KindyNow
KindyNow, operating as ChildcareNow, provides an AI-powered vacancy management SaaS platform for Australian childcare centres, automating personalised casual and permanent day offers to enrolled families via SMS and email.
- Company typePrivate
- Founded2013
- HeadquartersCremorne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What KindyNow does
KindyNow Pty Ltd, operating commercially as ChildcareNow, is an Australian SaaS company that provides an AI-powered vacancy management platform for childcare centres. The platform ingests real-time availability and enrolment data from childcare management systems (CCMS) including Xplor, Qikkids, Kindyhub, Kangarootime, XAP, and OWNA, then matches open spots to enrolled families based on preferences and dispatches personalised booking offers via SMS and email. ChildcareNow offers a parent-facing mobile app on iOS and Android for booking, absence notification, and casual day offers, and a web-based admin portal for service managers.
The product suite comprises three core modules — Casual Booking Campaigns, Permanent Day Offers, and Instant Vacancy Alerts — built on the company's proprietary AI matching engine. The company cites 1,500+ childcare centres on its platform, including enterprise customers such as Busy Bees, Guardian Early Learning, Green Leaves Early Learning, C&K, Explore & Develop, and Sparrow Early Learning, and publishes a customer outcome of $2,145 in incremental revenue per centre per month after six months.
ChildcareNow monetises through monthly per-service subscriptions priced at $109 (Long Daycare under 60 licensed places), $135 (Out of School Hours Care with 10+ places), and $175 (Long Daycare 60+ licensed places) ex GST, with no lock-in contracts. The company offers a $15,000 revenue guarantee in the first 12 months and runs a Refer-a-Friend program. Founded in 2013 and headquartered in Cremorne, Melbourne, KindyNow operates exclusively in Australia across all states and territories with New Zealand explicitly excluded.
KindyNow firmographics
Firmographics- Name
- KindyNow
- Legal name
- KindyNow Pty Ltd
- Website
- https://childcarenow.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KindyNow, operating as ChildcareNow, provides an AI-powered vacancy management SaaS platform for Australian childcare centres, automating personalised casual and permanent day offers to enrolled families via SMS and email.
- Ownership category
- akta.pro rank
Where KindyNow is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
KindyNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription - Long Daycare (60+ Places): Monthly subscription fee for long day care centres with 60 or more licensed places. Price is $175 ex GST per service per month. This is a recurring subscription model with no lock-in contracts.
- SaaS Subscription - Long Daycare (<60 Places): Monthly subscription fee for long day care centres with fewer than 60 licensed places. Price is $109 ex GST per service per month.
- SaaS Subscription - Out of School Hours Care: Monthly subscription fee for out of school hours care services. $135 ex GST per service per month for services with 10 or more places, custom pricing for services with less than 10 places.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long Daycare - 60+ Licensed Places |
| Subscription | Monthly | Long Daycare - Under 60 Licensed Places |
| Subscription | Monthly | Out of School Hours Care - 10+ Places |
| Subscription | Monthly | Out of School Hours Care - Less than 10 Places |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
KindyNow product offering
Product offeringCore offering
KindyNow (operating as ChildcareNow) sells an AI-powered SaaS platform that helps Australian childcare centres increase bookings and occupancy by automatically matching vacancies with enrolled families' preferences and sending personalised booking offers via SMS and email. The offering includes a parent-facing mobile app (iOS and Android) for booking and absence management, a web-based admin portal for centre operators, and integrations with leading childcare management systems such as Xplor, Qikkids, Kindyhub, Kangarootime, XAP, and OWNA.
Product overview
KindyNow (operating as ChildcareNow) offers a unified platform consisting of three core components: the ChildcareNow Mobile App for parents (available on iOS and Android), the ChildcareNow Admin Portal for childcare centre administrators, and an AI-powered booking engine. The platform is built on proprietary AI technology that connects with childcare management systems (CCMS) to automatically identify vacancies, match them to enrolled families' preferences, and deliver personalized booking offers via SMS or email. The platform offers modular features including casual booking campaigns, permanent day offers, and instant vacancy alerts, all designed to help childcare centres fill empty spots and increase revenue without adding operational burden to staff.
Differentiator
Problem solved
Functional benefit
Products and services
- ChildcareNow Platform
Quantifiable outcome
- 1,500+ childcare centres grow their bookings with ChildcareNow
- +3 more outcomes
Companies that use KindyNow
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
KindyNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature3 records
KindyNow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- XplorcoreChildcare management system (CCMS) integration partner. Xplor is a childcare management platform that connects with ChildcareNow to enable real-time vacancy data sharing and booking automation.
- QikkidscoreChildcare management system integration partner. Qikkids provides childcare administration software that integrates with ChildcareNow for attendance and booking management.
- KindyhubcoreChildcare management system integration partner. Kindyhub provides parent engagement and childcare management solutions that connect with ChildcareNow.
- KangarootimecoreChildcare management system integration partner. Kangarootime provides childcare management software with app-based parent engagement that integrates with ChildcareNow.
- XAPcoreChildcare management system integration partner. XAP provides childcare administration and parent communication solutions.
- OWNAcoreChildcare management system integration partner. OWNA provides parent communication and engagement solutions for childcare centres.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
KindyNow competitors and assessment
Company assessmentDirect peers
- HiMama (Lillio): North American childcare management and parent-engagement platform with a direct-to-parent mobile app and centre-side SaaS. Closest analogue to ChildcareNow's two-sided childcare marketplace model, operating at a larger scale in the US/Canada.
- Famly: European (UK/Denmark) childcare management platform with parent-facing app, billing and engagement features. Direct peer in product scope and target customer, focused on European rather than Australian centres.
- Kangarootime: US-based childcare management platform with parent communication app. Listed as a KindyNow integration partner (CRM), it competes in the same parent-engagement/booking layer and serves a similar centre-side buyer.
- Qikkids: Australian CCMS provider and KindyNow integration partner. Directly competing in childcare management software for the same Australian centre buyer, with overlap on parent communication features.
Broad incumbents
- Brightwheel: US-based leading all-in-one childcare management platform serving centres and families with attendance, billing and parent communication. A broader incumbent in the same category with overlapping parent-app and centre-software functionality.
- Procare Solutions: Large US provider of childcare centre management software (billing, attendance, family engagement). A broad incumbent in the same vertical with overlapping centre-side functionality but without the AI-driven vacancy-matching wedge.
- Xplor (Xplor Home / Xplor Education): Major Australian/international CCMS vendor and listed KindyNow integration partner. A broader incumbent in the same childcare-tech stack; poses both partnership and competitive risk as it could natively build comparable matching.
Emerging players
- OWNA: Australian parent-engagement and childcare communications app and KindyNow integration partner. Emerging player with overlapping parent-app functionality and shared customer base in Australian centres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KindyNow social profiles
Digital presenceKindyNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
KindyNow leadership team
Management profileNumber of profiles
Profiles2 records
KindyNow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KindyNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KindyNow
What does KindyNow do?
KindyNow (operating as ChildcareNow) sells an AI-powered SaaS platform that helps Australian childcare centres increase bookings and occupancy by automatically matching vacancies with enrolled families' preferences and sending personalised booking offers via SMS and email. The offering includes a parent-facing mobile app (iOS and Android) for booking and absence management, a web-based admin portal for centre operators, and integrations with leading childcare management systems such as Xplor, Qikkids, Kindyhub, Kangarootime, XAP, and OWNA.
Is KindyNow a public or private company?
KindyNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KindyNow founded?
KindyNow was founded in 2013. It employs 1 to 10 people.
Where is KindyNow based?
KindyNow is headquartered in Cremorne, Australia, in the Oceania region.
How does KindyNow make money?
Three revenue lines are on record. SaaS Subscription - Long Daycare (60+ Places) is the primary driver. The others are saaS Subscription - Long Daycare (<60 Places) and saaS Subscription - Out of School Hours Care.
Who are KindyNow's main competitors?
Direct peers on record are HiMama (Lillio), Famly, Kangarootime and Qikkids. Broad incumbents are Brightwheel, Procare Solutions and Xplor (Xplor Home / Xplor Education). OWNA is listed as an emerging player.
Does KindyNow have an API?
No public API is recorded for KindyNow.