FidMe
FidMe operates a France-only mobile shopping platform with 5M+ users across two free apps: FidMe for loyalty card storage and FidMe Courses for grocery lists with cashback refunds. It monetizes this first-party shopper data by selling CTV, programmatic, and catalog advertising solutions to major French FMCG brands and retailers.
- Company typePrivate
- Founded2010
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FidMe does
FidMe is a France-based mobile shopping platform operating two free consumer applications, FidMe (loyalty card wallet with 4M+ users) and FidMe Courses (collaborative grocery list with cashback processing and 1M+ users), collectively reaching 5M+ users in metropolitan France. The platform aggregates retailer loyalty cards, scanned purchase receipts, promotional offers, and shopping list data into a single first-party dataset covering offline grocery behavior, which is the basis for its advertising business.
On the B2B side, FidMe monetizes this first-party dataset by selling media and marketing solutions to FMCG brands and retailers, including a Connected TV (CTV) advertising product that targets its shopper base across Replay IPTV and smart TV inventory (via the M6 Publicité partnership and Mediaperformances trading desk), programmatic display, catalog digitization, and drive-to-store attribution. Named enterprise customers include Coca-Cola, Danone, HARIBO, L'OR, E.Leclerc (via GALEC), and Intermarché (via ITM Alimentation International). FidMe is structured as a wholly-owned subsidiary of Groupe Mediaperf, with a €1,345,312.62 registered capital, headquarters in Courbevoie, and additional offices in Bordeaux. The company operates with 11-50 employees, is GDPR compliant, and uses a PCI-DSS certified third-party payment processor for cashback disbursements.
FidMe firmographics
Firmographics- Name
- FidMe
- Legal name
- FIDME, SASU Société par actions simplifiée à associé unique
- Website
- https://fidme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FidMe operates a France-only mobile shopping platform with 5M+ users across two free apps: FidMe for loyalty card storage and FidMe Courses for grocery lists with cashback refunds. It monetizes this first-party shopper data by selling CTV, programmatic, and catalog advertising solutions to major French FMCG brands and retailers.
- Ownership category
- akta.pro rank
FidMe industry classification
Industry- Product category
- Mobile Shopping and Retail Media Platform
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Mobile App Stores & Marketplaces (BPAMADAA), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where FidMe is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
FidMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising & Brand Partnerships: FidMe generates revenue by selling advertising solutions to consumer goods brands and retailers. Brands pay to promote their products through cashback offers, targeted ads, CTV campaigns, and catalog digitization services. The platform's first-party purchase data enables precise audience targeting.
- Retailer & Brand Solutions: Solutions for retailers and brands including catalog digitization, CTV advertising, programmatic display ads, and drive-to-store marketing campaigns. Revenue is generated through campaign fees and media buying margins via the trading desk.
- Consumer Cashback Processing: While the FidMe app is free for consumers, the company processes cashback offers on behalf of brands. Revenue comes from brand fees per offer redemption and campaign management charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer app with full functionality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
FidMe product offering
Product offeringCore offering
FidMe builds free consumer mobile apps (FidMe loyalty card wallet and FidMe Courses grocery list with cashback) for French shoppers, and sells advertisers, FMCG brands, and retailers B2B solutions including Connected TV targeting, programmatic media buying through its Mediaperformances trading desk, cashback campaign management, and digital catalog transformation. Its revenue comes from brand advertising fees, campaign management, and trading desk margins rather than consumer subscriptions, with the apps effectively serving as a data and attention engine.
Product overview
Fidme operates a dual mobile app portfolio: Fidme serves as a loyalty card wallet and promotional offers aggregator, while Fidme Courses functions as an intelligent grocery list app with cashback refund processing. The two apps share a common user account system and are complemented by B2B solutions including a CTV advertising product for targeting its 5 million mobile shoppers via programmatic TV, and a catalog digitization service for retailers. Fidme also provides a merchant portal (Fidme PRO) for retailers to manage their platform presence. The company connects offline purchase and loyalty data to digital advertising channels including mobile, display, programmatic, DOOH, social media, and CTV.
Differentiator
Problem solved
Functional benefit
Brands
- FidMe: Loyalty card wallet app - allows users to save all loyalty cards, receive promotions, and participate in contests
- FidMe Courses
- FidMe Data Solutions
- FidMe CTV
Products and services
- FidMe mobile app Free iOS and Android app that lets French consumers store and manage all their retailer loyalty cards in one mobile wallet, import cards from competitors like Stocard via screenshot, and receive targeted promotional offers, discount coupons, digital brochures, and loyalty contests from their preferred retailers.
- FidMe Courses mobile app Free grocery shopping list iOS/Android app with real-time collaborative sharing for households, personalized cashback offer detection, receipt scanning for automatic bank-account refunds, and a daily lottery that can fully reimburse a grocery basket.
- FidMe CTV Solution Connected TV and Replay IPTV advertising solution for FMCG brands and retailers that targets FidMe's 5 million active mobile shoppers using first-party purchase and loyalty data, runs campaigns across Samsung TV Plus, PlutoTV, YouTube, and Rakuten TV, and attributes store visits and campaign performance.
