Greenish

What Greenish does

Greenish is an Egyptian non-profit foundation established in 2017 and headquartered in Maadi, Cairo, that focuses on environmental awareness, climate education, and community capacity building. The organization is led by founder Medhat Benzoher and co-founder Shady Khalil, with a small core team (11–50 staff per the firmographic record, ~10 members visible on the website) supplemented by an extended volunteer and alumni network.

Its core offerings are a portfolio of community-based programs rather than a unified software product. The flagship is Greenish Clubs, an environmental education program embedded in Egyptian universities and schools that has engaged 1,500+ students through workshops, student-led eco-projects, and the annual Greenish Festival. Complementing this are Be2aty, an EU- and Ministry of Environment-funded youth capacity building program targeting 300 young people aged 15–25 and 20 teachers in disadvantaged Cairo and Delta communities, and the Arab Climate Adaptation Lab (ACAL), a regional collaborative platform for climate adaptation solutions. The organization also publishes bilingual (Arabic/English) Greenish Manuals covering clean energy, food and water, public health, biodiversity, and waste management, alongside substantive research reports on civic climate engagement (283 CSOs mapped for COP27), municipal solid waste (a 36-day Mansheyat Dahshur field study), and cross-country climate communication across Tunisia, Egypt, and Mauritania.

Greenish operates as a grant-funded foundation with no commercial revenue streams; all programs, manuals, and training are provided free of charge. Funding derives from institutional donors and partners including the European Union, Egypt's Ministry of Environment, Climate Outreach, and North South Consultants Exchange (NSCE). Distribution is primarily direct-to-community through clubs, workshops, downloadable publications, and the ACAL platform, with geographic reach spanning 10+ Egyptian governorates and select North African countries.

Name

Greenish

Legal name

Greenish

Website

https://green-ish.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenish is an Egyptian non-profit foundation, founded in 2017 and based in Cairo, that delivers environmental education, youth capacity building, and community-led climate programs to Egyptian and North African audiences through grants and partnerships.

Ownership category

akta.pro rank

Product category

Environmental Education and Climate Action Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Environmental education
• Youth capacity building
• Climate change awareness
• Waste management research
• Community climate action

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grants and Funding: Greenish operates as a non-profit foundation funded primarily through grants from institutional donors. Major funding includes support from the European Union for programs like Be2aty, and partnerships with organizations such as the San Diego Foundation and Calpine (in a related context). The organization also receives funding from government ministries (Ministry of Environment in Egypt).

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Greenish is an Egyptian non-profit foundation that delivers environmental education and youth capacity building through flagship programs including university and school-based Greenish Clubs (1500+ students engaged), the EU-supported Be2aty youth capacity building program, the Arab Climate Adaptation Lab collaborative platform, and a bilingual library of Greenish Manuals covering clean energy, food and water, public health, biodiversity, and waste management. The foundation also conducts and publishes environmental and climate research (municipal solid waste studies, civic engagement mapping, cross-country climate communication research) and runs community-driven awareness campaigns and events such as the annual Greenish Festival.

Product overview

Greenish is an Egyptian environmental foundation offering a portfolio of interconnected programs rather than a unified software product. Its core offerings include: Greenish Clubs (environmental education clubs for university students), Be2aty (youth capacity building in environmental protection and waste management), Arab Climate Adaptation Lab (collaborative platform for climate solutions), and Greenish Manuals (environmental education materials). The organization also produces research publications on climate engagement, waste management, and civic participation. This is a not-for-profit educational and community engagement structure, not a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Be2aty: Youth capacity building program that interacts with young people aged 15-25 in Egypt to innovate in environmental protection and waste management, supported by the European Union and Ministry of Environment.
• Arab Climate Adaptation Lab

Products and services

• Greenish Clubs The flagship environmental clubs program that guides university and school students through fun-filled workshops on environmental issues, covering social entrepreneurship, environmental leadership, waste management, biodiversity conservation, and renewable energy. Has engaged 1,500+ students across multiple Egyptian governorates and culminates in the annual Greenish Festival where student-led eco-projects are showcased and awarded.
• Be2aty Youth capacity building program that engages young people aged 15-25 across Egypt to innovate in environmental protection and waste management, supported by the European Union and the Egyptian Ministry of Environment. Works with 300 youth and 20 teachers in disadvantaged communities in Cairo and Delta areas through self-directed environmental projects.
• Arab Climate Adaptation Lab (ACAL) A collaborative platform aimed at accelerating practical climate adaptation solutions in the Arab region by connecting innovators, changemakers, and organizations to foster community-led nature-based solutions. Identifies and accelerates innovative community-led ideas, fosters knowledge exchange and capacity building, and showcases promising climate solutions.
• Greenish Manuals A bilingual (English/Arabic) library of environmental education manuals covering Clean Energy, Food & Water, Public Health, Biodiversity, and Waste Management. Developed by local Egyptian experts based on local knowledge to provide environmental education and skills to Egyptian youth and the broader public.

