Trackstone

What Trackstone does

Trackstone is a France-based online marketplace platform, founded in 2021, that specializes in the buying and selling of already-rented (occupied) residential and commercial properties. The company targets individual and SMB property investors — both first-time buyers seeking immediate rental income without vacancy risk and experienced investors building multi-property portfolios — as well as property owners seeking qualified buyers for tenanted assets. Its core product is a self-serve digital marketplace at trackstone.fr that enables end-to-end transactions (browsing, financial simulation, online offer, negotiation, and notary signature) without physical visits, supported by pre-constituted portfolio bundles and standalone financial calculators. Trackstone monetizes through a 4.5% TTC agency commission charged exclusively to the seller on completed transactions; buyers pay no commission to the platform, with notary fees passed through separately.

The platform is built on a Laravel web framework hosted on Google Cloud Platform (EU), with AI-powered document processing (Google Gemini and Mistral AI) used to automate classification and metadata extraction of seller documents (titles, leases, diagnostics), validated by human teams. Trackstone differentiates through certified financial data attached to every listing (net yield, TRI/IRR, cash-flow derived from actual lease agreements) and a national network of partner property managers that support investors post-purchase. The company holds a French professional real estate agent card (carte professionnelle CPI), is registered as Trackstone SAS (RCS Marseille n°893 431 585), and operates with a small 1–10 person team. It has reported over 10,000 registered investors, €20M+ in cumulative properties sold, and a 4.7/5 Trustpilot rating, with no disclosed external funding to date.

Go-to-market is product-led growth via SEO-driven city landing pages, content marketing (educational blog covering LMNP strategy and DPE regulation), personalized email property alerts, and the property manager referral network. Distribution is exclusively digital and limited to the French domestic market.

Name

Trackstone

Legal name

Trackstone SAS

Website

https://trackstone.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Trackstone is a France-based online marketplace, founded in 2021, for buying and selling already-rented (occupied) properties. It serves individual and SMB property investors seeking immediate rental income, monetizing via a 4.5% seller-side commission on completed transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Agency Commission: Trackstone charges a 4.5% TTC (inclusive of taxes) agency commission to the seller upon successful property transaction. The buyer pays no commission to Trackstone. The platform also earns revenue through notary fees passed through to notaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Trackstone is a French online marketplace that lets individual investors buy and sell already-rented residential and commercial real estate (occupied by sitting tenants). The platform lists only pre-tenanted properties with verified lease data — actual rental yield, TRI (Internal Rate of Return), and cash-flow figures — and supports the full dematerialized transaction from online offer to notary signature. It earns a 4.5% TTC agency commission from the seller, with no commission charged to buyers.

Product overview

Trackstone operates as a unified real estate investment marketplace platform specialized in already-rented properties. The core platform enables users to search, buy, and sell occupied rental properties with existing tenants in place. The platform includes a pre-constituted portfolios module for faster investment, financial calculation tools (notary fees, loan installments, borrowing capacity), personalized property alerts, and an online offer/negotiation system. A national network of property management partners supports investors throughout the process. The platform is available in web format (www.trackstone.fr) with no mobile app mentioned. Trackstone earns revenue through a 4.5% TTC agency commission paid by sellers; buyers pay no commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackstone Property Marketplace An online marketplace listing only already-rented residential and commercial real estate in France, where individual investors can search, simulate financials (net yield, TRI, cash-flow), submit online offers, negotiate, and transact through to notary signature. Each listing carries certified data from actual leases and is aimed at individual first-time and experienced investors seeking immediate rental income.
• Trackstone Portefeuilles (Pre-constituted Portfolios) Pre-constituted bundles of already-rented properties sold as a single portfolio, allowing investors to acquire multiple assets simultaneously for faster portfolio execution. Targeted at experienced investors building or scaling multi-property rental portfolios in France.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Gestionnaires Locatifs Partenaires (National Property Manager Network)minorChannel Partner/ Reseller/ DistributorTrackstone partners with a national network of property management companies to provide end-to-end investor support including property management services after purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roofstock: Roofstock is a US-based online marketplace dedicated to buying and selling single-tenant, occupied rental properties. Its focus on turnkey, already-rented assets with verified tenant data directly mirrors Trackstone's core proposition, making it the closest international comparable.
• Proprioo: Proprioo is a French tech-enabled real estate agency offering flat-fee seller services and digital transaction management. It shares Trackstone's France-only focus on disrupting traditional real estate agency economics with a digital-first model.
• Hosman: Hosman is a French PropTech combining flat-fee agency services with property management. Like Trackstone, it targets individual property investors/sellers and competes on transparent pricing and digital workflows within the French residential market.
• Fundrise: Fundrise is a US online real estate investment platform allowing individuals to invest in rental properties with low minimums and transparent financial data. It overlaps with Trackstone's value proposition of making rental property investment accessible and data-driven.

Broad incumbents

• SeLoger: SeLoger is France's largest property portal (part of Adevinta/AXA-backed AVIV), listing millions of properties for sale and rent. While not specialized in occupied rental investment, it commands the audience Trackstone must capture via SEO and paid acquisition.
• LeBonCoin Immobilier: LeBonCoin is France's dominant classifieds platform with a large real estate vertical. It offers massive listing volume but lacks Trackstone's niche focus on verified tenanted-property investment data and licensed-agent transaction support.
• Bien'ici: Bien'ici is a French property portal jointly owned by major real estate networks (Century 21, Orpi, etc.). It competes for buyer traffic in France and could narrow the niche gap by adding financial analytics features targeting investors.

Emerging players

• Bricks.co: Bricks.co is a European fractional real estate investment platform enabling tokenized ownership of income-producing properties. It shares Trackstone's investor-focused, digital-first thesis but operates via fractional ownership rather than whole-property sales.
• RealT: RealT is a US-based platform offering fractional, tokenized ownership of occupied rental properties with on-chain rental income distribution. It overlaps thematically with Trackstone in making tenanted rental assets accessible to individual investors, though via a different ownership model.

Regional players

• Zillow: Zillow is the largest US residential real estate marketplace with broad financial data and investor tools. While geographically separate from Trackstone, it represents the dominant scale player in online residential property search and sets competitive benchmarks for data-rich listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackstone