Swedish Football Academy

What Swedish Football Academy does

Svenska Fotbollsakademin AB (SvFA) is a privately held Swedish football education company founded in 2006 and headquartered in Nacka Strand. It delivers youth football training through three integrated layers: (1) in-person services including 50-60+ annual holiday camps for individual children, hourly coach rental to clubs at 950 SEK/hour across Stockholm, Västmanland, and Skåne, coach education programs at 7,500-15,000 SEK per session, fitness and futsal training packages, and training camps with and without accommodation; (2) a subscription-based Coaches App launched in 2024 at 49 SEK/month or 499 SEK/year, distributing weekly filmed training programs via iOS and Android with 3v3, 5v5, 7v7, and 9v9 season planning; and (3) B2B association and school partnerships, including revenue-share camp collaborations and curriculum integration in Greater Stockholm schools since 2007. All offerings are anchored in the proprietary, trademarked Skills & Play methodology developed by senior Swedish youth coaches, covering ball control, shooting, 1v1 play, defending, passing, and game intelligence.

The business model blends one-time camp fees, pay-as-you-go professional services, and a nascent recurring SaaS layer. Distribution combines direct-to-consumer camp registration, app-store self-serve, sales-led enterprise deals with clubs and associations, and a partner/reseller channel via Apollo Sports for international camps in Greece and Spain. The customer base spans individual parents (primary segment), mid-market football clubs and associations, and municipal and charter schools, with no single-customer concentration disclosed. The company operates a foundation (Svenska Fotbollsakademins Barnfond) subsidizing participation for lower-income children, and operates under the legal entity Svenska Fotbollsakademin AB with no parent company, subsidiaries, or external institutional investment on record.

Name

Swedish Football Academy

Legal name

Svenska Fotbollsakademin AB

Website

https://svfa.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska Fotbollsakademin (SvFA) is a Swedish football education company, founded 2006, that delivers youth football camps, rented team coaching, coach education, and a subscription Coaches App under its proprietary Skills & Play methodology, serving individual children, clubs, associations, and schools primarily across Stockholm, Västmanland, and Skåne.

Ownership category

akta.pro rank

Product category

Youth Football Training Services

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth football training
• Football coaching services
• Sports education camps
• Coach training programs
• Team training services

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camps and Holiday Programs: One-time fees for organized football camps during school holidays. Each camp day includes 4.5 hours of training, lunch, and snacks. Camps run 1-4 days with various themes (World Cup Camps, Speed Camps, Kickstart Camps). Approximately 60 camps conducted annually.
2. Team Training Services: Hourly rental of professional coaches to football teams and clubs. Pricing at 950 SEK/hour with minimum 90-minute sessions. Services include regular evening training, weekend sessions, and training camps. Offered in Stockholm, Västmanland, and Skåne regions.
3. Coaches App Subscription: Monthly or annual subscription (49 SEK/month or 499 SEK/year) for weekly training programs delivered via mobile app. Includes filmed exercises and complete season planning. Customized pricing available for associations managing multiple teams.
4. Coach Education Services: Training and education programs for coaches and leaders at football clubs. Programs include coaching certification (10,000 SEK/session), practical deepening (7,500 SEK/session), game form training, and Knatteskola (beginner school) package at 15,000 SEK.
5. Fitness Training Programs: Age-appropriate fitness training for teams. 8 sessions: 12,000 SEK; 12 sessions: 15,000 SEK. Also includes season-based programs at 10,000 SEK with practical sessions and consultation.
6. Futsal Training Programs: Indoor futsal training packages: 8 sessions at 9,000 SEK or 12 sessions at 12,000 SEK. Focus on individual skills transferable to outdoor football.
7. Summer Football School: Complete training programs for associations' summer football schools. Package includes training program, jersey, ball, and water bottle at 399 SEK/participant. Training program-only pricing by quote.
8. Camp Partnership Revenue Share: Associations hosting SvFA camps receive kickback from camp surplus, which can be used for coach education or added to club funds.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Swedish Football Academy (Svenska Fotbollsakademin AB) is a Swedish football education company offering training for children at all levels. It runs 60+ football camps annually during school holidays, rents professional coaches to football clubs for team training, delivers coach education programs, and operates the Coaches App — a subscription mobile app providing weekly training programs at 49 SEK/month. Services are delivered using the proprietary Skills & Play methodology and span Stockholm, Västmanland, and Skåne.

Product overview

Svenska Fotbollsakademin (SvFA) operates as a comprehensive football education company for children and youth offering a portfolio of interconnected services. The core offerings include Camper (seasonal football camps during school holidays with 4.5 hours daily training) and the Coaches App (subscription-based weekly training planning app at 49 kr/month). Supporting services include team training hiring (Lagträning), training camps (Träningsläger), fitness training (Fysträning), futsal training, and coach education programs (Tränarutbildning). Club partnerships (Föreningssamarbete) include camp collaboration, Knatteskola for ages 5-7, and summer football school packages. All offerings follow the proprietary Skills & Play methodology developed by experienced Swedish youth coaches, covering ball control, shooting, dribbling, defending, passing, and game intelligence. The company was founded in 2006 and serves clubs across Stockholm, Västmanland, and Skåne regions.

Differentiator

Problem solved

Functional benefit

Brands

• Skills & Play: The company's player development concept developed by Sweden's most skilled and experienced children's and youth coaches. Focuses on creating a learning training environment where every child feels safe and is seen for their contribution.
• Coaches App
• Svenska Fotbollsakademins Barnfond

Products and services

• Camper (Football Camps) Football camps for children during school holidays, featuring 4.5 hours of daily training under professional instructors using the Skills & Play methodology. Open to players from all clubs and all skill levels, with themes including World Cup Camps, Speed Camps, Kickstart Camps, and Goalkeeper Camps.
• Coaches App Subscription-based mobile app delivering weekly training programs for coaches, with filmed exercises and complete season planning for game forms 3v3, 5v5, 7v7, and 9v9. Available on App Store and Google Play at 49 SEK/month or 499 SEK/year with 30-day free trial.
• Lagträning (Team Training) Hiring of professional SvFA coaches to football teams and clubs for regular training sessions, covering individual skill development in ball handling, dribbling, passing, shooting, defending, and game intelligence. Priced at 950 SEK/hour with minimum 90-minute sessions.
• Träningsläger (Training Camps) Training camps for football teams with professional SvFA instructors, available at home venue (5,000 SEK/day and coach) or as packaged offers with accommodation at Skinnskatteberg or international destinations. Includes full-day or multi-day programs with meals and lodging.
• Fysträning (Fitness Training) Physical training programs for teams focusing on mobility, speed, endurance, strength, and coordination. Available as 8-session (12,000 SEK), 12-session (15,000 SEK), or season-based programs (10,000 SEK) including practical sessions and consultation.
• Futsal Training Indoor futsal training concept for winter season focusing on ball handling, first touch, dribbling, and quick decision-making transferable to outdoor football. 8 sessions at 9,000 SEK or 12 sessions at 12,000 SEK.
• Tränarutbildning (Coach Education) Coach training and education programs for club leaders and coaches, including Coaching certification (4 sessions at 10,000 SEK each), Practical Deepening (7,500 SEK/session), Game Form Training for 5v5/7v7/9v9, and Knatteskola courses.
• Knatteskola (Youth Academy) Beginner football program for 5-7 year olds including 10 pre-planned training sessions adapted for the youngest players and introductory education for club leaders. Priced at 15,000 SEK per package.
• Sommarfotbollsskola (Summer Football School) Complete summer football school programs for associations including training schedules via Coaches App, filmed exercises, and optional merchandise (jersey, ball, water bottle) at 399 SEK/participant. Training program-only pricing available by quote.
• Skolsamarbeten (School Partnerships) Football programs during school hours in cooperation with primary and secondary schools, integrating football with curriculum and supporting student recruitment. Operating in Greater Stockholm with previous partnerships in Örebro, Malmö, Gävle, and Uppsala.
• Campsamarbete (Camp Partnership) Club camp collaboration where SvFA arranges camps for club players, handling planning, administration, marketing, registrations, and staffing. Associations hosting camps receive kickback from camp surplus.

Quantifiable outcome

• Injury reduction: 10 of 12 players with knee problems recovered fully after 8 weeks of fitness training
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Apollo SportscoreChannel Partner/ Reseller/ DistributorTravel partnership for international camps. Apollo Sports handles travel arrangements while SvFA provides professional football coaching. Camps offered in Fuerteventura (Playitas Resort), Limnos (Porto Myrina), and Rhodes. Combines family vacation with professional training programs for children.
• Swedish Football AssociationcoreStrategic or Co-development PartnerTraining programs aligned with Swedish Football Association (SvFF) guidelines and recommendations. Methodology follows association's youth development principles and coaching certification framework.
• System Air (Skinnskatteberg)minorImplementation/ SI/ Consulting PartnerFacility partnership for training camp venue. System Air hall in Skinnskatteberg provides heated indoor football hall, accommodation, meals, and activities. All facilities on same premises for comprehensive camp experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coerver Coaching: Global football coaching methodology and academy operator offering licensed coaching programs, camps, and coach education. Highly comparable to SvFA: both sell a branded training methodology (Coerver vs Skills & Play), run camps, certify coaches, and license to clubs and associations worldwide.
• Challenger Sports: One of the largest youth soccer camp operators in North America, running holiday camps, team training, and coach education across thousands of clubs. Closely mirrors SvFA's multi-region camp + team-training + coach-education model, though at much larger scale.
• UK International Soccer: Operates soccer camps, clinics, and team training programs across the US, Canada, and UK, with structured coach-development curricula. Direct competitor in camp-and-clinic delivery, coach training, and club-partnership sales motions.
• Soccer Stars: US-based youth soccer program offering classes, camps, and parties for children ages 1–14 with a structured age-appropriate curriculum. Overlaps with SvFA on holiday camps and age-banded curriculum (Knatteskola for 5–7 year olds, etc.).

Broad incumbents

• IMG Academy: Large multi-sport boarding/training academy in the US offering football among many sports, plus boarding school, performance, and coach education. Comparable as a sports-academy operator but broader (multi-sport) and far larger scale than SvFA's youth-football focus.
• Aspire Academy: Qatar-based elite sports academy with a strong football program combining boarding school, training camps, and coach education. Comparable in combining methodology-driven football training with coach certification, but operates at elite, multi-sport scale with state backing.

Others

• Svensk Fotboll (Swedish Football Association) SvFF: National governing body whose youth-development framework SvFA's methodology is explicitly aligned with. Not a direct competitor but a key ecosystem participant — clubs may choose SvFF's own coach education and camps instead of purchasing SvFA services.
• Catapult Sports: Global provider of GPS athlete tracking, performance monitoring, and load-management solutions used by elite football academies and federations. Adjacent to SvFA's fitness-training program — could either partner with or substitute for the in-person fitness service as clubs invest in digital performance tools.

Emerging players

• Veo Technologies: Danish/Swedish sports-tech company providing AI-powered match and training cameras and analysis tools to football clubs. Adjacent rather than directly competing, but Veo + Coaches App-style subscription tools could substitute parts of SvFA's digital coaching value proposition.
• Footy Addicts: UK-based marketplace/platform that connects grassroots football players to local pickup games and small-group coaching sessions. Comparable as a digital channel for organizing and monetizing small-format football sessions, though focused on adult recreational rather than youth development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPC2I9G6ZyzIdHlt_SiUbwA
• Facebookfacebook.com/SvenskaFotbollsakademin
• LinkedInlinkedin.com/company/svenska-fotbollsakademin-ab
• Instagraminstagram.com/svenskafotbollsakademin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Football Academy