Indratel Australia
Indratel Australia is a Brisbane-based industrial automation distributor and systems integrator, supplying process control, telemetry, flow measurement, and engineered solutions to enterprise customers in Oil & Gas, Water & Wastewater, Transport, Mining, and Agriculture across Australia and PNG.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Indratel Australia does
Indratel Australia Pty Ltd is a privately held Brisbane-based industrial automation distributor and systems integrator that supplies process control, measurement, telemetry, and automation products to enterprise customers across five Australian verticals: Oil & Gas, Water & Wastewater, Transport, Metals and Mining, and Agriculture & Food. The firm operates as an authorized value-added reseller for a deep roster of global OEMs including ELPRO Technologies, Schneider Electric, Emerson (Daniel flow metering), Yokogawa, Eaton (MTL intrinsic safety and automation), Honeywell, ABB, RACOM, and Qnergy, distributing wireless telemetry modems and gateways (e.g., ELPRO 415U-2 Condor Series), explosion-proof flow computers (Emerson FB series), RTUs and SCADA-capable controllers, intrinsic safety barriers, industrial networking routers (Cisco Catalyst IR8300), soft starters and VFDs, instrumentation (Daniel cone, venturi, wedge, turbine meters), and a broad valve portfolio (Farris, Target Rock, ASCO, PANAM).
Beyond third-party hardware distribution, Indratel designs and delivers custom engineered products and integrated systems — Spartan Controls compressor control packages, Qnergy remote power generators, OSL Solar Cube off-grid solar systems, SmartWire-DT drive panels, Versacom wellhead skids, air compressor packages, airport storm warning systems, and Farmtough remote monitoring solutions for agricultural irrigation. The company supports customers through the full project lifecycle: consultation, system design, product supply, installation, and after-market service.
Revenue is generated primarily through project-based hardware sales and engineered solutions, supplemented by professional services for system integration, installation, and ongoing support. Pricing is quotation-based with 30-day quote validity and 30-day payment terms, with deposits taken at company discretion and contracts spanning multiple years. Distribution is direct-to-enterprise via field sales and consultative engagement. Notable reference deployments include custody transfer metering systems for Oil Search Limited's 264km PNG pipeline infrastructure and storm warning systems across all major Australian airports. The firm employs 11–50 people, has no disclosed funding rounds, no parent company, and operates as an independent Pty Ltd with no publicly identified management team or institutional investors.
Indratel Australia firmographics
Firmographics- Name
- Indratel Australia
- Legal name
- Indratel Australia Pty Ltd
- Website
- https://indratel.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indratel Australia is a Brisbane-based industrial automation distributor and systems integrator, supplying process control, telemetry, flow measurement, and engineered solutions to enterprise customers in Oil & Gas, Water & Wastewater, Transport, Mining, and Agriculture across Australia and PNG.
- Ownership category
- akta.pro rank
Indratel Australia industry classification
Industry- Product category
- Industrial Automation and Process Control Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Electrical Equipment Manufacturing (3353), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)
- akta.pro secondary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Indratel Australia is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Indratel Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Industrial Product Sales: Sale of process control, measurement, drives and automation products including wireless/telemetry equipment, flow meters, valves, RTUs, industrial networking, and instrumentation to industrial customers.
- Engineered Products and Solutions: Custom-engineered products and integrated solutions including compressor control packages, remote power systems, solar systems, wellhead skids, and airport warning systems.
- Professional Services: Consultation, system integration, installation services, and after-market support for the products they supply across various project phases.
- Project-based Services: Services including consultation, manufacturing and/or installation services supplied to customers as specified in proposals and quotations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Indratel Australia product offering
Product offeringCore offering
Indratel Australia is a value-added reseller and technical solution provider that distributes and integrates industrial process control, measurement, telemetry, SCADA, drives, and automation products from leading brands including ELPRO, Eaton (MTL), Emerson/Daniel, Schneider Electric, Yokogawa, Honeywell, ABB, and Qnergy. The company supplies wireless telemetry, RTUs, flow computers, instrumentation, valves, automation controls, and industrial networking products, and delivers custom engineered solutions such as compressor control packages, remote power systems, solar systems, wellhead skids, and airport storm warning systems to enterprise customers in Australia and select international projects.
Product overview
Indratel Australia is a distributor and systems integrator offering a broad portfolio of industrial process control, measurement, drives, and automation products across wireless telemetry, power generation, instrumentation, and valve categories. The core offering centers on ELPRO wireless communication solutions (modems, I/O, gateways), MTL Instruments (Eaton intrinsic safety and industrial security products), and Daniel (Emerson) flow metering equipment. These are complemented by engineered solutions including remote power systems, compressor control packages, solar systems, and airport warning systems. The company also distributes automation products from Eaton (soft starters, VFDs, PLCs), Farris and Target Rock pressure relief valves, ASCO solenoid valves, and provides industrial networking via Cisco routers. Valves span multiple brands including PANAM instrumentation valves and ASCO solenoid valves for diverse process applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Wireless Products (ELPRO) Industrial wireless telemetry solutions including modems, I/O modules, gateways, and cellular routers for remote monitoring and control in harsh industrial environments. Licensed frequency band coverage from 148 MHz to 520 MHz with up to 10W transmit power.
- Remote Power Generators Remote power generation systems for off-grid industrial sites including solar and hybrid power solutions such as OSL Solar Cube for wellhead and production facilities.
- MTL Instruments Eaton MTL brand intrinsic safety barriers, signal conditioners, surge protection devices, HMI systems, and industrial security solutions including MTL Tofino for hazardous area applications.
- RTU and Flow Computers Remote Terminal Units and flow computers for oil, gas, and water metering applications including Emerson FB series (FB1100, FB3000) and ControlWave products with Modbus TCP/RTU protocol support.
- Automation and Control Eaton automation products including soft starters (S811), variable frequency drives (SVX, PowerXL DG1/DA1, M-Max), power supplies, and programmable controllers for industrial automation applications.
- Instrumentation Flow measurement instrumentation including Daniel series meters (cone meters, flow nozzles, venturi tubes, wedge meters, turbine meters), orifice plates, and fittings for oil, gas, and water applications.
- Valves Comprehensive valve portfolio including Farris pressure relief valves (1890, 2600 Series), Target Rock safety valves, Daniel control valves, ASCO solenoid valves, and PANAM instrumentation valves for diverse process applications.
- Severe Storm Warning System Airport storm warning systems supplied to major Australian airports including Qantas implementations at Sydney, Brisbane, Adelaide, Darwin, Cairns, Gold Coast, and Perth.
- Condition Monitoring Monitoring solutions for industrial equipment and processes including MTL RugiCAM-IP hazardous area cameras and equipment health monitoring products.
- Industrial Networking Cisco Catalyst IR8300 rugged series routers and industrial network infrastructure for harsh environment connectivity at industrial sites.
- Spartan Controls Compressor Control Packages Custom compressor control systems for gas compression applications with monitoring and automation capabilities for reciprocating gas compressor upgrades.
- Versacom Wellhead Skids Integrated wellhead monitoring and control skids for oil and gas production with metering, pressure control, and remote observation capabilities.
- Airport Warning System Storm warning and infrastructure monitoring systems engineered for airport environments including pump stations, electricity substations, and gas/water/sewer infrastructure on airport grounds.
- Farmtough Remote Monitoring Remote monitoring solutions for agricultural operations including pivot irrigation, lateral move and drip irrigator systems, bore/river/dam pumping, and tank/trough level control.
- Entry Level Radio Telemetry Cost-effective radio telemetry solutions for basic monitoring applications across water, agriculture, and industrial process sites.
- Industrial Automation Engineering and After-Market Services Consultation, system integration, installation, commissioning, and after-market support services for industrial automation, process control, and hazardous area projects delivered on a quote basis across project phases.
Quantifiable outcome
- Indratel Australia as an ELPRO Technologies representative implemented wireless I/O and Gateway systems for environmental leak detection at mining facilities
- +2 more outcomes
Companies that use Indratel Australia
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Indratel Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Indratel Australia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- ELPRO TechnologiescoreIndratel Australia is an authorized representative of ELPRO Technologies, distributing their industrial wireless telemetry products including modems, I/O modules, gateways, and cellular routers for industrial IoT applications.
- RACOMcoreIndratel represents RACOM products, providing industrial wireless communication solutions for their customers.
- Schneider ElectricmajorIndratel works with Schneider Electric as a brand partner, distributing their industrial automation and control products.
- EmersonmajorIndratel distributes Emerson products including Daniel flow meters, control valves, and flow computers for measurement and automation applications.
- YokogawamajorIndratel works with Yokogawa as a brand partner for industrial process control and measurement solutions.
- EatonmajorIndratel distributes Eaton's MTL Instruments products including intrinsic safety barriers, industrial security systems, power supplies, and automation control products.
- HoneywellmajorIndratel works with Honeywell, distributing products such as HW48 surge protection devices for STT350 transmitters.
- ABBmajorIndratel works with ABB as a brand partner for industrial automation and control solutions.
- Daniel (part of Emerson)majorIndratel distributes Daniel products including cone meters, flow nozzles, venturi tubes, wedge meters, orifice plates, turbine meters, and control valves for oil and gas flow measurement applications.