Quantifiable outcome

• 1500+ students engaged through Greenish Clubs program
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Climate OutreachcoreStrategic or Co-development Partner · 1 January 2022Greenish partnered with Climate Outreach to produce a landmark report mapping civic climate engagement across 283 civil society organizations in Egypt ahead of COP27. Greenish also contributed to a two-year Climate Outreach research initiative on communicating climate change across Tunisia, Egypt, and Mauritania, designing and facilitating interactive narrative workshops with diverse Egyptian participants.
• Ministry of Environment (Egypt)coreStrategic or Co-development PartnerThe Egyptian Ministry of Environment supports the Be2aty program, working alongside the EU and three Egyptian partner organizations to build youth capacity for environmental protection and waste management innovation across Egypt.
• North South Consultants Exchange (NSCE)coreStrategic or Co-development PartnerGreenish partnered with North South Consultants Exchange (NSCE) to conduct a comprehensive 36-day field study diagnosing municipal solid waste challenges in Mansheyat Dahshur, a semi-rural village in Giza, Egypt. The study included waste characterization, segregation trials, land usage mapping, surveys, interviews, and animal behavior monitoring.
• Three Egyptian Partner Organizations (Be2aty)coreStrategic or Co-development PartnerBe2aty brings together three EU partners and three Egyptian partner organizations to empower Egyptian youth and address local environmental challenges. The goal is to build the capacity of young people while increasing the sector's capacity to support them, working with 300 youth and 20 teachers in disadvantaged communities.
• Local Egyptian ExpertsminorOthersGreenish manuals are developed by local Egyptian experts based on local knowledge, aiming to provide environmental education and skills to Egyptian youth. These experts contribute specialized knowledge across topics including clean energy, food and water, public health, biodiversity, and waste management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greenpeace MENA: Middle East and North Africa arm of Greenpeace, focused on climate, pollution, and environmental advocacy. Comparable to Greenish in regional environmental advocacy and youth mobilization, but with global brand, larger budgets, and confrontational advocacy style.
• Climate Reality Project: Global climate education and leadership training organization founded by Al Gore. Comparable to Greenish in training young leaders and producing climate communication content, but with global reach and a different funding model.
• WWF Egypt: World Wildlife Fund's Egypt office runs large-scale conservation, policy, and youth environmental programs. Comparable to Greenish in environmental mission and Egyptian youth/community outreach, but operates with substantially larger budgets and a global brand.

Direct peers

• Eco Egypt: Egyptian environmental NGO working on conservation, climate, and sustainable development. Closely comparable to Greenish as a domestic Egyptian nonprofit operating in the same advocacy, education, and community-engagement niche.
• Nahdet El Mahrousa: Egyptian social enterprise incubator and nonprofit supporting community-led development initiatives. Comparable to Greenish in building Egyptian civil society capacity, though operating in broader social development beyond environment.
• 350.org: Global grassroots climate movement that mobilizes volunteers and youth-led climate campaigns worldwide. Comparable to Greenish in community-led, volunteer-driven climate mobilization and youth engagement model, though operating at vastly greater scale and breadth.
• Arab Network for Environment and Development (RAED): Regional MENA network coordinating civil society organizations on environment and sustainable development. Comparable to Greenish in regional convening role, capacity-building focus, and CSO network support.

Others

• Egyptian Environmental Affairs Agency: Government body responsible for environmental policy and program administration in Egypt. Comparable to Greenish as a stakeholder in Egyptian environmental programming and a potential policy partner, though operating in public administration rather than civil society.

Emerging players

• Fridays for Future Egypt: Egyptian chapter of the global youth climate strike movement. Comparable to Greenish in mobilizing Egyptian youth around climate action, though focused narrowly on protest and advocacy rather than education and capacity building.
• Harakat: Egyptian youth-led climate and civic engagement organization. Comparable to Greenish in mobilizing Egyptian youth around climate action and civic participation, though younger and more narrowly focused on advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Greenisheg
• YouTubeyoutube.com/@GreenishEG
• Facebookfacebook.com/GreenishEg
• LinkedInlinkedin.com/company/greenishheart
• Instagraminstagram.com/greenisheg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenish