What Digital 22 does

Avidly is a global HubSpot solutions partner and professional services firm that delivers enterprise CRM implementation, migration, integration, and growth services built natively on the HubSpot platform. The company's portfolio spans seven core service lines: HubSpot Implementation (anchored by a proprietary 6-Gate Delivery Framework), HubSpot Migration & Integration, HubSpot Growth Services (RevOps consulting), Website & App Services (HubSpot CMS development and LLM-ready architecture), Project Engagements (flexible senior-strategist access without long-term commitments), Marketing Services (PPC, SEO, content, social, automation), and Avidly Intelligence (AI advisory and custom AI Agent deployment using HubSpot Breeze and OpenAI). The Hyper Change Network operates as a dedicated enterprise division for complex multi-country CRM transformations.

The firm's technology stack is intentionally HubSpot-centric — CRM, Marketing Hub, Content Hub, Revenue Hub, and the Breeze AI platform — with proprietary differentiation layered on top in the form of the 6-Gate Delivery Framework methodology, custom AI Agents with compliance guardrails, and Answer Engine Optimization (AEO) architecture for AI-first search visibility. Avidly monetizes exclusively through professional services and managed services engagements priced on a project/quoted basis, with no SaaS or productized software revenue. Go-to-market is enterprise field sales complemented by HubSpot's App Marketplace and partner co-sell channel, targeting B2B organizations with complex, multi-regional CRM requirements across the Nordics, DACH, and globally.

Avidly has been recognized as HubSpot's Global Partner of the Year five times and holds Elite Solutions Partner and Certified Agency Partner status — the highest tier of HubSpot partner recognition. Its named enterprise client base spans energy (Fortum), telecommunications (Hexatronic), furniture/retail (designfunktion), media/IoT (Bauer Media), aerospace (Airbus), automotive (Suzuki), real estate (Lendlease), and government/education (Newcastle). The company is privately held with no disclosed revenue, headcount, funding, or founding date in the source data.

Name

Digital 22

Legal name

Avidly

Website

https://digital22.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Avidly is a global HubSpot Elite Solutions Partner and 5x Global Partner of the Year that delivers enterprise CRM implementation, migration, integration, RevOps growth, and AI advisory services to large B2B organizations across the Nordics, DACH, and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Clitheroe

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HubSpot Implementation Services: Expert-led onboarding, platform assessments, and adoption programmes for enterprise CRM transformations
2. HubSpot Migration & Integration: CRM migration and system integration services with zero-drama approach to data integrity
3. HubSpot Growth Services: Continuous HubSpot support, RevOps consulting, and data-driven insights for long-term growth optimization
4. Website & App Development: HubSpot CMS website redesigns, migrations, and custom app development services
5. Marketing Services: PPC, SEO, content marketing, social media management, and automation services leveraging HubSpot Marketing and Content Hubs
6. Project Engagements: Project-based services including training, campaign execution, and advanced reporting without long-term commitments
7. Avidly Intelligence: AI advisory services and custom AI Agent deployment for enterprise automation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Avidly is a global HubSpot Elite Solutions Partner that sells enterprise implementation, migration, integration, growth (RevOps), website/app development, and marketing services built natively on the HubSpot platform. Its portfolio also includes Avidly Intelligence, an AI advisory and deployment service that builds compliant custom AI Agents on HubSpot Breeze and OpenAI for sales prospecting, support triage, and content scaling. The Hyper Change Network serves as the enterprise division for large-scale CRM change programs.

Product overview

Avidly is a global HubSpot solutions partner (5x Global Partner of the Year) offering a portfolio of integrated professional services built natively within the HubSpot platform. The portfolio comprises HubSpot Implementation, HubSpot Migration & Integration, HubSpot Growth Services, Website & App Services, Project Engagements, Marketing Services, and Avidly Intelligence — collectively enabling enterprise clients to onboard, migrate, optimize, and scale their HubSpot investment. The Hyper Change Network serves as a sub-division for enterprise-scale CRM change. Services span the full HubSpot ecosystem including Marketing Hub, Content Hub, and RevOps, with AI capabilities delivered via Avidly Intelligence using HubSpot's Breeze and OpenAI.