- QnergycoreIndratel represents Qnergy remote power systems for industrial applications requiring reliable power solutions in remote locations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Indratel Australia competitors and assessment
Company assessmentDirect peers
- Control Logic: Australian industrial automation distributor and systems integrator (Yokogawa, GE/Mitsubishi, Schneider alliances) serving process and manufacturing customers across ANZ. Closest direct peer to Indratel given overlapping product categories, hazardous-area focus and engineered-solution orientation.
- NHP Electrical Engineering Products: One of Australia's largest electrical and industrial automation distributors (partner of Eaton, Rockwell and others) with field sales, panel-building and system-integration services. Comparable business model to Indratel, but at materially larger scale and broader product breadth.
- Rexel Australia: Global electrical and industrial automation distributor with a significant ANZ footprint, supplying process control, instrumentation and automation products to industrial customers. Direct competitor in distribution but with a much broader catalog and larger commercial scale than Indratel.
Broad incumbents
- Schneider Electric Australia: Global automation and energy management major that supplies the products Indratel distributes (e.g., drives, control) and competes with it via its own ANZ system integrator and EcoStruxure partner channels. Relevant for benchmarking channel economics and direct-to-end-customer behavior.
- Emerson Automation Solutions: Global process automation major whose Daniel flow meters, FB-series flow computers and valves Indratel distributes. Competes in flow measurement, custody transfer and wellhead automation where Indratel provides engineered solutions, and could at any time disintermediate via direct sales.
- Yokogawa Australia: Global DCS and process instrumentation leader serving Oil & Gas, chemicals and power in ANZ. Both a brand partner and indirect competitor; Yokogawa's own system integrator ecosystem competes with Indratel's SCADA and control system integration work.
- ABB Australia: Global electrification, motion and process automation major with deep Oil & Gas, Mining and Water presence in Australia. Comparable in end markets and engineered solution delivery (drives, instrumentation, control), but at vastly larger scale and broader portfolio.
- Rockwell Automation Australia: Global industrial automation and information leader competing in PLCs, drives, SCADA and process control for ANZ manufacturing and process customers. Comparable customer base and solution scope to Indratel but delivered through a much larger direct and Encompass partner channel.
- Honeywell Process Solutions: Global process automation vendor (Experion, STT350 transmitters, safety systems) whose products Indratel distributes and integrates. Direct competitor for large Oil & Gas and mining automation projects where Honeywell's own ANZ integration teams bid against Indratel.
Emerging players
- Moxa: Industrial networking and wireless specialist (switches, routers, cellular/IIoT gateways) competing head-to-head with ELPRO and RACOM products that Indratel represents. Comparable in industrial wireless/IIoT value proposition but with global scale and direct sales reach Indratel lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Indratel Australia social profiles
Digital presenceIndratel Australia compliance and trust
Trust signalCompliance9 records
Indratel Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indratel Australia leadership team
Management profileNumber of profiles
Indratel Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indratel Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indratel Australia
What does Indratel Australia do?
Indratel Australia is a value-added reseller and technical solution provider that distributes and integrates industrial process control, measurement, telemetry, SCADA, drives, and automation products from leading brands including ELPRO, Eaton (MTL), Emerson/Daniel, Schneider Electric, Yokogawa, Honeywell, ABB, and Qnergy. The company supplies wireless telemetry, RTUs, flow computers, instrumentation, valves, automation controls, and industrial networking products, and delivers custom engineered solutions such as compressor control packages, remote power systems, solar systems, wellhead skids, and airport storm warning systems to enterprise customers in Australia and select international projects.
Is Indratel Australia a public or private company?
Indratel Australia is a private company. It is classified as unknown and is currently operating.
When was Indratel Australia founded?
Indratel Australia was founded in 2017. It employs 11 to 50 people.
Where is Indratel Australia based?
Indratel Australia is headquartered in Brisbane, Australia, in the Oceania region.
How does Indratel Australia make money?
Four revenue lines are on record. Industrial Product Sales are the primary driver. The others are engineered Products and Solutions, professional Services and project-based Services.
Who are Indratel Australia's main competitors?
Direct peers on record are Control Logic, NHP Electrical Engineering Products and Rexel Australia. Broad incumbents are Schneider Electric Australia, Emerson Automation Solutions, Yokogawa Australia, ABB Australia, Rockwell Automation Australia and Honeywell Process Solutions. Moxa is listed as an emerging player.
Does Indratel Australia have an API?
No public API is recorded for Indratel Australia.
What industry is Indratel Australia in?
Indratel Australia's product category is Industrial Automation and Process Control Distribution. Its primary akta.pro industry code is EUAEAFAC, Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering), with a secondary code of BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 334513 and its SIC code is 3823.