- Digital Catalog Solution Catalog digitization service for retailers that converts printed promotional catalogs into digital formats (banners, carousels, push notifications) for distribution inside the FidMe app environment, with targeting, reach measurement, and in-store traffic attribution.
Quantifiable outcome
- 5 million+ active users in France
- +2 more outcomes
Companies that use FidMe
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
FidMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature5 records
FidMe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- M6 PublicitécoreAdvertising partner providing access to connected TV inventory and segmented TV advertising capabilities. Combines FIDME loyalty data with M6's media inventory for targeted CTV campaigns.
- WellpackminorSMS marketing provider for commercial communications related to loyalty card activation campaigns.
- ITM Alimentation International (Intermarché)coreMajor French retailer whose hashed loyalty card data is shared for statistical studies and marketing operations. Key retail partner for drive-to-store campaigns.
- GALEC (E.Leclerc)coreCooperative group for E.Leclerc stores whose hashed loyalty card data is shared for statistical studies and marketing operations.
- MediaperformancescoreParent company providing programmatic trading desk capabilities, corporate infrastructure, and group synergies. FidMe is a brand of Groupe Mediaperf.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FidMe competitors and assessment
Company assessmentDirect peers
- Stocard: Stocard is a leading digital loyalty card wallet app, with a similar value proposition of consolidating loyalty cards on mobile. FidMe's app even supports importing cards from Stocard, underscoring their direct competitive overlap in the French market.
- Shopmium: Shopmium is a French-founded cashback and receipt-scanning app offering brand-funded reimbursements on grocery purchases. It directly competes with FidMe Courses on the same cashback mechanic and CPG brand partnerships.
- Quoty / iGraal: iGraal is a major French cashback and coupon-code platform serving online and in-store purchases. It competes with FidMe on cashback, deals discovery, and brand partnership monetization in the French market.
Broad incumbents
- Honey (PayPal): Honey is a global coupon, cashback, and rewards platform owned by PayPal. While primarily focused on online couponing rather than in-store loyalty, it overlaps with FidMe's deal-discovery and cashback proposition at scale.
- Rakuten (Rakuten Cashback): Rakuten operates a global cashback and loyalty platform, with a French presence. It is a broader incumbent offering online cashback, couponing, and partner rewards that overlap with FidMe's B2C and B2B monetization model.
- Coupons.com (Quotient Technology): Coupons.com is a major digital coupon and retail media platform in the US. It overlaps with FidMe's CPG brand partnership, digital coupon, and CTV-driven retail media advertising model at a larger scale.
- The Trade Desk: The Trade Desk is a global programmatic advertising DSP with strong CTV capabilities. It is a relevant incumbent against which FidMe's first-party data-driven CTV and programmatic offering is competing for CPG brand budgets.
Emerging players
- Citrus Ad: Citrus Ad is a retail media platform enabling brands to bid on personalized promotions within retailer apps and sites. It overlaps with FidMe's brand-funded promotion and first-party data targeting model on the B2B side.
- Critizr: Critizr is a French-headquartered customer engagement platform for retailers. It overlaps with FidMe in digitizing the relationship between retailers and shoppers, including store-visit attribution and digital catalog distribution.
Others
- Livingo / Datasembly: Datasembly is a retail data aggregation platform providing pricing and product data across grocers. It is an ecosystem peer in the retail data and price intelligence space that overlaps with FidMe's promotional offer aggregation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FidMe social profiles
Digital presenceFidMe compliance and trust
Trust signalCompliance2 records
FidMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
FidMe leadership team
Management profileNumber of profiles
Profiles1 record
FidMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FidMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FidMe
What does FidMe do?
FidMe builds free consumer mobile apps (FidMe loyalty card wallet and FidMe Courses grocery list with cashback) for French shoppers, and sells advertisers, FMCG brands, and retailers B2B solutions including Connected TV targeting, programmatic media buying through its Mediaperformances trading desk, cashback campaign management, and digital catalog transformation. Its revenue comes from brand advertising fees, campaign management, and trading desk margins rather than consumer subscriptions, with the apps effectively serving as a data and attention engine.
Is FidMe a public or private company?
FidMe is a private company. It is classified as corporate owned and is currently operating.
When was FidMe founded?
FidMe was founded in 2010. It employs 11 to 50 people.
Where is FidMe based?
FidMe is headquartered in Bordeaux, France, in the Europe region.
How does FidMe make money?
Three revenue lines are on record. Advertising & Brand Partnerships are the primary driver. The others are retailer & Brand Solutions and consumer Cashback Processing.
Who are FidMe's main competitors?
Direct peers on record are Stocard, Shopmium and Quoty / iGraal. Broad incumbents are Honey (PayPal), Rakuten (Rakuten Cashback), Coupons.com (Quotient Technology) and The Trade Desk. Emerging players are Citrus Ad and Critizr. Livingo / Datasembly is listed as an others.
Does FidMe have an API?
No public API is recorded for FidMe.
What industry is FidMe in?
FidMe's product category is Mobile Shopping and Retail Media Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 4492 and its SIC code is 5734.