Saint Tropez
Saint Tropez is a mid-market women's apparel brand and direct-to-consumer e-commerce retailer, operated by DK Company Online A/S in Denmark, selling dresses, knitwear, tops, pants, and accessories across the EU with a supplementary B2B wholesale channel.
- Company typePrivate
- Founded1986
- HeadquartersIkast, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Saint Tropez does
Saint Tropez is a women's clothing brand and direct-to-consumer e-commerce retailer, operating as a brand within DK Company Online A/S, a Danish fashion conglomerate headquartered in Ikast, Denmark. Founded in 1986, the company offers a broad assortment of women's apparel and accessories across 15 core product categories, including dresses, knitwear, shirts, blouses, T-shirts, skirts, sweatshirts, pants, jackets & coats, tops, vests, blazers, shorts, accessories, and matching sets. Pricing is positioned in the mid-market segment, with unit prices ranging from €24.95 for accessories up to €129.95 for premium items, supported by seasonal promotions and a 30-day return policy.
The company's core technology is a standard e-commerce platform supporting the official Saint Tropez webshop (sainttropez.com) with multi-regional URLs serving EU and international customers. Delivery is handled via DHL Express (4–6 business days within the EU, 3–4 days internationally), with returns routed through a distribution warehouse in Lozienica, Poland. A B2B wholesale channel operates separately on the Kollekt platform (app.kollekt.dk), targeting retail buyers and resellers, while a separate Copenhagen office handles B2B inquiries. The Club Saint Tropez loyalty program provides free membership with points, exclusive deals (up to 30% off selected styles), personalized vouchers (20% off next purchase), and early sale access.
Saint Tropez pursues a multi-channel go-to-market combining owned digital retail, social media presence (Instagram, TikTok, Facebook, Pinterest, LinkedIn), email marketing with a 10% first-order newsletter incentive, and content marketing through a regularly updated news section. Customer segments include primary women consumers seeking seasonal wardrobe updates, B2B/wholesale buyers purchasing for resale, and enrolled Club members. Revenue is generated predominantly through one-time unit sales of apparel, supplemented by loyalty-driven repeat purchases and wholesale orders. The brand also runs the Repatché Care Guide initiative, positioning garment longevity and sustainability as part of its value proposition.
Saint Tropez firmographics
Firmographics- Name
- Saint Tropez
- Legal name
- DK Company Online A/S
- Website
- https://sainttropez.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Saint Tropez is a mid-market women's apparel brand and direct-to-consumer e-commerce retailer, operated by DK Company Online A/S in Denmark, selling dresses, knitwear, tops, pants, and accessories across the EU with a supplementary B2B wholesale channel.
- Ownership category
- akta.pro rank
Saint Tropez industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industries
- Virtual Styling & Outfit Planning (HSACAJAF), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Saint Tropez is headquartered
LocationHeadquarters
- HQ city
- Ikast
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Saint Tropez business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Online Sales: Revenue generated through direct-to-consumer online sales of women's clothing and accessories via the official e-commerce platform. Products include dresses, knitwear, shirts, blouses, T-shirts, skirts, sweatshirts, pants, jackets, coats, tops, vests, blazers, shorts, and accessories.
- Club Saint Tropez Loyalty Program: Customer loyalty program offering members exclusive benefits including member-only deals, personalized vouchers (e.g., 20% off next purchase), and access to monthly member deals with savings up to 30% on selected styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for women's clothing and accessories |
| Subscription | Annual | Club Saint Tropez membership with exclusive member benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Saint Tropez product offering
Product offeringCore offering
Saint Tropez designs, sources, and retails women's clothing and accessories through its official e-commerce webshop (sainttropez.com), spanning dresses, knitwear, shirts, blouses, T-shirts, skirts, sweatshirts, pants, jackets & coats, tops, vests, blazers, shorts, accessories, and matching sets. The brand operates a direct-to-consumer channel with EU-wide home delivery via DHL Express, a separate B2B wholesale platform (Kollekt) for retail buyers, and a Club Saint Tropez loyalty program offering personalized vouchers and member-only deals.
Product overview
Saint Tropez is a women's clothing brand offering a comprehensive fashion portfolio across 15 core product categories including dresses, tops, knitwear, shirts, blouses, T-shirts, skirts, sweatshirts, pants, jackets & coats, vests, blazers, shorts, accessories, and matching sets. The brand operates both a direct-to-consumer e-commerce platform (www.sainttropez.com) and a B2B wholesale webshop (Kollekt platform). A loyalty program called Club Saint Tropez provides members with points, exclusive deals, and personalized discounts. The company also offers a care guide service called Repatché to promote sustainable garment care.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Full-length and mini dresses in various styles including casual, formal, and occasion wear for women, ranging from €49.95 to €99.95.
- Knitwear Knitted garments including sweaters, cardigans, and pullovers in various colors and patterns, with cardigans starting from €39.95.
- Tops Range of tops including blouses, T-shirts, and vests in various colors and styles for women.
- Shirts Formal and casual shirts for women in various styles and colors.
- Blouses Women's blouses in various styles suitable for casual and formal occasions.
- T-shirts Cotton T-shirts with graphic prints and various color options for everyday wear, from €34.95.
- Skirts Various skirt styles including mini, midi, and maxi lengths for women.
- Sweatshirts Casual sweatshirts in various colors and styles for women.
- Pants Trousers and pants including straight-leg and cropped styles with various waistband details, from €99.95.
- Jackets & Coats Outerwear including casual jackets and coats for women.
- Vests Waistcoats and vests for layering in women's outfits.
- Blazers Women's blazers in seasonal colors for formal and smart casual looks.
- Shorts Women's shorts in various styles.
- Accessories Fashion accessories including scarves, hats, and other complementary items, from €24.95.
- Matching Sets Coordinated outfit sets including matching tops and bottoms for a complete women's look.
- Occasion Wear Collection Curated occasion wear collection for spring/summer featuring elegant dresses, airy sets, and refined details for weddings and summer parties.
- Stripes For Spring Trend Collection Seasonal trend collection featuring striped shirts, trousers, and dresses across the women's apparel range.
- Club Saint Tropez Loyalty Program Free membership customer loyalty program offering points, exclusive member deals, personalized vouchers (e.g., 20% off next purchase), and early access to sales and monthly promotions.
- B2B Wholesale Webshop (Kollekt) Business-to-business ordering platform for wholesale and retail buyers to purchase Saint Tropez inventory for resale, with dedicated B2B customer support.
- Repatché Care Guide Service Garment care and maintenance guide service promoting clothing longevity through gentle washing, repair, and creative renewal practices.
Quantifiable outcome
- 30-day return policy providing customer confidence in purchases
- +1 more outcomes
Companies that use Saint Tropez
Customer profileSegments3 records
Ideal customer profiles3 records
Saint Tropez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Saint Tropez partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, standard and major.
- DHL ExpresscorePrimary shipping and delivery partner for Saint Tropez e-commerce operations. DHL Express handles all parcel deliveries from the warehouse to customers across EU and international markets. Customers receive tracking information via email after shipment with track and trace capabilities. Standard delivery takes 3-4 working days for international orders.
- PayPalstandardPayment processing partner enabling customers to complete purchases using PayPal as an alternative to credit card payments. Integrated as one of multiple payment options on the checkout page.
- Meta (Facebook/Instagram)majorJoint data controllers with Meta for information collected when customers visit Saint Tropez pages on Facebook and Instagram. Meta uses cookies and Insights to collect visitor behavior data including age, gender, and interests for marketing analytics. The brand maintains active official profiles on both platforms for social media marketing and customer engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Saint Tropez competitors and assessment
Company assessmentDirect peers
- ONLY: Sister brand under DK Company targeting the same mid-market contemporary women's customer with overlapping price points across dresses, tops, and knitwear, distributed DTC plus wholesale — the most directly comparable peer on assortment, price, and channel mix.
- Vero Moda: Owned by Bestseller, Vero Moda sells contemporary women's apparel across dresses, knitwear, and accessories through DTC and wholesale channels at similar €20–€150 price points — directly competing for the same European consumer segment.
- Vila: Another Bestseller-owned contemporary women's brand with a near-identical mix of dresses, tops, knitwear, and accessories priced in the same mid-market range, distributed across EU DTC and wholesale — a head-to-head competitor on assortment and channel.
- Gina Tricot: Swedish contemporary women's apparel retailer offering dresses, tops, knitwear, and accessories at comparable mid-price points via DTC e-commerce across the Nordics and EU — a Scandinavian peer with overlapping customer and assortment.
- Selected Femme: Bestseller's premium contemporary women's label, sitting slightly above Saint Tropez's price ceiling but covering a nearly identical product mix (dresses, knitwear, blazers, accessories), distributed DTC plus wholesale — an aspirational/sister peer within the same competitive set.
- InWear: Danish contemporary women's apparel brand selling dresses, tops, knitwear, and workwear-adjacent pieces via DTC across the Nordics and EU — same heritage market and product mix as Saint Tropez at comparable mid-price points.
- Fransa: Danish contemporary women's fashion brand operating DTC plus B2B wholesale, with overlapping assortment in dresses, knitwear, blouses, and matching sets across similar EU markets — a direct Scandinavian peer.
Broad incumbents
- Massimo Dutti: Inditex-owned contemporary women's and men's brand operating across EU DTC plus extensive physical retail; comparable assortment of dresses, blazers, knitwear, and accessories at a slightly higher price band, with materially larger scale and channel breadth.
- COS: H&M Group's contemporary women's apparel brand offering dresses, knitwear, blazers, and accessories through DTC and global physical stores; competes for the same wardrobe-building occasion but with stronger sustainability cred and broader geographic reach.
Emerging players
- Noa Noa: Scandinavian contemporary women's brand selling dresses, knitwear, and blouses DTC across EU; smaller scale than Saint Tropez but a similar fashion-forward bohemian-contemporary positioning competing for the same European customer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Saint Tropez social profiles
Digital presenceSaint Tropez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Tropez leadership team
Management profileNumber of profiles
Saint Tropez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Tropez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Tropez
What does Saint Tropez do?
Saint Tropez designs, sources, and retails women's clothing and accessories through its official e-commerce webshop (sainttropez.com), spanning dresses, knitwear, shirts, blouses, T-shirts, skirts, sweatshirts, pants, jackets & coats, tops, vests, blazers, shorts, accessories, and matching sets. The brand operates a direct-to-consumer channel with EU-wide home delivery via DHL Express, a separate B2B wholesale platform (Kollekt) for retail buyers, and a Club Saint Tropez loyalty program offering personalized vouchers and member-only deals.
Is Saint Tropez a public or private company?
Saint Tropez is a private company. It is classified as corporate owned and is currently operating.
When was Saint Tropez founded?
Saint Tropez was founded in 1986. It employs 101 to 250 people.
Where is Saint Tropez based?
Saint Tropez is headquartered in Ikast, Denmark, in the Europe region.
How does Saint Tropez make money?
Two revenue lines are on record. Direct Online Sales are the primary driver. The others are club Saint Tropez Loyalty Program.
Who are Saint Tropez's main competitors?
Direct peers on record are ONLY, Vero Moda, Vila, Gina Tricot, Selected Femme, InWear and Fransa. Broad incumbents are Massimo Dutti and COS. Noa Noa is listed as an emerging player.
Does Saint Tropez have an API?
No public API is recorded for Saint Tropez.
What industry is Saint Tropez in?
Saint Tropez's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 4581 and its SIC code is 5621.