Avianne Jewelers

What Avianne Jewelers does

Avianne & Co., operating as Avianne Jewelers, is a New York City-based custom diamond and gold jewelry retailer founded in 1999 by Joe Avianne Aranbayev. The company is headquartered in the heart of the Diamond District at 28 W 47th St and sells handcrafted pieces in 10k, 14k, and 18k gold, using both natural and lab-grown diamonds. Its catalog spans gold chains (Cuban link, Franco, rope, Figaro, and more), diamond-encrusted chains and pendants, men's and women's rings (including pinky, wedding, and eternity bands), diamond earrings and bracelets, engagement rings, and custom diamond-iced watches built on Rolex, Audemars Piguet, and Patek Philippe timepieces. A bespoke custom design service and two online configurators (Ring Builder and an AI Jewelry Designer) extend the assortment into made-to-order work.

The business operates on a direct-to-consumer model combining a walk-in Diamond District showroom with a global e-commerce storefront that supports multi-currency checkout (USD, GBP, CAD, EUR, HRK), Spanish localization, and international shipping. Payment options include Afterpay, Shop Pay, Apple Pay, Google Pay, PayPal, and major card networks, lowering the friction for sub-$1,000 impulse purchases. Pricing ranges from approximately $345 entry-level diamond stud earrings to $70,000+ high-carat custom pieces and iced Rolex Day-Date watches, with a current 10% sitewide promotion (code "JULY4") signaling active promotional management. Custom commissions are quoted individually based on design complexity, karat, and diamond specifications.

The customer base is anchored by long-standing relationships with hip-hop and entertainment figures (including Drake, Future, Justin Bieber, Nicki Minaj, 21 Savage, Fetty Wap, Jake Paul, Max B, and Bobby Shmurda) that function as cultural brand-building rather than enterprise contracts. The company also serves luxury bridal and fine jewelry consumers across both men's and women's categories, with 849+ verified Google reviews and a 4.9 rating as a customer satisfaction proxy. There is no disclosed external funding, M&A activity, or institutional ownership; the firm remains founder-led and privately held, with reported headcount of 11-50 employees.

Name

Avianne Jewelers

Legal name

Avianne & Co.

Website

https://avianneandco.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Avianne Jewelers is a NYC Diamond District-based custom diamond and gold jewelry retailer founded in 1999, serving luxury consumers, hip-hop artists, and athletes via a DTC e-commerce site and a flagship showroom offering chains, rings, watches, and bespoke commissions.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Engagement Rings (CRAKACAA)

Keywords

• Custom diamond jewelry
• Gold chain retail
• Engagement ring sales
• Luxury watch retail
• Lab-grown diamond jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Jewelry Sales: One-time purchase model for diamond and gold jewelry including chains, pendants, rings, bracelets, earrings, and watches. Products available in 10k, 14k, and 18k gold with various diamond options including natural and lab-grown diamonds.
2. Custom Jewelry Commission: Bespoke custom jewelry design services where customers collaborate directly with jewelers to create one-of-a-kind pieces. Process starts with a conversation about the customer's story and design preferences.
3. Watch Sales: Sales of high-end timepieces including diamond-iced Rolex, Audemars Piguet, and Patek Philippe watches, often customized with diamond settings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Avianne & Co. is a NYC Diamond District-based custom diamond jewelry retailer that designs, produces, and sells handcrafted gold and diamond jewelry, including gold chains, diamond chains, pendants, rings, bracelets, earrings, engagement rings, wedding bands, and custom diamond-iced luxury watches, complemented by a bespoke custom jewelry design service and an AI-assisted design tool.

