Greenfield Co-operative Bank

What Greenfield Co-operative Bank does

Greenfield Co-operative Bank is a state-chartered mutual community bank headquartered at 63 Federal Street, Greenfield, Massachusetts, operating seven branches across Western Massachusetts (Greenfield, Amherst, Northampton, Northfield, Shelburne Falls, South Hadley, Turners Falls) under the holding company Greenfield Bancorp, MHC. Founded in 1905 and expanded via the 2015 merger with Northampton Cooperative Bank (founded 1889), the bank serves individual consumers, small-to-medium businesses, government/municipal entities, and nonprofit organizations in Franklin, Hampshire, and Hampden counties. Total assets were approximately $866.4M following 5% asset growth in FY 2022, with FY 2023 loan originations of $124M across residential mortgages, commercial loans, municipal lending, home equity, and MassSave zero-interest energy loans. The bank reported FY 2023 net income of $6.9M, an 11.79% Tier 1 capital ratio (well above regulatory minimums), and a 1.73% operating expense ratio — better than the Massachusetts peer average of 1.85%.

The product portfolio spans core retail banking (checking, savings, CDs, money markets, IRAs), consumer and mortgage lending, commercial and SBA-backed small business loans, government banking services, and treasury management. Differentiated offerings include Co-op Cares Mortgage (reduced APRs for 501(c)(3) nonprofit employees), Vibe Checking (up to $15/month streaming reimbursement), and MassSave zero-interest energy loans. The technology stack is built around a standard digital banking platform with mobile deposit, biometric authentication (Touch ID), Card Connect debit card controls, Premium Text Fraud Alerts, and third-party integrations for Apple Pay, Google Pay, Samsung Pay, Zelle, SavvyMoney credit scoring, and Mastercard ID Theft Protection. The bank has not deployed any disclosed AI/ML capabilities and relies on vendor-provided services rather than proprietary models.

The go-to-market model is community-led and relationship-driven: local loan decision-making, seven physical branches, sponsorship of 200+ local nonprofits, $225,000+ in annual community contributions (FY 2023), and the Co-op ROOTS employee volunteer program. Revenue is generated primarily through net interest income on the lending portfolio, deposit taking with managed interest expense, transaction and service fees (overdraft, wires, safe deposit boxes), and treasury management fees for commercial customers. The bank has held a BauerFinancial 5-Star Superior rating for 142 consecutive quarters and operates under a mutual ownership structure with no external shareholders — depositors are beneficial owners.

Name

Greenfield Co-operative Bank

Legal name

Greenfield Cooperative Bank

Website

https://greenfieldcoopbank.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenfield Co-operative Bank is a state-chartered mutual community bank operating seven branches across Western Massachusetts, providing retail banking, mortgages, commercial and SBA lending, and government banking to consumers, small businesses, municipalities, and nonprofits in Franklin, Hampshire, and Hampden counties.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

Keywords

• Community banking services
• Retail and business banking
• Residential and commercial lending
• Municipal government banking
• Digital and mobile banking

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Interest income generated from residential mortgages, commercial loans, municipal lending, home equity loans and lines, and consumer loans including MassSave zero-interest energy loans.
2. Deposit Taking and Interest Expense Management: Traditional deposit banking taking customer deposits (checking, savings, CDs, money markets, IRAs) and paying interest on those deposits.
3. Fee-Based Services: Various banking fees including service charges, overdraft fees, wire transfer fees, safe deposit box rentals, and potentially credit card interchange fees.
4. Treasury Management Services: Cash management, treasury management, and business banking services for commercial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Greenfield Co-operative Bank is a mutual community bank providing full-service retail and business banking in Western Massachusetts. Its core offering includes personal and business deposit accounts (checking, savings, CDs, money markets, IRAs), a full lending suite (residential mortgages, home equity, consumer loans, commercial loans, SBA-preferred small business loans, and municipal/government lending), credit and debit cards, treasury management, and digital banking through online and mobile channels with mobile deposit, Zelle P2P, and card management tools.

Product overview

Greenfield Co-operative Bank operates as a community bank offering a unified suite of retail and business banking products. The portfolio centers on core deposit products (checking, savings, CDs, IRAs, money markets) and lending products (mortgages, home equity, consumer loans, commercial loans, small business loans, government banking). Digital banking services are integrated into the core offering through Online & Mobile Banking, Mobile Wallets (Apple Pay, Google Pay, Samsung Pay), Zelle P2P payments, and Telephone Banking. Value-added services include Card Connect for debit card management, SavvyMoney credit scoring, Mastercard ID Theft Protection, and Treasury Management for business customers. Specialized products include Co-op Cares Mortgage for nonprofit employees and Vibe Checking with streaming reimbursement. The bank also provides ancillary services such as Safe Deposit Boxes, Coin Counting Machines, and Notary Public Services.

Differentiator

Problem solved

Functional benefit

Brands

• Co-op Cares Mortgage: Mortgage product designed for employees of 501(c)(3) nonprofits with reduced APR and savings at closing
• Vibe Checking
• Co-op ROOTS

Products and services

• Personal Checking Accounts Personal checking accounts for individual consumers in Western Massachusetts, providing day-to-day transaction accounts with options including Access Checking and the Vibe Checking variant that reimburses up to $15/month on streaming services and supports debit card round-up savings.
• Business Checking Accounts Checking accounts designed for local small and medium businesses, supporting business transactions, deposits, and account management.
• Savings, CDs, and Money Markets Interest-bearing deposit accounts for personal and business customers, including savings accounts, certificates of deposit (CDs), and money market accounts designed for various savings goals and deposit strategies.
• IRAs (Individual Retirement Accounts) Tax-advantaged Individual Retirement Accounts offering competitive rates to help individuals save for retirement.
• Residential Mortgages Residential mortgage products including adjustable rate and fixed-rate mortgages, first-time homebuyer programs, pre-qualification and pre-approval processes, and specialized options for nonprofit employees.
• Co-op Cares Mortgage Specialized residential mortgage product for employees of 501(c)(3) nonprofit organizations, offering reduced Annual Percentage Rates and extra savings at closing to support affordable homeownership.
• Home Equity Loans and Lines Home equity lending products allowing homeowners to borrow against their home's equity for renovations, debt consolidation, or other financial needs, including fixed-rate loans and lines of credit.
• Consumer Loans Personal loans for various consumer needs, including auto loans, personal loans, and MassSave zero-interest energy loans for home efficiency improvements.
• Commercial Loans Business lending solutions including commercial real estate loans, business expansion financing, and working capital loans for local small and medium businesses.
• Small Business Loans (SBA Preferred Lender) SBA-preferred lender offering small business loans including SBA-guaranteed financing for startups and existing businesses with flexible terms.
• Government Banking Services Specialized banking services for municipal clients and government entities, including municipal lending, public fund management, and State House Notes participation led by a Government Banking Division headed by a Certified Municipal Treasurer/Collector.
• Credit Cards Credit card products for personal and business use with various reward programs and benefits.
• Debit Cards (GCB Mastercard) GCB Mastercard debit cards with Card Connect controls (turn on/off, spending controls), Premium Texting fraud alerts, optional Debit Rewards, and digital wallet compatibility.
• Online & Mobile Banking Digital banking platform providing 24/7 access to accounts, bill pay, funds transfers, eStatements, Mobile Deposit, account alerts, and biometric authentication via web and mobile app.
• Telephone Banking Phone-based banking service providing account access and basic transactions through telephone channels.
• Treasury Management Cash management and treasury services for business customers including account analysis, wire transfers, and business banking tools.
• Safe Deposit Boxes Secure storage containers available at branch locations for storing valuable documents and items.
• Coin Counting Machines Coin counting machines available at select branches for converting coins to cash or deposit.
• Notary Public Services Notary services available at branch locations for document authentication and certification.

