What WellPack does

WellPack SAS is a French mobile marketing services company headquartered in Malakoff (near Paris), founded in 2001 by Boris and Blaise Berdah. The company operates a proprietary SMS and RCS (Rich Communication Services) messaging platform connected to a database of over 39 million 100% opt-in, GDPR-compliant consumer contacts covering metropolitan France — described in its own materials as the largest such database on the French market. Its core offer is geotargeted, locally measurable mobile campaigns that convert mobile audiences into physical-store visits, serving enterprise and mid-market retail chains, agencies, franchises, and national brands across verticals including food retail, DIY/garden, jewelry/horology, optics, automotive, and luxury.

The product suite is built around two core channels — SMS Marketing and RCS Messaging — supported by the WEDATA self-serve platform (available in white-label for agencies and brand partners with a freemium trial), and by add-on modules: Géoboost (real catchment-area identification around points of sale), Mesure in Store (in-store KPI tracking and foot-traffic attribution), Fidélité + (loyalty), and Multicanal (cross-channel orchestration). WellPack employs 45-47 specialists who manage the full advertising value chain (targeting, strategy, design, copy, execution, analysis) on behalf of clients. In 2024 the company executed over 13,000 campaigns for more than 500 clients, sending 100M+ SMS and approximately 780,000 RCS messages; its RCS network reached 23 million connected mobile devices in France by June 2025.

WellPack generates revenue through managed SMS/RCS campaign services, white-label WEDATA platform licensing, monetization of its 39M+ opt-in B2C database, and modular add-ons. Pricing is not publicly disclosed and is largely quote-based, with a freemium trial entry point for WEDATA. The company is privately held and entirely founder-owned (capital €37,740), with no disclosed institutional investors, no M&A history, no funding rounds, and all operations concentrated in the French domestic market.

Name

WellPack

Legal name

Wellpack

Website

https://wellpack.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WellPack is a French mobile marketing services company that runs geotargeted SMS and RCS messaging campaigns via its proprietary 39M+ opt-in GDPR-compliant database to drive measurable foot traffic for enterprise and mid-market retail brands, agencies, franchises, and national brands operating in France.

Ownership category

akta.pro rank

Product category

Mobile Marketing Services (SMS and RCS)

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• SMS marketing services
• RCS messaging campaigns
• Drive-to-store marketing
• Mobile acquisition platform
• Local consumer targeting

Headquarters

HQ city

Malakoff

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SMS Marketing Campaign Services: WellPack charges for the creation, targeting, execution, and analysis of SMS marketing campaigns for enterprise and mid-market clients. The company provides full-service support across the advertising value chain including audience targeting, creative strategy, graphic design, copywriting, campaign execution, and performance analysis.
2. RCS Messaging Campaign Services: RCS (Rich Communication Services) messaging campaigns, offered as a complement to SMS, enabling rich media content (images, videos, CTA buttons). Charges apply per campaign or per message volume for these premium enriched messaging services.
3. WEDATA Platform Licensing: WEDATA self-serve platform available in white-label mode to client brands and agency partners, allowing autonomous campaign management. Generates recurring licensing or subscription revenue from platform access.
4. Data Monetisation: WellPack collects, enriches, and monetises B2C consumer data through its proprietary opt-in database of 39M+ contacts. Data is used to power targeted mobile campaigns for advertisers seeking local consumer reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WellPack designs, targets, executes, and measures geolocated SMS and RCS mobile marketing campaigns that drive local consumers into physical retail points of sale. Its offering is powered by a proprietary WEDATA self-serve platform and a 39M+ opt-in RGPD-compliant consumer database covering metropolitan France, enabling brands and agencies to identify real trade catchment areas and quantify in-store campaign outcomes.

Product overview

WellPack operates a platform-plus-modules architecture built around its core mobile messaging products. The central offering is SMS Marketing, complemented by RCS Messaging as a rich-media evolution of SMS. These core products are supported by the proprietary WEDATA platform, which serves as the campaign management and planning interface (available in white-label for partners and agency clients). The product suite includes Géoboost for catchment area identification, Mesure in Store for in-store tracking and KPI analysis, Fidélité + for loyalty programs, and Multicanal for cross-channel orchestration. Together, these products enable local, geotargeted, and measurable mobile campaigns that drive foot traffic to physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• WEDATA: A proprietary platform that allows clients and agency partners to manage, organize, and plan their SMS campaigns independently. Available in white-label format.

Products and services

• SMS Marketing Core SMS marketing acquisition service that enables brands and agencies to send targeted, geolocated, and measurable SMS campaigns that convert local audiences into store customers. Sold primarily to enterprise and mid-market retail chains, agencies, and franchises in France.
• WEDATA Platform Proprietary all-in-one self-serve platform enabling advertisers and agency partners to independently manage, organize, and plan local SMS campaigns; provides access to the full 39M+ contact database, audience estimation in catchment areas, and white-label availability. Free trial with no commitment is offered.
• RCS Messaging Rich Communication Services messaging product combining SMS geolocation proximity with interactive rich media (images, videos, action buttons) delivered natively in the SMS inbox on Android, with SMS fallback for incompatible numbers. Includes Push RCS for promotional campaigns and conversational RCS for event-driven interactions; available across 23 million connected mobile devices in France.
• Géoboost Solution that identifies the real trade catchment area (zone de chalandise réelle) around points of sale, enabling brands to target local prospects and quantify their actual trade zone using WellPack's 39M+ consumer database.
• Mesure in Store In-store tracking and measurement solution providing complete KPI analysis for SMS/RCS campaign performance at the point of sale, enabling brands to measure foot traffic and attribute store visits to mobile campaigns.
• Fidélité +

Quantifiable outcome

• 100 million+ SMS and 780,000+ RCS messages sent in 2024, across 13,000+ campaigns for 500+ clients
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZenithcoreStrategic or Co-development PartnerZenith co-developed and co-executed the RCS Messaging campaign with WellPack and Netto that won Les Cas d'Or 2024 in the DIGITAL RETAIL / Drive-to-Store Mobile Marketing category. Zenith is a media agency that worked with WellPack as a strategic campaign partner.
• CospiritcoreStrategic or Co-development PartnerCospirit co-developed the SMS campaign with Générale d'Optique and WellPack that won Les Cas d'Or 2024 MOBILES D'OR in the Campagne SMS category. Cospirit is a strategic partner in campaign co-creation.
• NanoteracoreStrategic or Co-development PartnerNanotera partnered with Boulanger and WellPack on a campaign that won three Trophées Marketing 2024 awards (Prix du public OR, Conquête ARGENT, Data & IA BRONZE). Nanotera is a digital agency acting as a strategic GTM partner.
• VERRAminorOthersWellPack partners with VERRA-certified carbon credit schemes to compensate CO2 emissions from SMS campaigns via its carbon measurement calculator.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dolist: Dolist is a French email and SMS marketing service provider focused on data-driven marketing for retail and B2C clients. It is highly comparable to WellPack given its domestic French focus, SMS channel emphasis, and retail customer base.
• Brevo (formerly Sendinblue): Brevo is a French-origin marketing platform offering email, SMS, CRM, and marketing automation to SMBs and mid-market customers. Its SMS channel and French customer base make it a directly comparable competitor, though Brevo operates a broader multi-channel suite.
• Sendethic: Sendethic is a French email and SMS marketing platform offering campaign management, automation, and deliverability tools. It targets similar mid-market French customers and serves as a directly comparable SMS marketing services peer.
• Sarbacane (including MailPoet, Dolist): Sarbacane is a French email and SMS marketing platform serving SMB and mid-market clients with campaign creation, automation, and deliverability tools. It directly competes with WellPack in French SMS marketing and shares a similar domestic, channel-led GTM.

Others

• Publicis Groupe: Publicis is one of WellPack's listed agency partners and a global advertising incumbent with extensive local marketing capabilities. It is thematically comparable as an ecosystem participant that both collaborates with WellPack on localized campaigns and operates competing media capabilities through its agencies (Zenith, Publicis Media).
• Criteo: Criteo is a French-founded ad-tech company specializing in retail media and performance marketing. It is thematically comparable to WellPack through shared French MarTech roots and focus on retail/performance-driven marketing, though it operates at significantly larger scale in display/retargeting rather than SMS.

Broad incumbents

• Twilio: Twilio is a global cloud communications platform offering SMS, RCS, and messaging APIs that powers many marketing platforms. It is comparable as the underlying messaging infrastructure and increasingly targets marketing use cases that overlap with WellPack's offer.
• Sinch (Mailjet / MessageBird): Sinch acquired French email/SMS platform Mailjet and global messaging player MessageBird, making it a comparable combined email + SMS + RCS provider. It competes in the broader messaging and marketing communications space across multiple geographies.

Regional players

• Contact Plus: Contact Plus is a French SMS/email marketing services provider with comparable geographic and channel focus. It is a regional peer serving similar French SMB and mid-market customers with SMS messaging services.

Emerging players

• Signitic: Signitic is a French mobile messaging platform focused on internal communication and SMS engagement, with partial overlap to WellPack in SMS campaign services. It is comparable as a French SMS-native platform but focuses more on corporate/internal use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXxXDG2DuDeCKGqaXIyAJrA
• LinkedInlinkedin.com/company/wellpack
• Xx.com/wellpackdata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellPack