Positive Equation
Positive Equation is a solo-founder consultancy (Dana Snyder) that helps small and mid-sized nonprofits build recurring donor programs through coaching, masterminds, AI-assisted tools, and content. Based in Duluth, Georgia, it is self-funded with 1-10 employees and no external investment.
- Company typePrivate
- Founded2022
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Positive Equation does
Positive Equation, LLC is a privately held, founder-operated consultancy founded by Dana Snyder and headquartered in Duluth, Georgia. The firm exclusively serves the nonprofit sector, with a tightly focused specialization in helping small and mid-sized nonprofits design, launch, and scale monthly giving (recurring donor) programs. Customers span small organizations under $1M annual budget, nonprofit fundraising leaders, and digital marketers across cause areas including men's health awareness (Movember), women's professional development (Dress for Success), sports philanthropy, social services, entertainment industry nonprofits (American Idol, Television Academy), and youth philanthropy.
The core product portfolio combines human-led advisory with productized assets. The flagship is the Monthly Giving Mastermind Program, an annual immersive coaching engagement limited to a small cohort of organizations, supplemented by VIP Intensives (one-on-one consulting), speaking and workshop services, and the Mini Mastermind + Retreat (an in-person event held at Serenbe near Atlanta). In 2025, the company introduced the Monthly Giving Builder, an interactive self-serve subscription tool that helps nonprofits generate revenue forecasts, branded program names, donation page copy, and acquisition/retention plans; an April 2026 rebuild of the tool leveraged Vibe AI development on Replit. The Monthly Giving Copy Assistant GPT provides AI-assisted copywriting, and the 'Missions to Movements' podcast, the monthly blog archive, the Sustainer Slack community, the annual Monthly Giving Summit virtual event, and the published book 'The Monthly Giving Mastermind' function as top-of-funnel content engines.
Commercial mechanics span four revenue streams: subscription (Monthly Giving Builder at $299/year founding or $499/year regular), professional services (VIP Intensives, speaking engagements), event revenue (Summit VIP at $49 lifetime, retreat fees), and unit-priced digital products (the $5 Monthly Giving Audit). Distribution is community-led and content-led, driven primarily through Dana Snyder's personal brand, her podcast, media appearances, and co-marketed partnerships with RKD Group, GivingTuesday, Bloomerang, LettrLabs, ThriveCart, and RingCentral. The company operates without external institutional funding, is self-funded through service and product revenue, and has 1-10 employees.
Positive Equation firmographics
Firmographics- Name
- Positive Equation
- Legal name
- Positive Equation, LLC
- Website
- https://positiveequation.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Equation is a solo-founder consultancy (Dana Snyder) that helps small and mid-sized nonprofits build recurring donor programs through coaching, masterminds, AI-assisted tools, and content. Based in Duluth, Georgia, it is self-funded with 1-10 employees and no external investment.
- Ownership category
- akta.pro rank
Positive Equation industry classification
Industry- Product category
- Nonprofit Fundraising Consulting
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Where Positive Equation is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Positive Equation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Subscription Programs: Monthly Giving Builder subscription at $299/year for founding members (regularly $499/year), Monthly Giving Mastermind annual program, providing recurring revenue from digital product subscriptions
- Professional Services: VIP Intensives with dedicated 1:1 time (virtual or in-person), Mini Monthly Giving Mastermind with retreat component, and speaking/keynote engagements for nonprofit events
- Events: Monthly Giving Summit virtual event with VIP upgrade options ($49 for lifetime recordings), providing event-based revenue and community building
- Digital Products: Monthly Giving Interactive Audit ($5), book 'The Monthly Giving Mastermind', shop with resources for nonprofits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Monthly Giving Builder Founding Member - $299/year for life access |
| Unit Pricing | Pay-as-you-go | Monthly Giving Audit - $5 |
| Other | Multi-year contract | VIP Intensive - Personalized 1:1 engagement |
| Subscription | Annual | Mini Monthly Giving Mastermind + Retreat |
| Subscription | Annual | Monthly Giving Mastermind |
| Subscription | Pay-as-you-go | Monthly Giving Summit VIP Upgrade - $49 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Positive Equation product offering
Product offeringCore offering
Positive Equation helps nonprofit organizations build, grow, and sustain monthly giving (recurring donation) programs through a combination of consulting services, mastermind coaching, digital tools, events, and educational content. The flagship deliverable is the Monthly Giving Builder, an interactive SaaS companion that walks small nonprofits through building a complete recurring revenue program with templates, forecasts, and branded assets, complemented by the Monthly Giving Mastermind program and 1:1 VIP Intensives.
Product overview
Positive Equation is a consultancy platform founded by Dana Snyder that provides a comprehensive suite of products and services for nonprofit monthly giving programs. The core offering consists of the Monthly Giving Builder (an interactive SaaS tool for building recurring revenue programs) and the Monthly Giving Mastermind Program (an annual immersive coaching experience). These are complemented by the AI-powered Monthly Giving Copy Assistant GPT, the annual Monthly Giving Summit, the Missions to Movements Podcast, a published book, a free Slack community, and in-person retreat/intensive options. The product portfolio spans interactive software, coaching programs, community resources, events, and content—collectively designed to help small and mid-sized nonprofits build sustainable recurring revenue through monthly giving.
Differentiator
Problem solved
Functional benefit
Brands
- Monthly Giving Builder: An interactive online tool that helps small and midsize nonprofits build comprehensive monthly giving programs, generating program names, donation page copy, acquisition and retention plans, and revenue forecasts.
- Monthly Giving Mastermind
- Missions to Movements Podcast
- Monthly Giving Summit
- Sustainer Slack Group
- Monthly Giving Copy Assistant GPT
Products and services
- Monthly Giving Builder Interactive SaaS tool that helps small and midsize nonprofits build, grow, and scale monthly giving programs by generating revenue forecasts, branded program names, donation page copy, and acquisition/retention plans.
- Monthly Giving Mastermind Program Annual immersive digital and in-person coaching experience for nonprofit leaders to grow and scale monthly giving programs alongside a small peer cohort with expert guidance.
- VIP Intensive Dedicated 1:1 consulting engagement (virtual or in-person) for organizations with existing monthly giving programs seeking personalized strategic guidance.
- Mini Monthly Giving Mastermind + Retreat In-person retreat experience at Serenbe, Georgia, designed for deep strategic work on monthly giving programs with peer accountability and expert facilitation.
- Monthly Giving Summit Annual virtual summit uniting nonprofit professionals worldwide to master monthly giving strategies, with featured speakers from organizations such as The Trevor Project and Inner Faith Sanctuary.
- Monthly Giving Copy Assistant GPT Custom generative AI tool designed to help nonprofits generate monthly giving campaign copy and donor communications.
- The Monthly Giving Mastermind (Book) Framework book authored by Dana Snyder laying out the methodology for building, growing, and sustaining monthly giving subscription programs for nonprofits.
- Speaking & Workshop Engagements Bookable keynote presentations, half-day workshops, and virtual training sessions delivered by Dana Snyder at nonprofit conferences and foundation leadership forums.
Quantifiable outcome
- Monthly recurring donors generate 2.75x more annual value than non-recurring donors (industry data cited)
- +2 more outcomes
Companies that use Positive Equation
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Positive Equation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Positive Equation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RKD GroupcoreJoint partnership with RKD Group and GivingTuesday to launch the second annual Monthly Giving Awareness Week scheduled for May 11-15, 2026. Initiative provides free resources including webinars, podcasts, guides, and awards for nonprofits developing recurring giving programs.
- GivingTuesdaycoreCo-launch partner in second annual Monthly Giving Awareness Week (May 11-15, 2026) alongside RKD Group and Positive Equation. Campaign aims to help nonprofits develop sustainable recurring giving programs with free educational resources.
- BloomerangminorPodcast sponsor and content partner for Missions to Movements podcast. Bloomerang is an all-in-one giving platform for nonprofits. Multiple podcast episodes presented by Bloomerang with promotional integration.
- LettrLabsminorPodcast presenter sponsor for Missions to Movements. LettrLabs provides handwritten mail automation for nonprofits to build donor relationships.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Positive Equation competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising platform with strong recurring giving and donor experience capabilities. Comparable to Positive Equation in targeting small/mid nonprofits seeking to build sustainable donor revenue, though delivered as full-stack CRM/forms software versus Positive Equation's coaching-plus-SaaS model.
- Virtuous: Virtuous is a nonprofit CRM and marketing platform with built-in recurring giving, automation, and responsive fundraising tools. Comparable as a recurring-giving-focused platform and a confirmed podcast/media partner of Positive Equation (Positive Equation has appeared on the Virtuous podcast).
- Givebutter: Givebutter is a modern free/low-cost fundraising platform used by nonprofits for online donations, recurring giving, events, and peer-to-peer campaigns. Comparable target customer (small nonprofits) and overlapping recurring-giving value proposition; cited by Positive Equation as a featured community voice.
- Donorbox: Donorbox is a recurring donation platform specializing in monthly giving forms, subscriptions, and donor management for nonprofits. Closely comparable to Positive Equation's Monthly Giving Builder use case; both compete for the same small nonprofit budget around recurring giving infrastructure.
- Network for Good: Network for Good is a software-and-services platform providing donation forms, CRM, and coaching for small nonprofits. Direct comparable in target customer and recurring-giving focus; Positive Equation's Amanda Dafonte from Network for Good is a documented testimonial partner.
- RKD Group: RKD Group is a direct response fundraising agency for nonprofits, specializing in donor acquisition and retention campaigns including monthly giving programs. Direct comparable in the monthly giving services space and a co-launch partner with Positive Equation and GivingTuesday for Monthly Giving Awareness Week.
- Keela: Keela is an all-in-one nonprofit CRM with strong recurring giving, donor segmentation, and email automation features for small nonprofits. Comparable to Positive Equation's SaaS-plus-coaching model with overlapping small-nonprofit target market and monthly giving emphasis.
- Pursuant: Pursuant is a full-service fundraising agency for nonprofits providing direct mail, digital, and analytics services for sustained giving programs. Comparable as a multi-channel fundraising consultancy serving mid-market and enterprise nonprofits, with recurring giving as a core service line.
- Bloomerang: Bloomerang is an all-in-one nonprofit donor management and giving platform focused on donor retention and recurring giving. Directly comparable to Positive Equation: both target small/mid nonprofits, both emphasize monthly giving/sustainer programs, and Bloomerang is an active podcast sponsor and content partner of Positive Equation.
Others
- GivingTuesday: GivingTuesday is a global generosity movement and 501(c)(3) that produces annual campaigns and data products used by nonprofits. Comparable as an ecosystem partner (co-launched Monthly Giving Awareness Week with Positive Equation) rather than a direct competitor; helps legitimize and distribute Positive Equation's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Positive Equation social profiles
Digital presencePositive Equation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Equation leadership team
Management profileNumber of profiles
Profiles1 record
Positive Equation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Equation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Equation
What does Positive Equation do?
Positive Equation helps nonprofit organizations build, grow, and sustain monthly giving (recurring donation) programs through a combination of consulting services, mastermind coaching, digital tools, events, and educational content. The flagship deliverable is the Monthly Giving Builder, an interactive SaaS companion that walks small nonprofits through building a complete recurring revenue program with templates, forecasts, and branded assets, complemented by the Monthly Giving Mastermind program and 1:1 VIP Intensives.
Is Positive Equation a public or private company?
Positive Equation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Equation founded?
Positive Equation was founded in 2022. It employs 1 to 10 people.
Where is Positive Equation based?
Positive Equation is headquartered in Duluth, United States, in the North America region.
How does Positive Equation make money?
Four revenue lines are on record. Subscription Programs are the primary driver. The others are professional Services, events and digital Products.
Who are Positive Equation's main competitors?
Direct peers on record are Funraise, Virtuous, Givebutter, Donorbox, Network for Good, RKD Group, Keela, Pursuant and Bloomerang. GivingTuesday is listed as an others.
Does Positive Equation have an API?
No public API is recorded for Positive Equation.
What industry is Positive Equation in?
Positive Equation's product category is Nonprofit Fundraising Consulting. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 813 and its SIC code is 7372.