Quantifiable outcome

• Loan originations of $124 million in FY 2023
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Cooley Dickinson HospitalflagshipStrategic or Co-development Partner · 1 September 2023Greenfield Cooperative Bank provided a $100,000 gift to support the expansion and renovation of Cooley Dickinson's Emergency Department. This was the kickoff gift for a $1,000,000 challenge grant from the Harold Grinspoon Charitable Foundation. The donation supports the $26 million project to expand care capacity from 17,000 to 40,000 annual patients.
• Pioneer Valley Habitat for HumanitycoreStrategic or Co-development PartnerPartnership for affordable housing construction. The bank sponsors Habitat builds and senior leadership participates in hands-on construction work. Committed $10,000 to Victoria Bismark Farm project for 3 single-family homes on Burts Pit Road in Northampton.
• Rachel's TablecoreStrategic or Co-development PartnerFood security partnership through food drives at Greenfield, Shelburne Falls, and Turners Falls branches. Rachel's Table alleviates hunger and reduces food waste by gleaning and distributing fresh produce to local food pantries in Western Massachusetts.
• Northfield Regional Food PantrycoreStrategic or Co-development PartnerFood security partnership through food drives at Northfield branch to support local community members in need.
• Community Action Pioneer ValleycoreStrategic or Co-development PartnerPartnership for fuel assistance program ($20,000 donation to help Franklin and Hampshire County families with heating expenses) and Volunteer Income Tax Assistance (VITA) program providing free tax preparation for qualifying households.
• Franklin County Community MealsminorStrategic or Co-development PartnerCommunity meal preparation and service; bank employees volunteer to help prepare and serve meals to community members with care and dignity.
• Manna Community KitchenminorStrategic or Co-development PartnerCommunity meal preparation and service partnership in Northampton area.
• Amherst Survival CenterminorStrategic or Co-development PartnerCommunity meal preparation and service partnership serving Amherst area residents.
• Children's Advocacy Center of Franklin County & North Quabbin AreacoreStrategic or Co-development PartnerContribution to support the new site in Orange enabling expansion of vital services to Orange and Athol communities.
• Valley Opportunity CouncilcoreStrategic or Co-development Partner$10,000 donation for fuel assistance program in Hampden County, helping eligible households afford home heating expenses.
• Junior AchievementminorStrategic or Co-development PartnerYouth education and empowerment programs helping young people develop business and financial literacy skills.
• United Way of Franklin & Hampshire CountiescoreStrategic or Co-development PartnerOngoing partnership supporting community resources and initiatives across the bank's service area.
• USO (United Service Organizations)minorStrategic or Co-development PartnerEmployee volunteer activities serving pizza lunches to Westover Air Base service members through Co-op ROOTS program.
• CISA (Community Involved in Sustaining Agriculture)minorStrategic or Co-development PartnerSupport for local agriculture through buy-local food advocacy and partnerships.
• Federal Home Loan Bank of BostoncoreStrategic or Co-development PartnerParticipation in homeownership assistance programs including Equity Builder Program, Housing Our Workforce, and Lift Up Homeownership providing down payment assistance to income-eligible homebuyers. Also Lift Up Homeownership program for first-generation homebuyers.

Scale indicators22 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Westfield Bank: Western Massachusetts community bank with overlapping consumer, mortgage, and commercial banking products and a similarly localized branch-and-deposit strategy.
• PeoplesBank (Holyoke): Western Massachusetts community bank headquartered in Holyoke, directly competing with GCB in Hampden County for consumer deposits, mortgages, and small-business banking.
• Easthampton Savings Bank: Massachusetts mutual savings bank headquartered in Easthampton, Western MA, with a similar community-bank footprint, branch model, and deposit/lending mix to Greenfield Co-operative Bank.
• Florence Savings Bank: Mutual savings bank serving the Northampton/Florence area of Western Massachusetts, with comparable deposit products, mortgage focus, and community-bank mutual charter.
• Salem Five Bank: Massachusetts-chartered mutual savings bank offering similar retail and commercial banking products across Eastern and Central MA, with a comparable mutual structure and middle-market community focus.
• Adams Community Bank: Massachusetts community bank with comparable asset size, branch-based model, and consumer/commercial lending mix focused on small-town New England markets.
• Florence Bank (Florence Savings): Mutual savings institution serving Hampshire County and greater Northampton area, with the same co-operative/community-bank DNA and overlapping customer base as GCB.
• Country Bank: Massachusetts community bank headquartered in Ware, serving Central/Western MA with a comparable mix of consumer, mortgage, small-business, and government banking services.

Broad incumbents

• Berkshire Bank: Larger Massachusetts-based community bank with a similar Western New England footprint and SBA/commercial lending franchise, but operating at significantly greater scale and a broader product set.
• Rockland Trust (Independent Bank Corp): Massachusetts-focused community bank offering a comparable suite of deposit, mortgage, and commercial lending products across Eastern and parts of Western MA, but at a much larger asset base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BestLocalBank
• LinkedInlinkedin.com/company/greenfield-cooperative-bank
• Instagraminstagram.com/greenfieldcoopbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfield Co-operative Bank