Sound Rink
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sound Rink does
Sound Rink is a fan-first VIP and pre-sale platform purpose-built for the live music touring industry. The company partners with touring artists and their management teams to design, market, and execute custom VIP experiences and strategic ticket pre-sales, capturing early revenue from super fans before tickets go on general sale. Its core product set includes fully custom VIP Experiences with end-to-end management, strategic Ticket Pre-Sales with artist-owned fan data, a Tour Manager App for real-time guest list and QR check-in operations, an Admin Dashboard for inventory, sales, and analytics, and Custom Merch & Fan Experiences produced in-house.
The technology stack is anchored on a Shopify-based e-commerce platform extended with custom ticketing and VIP management systems, a mobile app for tour operations, and a web admin dashboard. Sound Rink has integrated Laylo for pre-sale RSVP and campaign management, including retargeting and ad campaigns. The company maintains separate regional storefronts for North America, Europe/UK, Australia, and South America, enabling localized tour execution.
Commercially, Sound Rink operates a zero-upfront-cost, pay-as-you-go model, monetizing through transaction-based commissions on VIP package sales and pre-sale ticket fees described as 'industry-low', supplemented by revenue from custom merchandise. The go-to-market is direct field sales to touring artists and their management teams, leveraging a leadership team of music industry veterans with 100+ years of combined experience. Sound Rink reports servicing 250+ tours per year, with 500K+ VIP tickets sold and $24M paid to artists over the past three years, supported by a 750K+ genre-segmented fan network used for marketing.
Sound Rink firmographics
Firmographics- Name
- Sound Rink
- Legal name
- Sound Rink
- Website
- https://soundrink.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sound Rink industry classification
Industry- Product category
- Live Music VIP and Fan Commerce Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
Keywords
Where Sound Rink is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Sound Rink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- VIP Package Sales: Commission-based revenue from selling fully custom VIP experiences and premium fan packages to touring artists, including end-to-end management and execution.
- Ticket Pre-Sale Fees: Industry-low fees charged for strategic ticket pre-sales, capturing early revenue from super fans before public on-sale.
- Custom Merchandise: Revenue from design, sourcing, and production of specialty tour merchandise and fan experience items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | VIP Experiences |
| Transaction based/ take rate | Pay-as-you-go | Ticket Pre-Sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sound Rink product offering
Product offeringCore offering
Sound Rink operates a B2B platform that enables touring artists and their management teams to sell VIP experience packages, run ticket pre-sales, and launch custom merchandise and fan experience programs. The platform combines a Shopify-based e-commerce foundation with custom-built ticketing, VIP management, mobile, and admin tools to power artist-branded storefronts and end-to-end fan commerce during concert tours.
Product overview
Sound Rink is a fan-first VIP and pre-sale platform for touring artists, offering a unified solution comprising fully custom VIP Experiences (tailored premium fan packages with end-to-end management), Strategic Ticket Pre-Sales (capturing early revenue with full fan data ownership), the Tour Manager App (mobile tool for real-time guest lists and QR check-ins), an Admin Dashboard (for inventory tracking, sales monitoring, and analytics), and Custom Merch & Fan Experiences (specialty merchandise and takeaway products). The platform serves 250+ tours per year with 500K+ VIP tickets sold and $24M paid to artists over the last 3 years.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Experience Management End-to-end design, sale, and fulfillment of VIP experience packages for touring artists, including branded storefronts, inventory and access management, and customer support through concert tours.
- Ticket Pre-Sale Management Operational management of ticket pre-sale campaigns for touring artists, including branded storefronts, queueing, transaction processing, and campaign reporting during pre-sale windows.
- Custom Merch and Fan Experiences Production, sale, and fulfillment of custom tour merchandise and limited-edition fan experiences for touring artists, run through artist-branded online storefronts.
Quantifiable outcome
- 500K+ VIP tickets sold
- +2 more outcomes
Companies that use Sound Rink
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Sound Rink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Sound Rink partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LaylocoreStrategic integration partnership where Laylo powers pre-sale RSVPs and campaign management for Sound Rink's artist clients. Enables retargeting, ad campaigns, and fan partnership marketing. Sound Rink markets and guides each pre-sale to maximize profit.
- RealCountminorRealCount is listed in the Our Partners section of Sound Rink's client page, indicating a marketing or promotional partnership relationship.
- PXL Supply Co.minorWebsite development partner credited for building soundrink.com. Listed as 'Website by PXL Supply Co.' in footer.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sound Rink competitors and assessment
Company assessmentEmerging players
- Tixr: Modern, design-forward ticketing platform focused on premium experiences and direct-to-consumer sales for live events. Comparable in targeting next-gen VIP and fan-experience monetization for promoters and artists.
- Splash: Direct-to-fan event and ticketing platform focused on premium brand and artist experiences. Overlaps with Sound Rink's model of enabling customized, high-touch paid experiences for niche audiences.
- Bandsintown: Fan engagement and concert discovery platform used by artists to reach listeners and drive ticket sales. Comparable as an artist-to-fan engagement and distribution layer adjacent to Sound Rink's pre-sale and marketing offerings.
Broad incumbents
- Live Nation Entertainment: Largest concert promoter and venue operator, with integrated ticketing, VIP products, and artist services. Competes with Sound Rink for tour-side VIP and pre-sale revenue, but at vastly greater scale and with promoter economics.
- AXS: Major ticketing and live event platform owned by AEG, offering primary ticketing, VIP products, and fan engagement tools. Competes with Sound Rink across ticketing, VIP, and pre-sale but at much larger scale.
- Ticketmaster: Dominant global ticketing platform with established VIP and premium offerings. Operates across the entire live event stack but does not specialize in artist-first, data-ownership positioning like Sound Rink.
Direct peers
- Stage Front: VIP ticketing, fan club management, and tour services platform used by artists and managers. Closely comparable to Sound Rink in providing VIP packages and tour-side fan engagement infrastructure.
- Patron Technology: Provides ticketing, marketing, and CRM/patron engagement tools for arts, cultural, and live event organizations. Highly comparable in selling technology that helps event operators monetize audiences and own fan data.
- VIP Nation: Specializes in VIP hospitality packages and premium fan experiences for concerts and tours. Directly competes with Sound Rink on custom VIP products for touring artists.
Others
- Laylo: SMS and CRM platform powering pre-sale RSVP and fan engagement campaigns. Already an integration partner of Sound Rink; comparable as an enabling layer in the pre-sale and fan data stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sound Rink social profiles
Digital presenceSound Rink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Rink leadership team
Management profileNumber of profiles
Profiles4 records
Sound Rink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Rink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Rink
What does Sound Rink do?
Sound Rink operates a B2B platform that enables touring artists and their management teams to sell VIP experience packages, run ticket pre-sales, and launch custom merchandise and fan experience programs. The platform combines a Shopify-based e-commerce foundation with custom-built ticketing, VIP management, mobile, and admin tools to power artist-branded storefronts and end-to-end fan commerce during concert tours.
Is Sound Rink a public or private company?
Sound Rink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sound Rink founded?
Sound Rink was founded in 2012. It employs 11 to 50 people.
Where is Sound Rink based?
Sound Rink is headquartered in Portland, United States, in the North America region.
How does Sound Rink make money?
Three revenue lines are on record. VIP Package Sales are the primary driver. The others are ticket Pre-Sale Fees and custom Merchandise.
Who are Sound Rink's main competitors?
Emerging players on record are Tixr, Splash and Bandsintown. Broad incumbents are Live Nation Entertainment, AXS and Ticketmaster. Direct peers are Stage Front, Patron Technology and VIP Nation. Laylo is listed as an others.
Does Sound Rink have an API?
No public API is recorded for Sound Rink.
What industry is Sound Rink in?
Sound Rink's product category is Live Music VIP and Fan Commerce Services. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.