Arch Web Marketing

What Arch Web Marketing does

Arch Web Marketing is a Calgary-based, founder-owned freelance web design and digital marketing firm operating under the legal entity Arch Visual Communication Inc. The company builds WordPress-based websites for service-based professionals — including consultants, speakers, trainers, and small business owners — applying a proprietary "relationship marketing" framework that embeds lead capture, email list building, blog integration, contact forms, and analytics into every site. Beyond design, the firm sells modular add-on packages: the Peak Performance Package for ongoing marketing strategy retainer, the Website Triage Package for underperforming sites, and tailored WordPress training for client self-management.

The underlying technology stack is conventional: WordPress CMS as the core platform, responsive layouts for mobile compatibility, and a partnership with Captivating Email for the email marketing software (offered both as monthly subscription and pay-as-you-go) that the firm resells and recommends. No proprietary AI/ML capabilities, APIs, or SaaS platform are offered; the business is services-led rather than product-led.

Revenue mechanics are hybrid: one-time website design fees (typical freelance range $1,000–$10,000 per project per industry context), recurring retainer revenue from the Peak Performance Package, subscription and usage-based revenue from Captivating Email, and professional services revenue from WordPress training. Go-to-market is direct sales through the company website, supported by content marketing (blog, newsletter, free downloadable resources), organic social media, and a base of client testimonials. The customer base is fragmented across micro, small, and mid-market professional clients in unrelated verticals such as wealth advisory, performance consulting, corporate training, nonprofit, and food/CPG.

Name

Arch Web Marketing

Legal name

Arch Visual Communication Inc.

Website

https://archwebmarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Arch Web Marketing is a Calgary-based, founder-owned freelance web design firm that builds WordPress websites and provides email marketing, training, and strategy retainers for service-based professionals and small business owners in Western Canada.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Website design services
• Wordpress development
• Email marketing services
• Web marketing strategy
• Freelance web design

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Design Packages: One-time website design and development services including the Results-Driven Website Design Package for new or revamped websites, and Website Triage Package for underperforming sites.
2. Peak Performance Package: Ongoing web strategy consultation, site optimization, and marketing support after website launch. Includes statistics, reports, and expert consultation.
3. WordPress Training: Tailored training for independent professionals to manage and update their WordPress websites, from basics through advanced techniques.
4. Captivating Email Software: Email marketing software offered as monthly subscription or pay-as-you-go option for sending newsletters and managing subscriber lists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Arch Web Marketing designs and develops WordPress-based websites built specifically as relationship marketing systems for service-based professionals and entrepreneurs. The firm delivers a comprehensive website creation package with built-in marketing functionality (blog, email capture, contact forms, analytics) and supplements it with ongoing web strategy consultation, website triage for underperforming sites, and WordPress training. The offering also includes the proprietary Captivating Email list management tool for email marketing automation.

Product overview

Arch Web Marketing offers a portfolio of website design and digital marketing services built around WordPress CMS. The core offering is the Results-Driven Website Design Package, which provides a complete marketing website with built-in features that can be activated as needed. This is supplemented by the Peak Performance Package for ongoing strategy optimization, Website Triage Package for underperforming sites, WordPress Training for client self-management, and the Captivating Email List Management Tool for email marketing. The company operates as a freelance web design firm rather than a SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Results-Driven Website Design Package A comprehensive website creation package for new or revamped business websites built on WordPress, including all marketing functionality (blog and email newsletter capabilities) built into the site structure from the start. Designed for service-based professionals and small business owners who need a website that markets automatically.
• Peak Performance Package An ongoing marketing strategy optimization package designed for clients after their website launches. Includes expert web marketing consultation, site statistics and reports, and continuous support to improve site performance over time.
• Website Triage Package A website analysis and optimization service for underperforming or neglected websites. Analyzes copy, design, and prospect communication systems to identify issues and transform the site into a lead-generation tool.
• WordPress Training Tailored training for independent professionals on WordPress website management, covering basics through advanced techniques including styling options, scheduled publishing, dashboard customization, and site security.
• Captivating Email List Management Tool A proprietary email marketing software that enables users to attract subscribers, send email newsletters, and view reports directly from a web browser. Features custom email templates matching client websites and user-friendly newsletter creation with subscriber list management, autoresponders, and detailed reporting.

Quantifiable outcome

• 50% response rate and nearly 4 minutes average visit time for new website during launch phase

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Captivating EmailcoreTechnology or IntegrationArch Web Marketing uses and recommends Captivating Email as their preferred email marketing software. This tool offers fully-editable custom templates matching client websites, a client-friendly email editor, and both monthly subscription and pay-as-you-go pricing options. It provides comprehensive email marketing functionality including list management, autoresponders, and detailed reporting.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ladder: A digital marketing agency offering web design, growth strategy, and content services. Similar productized agency model targeting growth-oriented businesses and professionals.
• Freshy: A WordPress-focused web design and development agency serving SMBs and professionals. Directly comparable in service model (custom WordPress builds, ongoing support) and target customer profile (small professional services firms).
• WebFX: A full-service digital marketing agency offering web design, SEO, and content marketing. Comparable as a competing agency for the same SMB service-business client base, though larger in scale.
• SmartBug Media: An inbound marketing agency providing web design, content strategy, and email marketing. Overlaps with Arch's relationship-marketing and email-capture methodology for professional services clients.
• LYFE Marketing: A social media and digital marketing agency serving small businesses and professionals. Comparable as a competing boutique agency for the same service-professional ICP.

Broad incumbents

• HubSpot: A leading CRM and marketing automation platform with website builder, email marketing, and content tools. Represents the broader incumbent alternative that service professionals might adopt instead of hiring an agency like Arch.
• Squarespace: A DIY website builder popular with consultants, coaches, and creative professionals. Competes with Arch for the service-professional segment by enabling self-serve website creation at a fraction of agency cost.
• Wix: A leading DIY website builder with strong SMB and professional services adoption. A direct substitute offering for Arch's Results-Driven Website Design Package at lower price points.
• GoDaddy: A domain, hosting, and website builder company with SMB-focused marketing services. Competes with Arch in the small-business website and email marketing space as a one-stop incumbent.

Others

• Mailchimp: A leading email marketing platform widely used by service professionals. Adjacent to Arch's Captivating Email offering and represents a potential partner, substitute, or competitive threat in the email marketing layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ArchWebDev
• YouTubeyoutube.com/user/ArchVisualWeb
• Facebookfacebook.com/pages/Arch-Web-Marketing/125250000891704?ref=hl
• LinkedInlinkedin.com/company/arch-web-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arch Web Marketing