Purple Group

What Purple Group does

Purple Group (legally Purple Audio & Light Rental B.V.) is a Netherlands-headquartered event-technology rental and production services company founded in 1989 in Gemert and now based in Schijndel. It provides professional audio, lighting, rigging, LED/video, FX (CO2, confetti, pyro, laser), and specials equipment rental alongside end-to-end production services — pre-production planning with 3D visualization, on-site execution with own transport fleet, and 24/7 technical support. It serves event organizers, festivals, touring productions, corporate clients, and theaters, and is notable as the only company in Europe simultaneously holding both L-Acoustics Network and Synco Network memberships, giving it access to premium PA inventories commonly required by artist riders.

The business is organized around six product categories (Audio, Licht, Rigging, LED/Video, FX, Specials) and four service layers (Totaalpartner, Preproductie, Productie, Service/Verkoop). Pricing is project-based and quote-driven, not publicly disclosed, with billing determined by equipment needs, event duration, and scope. Pre-production relies on WYSIWYG, SCAD Re-Event, Soundvision, and BricsCAD for engineering and client visualization. Specialized complex LED/video deployments are delivered through an AV Partners collaboration model with Purple acting as prime contractor. Customer concentration is anchored in large European EDM and hard-dance events — including Insomniac (ADE, AMF, ASOT), B2S (Thunderdome, Decibel), Q-dance (Defqon), Art of Dance, and Bass Events (Reverze) — supplemented by corporate and touring work.

Since 2014, Purple Group has been a wholly integrated subsidiary of the Ampco Flashlight Group, the Dutch entertainment-technology conglomerate, with the Purple Academy training infrastructure developed jointly with the parent. The company employs 51–100 staff across account management, planning & support, project management, technicians, warehouse, logistics, technical service, and administration. Revenue, bookings, and ownership percentages within Ampco Flashlight are not publicly disclosed. Distribution is direct B2B through account managers and project managers, complemented by a website, newsletter, and a Facebook-driven secondhand equipment outlet channel; the firm is privately held under the legal name Purple Audio & Light Rental B.V., operating in domestic Dutch and adjacent European event markets.

Name

Purple Group

Legal name

Purple Audio & Light Rental B.V.

Website

https://purplegroup.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Purple Group B.V. is a Schijndel-based event-technology rental and production services company that rents professional audio, lighting, rigging, LED/video, FX, and specialty equipment — combined with pre-production, on-site execution, and 24/7 support — to festivals, touring productions, corporate events, and theaters across Europe, and is the only firm in Europe holding both L-Acoustics and Synco Network memberships.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Performing Arts Companies (71119), Convention and Trade Show Organizers (56192), Motion Picture and Video Production (51211)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Event technology rental
• Audio visual production
• Lighting equipment rental
• Live event production
• Entertainment rigging services

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Core business providing rental of professional audio, lighting, rigging, video, FX, and special effects equipment from own inventory. Includes transportation, construction, control, and deconstruction services.
2. Pre-production Services: Project management, technical preparation including work drawings, rigging calculations, audio shoots, crew and logistics planning, and 3D visualization services.
3. Production Services: On-site technical facilitation including setup, show execution, and breakdown, with own fleet of trucks, trailers, and buses for transportation.
4. Equipment Sales and Installation: Sale and installation of fixed audio, lighting, and video systems for venues, plus sale of rental fleet refresh items as occasions.
5. Service and Maintenance: 24/7 technical support, maintenance services, and defect resolution through own support department.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Purple Group rents professional audio, lighting, rigging, LED/video, FX, and special effects equipment from its own inventory to event organizers, festivals, touring productions, corporate clients, and theater productions across Europe. The company provides full-service technical event production spanning pre-production planning (project management, technical drawings, 3D visualization, rigging calculations), on-site production (transport, setup, show support, breakdown), 24/7 support and maintenance, and fixed installations plus secondhand equipment sales for venues.

Product overview

Purple Group is a professional supplier of technical equipment for the entertainment industry, offering rental and services across six product categories: Audio (L-Acoustics and Synco PA systems, mixing consoles, wireless equipment), Licht (lighting with moving heads, followspots, consoles including MA Lighting GrandMA 3 and ChamSys), Rigging (hoists, truss, roofsystems), Led/Video (LED screens, projectors), FX (CO2, confetti, pyro effects), and Specials (mobile production office, rolling risers, truss rooftops, mirror balls). The company operates as a total partner with integrated services including pre-production planning, production execution, 24/7 service support, and equipment sales. The portfolio serves five market segments: Live Events, Dance Events, Touring, Corporate Events, and Theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Equipment Rental Professional audio equipment rental including PA systems, mixing consoles, wireless microphones, and in-ear monitors from L-Acoustics and Synco brands, for event organizers and production companies.
• Lighting Equipment Rental Professional lighting equipment rental including moving heads, followspots, intelligent fixtures, conventional fixtures, MA Lighting GrandMA 3, ChamSys MagicQ, and Avolites consoles, processing equipment, and smoke/fan machines for event productions.
• Rigging Equipment Rental Rigging equipment rental including ChainMaster and CM Lodestar hoists, Eurotruss and Prolyte truss systems, roof systems, controllers, stands (ALP, VMB, Manfrotto), and Böcker hoists for stage and event rigging.
• LED and Video Equipment Rental LED screens, LED strips, projectors, and video equipment rental for event visuals and live registration, with extended solutions coordinated through partner AV companies.
• FX Special Effects Rental Special effects rental including CO2 shooters, CO2 guns, confetti shots, streamers, pyro effects, laser effects, and Kabuki systems for live events and productions.
• Specials Exclusive Rental Items Exclusive rental items including a 12.50m x 2.50m mobile production office trailer with 75m² tent, rolling risers (1.2m x 2m), truss rooftop systems, 2-meter mirror ball, truss bar counters, and gobo projection units.
• Totaalpartner (Total Partner) Service Full-service partnership for event production, handling complete technical production from design and planning through execution, including non-standard technical requirements for event organizers and producers.
• Pre-production Planning Service Event preparation services including project management, technical drawings, rigging calculations, audio shoots, crew and logistics planning, and 3D visualization using SCAD/Re-Event and WYSIWYG software.
• Production Execution Service Event production execution including transport, location checks, equipment setup, show support, and breakdown, with own fleet of trucks, trailers, and vans for equipment logistics.
• 24/7 Technical Service and Maintenance 24/7 technical support and maintenance services with assigned project managers and dedicated support department for troubleshooting, defect resolution, and preventive maintenance of rental equipment.
• Equipment Sales and Installation Equipment sales including fixed installations for venues (audio, lighting, video) and occasion/secondhand equipment sales for end customers and resellers.

Quantifiable outcome

• Events supported range from 2 to 200,000 visitors
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ampco Flashlight GroupcoreStrategic or Co-development PartnerSince 2014, Purple Group has been a full part of the Ampco Flashlight Group, providing greater strength and synergies. Where possible, forces are combined with Ampco Flashlight Group to handle any client challenge. Purple Academy was also created in close collaboration with Ampco Flashlight.
• L-AcousticscoreTechnology or IntegrationPurple Group is the only company in Europe that is an L-Acoustics Network Member, providing access to premium audio systems including A Series, K Series, X Series, and V-DOSC, which are frequently required in artist riders.
• SyncocoreTechnology or IntegrationPurple Group is the only company in Europe that is a Synco Network Member, providing access to Synco audio systems including wedges, touring systems, and subwoofers. Combined with L-Acoustics membership, this dual status is unique in Europe.
• AV PartnersminorStrategic or Co-development PartnerFor complex or extensive LED and video solutions, Purple Group collaborates with established AV partners. The dedicated contact person at Purple Group coordinates with partners to ensure seamless integration into the overall production process.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Habegger: Swiss event technology specialist offering staging, lighting, audio, and rigging for festivals, corporate events, and exhibitions across Europe. Closely comparable to Purple Group in full-service technical production, premium positioning, and DACH/Benelux market overlap.
• Dushow: French provider of event technology including lighting, audio, video, and rigging for concerts, festivals, and corporate events. Comparable to Purple Group as a European full-service event-tech rental company with similar product mix (audio, light, video, structure).
• Nüssli Group: Swiss-headquartered provider of event infrastructure, staging, and temporary structures for sports, cultural, and corporate events across Europe. Comparable to Purple Group in serving large outdoor festivals and corporate events with full technical production, including rigging and staging.
• Stageco: Belgian-headquartered specialist in staging, rigging, and roof systems for major festivals and touring productions across Europe. Comparable to Purple Group's rigging and staging segment, particularly for large outdoor festivals in the Benelux region.
• Rent-All: Dutch/Benelux-based provider of audio, lighting, video, and rigging rental for events, broadcasting, and entertainment productions. Directly comparable to Purple Group's core equipment-rental offering in the same regional market.
• Neptunus: Dutch provider of temporary structures, tents, and event infrastructure for festivals, sports, and corporate events across Europe. Comparable to Purple Group's Specials and structural offerings, with significant overlap in the Benelux large-event market.

Broad incumbents

• PRG (Production Resource Group): Global market leader in event production technology, providing audio, lighting, video, and rigging across concerts, touring, and corporate events worldwide. Directly comparable to Purple Group's full-service event-tech offering, but with vastly larger scale, global footprint, and broader inventory.
• Ampco Flashlight Group: Parent company of Purple Group and a broader Dutch-based group of event-technology rental and production brands. Relevant as the parent that combines forces with Purple on large client challenges, and whose other subsidiaries (e.g., Flashlight, Spotlight) operate adjacent event-tech services.

Regional players

• Triad Berlin: Berlin-based event technology and production company serving corporate events, festivals, and concerts across Germany and Central Europe. Comparable to Purple Group's corporate and live-events segments, though operating primarily in a different geography.
• POW Events: Belgian/Dutch event production company providing audio, lighting, and stage rental for festivals and corporate events in the Benelux. Comparable to Purple Group's regional Benelux festival and corporate event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PurpleGroup
• LinkedInlinkedin.com/company/purple-group-b.v.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Group