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Capital Private Finance

Full company profile

uuid000s5j3

Namestring
Capital Private Finance
Legal namestring
Dynamo Mortgages Limited
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Capital Private Finance is a UK-based mortgage and protection brokerage operating as a trading name of Dynamo Mortgages Limited, an FCA-regulated entity (Financial Services Register number 472199) within the Countrywide/Connells Group. The firm advises individual borrowers across four mortgage categories — residential, investment/buy-to-let, specialist (bridging and commercial), and equity release — and distributes life, critical illness, income protection, buildings and contents, landlord, and business protection insurance through a panel of nine providers. Additional services — foreign exchange via Key Currency, surveying, conveyancing, and international property finance in over 30 countries through The MHI Group — are delivered via partner referrals, generating supplementary commission.

The business is a pure advisory broker with no proprietary technology platform beyond a basic online mortgage calculator. Distribution is anchored by referral relationships with at least seven premium UK estate agents (including Hamptons, John D Wood, and Urban Spaces), supplemented by direct enquiries through the website contact form. A team of approximately 25 advisers and senior managers, including Financial Services Director James Keable and Senior Mortgage and Protection Director Benjamin Cowles, manages the full mortgage process from initial advice through completion with dedicated case administration support.

Revenue is generated entirely on a commission basis: lender commission on placed mortgages, insurance provider commission on placed policies, and referral fees from ancillary partners (notably half of Key Currency's FX fee per referred customer). No fees are publicly disclosed; pricing is provided during an initial no-obligation appointment. The firm targets high-net-worth individuals and complex mortgage situations requiring access to private banks and specialist lenders that are not available to customers direct from lenders.

Short descriptiontext

Capital Private Finance is a UK mortgage and protection brokerage (FCA-regulated, part of Countrywide/Connells Group) advising individual borrowers across residential, investment, specialist, and equity release mortgages, plus a nine-provider insurance panel, distributed mainly through estate agent referrals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mortgage brokerage, protection advice, residential mortgages, buy-to-let finance, equity release
Industry3 codes
1Affluent / Mass-Affluent Private Banking
CodeFSABADACPrimaryYes
2Private Banking Lending (Securities-Backed, Real Estate, Structured Credit)
CodeFSABADAEPrimaryNo
3Private Banking Advisory & Discretionary Portfolio Management
CodeFSABADADPrimaryNo
NAICS code1 code
  • Mortgage and Nonmortgage Loan Brokers522310
SIC code2 codes
  • Loan Brokers6163
  • Mortgage Bankers & Loan Correspondents6162
Product category
Mortgage Brokerage Services
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Mortgage Advisory Commission
TypeAffiliate Referral
Description

The company earns commission from mortgage lenders and providers when customers secure financing through their advice and recommendations.

capitalprivatefinance.co.uk
2Insurance Advisory Commission
TypeAffiliate Referral
Description

The company assesses customer needs against a panel of insurance providers and earns commission on placed policies. Insurance partners include Liverpool Victoria, Aviva, Legal & General, Royal London, Vitality, Guardian, Zurich, The Exeter, and MetLife.

capitalprivatefinance.co.uk
3Referral Fees - Foreign Exchange
TypeAffiliate Referral
Description

Capital Private Finance receives referral fees from Key Currency (a currency exchange specialist) when customers are referred for foreign exchange services. The company receives half of Key Currency's fee.

capitalprivatefinance.co.uk
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Fees discussed in initial no-obligation appointment
ModelOtherBilling cadenceMulti-year contract
Notes

No public pricing is available. All fee information is provided during the initial consultation before any commitment.

capitalprivatefinance.co.uk
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Capital Private Finance is a UK mortgage and protection brokerage that advises individual clients on residential, buy-to-let, specialist, and equity release mortgages, alongside life, critical illness, income protection, home, landlord, and business insurance. The firm accesses thousands of mortgage schemes (including broker-exclusive options and private bank relationships for high-value transactions) and is paid via lender and insurer commissions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Capital Private Finance is a UK financial services brand offering a comprehensive suite of mortgage and protection products. The core offering consists of mortgage services (Residential Mortgages, Investment Mortgages/BTL, Specialist Mortgages including bridging and commercial finance, and Equity Release Mortgages) supported by an online Mortgage Calculator. The company also provides insurance products including Life Insurance, Critical Illness Cover, Income Protection, Buildings and Contents Insurance, Landlords Insurance, and Business Protection. Additional services include Foreign Exchange (via Key Currency referral), Surveying, Conveyancing, and International Mortgages (via The MHI Group partnership). The company operates as a broker accessing thousands of mortgage schemes from high street and specialist lenders, including exclusive options not available direct from lenders.

Product and service14 records
1Residential Mortgages
CategoryMortgage
2Investment Mortgages
CategoryMortgage
3Specialist Mortgages
CategoryMortgage
4Equity Release Mortgages
CategoryMortgage
5Life Insurance
CategoryInsurance
6Critical Illness Cover
CategoryInsurance
7Income Protection Cover
CategoryInsurance
8Buildings and Contents Insurance
CategoryInsurance
9Landlords Insurance
CategoryInsurance
10Business Protection
CategoryInsurance
11International Mortgages
CategoryMortgage
12Foreign Exchange Services
CategoryFinancial Service
13Surveying Services
CategoryProperty Service
14Conveyancing Services
CategoryProperty Service
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership23 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Capital Private Finance works in partnership with The MHI Group to deliver tailored financing solutions for customers looking to buy property abroad. The MHI Group arranges property finance in over 30 countries including Spain, France, Portugal, Italy, Cyprus, the UAE, the USA, and the Caribbean.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Key Currency is an award winning currency exchange specialist providing preferential exchange rates to Capital Private Finance customers. Capital Private Finance receives a referral fee of half of Key Currency's fee for each referred customer.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Capital Private Finance has partnered with Uinsure to provide award winning 5 star Defaqto rated home insurance cover. Uinsure is described as providing quality cover that the company can recommend with confidence.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance provider on Capital Private Finance's panel of insurance providers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Skilled property lawyers providing conveyancing services to Capital Private Finance customers when buying or selling property. Provided via one of the company's partners.

14Surveying Partners
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Property surveyors providing valuations and detailed surveys (including for listed or complex properties) to Capital Private Finance customers. Provided via one of the company's partners.

capitalprivatefinance.co.uk
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

External lenders (banks and specialist finance providers) providing short-term bridging finance to bridge the gap between two financial transactions. Provided via one of the company's partners.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

External lenders providing short-term and long-term commercial funding solutions to help businesses manage cash flow, invest in growth, or cover operational costs. Provided via one of the company's partners.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Premier UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierCoreTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierCoreTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierMinorTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierMinorTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierMinorTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Strategic tierMinorTypeGTM or Marketing Partner
Description

UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Specialist London-based mortgage broker focused on complex, high-value and HNW mortgage cases, often working with private banks and specialist lenders. Closely comparable HNW/complex mortgage niche and private-bank lender relationships.

TypeDirect peer
Description

The UK's largest fee-free mortgage broker, arranging residential, BTL and remortgage products from a whole-of-market lender panel. Most directly comparable UK mortgage brokerage by business model (commission-based, whole-of-market, adviser-led).

TypeEmerging player
Description

Digital-first UK mortgage broker offering online comparison, advice and execution. Competes for the same residential and remortgage customers via a technology-led model rather than human advisory.

TypeBroad incumbent
Description

Parent conglomerate of Countrywide Limited and therefore of Capital Private Finance. Operates estate agency, mortgage services and other property businesses at scale; relevant for understanding parent-level dynamics and captive customer flows rather than as a direct competitor.

TypeDirect peer
Description

UK whole-of-market mortgage broker arranging residential, BTL, commercial and bridging finance, plus protection and insurance products. Comparable full-service mortgage and protection advisory offering.

TypeDirect peer
Description

Specialist UK equity release / later-life lending broker arranging lifetime mortgages and retirement lending solutions. Direct peer for the Equity Release Mortgages product line.

TypeDirect peer
Description

London-based mortgage broker with a sizeable adviser team, arranging residential, BTL and specialist finance from a whole-of-market lender panel. Comparable scale, advisory-led distribution and product breadth.

TypeDirect peer
Description

In-house mortgage advisory arm of premium estate agency Knight Frank, serving HNW and prime property buyers with access to private bank and specialist lender relationships. Closely comparable premium estate-agent-channel integration and HNW focus.

TypeDirect peer
Description

Specialist mortgage broker serving HNW, expat, self-employed and complex income clients, with private bank and offshore lender access. Directly comparable target customer and product mix to Capital Private Finance.

TypeEmerging player
Description

UK mortgage broker operating an adviser-led model with strong digital lead generation, competing for residential and specialist mortgage customers. Comparable product mix with a more tech-enabled acquisition approach.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Capital Private Finance

Mortgage Brokerage Servicescapitalprivatefinance.co.uk

Capital Private Finance is a UK mortgage and protection brokerage (FCA-regulated, part of Countrywide/Connells Group) advising individual borrowers across residential, investment, specialist, and equity release mortgages, plus a nine-provider insurance panel, distributed mainly through estate agent referrals.

What Capital Private Finance does

Capital Private Finance is a UK-based mortgage and protection brokerage operating as a trading name of Dynamo Mortgages Limited, an FCA-regulated entity (Financial Services Register number 472199) within the Countrywide/Connells Group. The firm advises individual borrowers across four mortgage categories — residential, investment/buy-to-let, specialist (bridging and commercial), and equity release — and distributes life, critical illness, income protection, buildings and contents, landlord, and business protection insurance through a panel of nine providers. Additional services — foreign exchange via Key Currency, surveying, conveyancing, and international property finance in over 30 countries through The MHI Group — are delivered via partner referrals, generating supplementary commission.

The business is a pure advisory broker with no proprietary technology platform beyond a basic online mortgage calculator. Distribution is anchored by referral relationships with at least seven premium UK estate agents (including Hamptons, John D Wood, and Urban Spaces), supplemented by direct enquiries through the website contact form. A team of approximately 25 advisers and senior managers, including Financial Services Director James Keable and Senior Mortgage and Protection Director Benjamin Cowles, manages the full mortgage process from initial advice through completion with dedicated case administration support.

Revenue is generated entirely on a commission basis: lender commission on placed mortgages, insurance provider commission on placed policies, and referral fees from ancillary partners (notably half of Key Currency's FX fee per referred customer). No fees are publicly disclosed; pricing is provided during an initial no-obligation appointment. The firm targets high-net-worth individuals and complex mortgage situations requiring access to private banks and specialist lenders that are not available to customers direct from lenders.

Capital Private Finance firmographics

Firmographics
Name
Capital Private Finance
Legal name
Dynamo Mortgages Limited
Website
https://capitalprivatefinance.co.uk
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Capital Private Finance is a UK mortgage and protection brokerage (FCA-regulated, part of Countrywide/Connells Group) advising individual borrowers across residential, investment, specialist, and equity release mortgages, plus a nine-provider insurance panel, distributed mainly through estate agent referrals.
Ownership category
akta.pro rank

Capital Private Finance industry classification

Industry
Product category
Mortgage Brokerage Services
NAICS
Mortgage and Nonmortgage Loan Brokers (522310)
SIC
Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
akta.pro primary industry
Affluent / Mass-Affluent Private Banking (FSABADAC)
akta.pro secondary industries
Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

  • Mortgage brokerage
  • Protection advice
  • Residential mortgages
  • Buy-to-let finance
  • Equity release

Where Capital Private Finance is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices4 records

Markets served

Capital Private Finance business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Mortgage Advisory Commission: The company earns commission from mortgage lenders and providers when customers secure financing through their advice and recommendations.
  2. Insurance Advisory Commission: The company assesses customer needs against a panel of insurance providers and earns commission on placed policies. Insurance partners include Liverpool Victoria, Aviva, Legal & General, Royal London, Vitality, Guardian, Zurich, The Exeter, and MetLife.
  3. Referral Fees - Foreign Exchange: Capital Private Finance receives referral fees from Key Currency (a currency exchange specialist) when customers are referred for foreign exchange services. The company receives half of Key Currency's fee.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractFees discussed in initial no-obligation appointment

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Capital Private Finance product offering

Product offering

Core offering

Capital Private Finance is a UK mortgage and protection brokerage that advises individual clients on residential, buy-to-let, specialist, and equity release mortgages, alongside life, critical illness, income protection, home, landlord, and business insurance. The firm accesses thousands of mortgage schemes (including broker-exclusive options and private bank relationships for high-value transactions) and is paid via lender and insurer commissions.

