Backup

What Backup does

Backup is identified in available firmographic data as an online storage and backup service founded in 1998 and headquartered in San Francisco, with a web presence at backup.com. The substantive source material, however, consists of a market-trends article on the Data Backup and Recovery Software Market and a Norton blog post, and the source-data note explicitly flags that no dedicated company profile for a firm named 'Backup' was identified. The product evidence in the data set is centered on Gen Digital Inc.'s Norton and LifeLock portfolio: a platform-plus-modules architecture whose core is the tiered Norton 360 suite (AntiVirus Plus, Standard, Deluxe, three LifeLock tiers, and a Gamers variant), with Cloud Backup positioned as a core feature whose storage scales by tier, alongside add-on modules (Norton VPN, AntiTrack, Family, Mobile Security for Android and iOS, Utilities Ultimate, Driver Updater, Genie AI scam detector, Private Browser) and dedicated services (Computer Tune Up, Ultimate Help Desk) plus a Norton Small Business sub-brand. The parent_company field lists Gen Digital Inc. as a diversified conglomerate parent, linking this product surface to a much larger public-company group, though no entity-specific revenue, headcount, ownership, or management-team data is provided for Backup itself, and the relevant operating geographies and direct customer logos are not enumerated in the inputs.

Name

Backup

Website

https://backup.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Backup, founded in 1998 in San Francisco, operates as an online storage and backup service. Available product data links it to Gen Digital Inc.'s Norton 360 suite, distributing Cloud Backup across consumer and small business tiers.

Ownership category

akta.pro rank

Product category

Cloud Data Backup and Recovery

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Backup & Recovery Software (HDABAEAD)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• Cloud backup services
• Data protection software
• Cybersecurity suite
• Identity theft protection
• Online data storage

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Backup operates an online cloud-based data backup and storage service, distributed primarily as the Cloud Backup feature within the Norton 360 security suite. The service enables users to securely archive personal and business files (photos, videos, documents, emails, financial databases) to remote cloud storage with encryption, and to access, manage, and restore that data from any internet-connected device.

Product overview

Norton offers a platform-plus-modules architecture centered on the Norton 360 security suite. The core Norton 360 platform comes in multiple tiers: AntiVirus Plus (entry-level PC-only protection), Standard, Deluxe (with expanded Cloud Backup and parental controls), and three LifeLock tiers (Select, Advantage, Ultimate Plus) that add identity theft protection services. The Norton 360 for Gamers variant targets gaming users with optimized notifications. The platform integrates Cloud Backup as a core feature across plans, with storage capacity varying by tier. Add-on modules include Norton VPN, Norton AntiTrack, Norton Family, Norton Mobile Security for Android and iOS, Norton Utilities Ultimate, Norton Driver Updater, Norton Genie (AI scam detection), and Norton Private Browser. Dedicated services include Norton Computer Tune Up and Norton Ultimate Help Desk. A Norton Small Business sub-brand provides tailored business security solutions. The company is part of Gen Digital Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Norton 360 Standard Entry-level comprehensive security suite providing antivirus protection, device security, Cloud Backup storage, Smart Firewall, Password Manager, and Safe Web browsing features for individuals.
• Norton 360 Deluxe Mid-tier security suite with all Standard features plus increased Cloud Backup storage, Parental Control, and multi-device coverage including PCs, Macs, smartphones, and tablets.
• Norton 360 with LifeLock Select Security suite bundled with LifeLock identity theft protection services including SSN alerts, credit alerts, and data breach notifications.
• Norton 360 with LifeLock Advantage Enhanced tier combining security suite with expanded LifeLock identity protection including credit bureau alerts and bank account takeover alerts.
• Norton 360 with LifeLock Ultimate Plus Premium tier offering comprehensive security suite with maximum LifeLock identity theft protection including 3-bureau credit monitoring, 401k and investment alerts, and unlimited VPN.
• Norton AntiVirus Plus Entry-level antivirus and malware protection software offering real-time threat protection, Smart Firewall, Password Manager, and cloud backup for PC only.
• Norton 360 for Gamers Security suite optimized for gamers with enhanced antivirus protection, dark web monitoring, and notifications optimized to minimize gameplay interruptions.
• Norton Small Business Security solutions tailored for small businesses including antivirus, VPN, password manager, and device security features.
• Cloud Backup Secure cloud-based data backup feature included in Norton 360 plans providing automatic backup of files with configurable storage and restore capabilities.

Quantifiable outcome

• 113 phones are lost or stolen every minute; 30% of all computers are compromised with malware; 98% of stolen laptops are never found

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acronis: Cyber protection platform combining backup, disaster recovery, and anti-ransomware. Comparable in bundling backup with security and in targeting both consumers and managed service providers.
• Druva: Cloud-native SaaS-based data protection platform for enterprises, with strong focus on backup for SaaS workloads. Comparable as a cloud-first backup alternative to on-device backup utilities.
• Backblaze: Independent cloud backup and storage provider serving consumers and SMBs with direct per-drive pricing. Most directly comparable as a consumer/SMB-focused cloud backup competitor to Norton Cloud Backup.
• Veeam: Enterprise-focused backup and data management software for virtual, physical, and cloud workloads. Comparable in providing backup software infrastructure, with more enterprise-grade depth.
• CrashPlan: Cloud backup service targeting SMBs with continuous, automatic backup. Comparable as a backup-focused alternative bundled for small business use.
• IDrive: Consumer and SMB cloud backup service with multi-device support and end-to-end encryption. Comparable target customer and pricing-tier model to Norton Cloud Backup.
• Carbonite (OpenText): Cloud backup for consumers, SMBs, and enterprises, now part of OpenText. Comparable as a cloud backup brand serving overlapping customer segments.

Emerging players

• iDrive e2: S3-compatible object storage and backup infrastructure from IDrive. Comparable as a newer cloud backup storage infrastructure option for developers and SMBs.

Broad incumbents

• Microsoft OneDrive Backup: OS-ecosystem cloud storage with built-in file backup/restore integrated across Windows and Microsoft 365. Comparable as a free or low-cost bundled alternative consuming backup demand.
• Google One Backup: Consumer cloud storage and device backup bundled into the Google ecosystem. Comparable as a default ecosystem-native backup that competes with third-party consumer backup tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backup