Product overview

Avianne & Co. is a NYC-based custom diamond jewelry company established in 1999, operating from the Diamond District. The company offers a diverse portfolio of fine jewelry products centered around gold (10k, 14k, 18k) and diamonds (natural and lab-grown). The core product line spans gold chains (Cuban Link, Franco, Rope, Figaro, and more), diamond chains (Cuban Link and tennis styles), diamond pendants (religious, memory frames, themed designs), diamond rings (pinky, wedding, eternity bands), diamond earrings, diamond bracelets, engagement rings, and custom diamond watches (Rolex, Audemars Piguet). The company also provides custom jewelry design services and an AI-powered jewelry designer tool. Product offerings include both natural and lab-grown diamonds, with various gold color options (yellow, white, rose gold) and karat weights.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Chains Collection Extensive collection of solid gold chains in multiple styles (Cuban Link, Franco, Rope, Ball Bead, Cable, Box Link, Anchor Puff, Figaro, Milano Link, Tigers Eye) offered in 10k, 14k, and 18k gold and in yellow, white, and rose gold colors; for individual consumers seeking fine gold jewelry.
• Diamond Cuban Link Chains Handcrafted diamond-encrusted Cuban link chains available in prong set, pave set, and thorn settings, featuring natural and lab-grown diamonds in various carat weights; for individual consumers seeking statement diamond chain jewelry.
• Diamond Tennis Chains and Necklaces Handcrafted diamond tennis necklaces and chains in 3-prong, 4-prong, graduating, and other styles, in multiple gold colors, lengths, and natural or lab-grown diamond options; for individual consumers seeking premium diamond neckwear.
• Diamond Pendants Collection Assortment of diamond pendants including religious designs (cross, Star of David, Jesus, angel), memory frames for photo engraving, name and letter pendants, and themed designs (heart, star, key, money bag, lion king); for individual consumers seeking personalized diamond pendants.
• Men's Diamond Rings Collection Diamond rings for men including pinky rings, eternity bands, wedding bands, solitaire rings, Cuban link rings, black diamond rings, gemstone rings, and invisible set diamond rings; for individual male consumers.
• Diamond Earrings Collection Diamond earrings including stud, square, solitaire, cluster, and black diamond styles; for individual men and women seeking fine diamond earrings.
• Diamond Bracelets Collection Diamond bracelets including tennis bracelets, Cuban link bracelets, and black diamond bracelets; for individual men and women seeking fine diamond wristwear.
• Engagement Rings Diamond engagement rings featuring solitaire, princess cut, oval, and multi-stone designs in 14k and 18k gold with natural and lab-grown diamond options; for individual consumers and couples planning a wedding.
• Wedding Bands and Eternity Bands Diamond wedding bands and eternity bands for men and women in various styles, gold colors (yellow, white, rose), and diamond configurations; for individual consumers and couples.
• Custom Diamond-Iced Luxury Watches Custom diamond-iced luxury watches based on Rolex (Datejust, Day-Date, Oyster, Sky-Dweller), Audemars Piguet Royal Oak Offshore, and Patek Philippe, with custom diamond setting across bezels, dials, and bracelets; for individual watch collectors and enthusiasts.
• Custom Jewelry Design Service Bespoke custom jewelry design service in which customers collaborate directly with in-house jewelers to create one-of-a-kind diamond pendants, chains, watches, rings, bracelets, and statement pieces, with quote-based pricing based on design complexity, gold karat, and diamond specifications; for individual consumers and celebrities seeking personalized jewelry.
• Lab-Grown Diamond Jewelry Collection Jewelry collection featuring lab-grown diamonds including chains, bracelets, rings, pendants, and earrings; for individual consumers seeking ethical and sustainable diamond alternatives at typically lower price points than natural diamond equivalents.
• Solid Gold Bracelets Collection Solid gold bracelets for men including Cuban link, curb link, and other styles in 10k, 14k, and 18k gold; for individual male consumers.
• Silver Jewelry Collection Sterling silver jewelry collection featuring chains and other pieces; for individual consumers seeking entry-level precious metal jewelry.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zales: Mass-market Signet-owned jewelry chain with broad gold and diamond assortment including bridal — comparable on omnichannel jewelry retail but serving a far more value-oriented customer than Avianne.
• Blue Nile: Largest online diamond and engagement-ring retailer (owned by Signet Jewelers); overlapping product breadth in diamond chains, rings, and bridal but at a much wider scale and mainstream positioning.
• Tiffany & Co. Iconic luxury jewelry house with a broad precious-metals and diamond assortment; comparable on retail jewel-store model and engagement/wedding category but at materially larger scale and price tiers.

Direct peers

• If & Co. London/Beverly Hills jeweler to Jay-Z, Drake, and other hip-hop superstars, focused on high-end custom diamond chains, pendants, and watches — directly comparable on celebrity-driven custom fine jewelry.
• Angel City Jewelers: LA-based jeweler known for custom diamond pieces for hip-hop artists with a strong celebrity-relationship business model — directly comparable to Avianne on product mix and customer persona.
• Brilliant Earth: Online-first fine jeweler with an industry-leading lab-grown diamond bridal assortment and DTC scale — a directly comparable retail model on custom engagement and lab-grown jewelry, though targeting a more bridal/conventional customer.
• Jason of Beverly Hills: Beverly Hills-based custom jeweler serving athletes and musicians, specializing in diamond-iced pendants, chains, and watches — closely aligned with Avianne's celebrity-relationship-driven custom model.
• VRAI: Vertically integrated lab-grown diamond jeweler (Diamond Foundry-backed) selling direct-to-consumer fine jewelry — directly comparable on lab-grown diamond offering and DTC e-commerce model.
• Mejuri: High-growth online fine jewelry retailer with VC backing and a similar modern DTC go-to-market — comparable on e-commerce-first retail, broad product catalog, and digital custom-design tooling.
• Jacob & Co. Founded by Jacob Arabo, Jacob & Co. is the archetype celebrity jeweler for hip-hop artists and athletes, offering bespoke diamond chains, watches, and statement pieces at ultra-luxury price points — the most direct comparable to Avianne on product, customer base, and cultural positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aviannejewelers
• Xx.com/aviannejewelers
• Facebookfacebook.com/AvianneJewelers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avianne Jewelers