Product overview

Capital Private Finance is a UK financial services brand offering a comprehensive suite of mortgage and protection products. The core offering consists of mortgage services (Residential Mortgages, Investment Mortgages/BTL, Specialist Mortgages including bridging and commercial finance, and Equity Release Mortgages) supported by an online Mortgage Calculator. The company also provides insurance products including Life Insurance, Critical Illness Cover, Income Protection, Buildings and Contents Insurance, Landlords Insurance, and Business Protection. Additional services include Foreign Exchange (via Key Currency referral), Surveying, Conveyancing, and International Mortgages (via The MHI Group partnership). The company operates as a broker accessing thousands of mortgage schemes from high street and specialist lenders, including exclusive options not available direct from lenders.

Differentiator

Problem solved

Functional benefit

Products and services

  • Residential Mortgages
  • Investment Mortgages
  • Specialist Mortgages
  • Equity Release Mortgages
  • Life Insurance
  • Critical Illness Cover
  • Income Protection Cover
  • Buildings and Contents Insurance
  • Landlords Insurance
  • Business Protection
  • International Mortgages
  • Foreign Exchange Services
  • Surveying Services
  • Conveyancing Services

Companies that use Capital Private Finance

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Capital Private Finance technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Capital Private Finance partnerships and signals

Strategic signal

Partnerships

23 partnerships are on record, tiered core and minor.

  • The MHI GroupcoreStrategic or Co-development PartnerCapital Private Finance works in partnership with The MHI Group to deliver tailored financing solutions for customers looking to buy property abroad. The MHI Group arranges property finance in over 30 countries including Spain, France, Portugal, Italy, Cyprus, the UAE, the USA, and the Caribbean.
  • Key CurrencycoreGTM or Marketing PartnerKey Currency is an award winning currency exchange specialist providing preferential exchange rates to Capital Private Finance customers. Capital Private Finance receives a referral fee of half of Key Currency's fee for each referred customer.
  • UinsurecoreChannel Partner/ Reseller/ DistributorCapital Private Finance has partnered with Uinsure to provide award winning 5 star Defaqto rated home insurance cover. Uinsure is described as providing quality cover that the company can recommend with confidence.
  • Liverpool VictoriaminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • AvivaminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • Legal & GeneralminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • Royal LondonminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • VitalityminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • GuardianminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • ZurichminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • The ExeterminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • MetLifeminorChannel Partner/ Reseller/ DistributorInsurance provider on Capital Private Finance's panel of insurance providers.
  • Conveyancing PartnersminorChannel Partner/ Reseller/ DistributorSkilled property lawyers providing conveyancing services to Capital Private Finance customers when buying or selling property. Provided via one of the company's partners.
  • Surveying PartnersminorChannel Partner/ Reseller/ DistributorProperty surveyors providing valuations and detailed surveys (including for listed or complex properties) to Capital Private Finance customers. Provided via one of the company's partners.
  • Bridging Finance LendersminorChannel Partner/ Reseller/ DistributorExternal lenders (banks and specialist finance providers) providing short-term bridging finance to bridge the gap between two financial transactions. Provided via one of the company's partners.
  • Commercial Finance ProvidersminorChannel Partner/ Reseller/ DistributorExternal lenders providing short-term and long-term commercial funding solutions to help businesses manage cash flow, invest in growth, or cover operational costs. Provided via one of the company's partners.
  • HamptonscoreGTM or Marketing PartnerPremier UK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • John D WoodcoreGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • Urban SpacescoreGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • APW PropertyminorGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • ChkmountfordminorGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • AspireminorGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.
  • Finders KeepersminorGTM or Marketing PartnerUK estate agent referral partner directing property buyers and sellers to Capital Private Finance for mortgage advice.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Capital Private Finance competitors and assessment

Company assessment

Direct peers

  • John Charcol: Specialist London-based mortgage broker focused on complex, high-value and HNW mortgage cases, often working with private banks and specialist lenders. Closely comparable HNW/complex mortgage niche and private-bank lender relationships.
  • London & Country Mortgages: The UK's largest fee-free mortgage broker, arranging residential, BTL and remortgage products from a whole-of-market lender panel. Most directly comparable UK mortgage brokerage by business model (commission-based, whole-of-market, adviser-led).
  • KIS Finance: UK whole-of-market mortgage broker arranging residential, BTL, commercial and bridging finance, plus protection and insurance products. Comparable full-service mortgage and protection advisory offering.
  • Responsible Life: Specialist UK equity release / later-life lending broker arranging lifetime mortgages and retirement lending solutions. Direct peer for the Equity Release Mortgages product line.
  • Alexander Hall: London-based mortgage broker with a sizeable adviser team, arranging residential, BTL and specialist finance from a whole-of-market lender panel. Comparable scale, advisory-led distribution and product breadth.
  • Knight Frank Finance: In-house mortgage advisory arm of premium estate agency Knight Frank, serving HNW and prime property buyers with access to private bank and specialist lender relationships. Closely comparable premium estate-agent-channel integration and HNW focus.
  • SPF Private Clients: Specialist mortgage broker serving HNW, expat, self-employed and complex income clients, with private bank and offshore lender access. Directly comparable target customer and product mix to Capital Private Finance.

Emerging players

  • Habito: Digital-first UK mortgage broker offering online comparison, advice and execution. Competes for the same residential and remortgage customers via a technology-led model rather than human advisory.
  • BetterBorrow: UK mortgage broker operating an adviser-led model with strong digital lead generation, competing for residential and specialist mortgage customers. Comparable product mix with a more tech-enabled acquisition approach.

Broad incumbents

  • Connells Group: Parent conglomerate of Countrywide Limited and therefore of Capital Private Finance. Operates estate agency, mortgage services and other property businesses at scale; relevant for understanding parent-level dynamics and captive customer flows rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Capital Private Finance compliance and trust

Trust signal

Compliance1 record

Capital Private Finance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Capital Private Finance leadership team

Management profile

Number of profiles

Profiles5 records

Capital Private Finance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Capital Private Finance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Private Finance

What does Capital Private Finance do?

Capital Private Finance is a UK mortgage and protection brokerage that advises individual clients on residential, buy-to-let, specialist, and equity release mortgages, alongside life, critical illness, income protection, home, landlord, and business insurance. The firm accesses thousands of mortgage schemes (including broker-exclusive options and private bank relationships for high-value transactions) and is paid via lender and insurer commissions.

Is Capital Private Finance a public or private company?

Capital Private Finance is a private company. It is classified as corporate owned and is currently operating.

When was Capital Private Finance founded?

Capital Private Finance was founded in -1. It employs 11 to 50 people.

Where is Capital Private Finance based?

Capital Private Finance is headquartered in London, United Kingdom, in the Europe region.

How does Capital Private Finance make money?

Three revenue lines are on record. Mortgage Advisory Commission is the primary driver. The others are insurance Advisory Commission and referral Fees - Foreign Exchange.

Who are Capital Private Finance's main competitors?

Direct peers on record are John Charcol, London & Country Mortgages, KIS Finance, Responsible Life, Alexander Hall, Knight Frank Finance and SPF Private Clients. Emerging players are Habito and BetterBorrow. Connells Group is listed as a broad incumbent.

Does Capital Private Finance have an API?

No public API is recorded for Capital Private Finance.

What industry is Capital Private Finance in?

Capital Private Finance's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSABADAC, Affluent / Mass-Affluent Private Banking, with a secondary code of FSABADAE, Private Banking Lending (Securities-Backed, Real Estate, Structured Credit). Its NAICS code is 522310 and its SIC code is 6163.

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