Hedgehog Digital

What Hedgehog Digital does

Hedgehog Digital Limited is a UK-based digital marketing agency founded in 2009, incorporated in England and Wales (Company Number 07007749) and operating from a head office in Hayle, Cornwall with additional team presence in London, Bedford and Brazil. The firm delivers a unified suite of SEO, web design, AI SEO, PPC management, digital PR and content marketing services to primarily UK small and medium-sized businesses, alongside a select set of mid-market and enterprise clients (e.g., Terra, Bayer, Cornflake, Sinalda, Emperia VR). Its core build stack is WordPress and Shopify, supported by an SEO operating layer of SEMrush, Ahrefs, HubSpot, DigitalOcean, Hotjar, Mailchimp and Monday.com, and it holds Google Partner status with Meta and Microsoft Ads credentials.

The business model combines recurring monthly SEO retainers (plans publicly indicated 'starting from £599'), ongoing PPC/paid media management, project-based web design and migration work (typically 6–10 week builds with a 50% deposit), and fixed-fee SEO consultancy sessions of 45–60 minutes. The go-to-market is direct and consulting-led: free 15–30 minute discovery calls, contact-form-driven inbound, and a programmatic organic acquisition layer built on 100+ location-specific UK landing pages backed by a content, case-study, social and display marketing engine. There is no disclosed external funding, parent, or subsidiary structure; ownership appears to be founder/management-held. A named CSO (Felipe Bazon) is the only disclosed executive. The agency's case-study portfolio emphasises outcome metrics (organic traffic gains, ranking improvements, revenue uplifts) across travel, eCommerce, food, marine, accountancy and other verticals, with its 'AI SEO' service line representing its most recent product expansion into generative-search optimisation.

Name

Hedgehog Digital

Legal name

Hedgehog Digital Limited

Website

https://hedgehogdigital.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Hedgehog Digital is a UK digital marketing agency offering SEO, AI SEO, web design, PPC, and content marketing services to primarily small and medium-sized businesses, with select mid-market and enterprise clients, using WordPress, Shopify, SEMrush, and Ahrefs as its core stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempston

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SEO Services: Ongoing SEO retainer services covering technical SEO, on-page optimisation, content strategy, link building, local SEO, international SEO, and AI SEO. Services delivered through monthly retainer engagements with regular progress updates and monthly performance reports.
2. Web Design and Development: Website design, development, and migration services. Projects include 50% deposit with remaining balance upon completion. Typical small or medium website takes 6-10 weeks. They build using WordPress, Shopify and other flexible platforms.
3. PPC/Paid Media: Paid advertising campaigns across Google Ads, Microsoft Ads, and Meta Ads. Managed as ongoing service with budget allocation and performance reporting.
4. SEO Consultancy: Strategic advisory sessions lasting 45-60 minutes providing direction, prioritisation and clarity on next steps for SEO contribution to growth.
5. Digital PR: Digital PR services including strategy, content development, outreach, and authority building through earning links from trusted sources.
6. Content Marketing: Content strategy, creation, and optimisation services aligned with SEO goals and commercial outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hedgehog Digital is a UK digital marketing agency that sells SEO services, web design and development, PPC/paid media management, digital PR, content marketing, and SEO consultancy. The agency drives organic visibility and conversion-focused growth for UK and international businesses through strategic, retainer-based and project-based engagements built around technical SEO, content, and platform builds using WordPress and Shopify.

