Maiyet
Maiyet is a New York-based luxury fashion house founded in 2011 that designs, sources, and produces ethically made apparel, accessories, and jewelry, serving conscious luxury consumers who prioritize fair-trade and artisan-crafted products.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maiyet does
Maiyet is a privately held, for-profit luxury fashion house founded in 2011 and headquartered in New York, United States. The company designs, sources, and produces apparel, accessories, and jewelry positioned at the intersection of artisanal craftsmanship and ethical luxury, targeting consumers who prioritize fair-trade and transparent supply chains.
The brand's core product lines span apparel, accessories, and jewelry, with an operating model built around partnerships with artisan producers in developing regions rather than conventional luxury supply chains. Maiyet employs between 11 and 50 people, consistent with a small, design-led atelier rather than a scaled apparel manufacturer. Distribution, pricing, and channel data are not disclosed in the available inputs.
Maiyet has raised approximately $39 million in cumulative outside funding across a Series 2 round in November 2014 (~$25.52M) and an additional undisclosed round in October 2015 (~$13.43M). It was co-founded by Daniel Lubetzky and Paul van Zyl, the latter serving as Founder & CEO. No revenue, partnerships, awards, patents, or recent strategic activity are documented in the source data, and the company's primary website currently does not reflect active commerce operations, indicating either dormancy or a significant reduction in public-facing activity since its last funding event in 2015.
Maiyet firmographics
Firmographics- Name
- Maiyet
- Website
- https://maiyet.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Maiyet is a New York-based luxury fashion house founded in 2011 that designs, sources, and produces ethically made apparel, accessories, and jewelry, serving conscious luxury consumers who prioritize fair-trade and artisan-crafted products.
- Ownership category
- akta.pro rank
Maiyet industry classification
Industry- Product category
- Luxury Apparel and Accessories
- NAICS
- Apparel Manufacturing (315), Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)
Keywords
Where Maiyet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Maiyet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Maiyet product offering
Product offeringCore offering
Maiyet designs, sources, and produces luxury apparel, accessories, and jewelry crafted by artisanal makers worldwide. The brand centers on ethical, fair-trade production and traditional craftsmanship to serve consumers seeking transparent supply chains in luxury fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Apparel
- Luxury Accessories
- Luxury Jewelry
Companies that use Maiyet
Customer profileSegments1 record
Ideal customer profiles1 record
Maiyet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maiyet partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Maiyet competitors and assessment
Company assessmentBroad incumbents
- Kering: Kering is a global luxury conglomerate owning Gucci, Saint Laurent, Bottega Veneta, and Balenciaga. Directly competes with Maiyet for the luxury consumer and has launched its own sustainability initiatives; included as the incumbent reference set for the category.
- LVMH: LVMH is the world's largest luxury conglomerate with dozens of fashion, leather goods, and jewelry houses. Comparable as the dominant incumbent in the same addressable category as Maiyet, with unmatched scale, retail, and marketing reach.
- Tom Ford: Tom Ford is a global luxury fashion brand spanning ready-to-wear, accessories, eyewear, and fragrance. Comparable to Maiyet as a multi-category luxury operator, though operating at vastly larger scale and without an ethical-sourcing differentiator.
Direct peers
- Everlane: Everlane pioneered radical supply-chain transparency and ethical production in premium apparel and accessories. Comparable to Maiyet on conscious-consumer targeting, though positioned at a more accessible luxury price point and lacking jewelry.
- Eileen Fisher: Eileen Fisher is a sustainable women's apparel brand built around ethical sourcing and timeless design. Comparable to Maiyet on the conscious-luxury positioning axis and on multi-category women's apparel, though more accessible-price and less jewelry-focused.
- Rag & Bone: Rag & Bone is a New York-based contemporary luxury brand spanning apparel, denim, and accessories with British craft influences. Comparable to Maiyet on multi-category premium apparel, NYC heritage, and craftsmanship-led positioning, though without the explicit ethical-sourcing angle.
- Stella McCartney: Stella McCartney is a luxury fashion house built explicitly on ethical and sustainable positioning spanning apparel, accessories, and footwear. Directly comparable to Maiyet's artisan-conscious luxury model, but at much larger scale and global brand recognition.
- The Row: The Row is a minimalist luxury fashion house producing apparel, accessories, and small leather goods with an emphasis on craftsmanship. Comparable to Maiyet on the luxury multi-category structure and craft positioning, but without the explicit ethical/artisan supply-chain narrative.
Emerging players
- Patagonia: Patagonia is the gold-standard ethical/environmental apparel brand, operating in apparel and accessories with deep sustainability credentials. Comparable to Maiyet on the conscious-consumer narrative, though more outdoors/casual and less luxury-formal.
- Aurate: Aurate is a New York-based direct-to-consumer fine jewelry brand emphasizing ethical sourcing and transparent supply chains. Comparable to Maiyet's jewelry arm on the ethical-luxury narrative and NYC base, but focused exclusively on jewelry rather than multi-category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Maiyet social profiles
Digital presenceMaiyet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maiyet leadership team
Management profileNumber of profiles
Profiles2 records
Maiyet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maiyet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maiyet
What does Maiyet do?
Maiyet designs, sources, and produces luxury apparel, accessories, and jewelry crafted by artisanal makers worldwide. The brand centers on ethical, fair-trade production and traditional craftsmanship to serve consumers seeking transparent supply chains in luxury fashion.
When was Maiyet founded?
Maiyet was founded in 2011. It employs 11 to 50 people.
Where is Maiyet based?
Maiyet is headquartered in New York, United States, in the North America region.
Who are Maiyet's main competitors?
Broad incumbents on record are Kering, LVMH and Tom Ford. Direct peers are Everlane, Eileen Fisher, Rag & Bone, Stella McCartney and The Row. Emerging players are Patagonia and Aurate.
Does Maiyet have an API?
No public API is recorded for Maiyet.
What industry is Maiyet in?
Maiyet's product category is Luxury Apparel and Accessories. Its primary akta.pro industry code is CRAAAFAM, Luxury Fashion Jewelry & Designer Accessories (Non-fine), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 315 and its SIC code is 3960.