Eventry

Name

Eventry

Legal name

Eventry AB

Website

https://eventry.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Event management software
• Online ticketing platform
• Event registration system
• Ticket sales platform
• Event hosting platform

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription - Free Tier: Free tier providing basic event management features with limited participant capacity (50 per event) and single organizer access. Generates limited direct revenue but serves as acquisition funnel.
2. Subscription - Pro Tier: Monthly subscription at 490 kr/month providing unlimited participants, 5 organizers, custom branding, form builder, discount codes, and priority support. Recurring monthly revenue stream.
3. Subscription - Enterprise Tier: Custom-priced enterprise tier with unlimited organizers, SSO/SAML, dedicated account manager, custom integrations, and SLA guarantee. Higher-value recurring revenue from enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eventry operates an online event management and ticketing platform that enables organizers to create customizable event pages, invite attendees, manage registrations, and sell tickets through built-in payment processing. The platform supports event discovery across 26+ languages, custom forms, discount codes, waitlist approvals, and multi-language attendee browsing. It is offered via a Free tier, a Pro subscription at 490 kr/month, and a custom-priced Enterprise tier with SSO/SAML and dedicated account management.

Product overview

Eventry is a unified event management platform that provides a complete suite of tools for event organizers and attendees. The core platform encompasses event creation with customizable pages, event discovery with search and filtering capabilities, and registration management with ticket sales. The platform is offered across three pricing tiers: a Free plan (up to 50 participants, 1 organizer, basic features), a Pro plan (490 kr/month, unlimited participants, 5 organizers, custom branding, form builder, discount codes), and an Enterprise plan (custom pricing, unlimited organizers, SSO/SAML, dedicated account manager, custom integrations, SLA guarantee). All tiers are built on a common infrastructure supporting web-based tools and APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventry Platform An online event management and ticketing platform that lets organizers create customizable event pages, invite attendees, manage registrations, and sell tickets via built-in payment processing. Supports event discovery in 26+ languages, custom forms, discount codes, waitlist approvals, custom branding, RBAC, SSO/SAML on enterprise plans, and scoped API access. Targets event organizers from individuals and SMBs through large enterprise organizations and conference producers.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Payment Processors (unspecified)coreOthersThird-party payment processors handle transaction processing for paid event registrations. These processors operate under data processing agreements with Eventry.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Billetto: Nordic/European ticketing platform with strong presence in Sweden, Denmark, and the UK. Billetto is a direct geographic and product overlap competitor, targeting the same small-to-mid organizer segment with self-serve event creation and ticket sales.
• Tito: Simple ticketing platform popular with conferences, meetups, and indie events. Tito targets a similar self-serve organizer customer with a minimalist, modern UI and per-ticket pricing, closely paralleling Eventry's positioning.
• Meetup: Community-driven event discovery and registration platform with strong brand recognition in the meetup and interest-group segment. Meetup competes for the same horizontal organizer base, particularly for recurring community-style events.
• Bizzabo: Event experience platform providing registration, ticketing, and analytics for B2B events and conferences. Bizzabo is a comparable self-serve-plus-enterprise platform with similar product breadth around event management.
• Eventbrite: Global self-serve event ticketing and registration platform offering similar organizer-facing tools (event pages, registration, ticket sales). Eventbrite is the dominant horizontal competitor in Eventry's category and serves the same long-tail organizer segment.
• Eventzilla: Self-serve event registration and ticketing platform serving conferences, workshops, and classes. Eventzilla targets a similar SMB and mid-market organizer profile with comparable freemium and subscription pricing tiers.

Broad incumbents

• Cvent: Enterprise event management platform covering registration, venue sourcing, and attendee engagement for corporate events and conferences. Cvent represents the upper end of the market Eventry targets with its Enterprise tier and SSO/SAML features.
• Ticketmaster: Global live entertainment ticketing incumbent operating a much larger marketplace and venue-direct distribution network. While not a direct self-serve SMB competitor, Ticketmaster sets competitive pricing and feature benchmarks across the ticketing category.

Regional players

• TryBooking: Ticketing and registration platform with primary strength in Australia, the UK, and Ireland. TryBooking is a comparable self-serve SMB ticketing model in different geographies, useful as a benchmark for international expansion patterns.

Emerging players

• Hopin: Virtual and hybrid event platform offering registration, ticketing, and online event production. Hopin represents an emerging competitive vector as virtual/hybrid event demand persists, with potential overlap on registration and ticketing layers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/useeventry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventry