Decora Blind Systems

What Decora Blind Systems does

Decora Blind Systems Ltd is a Northern Ireland-headquartered B2B manufacturer and wholesale supplier of interior window coverings, founded in 1979 by Lynda and Michael Dickson. The company designs, manufactures, and distributes a comprehensive range of blind types including roller, roman and curtains, vertical, venetian (wood, fauxwood, and aluminium), cellular and pleated, shutters, contract fabrics, and proprietary blind systems, supplemented by 20+ branded sub-lines such as Sunwood, Timberlux, Alumitex, Nuvo, Santa Fe Shutters, The Fabric Box, Softshade, and the Cruze family of systems. Manufacturing is conducted across 266,000 sq ft of facilities in England and Northern Ireland, producing over 25,000 blinds weekly.

The company sells exclusively through a B2B trade channel, supplying over 3,000 trade accounts (blind installers, interior designers, and window treatment professionals) across the UK and Europe, with next-day delivery enabled from a Birmingham wholesale hub and Ireland. Pricing is not publicly disclosed and is accessible only to registered trade accounts via dedicated portals (MyDecora, Made-to-Measure, Wholesale Fabrics, Santa Fe Shutter). Technical differentiation rests on patented mechanisms including the FITtoFRAME drill-free interlocking bracket system, Cruze dual-channel vertical headrail, and Heatshield PVC heat-stability technology, with smart-home motorisation integrated through Somfy systems and proprietary Cruze and Stelor motors.

Decora has been a subsidiary of Mzuri Group since 2019, when BGF provided key equity investment to establish the multi-company luxury window coverings platform. The group comprises 17 companies and over 1,500 people. Decora's expansion has accelerated since 2021 with the acquisition of TCMM Shutter Group, the 2023 launch of the Fabric Box Roman Blinds and Curtains collection, the 2024 launch of the Cruze FITtoFRAME system and appointment of Andrew Bingham as Managing Director, and the 2025 acquisition of Dubai-based Illumin8 to enter the soft blinds and Middle East markets.

Name

Decora Blind Systems

Legal name

Decora Blind Systems Ltd

Website

https://decora.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Decora Blind Systems is a Northern Ireland-based B2B manufacturer of window coverings, supplying over 3,000 trade accounts across the UK and Europe with roller, venetian, vertical, cellular, roman, shutter, and motorised blind products from 266,000 sq ft of UK facilities producing 25,000+ blinds weekly.

Ownership category

akta.pro rank

Product category

Window Blinds and Shutters Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Window blind manufacturing
• Made-to-measure blinds
• Trade wholesale blinds
• Interior shutters
• Venetian blinds supplier

Headquarters

HQ city

Lisburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Blinds and Components: Decora manufactures and distributes a wide range of blind types and components to trade customers. The company operates on a B2B wholesale model supplying over 3,000 trade accounts across UK and Europe with both standard blind products and custom made-to-measure solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Decora Blind Systems manufactures and distributes a comprehensive range of window blinds, shutters, and related components to trade customers across the UK and Europe. Operating from 266,000 sq ft of production facilities in England and Northern Ireland, the company produces more than 25,000 blinds weekly across roller, vertical, venetian, roman, cellular, pleated and shutter categories. Products are sold wholesale to over 3,000 trade accounts, with both standard and custom made-to-measure solutions available, supported by optional next day delivery in the UK and Ireland.

Product overview

Decora Blind Systems is a family-owned B2B supplier of window coverings, established in 1979 and operating under the Mzuri Group umbrella. The company manufactures and distributes a wide range of blind types and components, providing wholesale and made-to-measure solutions to over 3,000 trade accounts across the UK and Europe. Its product portfolio spans 8 core product categories (Roller Blinds, Roman Blinds & Curtains, Vertical Blinds, Venetian Blinds, Shutters, Cellular & Pleated Blinds, Contract Fabrics, and Blind Systems) supplemented by multiple branded sub-lines including The Fabric Box (roller and vertical blind fabrics), Sunwood (wood and fauxwood venetians), Timberlux (real wood venetians), Alumitex (aluminium venetians), Durashade (PVC vertical blinds), Nuvo Collections (multi-format blind and curtain fabrics), Skye (roof blinds), Santa Fe Shutters (handcrafted shutters), Softshade (duo roller blinds), Uniview/Unicolour/Unishade/Unilux (contract fabrics), Cruze Motors/Stelor Motors (motorisation), and Cruze branded blind systems (roller, vertical, pleated & cellular systems, and the drill-free FITtoFRAME system). Manufacturing is conducted across 266,000 sq. ft. of facilities in England and Northern Ireland, producing more than 25,000 blinds weekly.

