HubGem Marketing

What HubGem Marketing does

HubGem Marketing Ltd is a UK-based, privately held digital agency founded in 2019 by Gemma Price that operates exclusively as a HubSpot implementation and support partner for the education sector. The firm holds Diamond-tier status in HubSpot's global Solutions Partner programme, placing it in the top 1% of partners worldwide, and runs the UK's only HubSpot User Group dedicated to education. Its service portfolio covers HubSpot onboarding and re-onboarding for organisations already on the platform, recurring monthly support plans, consulting and change management, an AI transformation and AI masterclass programme for education teams, and a proprietary HubSpot-to-iSAMS Admissions Sync integration used by 38 independent and international schools.

The company monetises through professional-services engagements and recurring monthly support contracts, with pricing scoped per organisation through a consultative 30-minute Pre-Demo Discovery Call followed by tailored demos and formal quotes; multi-year contracts are typical. Core technology is the HubSpot CRM platform (Marketing, Sales, Service, CMS, and Operations Hubs), customised for education workflows, augmented by the proprietary iSAMS sync, the Hidden Gem support portal, and an AI Masterclass curriculum. The go-to-market is consultative direct sales to education marketing, admissions, and leadership teams, supplemented by HubSpot Marketplace listings, partner referrals, content marketing, and community events including the announced HubGem LIVE: London 2027.

HubGem serves 200+ clients across 24 countries and five continents, including independent schools, colleges, universities, training providers, and a smaller non-profit cohort via its CRM Starter product. The team of 1–10 operates fully remote from the UK, and the firm has accumulated multiple workplace-culture awards (Great Place to Work 2023, World's Happiest Workplace 2025 and 2026, SME of the Year at the British HR Awards 2025).

Name

HubGem Marketing

Legal name

HubGem Marketing Ltd

Website

https://hubgem.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

HubGem Marketing is a UK-based, Diamond-tier HubSpot Solutions Partner that implements and supports HubSpot CRM exclusively for the education sector, serving 200-plus schools, colleges, universities, and training providers across 24 countries.

Ownership category

akta.pro rank

Product category

Education Marketing and CRM Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• Education marketing services
• HubSpot implementation
• CRM consulting
• Admissions management
• Digital marketing agency

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. HubSpot Onboarding Services: Configuring HubSpot portals, setting up tools, and designing processes matched to education admissions, marketing, and operations workflows. Every setup is guided by education specialists who understand sector systems, reporting needs, and the pressures of busy teams. This is a structured onboarding engagement with defined steps.
2. Re-Onboarding Services: Reset, clean up, or evolve existing HubSpot portals for organisations that already use HubSpot but are not getting full value. Includes gap identification, simplification, and tailored training for staff confidence.
3. Monthly Support Plans: Recurring monthly support plans providing ongoing access to HubSpot specialists who know the organisation and its goals. Covers technical fixes, workflow improvements, reporting support, and strategic guidance.
4. Consulting & Strategy: Expert guidance from sector specialists working closely with admissions, marketing, or leadership teams to design clearer, smarter ways of working. Includes journey mapping, process refinement, reporting improvements, and AI-driven efficiency support.
5. Change Management Consultancy: Consultancy services helping education organisations manage organisational change, supporting adoption of new systems and processes with a people-first approach.
6. AI Transformation Services: Practical, human-first AI transformation support for education teams, preparing organisations' systems, processes, and data foundations for long-term AI success using HubSpot's evolving AI capabilities.
7. iSAMS Admissions Sync Configuration & Optimisation: Configuration, optimisation, and long-term best practice support for the HubSpot to iSAMS Admissions Sync integration.
8. CRM Starter Onboarding: Entry-level onboarding package for charities and smaller organisations, covering marketing and general CRM functions setup, including data migration support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

HubGem Marketing is a Diamond-tier HubSpot Solutions Partner that provides HubSpot CRM implementation, onboarding, re-onboarding, ongoing support, consulting, and AI transformation services exclusively to the education sector (schools, colleges, universities, training providers). The firm pioneered the HubSpot to iSAMS Admissions Sync integration and runs the Hidden Gem support portal, combining deep education-sector expertise with technical HubSpot configuration.

Product overview

HubGem Marketing is a Diamond-tier HubSpot Solutions Partner specializing exclusively in HubSpot CRM implementation for the education sector (schools, colleges, universities, and training providers). Rather than a single software product, HubGem offers a portfolio of service offerings built around the HubSpot platform, including HubSpot Onboarding, Re-Onboarding, Support Plans, Consulting & Strategy, AI Transformation, Training Resources, the proprietary HubSpot to iSAMS Admissions Sync integration, and the Hidden Gem support portal. They also provide sector-specific training via an AI Masterclass for Education, event hosting, and free downloadable resources including Inbound Marketing Checklists, Content Planners, and Buyer's Journey Worksheets.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Onboarding

Quantifiable outcome

• 200+ education clients across 24 countries and five continents
• +4 more outcomes

Named customers45 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• CursorcoreTechnology or Integration · 8 November 2023HubGem collaborated with Cursor on new features for the HubSpot-iSAMS integration, expanding the capabilities of the admissions sync tool for independent and international schools.
• Attenger DigitalcoreStrategic or Co-development Partner · 21 April 2023HubGem partnered with Attenger Digital, a social media agency specialising in education. The partnership enables HubGem to offer comprehensive digital marketing services to education clients, combining HubSpot CRM expertise with Attenger's social media specialism.
• HubSpotflagshipTechnology or IntegrationHubGem is a Diamond-tier HubSpot Solutions Partner, placing them in the top 1% of HubSpot partners globally. They are also a HubSpot Onboarding Accredited Partner. HubGem leads the UK's only HubSpot User Group dedicated to the education sector. The partnership is the core of HubGem's business, providing the CRM platform they implement and customise exclusively for education clients.
• iSAMScoreTechnology or IntegrationHubGem is an iSAMS Enterprise Partner and the creator of the original and most widely adopted HubSpot to iSAMS Admissions Sync. This integration enables bidirectional data flow between HubSpot CRM and the iSAMS school management system, streamlining admissions for independent and international schools. HubGem has 38 live integrations.
• AMCISminorGTM or Marketing PartnerHubGem is an AMCIS member. AMCIS is the Association of Marketing and Communications in Independent Schools. HubGem attends and sponsors AMCIS events including the AMCIS Admissions Conference, using the platform to connect with marketing and admissions professionals in the education sector.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Digital 22: UK-based HubSpot Elite Solutions Partner offering CRM implementation, onboarding and managed services to mid-market and enterprise clients. Directly comparable to HubGem as a HubSpot-native consultancy competing for similar client engagements.
• Hedgehog Digital: UK HubSpot Solutions Partner focused on inbound marketing, CRM implementation and digital transformation for B2B and education-adjacent clients. Overlaps with HubGem's consultative onboarding and growth-plan service model.
• Huble Digital: Global HubSpot Solutions Partner providing CRM strategy, implementation and managed services. Comparable to HubGem's full-stack HubSpot consultancy offering targeting enterprise and mid-market clients across multiple verticals.
• Kuno Creative: Inbound marketing agency and HubSpot Elite Solutions Partner serving education, manufacturing and B2B clients. Directly comparable to HubGem in its HubSpot-native inbound/content/CRM methodology and vertical specialisation.
• SmartBug Media: HubSpot Elite Solutions Partner providing CRM, marketing automation, sales enablement and content services. Comparable to HubGem's full-funnel HubSpot implementation and growth services for mid-market and enterprise clients.
• LyntonWeb: HubSpot Solutions Partner providing inbound marketing, CRM implementation and HubSpot onboarding services. Comparable to HubGem in its platform-implementation-led service model targeting mid-market clients.

Broad incumbents

• WebFX: Large full-service digital marketing agency and HubSpot Elite Partner offering inbound marketing, SEO, CRM and CRO across many verticals. Comparable as a scaled HubSpot-aligned agency, but with much broader horizontal scope than HubGem's education-only focus.
• Jellyfish: Global digital marketing agency network covering media, content, SEO and digital transformation for enterprise brands. Relevant as a broader incumbent that education-sector clients may engage for marketing services competing with HubGem on adjacent scopes.

Emerging players

• Attenger Digital: Education-specialist social media agency and HubGem's co-marketing partner for digital marketing services. Closely comparable as a sector-specialist agency serving schools and colleges, but narrower in scope (social) than HubGem's CRM-led offering.
• iSchoolConnect: Education-sector marketing and recruitment platform serving universities and agents globally. Comparable as an education-vertical specialist addressing admissions and recruitment workflows, but more product/SaaS-led than HubGem's services-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC68SxuS_Vja-nEPXpHwppLA
• Facebookfacebook.com/HubGemMarketing
• LinkedInlinkedin.com/company/hubgemmarketing
• Instagraminstagram.com/hubgemmarketing
• Xx.com/hubgemmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HubGem Marketing