem Lite

Products and services

• OnePack Account A Shariah-compliant digital banking account offering integrated services including savings, financing, and card management in a single package, targeted at retail consumers in Saudi Arabia.
• Multi Currency Account Digital account enabling users to hold and manage multiple currencies for international transactions, travel, and cross-border spending.
• meem Signature Card Visa Signature credit card offering exclusive benefits and rewards targeted at high-net-worth retail customers.
• meem Infinite Card Top-tier Visa Infinite credit card providing unlimited benefits, travel perks, and premium concierge services for affluent cardholders.
• meem Platinum Credit Card Mid-range Visa Platinum credit card with cashback, installment options, and lifestyle rewards.
• meem Go Credit Card Entry-level Visa credit card designed for new-to-credit customers with accessible limits and basic features.
• Personal Finance Shariah-compliant personal financing for individual needs including debt consolidation and major purchases.
• Buyout Shariah-compliant debt consolidation service allowing customers to settle existing obligations with new financing.
• No Salary Transfer Finance Personal finance option available without requiring salary transfer to meem, for customers with existing banking relationships.
• Home Finance Shariah-compliant home financing solutions for property purchase in Saudi Arabia.
• Murabaha Deposit Shariah-compliant savings deposit account based on Murabaha (cost-plus financing) principles, generating returns through cost-plus arrangements.
• meem As'hal Installments Program Shariah-compliant buy-now-pay-later program providing flexible installment payments on purchases for meem cardholders.
• Ajeeb Rewards Program Loyalty and rewards program offering points and cashback on eligible transactions across meem card spend.
• 'sarie' Instant Payment Service Real-time instant payment service enabling immediate fund transfers within Saudi Arabia for meem account holders.
• Employer Enrollment Platform B2B2C platform enabling Saudi employers to enroll employees in salary transfer and bulk meem banking services.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• VisacoreTechnology or IntegrationMeem issues Visa-branded credit cards including Signature Card, Infinite Card, Platinum Credit Card, and meem Go Credit Card. Partnership enables international payment acceptance and card benefits.
• AMC CinemasminorGTM or Marketing PartnerPromotional offer: Buy 1 Get 1 FREE at AMC Cinemas for meem credit card holders
• SheinminorGTM or Marketing Partner20% discount when using meem cards at Shein with promotional code VISA26
• iHerbminorGTM or Marketing Partner25% off first order + 10% off for existing customers using meem cards
• AlmatarminorGTM or Marketing Partner10% off hotels (code Meem10H) and 5% off flights (code Meem5F) using meem cards
• YangominorGTM or Marketing PartnerUp to 20% off first 5 trips when paying with meem cards
• MisMarminorGTM or Marketing Partner90% off service fees on car repairs and accidents services on MisMar app when using meem cards
• Gulf International Bank (GIB)flagshipStrategic or Co-development PartnerMeem is the digital banking brand of Gulf International Bank - Saudi Arabia. GIB is the parent institution providing banking license, infrastructure, capital (SAR 7.5 billion), and regulatory standing. Meem operates as a digital-first offering under the GIB umbrella.
• Saudi Central Bank (SAMA)flagshipOthersLicensed and regulated by Saudi Central Bank (SAMA) under license number 2007. Operating under SAMA's control and supervision.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Riyad Bank: Riyad Bank is a major Saudi full-service bank with significant retail presence and growing digital capabilities. It competes for the same mass-affluent and retail customer base that Meem targets with Prime and Elite tiers.
• Saudi National Bank (SNB): SNB is the largest bank in Saudi Arabia by assets, formed from the NCB-Samba merger, and offers comprehensive retail and digital banking. Its scale and digital investments make it a key competitor across Meem's product set.
• Al Rajhi Bank: Al Rajhi is the largest Shariah-compliant retail bank in Saudi Arabia with a deep branch network and increasingly strong digital offering. It is the dominant incumbent Meem competes against for Islamic banking customers and salary accounts.

Regional players

• Boubyan Bank: Boubyan Bank is a Kuwait-based Islamic bank with a strong digital banking app and Shariah-compliant product suite. It is comparable as a regional Islamic digital banking competitor that informs Meem's product and UX benchmarks.
• Mashreq Bank (Mashreq Neo): Mashreq Neo is Mashreq Bank's UAE-based digital-only offering with rewards-led acquisition. It serves as a regional benchmark for digital onboarding, card-led engagement, and tiered benefits analogous to Meem's model.
• Emirates NBD (Liv.): Liv. is Emirates NBD's digital-only lifestyle banking proposition targeting young, digitally native customers in the UAE. It is conceptually comparable to Meem as a mobile-first, segment-driven retail digital bank in a neighboring GCC market.

Direct peers

• Alinma Bank: Alinma is a Saudi Shariah-compliant bank with a strong digital focus and mobile-first onboarding. It competes head-on with Meem on Islamic retail banking, personal finance, and card products in Saudi Arabia.
• Bank alJazira: Bank alJazira is a Saudi bank with a digital-led retail strategy, including app-based onboarding and Shariah-compliant products. Its digital push places it in direct competition with Meem for Saudi retail and SME customers.
• D360 Bank: D360 is a Saudi digital bank from Abdul Latif Jameel offering fully digital accounts, cards, and personal finance via a mobile app. It targets the same mass-market and salary-transfer customer base as Meem with comparable product breadth.
• STC Bank (banki by stc): STC Bank is Saudi Arabia's flagship digital bank, backed by Saudi Telecom Company, offering digital accounts, cards, and salary-led acquisition. It directly competes with Meem for the same Saudi retail segment with a similar mobile-first, cashback-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meem
• YouTubeyoutube.com/channel/UCdKLB_qXzHSe69CJiWb6fbQ
• Facebookfacebook.com/Meem
• LinkedInlinkedin.com/company/meem-
• Instagraminstagram.com/meem/?hl=en
• TikToktiktok.com/@meem.saudi?

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meem