Differentiator

Problem solved

Functional benefit

Brands

• Avidly Intelligence: AI-powered solutions offering including HubSpot Breeze, OpenAI integration, compliant AI agents for sales prospecting, support triage, and content scaling.
• The Hyper Change Network
• Avidly Now

Products and services

• HubSpot Implementation Expert-led onboarding, platform assessments, adoption programmes, and custom architecture for enterprise CRM transformations, delivered via Avidly's proprietary 6-Gate Delivery Framework for clients scaling globally or migrating complex legacy CRMs.
• HubSpot Migration & Integration Migration from legacy CRM systems and integration of ERPs, custom APIs, and multi-country roll-outs using a zero-drama framework that protects data integrity and ensures zero critical loss for enterprise B2B organizations.
• HubSpot Growth Services Continuous HubSpot support, RevOps consulting, sales and marketing alignment, conversion optimization, AI-ready content strategies (AEO), and board-ready dashboards designed to maximize long-term growth and revenue.
• Website & App Services HubSpot CMS website redesigns, custom app development, complex system integrations, and LLM-ready (AEO) architecture for AI-first search visibility, combining enterprise-grade security and PageSpeed optimization.
• Project Engagements Flexible project-based services covering training, campaign execution, advanced reporting, and complex CRM migrations, giving enterprise clients instant access to senior strategists and certified experts without long-term commitments.
• Marketing Services PPC, SEO, content marketing, social media management, and automation services that leverage HubSpot Marketing and Content Hubs to drive measurable revenue growth and replace vanity metrics with board-ready data.
• Avidly Intelligence AI advisory and deployment service that deploys compliant custom AI Agents on HubSpot's Breeze and OpenAI to automate sales prospecting, support triage, and content scaling, transforming enterprise AI mandates into working revenue engines.
• The Hyper Change Network Enterprise division of the Avidly Group that helps enterprise-scaled businesses simplify CRM complexity, reduce total cost of ownership, and drive customer value through structured CRM change programs.

Quantifiable outcome

• 50% time saved for customers
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationAvidly is HubSpot's 5x Global Partner of the Year, Elite Solutions Partner, and Certified Agency Partner. The partnership involves deep integration with HubSpot's full product suite including CRM, Marketing Hub, Content Hub, Revenue Hub, and the new Breeze AI platform. Avidly provides implementation, migration, and growth services exclusively on the HubSpot platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Profound: Profound is a HubSpot Elite Solutions Partner based in the Netherlands and Germany offering HubSpot implementation, web development, and growth services. It is a strong regional peer to Avidly in the European HubSpot Elite partner ecosystem.

Direct peers

• Salted Stone: Salted Stone is a HubSpot Elite Solutions Partner operating in the APAC region with HubSpot implementation, RevOps, and growth services. It is a relevant peer given its similar service portfolio and similar positioning as a globally oriented HubSpot Elite partner.
• SmartBug Media: SmartBug Media is a HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and HubSpot implementation services to mid-market and enterprise clients. It is one of the most direct comparables to Avidly as a similarly positioned top-tier HubSpot agency operating globally with an integrated services portfolio.
• New Breed: New Breed is a HubSpot Elite Solutions Partner focused on revenue operations, sales and marketing alignment, and HubSpot CRM implementations. Its RevOps-led positioning and enterprise B2B customer base make it a close comparable to Avidly's Growth Services offering.
• Lynton: Lynton is a HubSpot Elite Solutions Partner specializing in HubSpot onboarding, migration, and inbound marketing services for B2B clients. It competes directly with Avidly for HubSpot implementation and growth engagements in the enterprise segment.
• First Page Digital: First Page Digital is a HubSpot Elite Solutions Partner based in APAC offering digital marketing, SEO, and HubSpot implementation. It is comparable to Avidly as a top-tier HubSpot partner serving enterprise clients with a multi-service offering.
• IMPACT: IMPACT is a HubSpot Elite Solutions Partner providing HubSpot implementation, sales enablement, and content strategy services. It serves a similar enterprise and mid-market B2B client base as Avidly and overlaps significantly on website, CRM, and marketing services.
• Weidert Group: Weidert Group is a HubSpot Elite Solutions Partner delivering inbound marketing, HubSpot onboarding, and industrial B2B marketing services. It competes for the same mid-market and enterprise implementation deals as Avidly, particularly with industrial manufacturers.

Broad incumbents

• HubSpot: HubSpot is the platform on which Avidly builds its entire service portfolio. It is a broad incumbent that occasionally competes directly with partners via in-house professional services, onboarding tools, and Breeze AI agents, and any change in HubSpot's partner strategy directly affects Avidly.
• Accenture Song: Accenture Song (formerly Accenture Interactive) is a global digital transformation consultancy that delivers large-scale CRM, marketing, and MarTech implementations. It competes for the same enterprise transformation RFPs as Avidly, particularly with multinational Fortune 500 customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-22

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital 22