Laylo
Laylo is a drop CRM for artists, labels, agencies, and live entertainment operators, enabling direct fan messaging, ticketing, and commerce across 10,000+ artists with 150M+ fan interactions processed.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Laylo does
Laylo (Laylo, Inc.) is a drop CRM platform built for artists, labels, agencies, and live entertainment operators to communicate directly with fans and convert fan relationships into measurable commercial outcomes. The product centers on messaging-based fan engagement — drop announcements, pre-save campaigns, ticket pushes, and merch releases — distributed through SMS, email, and integrations with Instagram, Spotify, Shopify, and other music and commerce platforms. The platform has processed 150M+ fan interactions across 10,000+ artists and claims $1B+ in client revenue generated, with integrations across DICE, Tixr, Set.live, Merchtable, and Posh positioning Laylo as an orchestration layer for direct-to-fan commerce and ticketing.
The technology stack combines CRM and marketing automation with AI-driven capabilities, including a recommendation engine for fan targeting and a June 2026-launched AI Ticket Sales Agent that autonomously converts fan interactions into ticket purchases via DICE integration. Enterprise customers include major labels (UMG, Sony Music), agencies (WME, UTA, Wasserman, Red Light Management), distributors (AWAL), and individual artists such as Diplo, Nicki Minaj, HAIM, Fred again.., Rosalia, and Sabrina Carpenter. Sports expansion is signaled by Connecticut Sun (WNBA).
The business model combines a freemium SaaS tier, a Pro plan at $25/month for individual artists and managers, and custom enterprise contracts for labels, agencies, and live entertainment operators. Compliance certifications include SOC 2, GDPR, and CCPA. The company is headquartered in San Francisco, California, with a headcount of 11–50 employees and approximately $7.5M in total disclosed funding across a 2019 seed, a Y Combinator participation, a 2021 raise, and an October 2022 Eldridge-led round.
Laylo firmographics
Firmographics- Name
- Laylo
- Legal name
- Laylo, Inc.
- Website
- https://laylo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laylo is a drop CRM for artists, labels, agencies, and live entertainment operators, enabling direct fan messaging, ticketing, and commerce across 10,000+ artists with 150M+ fan interactions processed.
- Ownership category
- akta.pro rank
Laylo industry classification
Industry- Product category
- Fan Engagement CRM Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Laylo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Laylo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Pro Tier: Premium features starting at $25/month plus messaging costs. Includes advanced drop features, additional integrations, and enhanced analytics capabilities.
- SMS/Email Messaging: Usage-based charges for SMS and email messages sent to fan lists. Concatenated messages billed as separate standard SMS. Messages sent to multiple subscribers billed separately.
- Enterprise Licensing: Custom enterprise pricing for large labels, agencies, managers, and brands with dedicated support and advanced features.
- Add-on Subscriptions: Additional features and functionality available for additional fees, including Instagram Comments integration and custom phone numbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic drops |
| Subscription | Monthly | Pro tier at $25/mo |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Laylo product offering
Product offeringCore offering
Laylo is a Drop CRM platform that enables artists, live events, festivals, and creators to build owned audiences and drive ticket, merchandise, and content sales through a unified workflow. The product consolidates email, SMS, presave, tour announcements, and integrations with ticketing platforms (DICE, Tixr, Set.live, Posh), streaming (Spotify), and commerce (Shopify, Merchtable) into a single audience management and messaging system. The platform includes an AI Ticket Sales Agent that automates personalized fan outreach such as cart abandoner reminders and low-inventory alerts.
Product overview
Laylo is a drop CRM platform built as a unified product with modular add-ons. The core platform centers on Drops for building owned audiences and driving ticket, merch, and content revenue. Key modules include the AI Ticket Sales Agent for autonomous personalized outreach, Tour Suite for multi-city tour promotion, SMS Marketing for text campaigns, Instagram DMs for social capture, and Laylo AI for broader intelligence. Additional features include Affiliates (8% commission program), Upsells, Broker Prevention, and Flexible Embeds. The platform integrates with Spotify, Shopify, DICE, Tixr, Posh, Merchtable, Set.live, and Instagram. Used by 10,000+ artists with $1BN+ in revenue generated from drops.
Differentiator
Problem solved
Functional benefit
Products and services
- Drops Core Laylo offering for building owned audiences and releasing tickets, merchandise, and content. Includes RSVP landing pages, scheduled fan notifications, and audience segmentation by location, purchase history, and engagement.
- AI Ticket Sales Agent Autonomous AI agent that analyzes fan behavior to deliver personalized outreach for ticket sales. Sends targeted reminders, low-inventory alerts, and friend-nudge messages across SMS and email. Available to Laylo customers and deployed via integrations with ticketing platforms such as DICE.
- Tour Suite Standalone feature enabling artists and event teams to promote every tour stop from a single link. Fans select their city and receive notifications when tickets go on sale, with retargeting capabilities for cities needing additional promotion.
- SMS Marketing Text message marketing capability for Laylo fan lists. Supports SMS, MMS, and RCS with scheduled sending and automated opt-in/unsubscribe handling for artists, events, and creators.
- Laylo Enterprise Dedicated enterprise offering for large music labels, talent agencies, management firms, and brands. Includes custom pricing, dedicated support, multi-artist coordination, and advanced analytics for high-volume users.
Quantifiable outcome
- Drop RSVP pages convert 7x better than traditional approaches
- +3 more outcomes
Companies that use Laylo
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Laylo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
Laylo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- DICEcoreTicketing platform DICE is among the first partners to deploy Laylo's AI Ticket Sales Agent product. The partnership involves syncing fan data and tracking revenue from every DICE checkout. DICE users can sign up for artist drops directly through the ticketing platform.
