Animade

What Animade does

Animade is a London-based animation and design studio founded in 2010 that produces character-driven 2D, 3D, hand-drawn, interactive, AR, and game content for global brands and creative agencies. Its service portfolio spans brand campaigns, mascot development, illustration and brand systems, motion guidelines, storyboarding, sound design, script writing, and creative workshops, with capability across Cinema 4D, Octane, After Effects, React, Flux, Bodymovin, Lottie, and Rive toolchains. Notable client work includes animated campaigns for Apple, LEGO, Google, Meta, Netflix, Samsung, BBC, Walmart, LG, Dropbox, YouTube, Figma, and Procreate, plus internal IP such as the Party Pooper web game, Donkey Wrong short film, Ready Steady Bang mobile game, and the studio mascot Seemore.

The studio operates a project-based professional services model with custom, quote-based pricing rather than published rate cards. New business is acquired through direct outreach, referrals, agency partnerships (COLLINS, JKR New York, Wolff Olins, CYLNDR, Koto, Elmwood), and earned media from award-winning work. Revenue is concentrated in two segments: consumer brands seeking differentiation through character-driven storytelling, and creative agencies outsourcing specialized animation capacity. The studio is independently owned, has not raised disclosed external funding, and operates from a single London headquarters with a hybrid working model. In 2026 it refreshed its brand identity on its 16th anniversary, with no formal headcount or revenue disclosure available.

Name

Animade

Legal name

Animade

Website

https://animade.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Animade is a London-based animation and design studio founded in 2010 that produces character-driven 2D, 3D, AR, and interactive animation for global consumer brands and creative agencies, operating on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Animation and Motion Design Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Character & Creature Animation (MPADACAE)

akta.pro secondary industries

3D Character Animation (MPAHACAB), 2D Character Animation (MPAHACAA)

Keywords

• Animation studio services
• Character animation production
• Motion design studio
• Brand mascot animation
• 2D 3D animation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Animation Services: Animade generates revenue through custom animation and design projects commissioned by brands and agencies. Each project is scoped individually with pricing based on complexity, deliverables, and production requirements. Projects span social campaigns, TV commercials, brand identity work, mascot animation, illustration systems, and motion guidelines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Animade is a London-based animation and design studio that produces character-driven 2D, 3D, and hand-drawn animation, plus illustration and brand systems, mascots, motion guidelines, and interactive/AR/game content, for brands and agencies worldwide. The studio commissions projects from social campaigns and TV commercials to in-product mascot systems and animated short films, delivering assets in formats such as Lottie/Bodymovin for direct client integration.

Product overview

Animade is an animation and design studio offering a comprehensive suite of creative services for brands and agencies. The core offering consists of animation production (2D, 3D, and hand-drawn), design and illustration, concepting and development, interactive and AR experiences, games, storyboarding and animatics, branding and design systems, motion guidelines, sound design, script writing, and creative workshops. The studio has developed notable internal projects including Party Pooper (a React/Flux-based browser game with Bodymovin animations), Donkey Wrong (an animated narrative short film), and Animade Frames (an educational workshop program). Projects span brand campaigns, mascots, explainers, social content, and branded entertainment across clients including LEGO, Apple, Dropbox, YouTube, Netflix, Samsung, Meta, Figma, Procreate, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Meta AI Ring: Motion system development for Meta's AI Ring icon
• Facebook Gifts
• Messenger Stickers
• Seemore
• Ready Steady Bang
• Party Pooper
• StoryBots Answer Oracle
• Sparky

Products and services

• Animation and Design Services Custom project-based animation and design services for brands and agencies, spanning 2D animation, 3D/CGI animation, hand-drawn animation, storyboarding and animatics, illustration and brand systems, motion guidelines, sound design, script writing, concepting and development, interactive/AR/games work, and creative workshops.
• Party Pooper Browser-based web game where players attempt to shut down an unwanted party by using various objects to 'poop' party guests. Built with React and Flux for state management and Bodymovin plugin for JSON-based animations.
• Donkey Wrong Longer-form narrative animated short film featuring a character named Bucky exploring luck, magic, and the human condition on a beach. Selected for Pictoplasma's annual animation screening and credited with Coda to Coda for sound design.

Quantifiable outcome

• 853 million impressions generated for BBC/Hitachi Journey of Electricity Season 2
• +5 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Highly UnlikelycoreStrategic or Co-development PartnerCollaborated with Highly Unlikely and The LEGO Group on the Build Day social campaign, producing four animations for social media and YouTube celebrating LEGO fans building together.
• The Factory (Facebook)coreStrategic or Co-development PartnerPartnered with Facebook's creative team The Factory to create the animated promotional film for Facebook Reactions feature launch, which achieved 27 million views in its first week.
• COLLINScoreStrategic or Co-development PartnerWorked alongside COLLINS to create Figma's global social media campaign, with COLLINS providing storyboard and Animade handling animation production.
• JKR (Joel Simon Joseph Kunkel Reichbart)coreStrategic or Co-development PartnerPartnered with JKR New York on Dunkin' National Dunkin' Day campaign and Walmart rebrand project featuring Sparky mascot.
• JKR New YorkcoreStrategic or Co-development PartnerCollaborated with JKR New York on Walmart rebrand, bringing the brand's original mascot Sparky back as an AI-powered digital assistant.
• BBC StoryWorks Commercial ProductionscoreGTM or Marketing PartnerAgency partner for BBC StoryWorks/Hitachi Energy Journey of Electricity Season 2 project, creating educational content for children aged 8-17.
• CYLNDRcoreStrategic or Co-development PartnerTeamed up with CYLNDR and BMB Agency to create Samsung's global Gen Z New Year's Eve campaign with 6 vignette animations.
• BMB AgencycoreStrategic or Co-development PartnerPartnered with BMB Agency on Samsung's global Gen Z campaign celebrating self-expression, with BMB handling content and creative direction.
• Wolff OlinscoreStrategic or Co-development PartnerCollaborated with Wolff Olins on LG Electronics campaign (anamorphic billboard animations) and Pudsey Bear redesign for BBC Children In Need.
• LEGO AgencycoreStrategic or Co-development PartnerWorked with LEGO Agency and Highly Unlikely on holiday campaign and Build Day social media initiatives.
• KotocoreStrategic or Co-development PartnerCreative agency for Gizmo mascot strategy and design, collaborating with Studio Goblin on the axolotl character animation.
• Studio GoblincoreStrategic or Co-development PartnerCollaborated on Gizmo mascot development with Koto, providing the mascot's in-product animation system.
• ElmwoodcoreStrategic or Co-development PartnerPartnered with Elmwood to animate T-Cat mascot for TEMPTATIONS cat treat brand - the mascot's first-ever animation.
• ACCESS:VFXminorStrategic or Co-development PartnerDeveloped refreshed brand identity for Young Animator of the Year UK, a national competition by ACCESS:VFX promoting inclusion and diversity in VFX/animation/games industries.
• LUME StudiosminorOthersPhotography and videography partner for Dropbox WIP conference event documentation.
• Sounds Like ThesecoreGTM or Marketing PartnerRegular sound design partner across multiple projects including Figma, Google Ho Jeng AR, Procreate, and WeTransfer's Tend short film.
• Mutant JukeboxminorGTM or Marketing PartnerSound effects partner for Olympops balloon athlete animations.
• Coda to CodaminorGTM or Marketing PartnerSound design partner for Donkey Wrong short film, adding effects including squelches, donkey breaths, and beachside bridle jingles.
• Boto HouseminorOthersLive-action shoot partner for Facebook Reactions launch video production.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Mill: Global VFX, design, and animation powerhouse offering motion, character animation, and brand content capabilities. Larger incumbent that competes for similar client briefs but operates at greater scale and broader portfolio.
• RSA Films: Global commercial and content production company with animation, character, and brand story capabilities. Larger incumbent offering commercial production where Animade competes for character-animation budgets.

Direct peers

• Buck: Los Angeles design and animation studio with strong motion graphics, brand, and character work for global tech and consumer brands. Closest US peer with comparable character animation serving enterprise clients.
• Psyop: Multi-discipline animation and content studio producing character-driven commercials, films, and digital content. Comparable premium brand work with overlapping capabilities and similar boutique-to-mid-size positioning.
• Not To Scale: London motion graphics and animation studio producing brand campaigns, character animation, and design-led content with overlapping client base in tech, consumer, and media brands.
• Studio AKA: London animation studio specializing in character-led short films, advertising campaigns, and broadcast content with comparable style-driven approach to animation for premium clients.
• Blinkink: London animation and content studio producing character-led commercial, editorial, and short-form work for global brands. Closest UK boutique peer in scale, style, and client roster.
• Nexus Studios: London-based animation and production studio with similar character-driven animation expertise for brands, advertising, and short-form content. Closest geographic and capability peer to Animade with comparable premium brand client work.
• Giant Ant: Vancouver-based animation and design studio with similar character animation, mascot, and brand-systems work for tech, consumer, and entertainment clients on cross-border engagements.
• Passion Pictures: London animation and documentary studio known for character-led branded content, short films, and campaign work for global brands. Strong capability match with Animade's character animation focus and editorial sensibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Animadeofficial
• LinkedInlinkedin.com/company/animade
• Instagraminstagram.com/animadetv
• TikToktiktok.com/@animadetv
• Xx.com/animadetv
• Facebookfacebook.com/animadetv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animade