Product overview

Hedgehog Digital is a digital marketing agency offering a unified suite of SEO and web design services. The core offerings include SEO Services (technical audits, keyword research, on-page optimization, link building, and performance tracking) and Web Design (SEO-ready website development using WordPress and Shopify). These services are enhanced by specialized features including AI SEO, Local SEO, SEO Audit, Link Building, SEO Consultancy, Digital PR, Content Marketing, International SEO, eCommerce SEO, and PPC Management. The agency also provides dedicated services for various CMS platforms (WordPress, Shopify) and offers ongoing support and maintenance packages. The portfolio is organized around driving organic visibility and conversion-focused digital growth rather than a traditional software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Strategic search engine optimization services including technical audits, keyword research, on-page optimization, content planning, link acquisition, and performance tracking aligned to business goals. Sold as monthly retainer engagements to UK and international businesses seeking sustainable organic growth.
• Web Design Performance-focused website design and development services building SEO-ready websites with modern design, user experience optimization, and mobile-first approach using platforms like WordPress and Shopify. Sold as project-based engagements to businesses needing new sites or migrations.
• PPC Management Paid advertising campaign management across Google Ads, Microsoft Ads, and Meta Ads platforms with budget optimization and performance tracking. Delivered as an ongoing managed service for clients seeking paid media returns.
• SEO Consultancy Strategic advisory sessions providing direction on SEO positioning, opportunity mapping, and prioritized action planning. Sold as 45-60 minute paid sessions for businesses needing senior-level SEO direction without a full retainer.
• Digital PR Strategic outreach and authority-building services combining PR strategy with SEO-focused content and data-driven storytelling to earn coverage and links from trusted publications. Sold as an ongoing managed service.
• Content Marketing Strategic content creation and optimization aligned with user intent to support search visibility and drive measurable business outcomes. Sold as an ongoing managed service complementing SEO and digital PR.
• eCommerce SEO Specialized SEO services for online stores including product optimization, Shopify SEO frameworks, and commercial content strategy. Sold as a retainer engagement tailored to e-commerce businesses.
• AI SEO Optimization services focused on helping client content be understood and selected by AI systems for sustained visibility in AI-led search. Sold as a specialized retainer for brands seeking to maintain presence in AI-driven search experiences.
• Local SEO Local search optimization services including Google Business Profile optimization, location signals, regional intent-based page enhancement, and local listings management. Sold as a retainer for businesses with physical locations or service areas.
• International SEO Global market expansion services including localized SEO strategies, regional keyword research, and international technical optimization. Sold to brands seeking to scale organic visibility across multiple regions and languages.
• Link Building Authority-building link acquisition services through strategic content development and outreach to relevant publications and platforms. Sold as a standalone engagement or as part of broader SEO retainers.
• SEO Audit Comprehensive website review analyzing technical setup, content performance, and search visibility to identify issues and opportunities for improvement. Sold as a one-time diagnostic engagement, often preceding a full SEO retainer.

Quantifiable outcome

• +1,125% in organic traffic and +860% in page 1 keywords for Emperia VR
• +5 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPartner status with Google for advertising and analytics tools. Agency is Google Partner certified.
• HubSpotcoreTechnology or IntegrationAgency uses HubSpot for CRM and marketing automation. Partner ecosystem connection.
• SEMrushcoreTechnology or IntegrationPrimary SEO keyword research and analytics platform used by the agency for client work.
• AhrefscoreTechnology or IntegrationSEO backlink analysis and site audit tool used for client campaigns.
• WordPresscoreTechnology or IntegrationPrimary CMS platform for website design and development projects.
• ShopifycoreTechnology or IntegrationE-commerce platform used for client online stores. Multiple Shopify builds completed.
• OMNEminorStrategic or Co-development PartnerDesign partner for Cornflake and Shipyard Beer projects. OMNE leads design direction while Hedgehog delivers development.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPaid advertising campaigns managed across Meta Ads platforms for clients.

Scale indicators29 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Embryo Digital: UK digital agency providing SEO, paid media, web design, and content strategy for SMB and mid-market clients. Strongly comparable service mix and similar target verticals including e-commerce and tourism.
• Click Consult: Multi-service UK digital agency offering SEO, PPC, content, and digital PR to mid-market and enterprise clients. Comparable GTM motion (consultation-led, retainer-heavy) and overlapping service portfolio.
• Builtvisible: London-based technical SEO and digital PR agency with a content-led approach to organic search. Closely comparable on SEO specialism and digital PR service line, and on serving content-heavy publisher clients.
• Tug Agency: Digital marketing agency focused on SEO and PPC for ambitious brands, combining paid acquisition with technical SEO. Comparable on a performance-led retainer model and on B2C/SMB target market.
• Pi Datametrics: UK SEO and search intelligence agency combining consultancy, technical SEO, and content services. Directly comparable as a boutique SEO-led agency working with enterprise clients such as publishers and retailers.
• The SEO Works: UK-based SEO and web design agency serving SMB and mid-market clients with retainer-led engagements. Directly comparable on service mix (SEO + PPC + web design) and on UK regional focus.

Emerging players

• Screaming Frog: UK-based SEO tools and consultancy company best known for the Screaming Frog SEO Spider crawler, with associated agency services. Comparable through direct involvement in technical SEO and the UK market, though primarily a tooling vendor rather than full-service agency.

Broad incumbents

• Croud: Larger UK-headquartered digital media and performance marketing agency offering paid media, SEO, content, and programmatic. Comparable on PPC and SEO service lines, but broader portfolio and significantly larger scale than Hedgehog.
• BrightEdge: Enterprise SEO platform combining technology (research, content optimization, reporting) with agency-style managed services. Comparable because it sells SEO outcomes to enterprise buyers similar to Hedgehog's enterprise clients (e.g., Terra), but as a tech-led incumbent at much greater scale.

Others

• Yoast: WordPress-focused SEO software vendor whose tooling sits at the core of many of Hedgehog's website builds. Comparable as part of the SEO ecosystem Hedgehog operates in, rather than as a direct competitor — adjacent because it commoditises basic SEO execution for SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hedgehogdigital
• Instagraminstagram.com/hedgehog_digital/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedgehog Digital