- SpotifycoreIntegration allows artists to add presaves and autofollow to drop pages, growing their Spotify audience alongside their Laylo fan list.
- ShopifycoreIntegration connects artists' Shopify stores and syncs opt-in data from store checkout, combining commerce and fan engagement.
- InstagramcoreIntegration captures fan signups across Instagram stories, posts, and reels. Fans reply to posts with a keyword and automatically get notified when drops go live.
- BMIcoreBMI Spark program partner offering 25% off Laylo Pro plans to BMI-affiliated songwriters, composers, and producers. Access to BMI's network of 1.4 million songwriters and composers.
- LANDRminorInaugural BMI Spark partner offering two free months of Studio Pro subscription as part of expanded BMI Spark offerings.
- KitminorBMI Spark partner offering 50% off Kit's first three months of service.
- LinktreeminorBMI Spark partner offering 50% off Linktree Pro's first year.
- MusixmatchminorBMI Spark partner offering 10% off Musixmatch Pro plans.
- UVIminorBMI Spark partner offering free UVI Prisma Producer Lab downloads.
- Universal Music Group (UMG)coreMajor label customer using Laylo Enterprise for their artists. UMG logo appears on Laylo's business partners page.
- WassermancoreMajor entertainment agency customer using Laylo. Wasserman logo appears on Laylo's business partners page.
- UTAcoreMajor talent agency customer using Laylo. UTA logo appears on Laylo's business partners page.
- Sony MusiccoreMajor record label customer using Laylo. Sony Music logo appears on Laylo's business partners page.
- WMEcoreMajor talent agency customer using Laylo. WME logo appears on Laylo's business partners page.
- AWALcoreMusic distribution and analytics company customer using Laylo. AWAL logo appears on Laylo's business partners page.
- Red Light ManagementcoreMajor artist management company customer using Laylo. Red Light logo appears on Laylo's business partners page.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Laylo competitors and assessment
Company assessmentDirect peers
- Bandsintown: Bandsintown operates a live music discovery and artist-to-fan messaging platform used by millions of fans and hundreds of thousands of artists. It is the closest direct competitor to Laylo in owned-audience messaging, tour announcements, and ticket push for music artists.
- Feature.fm: Feature.fm provides smart links, presaves, and fan acquisition tooling specifically for music artists and labels. It overlaps directly with Laylo's drop CRM, RSVP pages, and presave-to-Spotify integrations.
- Linkfire: Linkfire offers smart link landing pages, presave campaigns, and audience analytics for music marketing. It is a direct competitor in the music-specific fan acquisition and release-marketing space.
- ToneDen: ToneDen is a marketing automation platform built for musicians, venues, and festivals, with social ad management, presaves, and tour promotion. It competes with Laylo in the same vertical for artist and event marketing.
Emerging players
- Attentive: Attentive is an SMS-first marketing platform that has expanded beyond retail into entertainment and events. It competes with Laylo's SMS marketing and audience segmentation capabilities for high-volume messaging use cases.
- Postscript: Postscript is a conversational SMS marketing platform serving e-commerce and DTC brands, with growing traction in entertainment. It overlaps with Laylo on subscription messaging, segmentation, and automation.
Broad incumbents
- Klaviyo: Klaviyo is a leading CRM and marketing automation platform for e-commerce and has begun courting creators and entertainment customers. It is a broader incumbent that competes with Laylo on email/SMS segmentation and automation at greater scale.
- HubSpot: HubSpot is a broad CRM, marketing automation, and CMS platform used by some entertainment businesses. While not entertainment-specific, it competes for the same marketing and CRM budget that Laylo targets with mid-market and enterprise customers.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing platform with email, SMS, social, and audience management capabilities. It is the most likely incumbent that major labels and agencies could standardize on instead of Laylo.
Others
- Eventbrite: Eventbrite is a ticketing and event-discovery platform used by festivals, venues, and promoters. While not a direct drop CRM, it sits adjacent in the live events stack and could expand into owned-audience messaging to compete with Laylo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Laylo social profiles
Digital presenceLaylo compliance and trust
Trust signalCompliance4 records
Laylo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laylo leadership team
Management profileNumber of profiles
Profiles2 records
Laylo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laylo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laylo
What does Laylo do?
Laylo is a Drop CRM platform that enables artists, live events, festivals, and creators to build owned audiences and drive ticket, merchandise, and content sales through a unified workflow. The product consolidates email, SMS, presave, tour announcements, and integrations with ticketing platforms (DICE, Tixr, Set.live, Posh), streaming (Spotify), and commerce (Shopify, Merchtable) into a single audience management and messaging system. The platform includes an AI Ticket Sales Agent that automates personalized fan outreach such as cart abandoner reminders and low-inventory alerts.
Is Laylo a public or private company?
Laylo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Laylo founded?
Laylo was founded in 2017. It employs 11 to 50 people.
Where is Laylo based?
Laylo is headquartered in Los Angeles, United States, in the North America region.
How does Laylo make money?
Four revenue lines are on record. Subscription - Pro Tier is the primary driver. The others are SMS/Email Messaging, enterprise Licensing and add-on Subscriptions.
Who are Laylo's main competitors?
Direct peers on record are Bandsintown, Feature.fm, Linkfire and ToneDen. Emerging players are Attentive and Postscript. Broad incumbents are Klaviyo, HubSpot and Salesforce Marketing Cloud. Eventbrite is listed as an others.
Does Laylo have an API?
No public API is recorded for Laylo.
What industry is Laylo in?
Laylo's product category is Fan Engagement CRM Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 51621 and its SIC code is 7900.