Differentiator

Problem solved

Functional benefit

Brands

• The Fabric Box: Roller and vertical blinds brand featuring stylish and functional window solutions with colour, intricate designs, and captivating textures, with emphasis on sustainability and versatility.
• The Fabric Box Roman Blinds & Curtains
• The Fabric Box Softcell
• Sunwood
• Timberlux
• Alumitex
• Durashade
• Nuvo
• Skye
• Santa Fe Shutters
• Softshade
• Uniview
• Unicolour
• Unishade
• Unilux
• Cruze
• Cruze Roller
• Cruze Vertical
• Cruze Pleated & Cellular
• Cruze FITtoFRAME
• Cruze Motor
• Stelor Motors

Products and services

• Roller Blinds Roller blinds offering elegant and functional window treatment solutions, featuring dimout, blockout, sustainable fabrics, and acoustic options, designed and manufactured in-house for trade customers.
• Roman Blinds and Curtains Roman blinds and curtains providing an elegant and versatile window covering solution combining functionality with timeless sophistication, crafted from soft cloth fabrics across plain, textured, jacquard, printed and recycled fabric ranges.
• Vertical Blinds A large offering of vertical blinds including specialised properties to meet diverse needs, including rigid PVC, blockout, and commercial-grade options for residential and contract environments.
• Venetian Blinds Versatile window blind solution available in wood and aluminium across a range of colours, designs, and finishes, with motorisation options for convenience. Includes real wood (Timberlux), faux wood with Heatshield technology (Sunwood), and aluminium (Alumitex) ranges.
• Shutters Santa Fe shutters offering handcrafted hardwood (Madison) and fauxwood (Nevada, Hampton) options across multiple ranges, providing light control, privacy, and energy efficiency for residential and commercial customers.
• Cellular and Pleated Blinds Precisely woven cellular and pleated blinds available in 146 fabrics providing an extra layer of insulation to windows, with motorisation options for energy-efficient residential and commercial environments.
• Contract Fabrics A contract collection of fabric properties and light control options ranging from blockout PVC to versatile screen fabrics, available as wholesale fabric and made-to-measure blind, including Uniview, Unicolour, Unishade, and Unilux ranges with fire retardant, solar shading and blockout properties for commercial environments.
• Blind Systems Innovative window blind systems designed with proprietary technology to provide smooth operation and maximum light control, including the Cruze roller system, Cruze vertical system with dual channel patented design, Cruze pleated and cellular system with FITtoFRAME, and motorisation options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered major and core.

• Illumin8majorStrategic or Co-development Partner · 1 January 2025Acquired Illumin8 in Dubai to enter the soft blinds and curtains market. This strategic acquisition expands Decora's product portfolio into new categories and extends geographic reach into the Middle East market.
• Mzuri GroupcoreOthers · 1 January 2019Mzuri Group is a global luxury window coverings group established with the vision to provide an environment where companies can achieve their true potential. Decora joined the newly established Mzuri Group in 2019 with key equity investment from BGF. The group comprises 17 companies with over 1,500 people designing, engineering and supplying made-to-measure window coverings.
• SomfymajorTechnology or IntegrationSomfy provides motor systems for motorised blinds across Decora's product range including NUVO and Sunwood collections. Somfy Connectivity Kit allows integration with smart home devices for automated blind control.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• Somfy: Global leader in tubular motors and automated window-covering controls. Decora integrates Somfy motors across multiple product lines; Somfy is simultaneously a key technology partner and an adjacent competitor via its own motorised blind ranges.

Direct peers

• Louvolite: UK-based manufacturer of made-to-measure blinds, fabrics and window covering components sold predominantly through the trade channel. Closest like-for-like UK B2B competitor with overlapping product range including roller, vertical and vision blinds.
• Thomas Sanderson: UK made-to-measure blinds, shutters and curtain specialist selling via in-home sales teams and trade installers. Overlaps Decora on premium made-to-measure positioning and UK residential/contract end markets.
• Appeal Blinds: UK manufacturer of made-to-measure blinds supplying trade customers across Britain and Ireland. Comparable in scale, product mix (roller, vertical, venetian, Roman) and trade-channel go-to-market.
• Hillarys: UK's largest made-to-measure blinds, shutters and curtains retailer/manufacturer with a national trade and consumer sales force. Directly comparable to Decora in product mix (blinds, shutters, curtains) and UK trade-channel distribution.
• Teba Blinds: UK manufacturer of made-to-measure blinds for the trade market, producing roller, vertical, pleated and cellular systems. A direct like-for-like UK trade-supply peer operating in similar channels and product categories.

Broad incumbents

• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters) with manufacturing and distribution across Europe, the Americas and Asia. The dominant broad incumbent whose product breadth and motorisation roadmap benchmark Decora's premium positioning.
• Springs Window Fashions: US-based manufacturer of custom window treatments (Graber, Bali, Mecho) across the broad categories in which Decora operates. Useful benchmark for a mature, multi-brand blinds manufacturer with significant trade distribution.
• Velux Group: Global leader in roof windows and skylights with an adjoining roof-blind business. Decora's Skye brand directly competes with Velux blinds for roof-light applications, and Velux's scale represents a competitive upper bound in the roof-blind niche.

Regional players

• Griesser AG: Swiss/European manufacturer of solar shading, venetian blinds, roller blinds and awnings focused on European commercial and residential markets. Comparable in product range and contract/residential split to Decora's UK/Europe footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DecoraBlindSystemsLtd
• LinkedInlinkedin.com/company/decora-blind-systems
• Instagraminstagram.com/decorablindsystemsltd
• Xx.com/decorablindsni

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decora Blind Systems