Eleafworld
Eleafworld is a Shenzhen-based manufacturer and direct-to-consumer retailer of vaping hardware, including box mods, pod systems, tanks, and replacement coils, selling globally to adult smokers via its website, regional warehouses, and authorized retailers.
- Company typePrivate
- Founded2011
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Eleafworld firmographics
Firmographics- Name
- Eleafworld
- Legal name
- Eleaf Group
- Website
- https://eleafworld.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Eleafworld is a Shenzhen-based manufacturer and direct-to-consumer retailer of vaping hardware, including box mods, pod systems, tanks, and replacement coils, selling globally to adult smokers via its website, regional warehouses, and authorized retailers.
- Ownership category
- akta.pro rank
Eleafworld industry classification
Industry- Product category
- Vaping Devices
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industry
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where Eleafworld is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Eleafworld business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Primary revenue from selling electronic cigarettes, vape mods, tanks, atomizers, coils, and accessories directly to consumers through e-commerce channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eleaf Rotor Tank 5.5ml/2ml |
| Unit Pricing | Pay-as-you-go | IORE CRAYON Pod System Kit 1000mAh 15W |
| Unit Pricing | Pay-as-you-go | iVeni SE Pod System Kit 1100mAh 35W |
| Unit Pricing | Pay-as-you-go | iVeni Duo Pod System Kit 1300mAh 40W |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Eleafworld product offering
Product offeringCore offering
Eleafworld designs, manufactures, and sells electronic cigarettes and vaping hardware under the Eleaf brand. Its product portfolio spans box mods, pod systems, refillable tanks, and replacement coils organized into series such as iStick, iVeni, iCita, iSolo, iJust, IORE, MELO, and ELLO, sold directly through its official e-commerce store and global warehouses with TPD2-registered distribution in Europe.
Product overview
Eleaf is a manufacturer and retailer of electronic cigarettes and vaping products, offering a comprehensive portfolio of devices organized into product series (iStick, iVeni, iCita, iSolo, iJust, IORE) alongside replacement coils, tanks, and accessories. The iStick series encompasses variable wattage/temperature control box mods ranging from compact 10W devices to 220W dual-battery models. The iVeni and iCita series are pod systems featuring intelligent power management and dual vaping modes. The iSolo series provides compact refillable pod devices, while iJust offers all-in-one starter kits. The IORE series includes ultra-portable pod systems with mesh coil technology. Supporting product lines include Melo and ELLO tanks, GTL/EN/EP/EC/HW coil series, and innovative products like the ROTOR tank with turbine coil technology. The company operates both B2C retail through its official store and B2B wholesale channels, with TPD compliance documentation for European markets.
Differentiator
Problem solved
Functional benefit
Brands
- iStick Series: Line of box mod devices and vaping kits
- iJust Series
- iVeni Series
- iCita Series
- iSolo Series
- IORE Series
Products and services
- iStick X80 Kit with Melo X 80W mod kit featuring 3200mAh battery, EC-D coil compatibility, top airflow, slide-to-fill design, 5ml capacity, and digital screen display.
- iVeni Duo Pod System 1300mAh pod kit featuring DuoCore dual mesh coil technology, 8-40W output, Eco Mode and Power Mode, digital screen, and adjustable airflow.
- iVeni SE Pod System 1100mAh pod system with intelligent resistance detection, automatic power recommendation, 2ml transparent pod, customizable airflow, and dual activation mode.
- IORE CRAYON Pod System Compact 1000mAh pod system with rubberized finish, 0.8 ohm mesh pod, visible e-liquid window, and dual activation (button- and draw-activated).
- iWū Pod System Ultra-compact 700mAh pod system with no-button draw-activated design, protective hollow-out cover, 2ml capacity, and 1.3 ohm coil optimized for nicotine salts.
- GTL X Tank Pod tank featuring GTL coil compatibility, precise airflow adjustment, and press-to-install coil design for MTL/RDL vaping.
- ROTOR Tank Innovative tank featuring turbine-inspired HW-T 0.2ohm coil system with propeller technology that creates airflow turbulence for better flavor distribution and reduced spit-back.
- Invoke with ELLO T 220W dual-18650 box mod featuring centered 510 connector, 1.3-inch TFT display, VW/TC modes, bundled with ELLO T tank using HW3/HW4 coils.
- Saurobox with ELLO Duro 220W dual-18650 mod with resin body, 0.96-inch TFT color display, bundled with ELLO Duro tank featuring HW-N and HW-M mesh coils.
- GTL Coils GTL-compatible replacement coils including 0.3 ohm, 0.8 ohm, 1.2 ohm, and 0.4 ohm variants for MTL and RDL vaping.
- HW Series Coils High-wattage replacement coils including HW-T2, HW-T, HW-N2, HW-M2, HW-N, HW-M, HW4, HW3, HW2, HW1-C, and HW1 variants for flavor and cloud production.
- EC-D Series Coils Standard coils including EC 0.5 ohm, EC 0.3 ohm, EC2 0.5/0.3 ohm, EC-D 0.15/0.3/0.5 ohm, EC-A 0.5/0.3/0.15 ohm, EC-M 0.15 ohm, EC-N 0.15 ohm, EC-S 0.6 ohm, ECL 0.3/0.18 ohm, and ECML 0.75 ohm options.
Companies that use Eleafworld
Customer profileSegments2 records
Ideal customer profiles2 records
Eleafworld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eleafworld partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SezzleminorSezzle provides buy now, pay later payment options allowing customers to pay in 4 installments over 6 weeks with 0% interest. This partnership enables customers to make purchases even without full payment upfront, potentially increasing average order value and customer conversion rates.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Eleafworld competitors and assessment
Company assessmentDirect peers
- GeekVape: GeekVape is a Shenzhen-based vape manufacturer with comparable product lines (box mods, pod systems, sub-ohm tanks) and similar global e-commerce and distribution model targeting adult vapers.
- Vaporesso: Vaporesso (Smoore International) manufactures vaping devices and tanks with overlapping product categories — box mods, pod systems, mesh coils — and competes directly with Eleaf in Europe, North America, and Asia.
- Innokin: Innokin manufactures vaping devices and tanks (Coolfire, Endura, Z-Coil), directly overlapping Eleaf's box mod and tank portfolio with similar global distribution and TPD-compliant product positioning.
- VOOPOO: VOOPOO designs and manufactures vaping devices and pod mods, competing head-to-head with Eleaf in the box-mod and pod-system segments with a similar D2C-plus-distributor go-to-market approach.
- SMOK: SMOK is one of the largest global e-cigarette and box-mod manufacturers, directly competing with Eleaf across box mods, pod systems, and tanks with comparable product portfolios and global distribution.
- Uwell: Uwell is a Chinese vaping hardware manufacturer whose Crown, Caliburn, and Valyrian product lines directly overlap Eleaf's iStick and iSolo pod systems for adult smokers and vaping enthusiasts.
- Joyetech: Joyetech is a Shenzhen-based e-cigarette manufacturer with historical brand and corporate ties to Eleaf and overlapping box mod, eGo, and tank product families serving the same global adult-vaper market.
- Aspire: Aspire is a vape hardware manufacturer with comparable box mod, pod system (e.g., Flexus, PockeX), and tank/coil lines, targeting the same adult smoker and enthusiast segments as Eleaf.
- Lost Vape: Lost Vape manufactures premium box mods, pod systems, and DNA-chip vaping devices that overlap with Eleaf's higher-end iStick kits, targeting adult vapers seeking advanced temperature-control and variable-wattage devices.
- Freemax: Freemax designs sub-ohm tanks and mesh-coil technology (Fireluke, Maxus) that overlap directly with Eleaf's MELO, ELLO, and mesh coil lines, targeting the same performance-oriented vaping enthusiasts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Eleafworld social profiles
Digital presenceEleafworld compliance and trust
Trust signalCompliance1 record
Eleafworld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleafworld leadership team
Management profileNumber of profiles
Eleafworld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleafworld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleafworld
What does Eleafworld do?
Eleafworld designs, manufactures, and sells electronic cigarettes and vaping hardware under the Eleaf brand. Its product portfolio spans box mods, pod systems, refillable tanks, and replacement coils organized into series such as iStick, iVeni, iCita, iSolo, iJust, IORE, MELO, and ELLO, sold directly through its official e-commerce store and global warehouses with TPD2-registered distribution in Europe.
Is Eleafworld a public or private company?
Eleafworld is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eleafworld founded?
Eleafworld was founded in 2011. It employs 501 to 1,000 people.
Where is Eleafworld based?
Eleafworld is headquartered in Shenzhen, China, in the Asia region.
How does Eleafworld make money?
One revenue line is on record: hardware Sales.
Who are Eleafworld's main competitors?
Direct peers on record are GeekVape, Vaporesso, Innokin, VOOPOO, SMOK, Uwell, Joyetech, Aspire, Lost Vape and Freemax.
Does Eleafworld have an API?
No public API is recorded for Eleafworld.
What industry is Eleafworld in?
Eleafworld's product category is Vaping Devices. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers). Its NAICS code is 4492 and its SIC code is 3600.