Carolina Business Coach

What Carolina Business Coach does

Carolina Business Coach is a privately-held business and executive coaching practice founded in 2002 and headquartered in Charlotte, North Carolina. The firm delivers one-on-one coaching across six core service lines — Business Coaching, Leadership & Executive Coaching, Sales Coaching, Hiring & Talent Retention, Career Management, and Communication Coaching — supported by a portfolio of in-person workshops (Dynamic Communication Workshop, DISC PLUS Assessment Certification Training, and Goal Setting Workshop) and behavioral assessment tools (DISC, Motivators, and Attribute Index) that generate 54-69 page personalized reports.

The practice is anchored to the proprietary Success Equation™ methodology and incorporates the Conversational Intelligence framework developed by Judith E. Glaser. All services are delivered in-person, primarily at the firm's Charlotte office at 13950 Ballantyne Corporate Place, with workshops conducted at that location and serving a regional Charlotte/Greensboro NC client base alongside select national accounts such as Chiron. The lead coaches, Harvey Smith and Andy Painter, are the only named practitioners, and the firm has no disclosed external funding, institutional ownership, or headquarters beyond the single Charlotte location.

Revenue is generated through per-seat workshop admissions (ranging from $99 for the Goal Setting Workshop to $1,395 for the DISC PLUS Certification), recurring executive and SMB coaching engagements, and a 12-month installment payment plan for certification training. Go-to-market is sales-led (phone and email contact for coaching, Eventbrite for workshops) supplemented by content marketing (blog, daily quote email), social shareables, client testimonials, and earned media placements such as the WCCB Rising TV segment. The firm has no app, API, or digital product footprint, and operates entirely as a services business.

Name

Carolina Business Coach

Legal name

Carolina Business Coach

Website

https://carolinabusinesscoach.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Carolina Business Coach is a privately-held, Charlotte NC-based executive and business coaching practice founded in 2002, offering one-on-one coaching, public workshops, and DISC-based behavioral assessments to entrepreneurs, executives, and SMB owners in the Carolinas region.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales Leadership & Revenue Executive Coaching (EDABANAL), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Executive coaching services
• Business coaching services
• Leadership development training
• Behavioral assessment consulting
• Professional development workshops

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Executive and Leadership Coaching: One-on-one coaching services for entrepreneurs, executives, and business leaders. Clients work with certified coaches (Harvey Smith, Andy Painter) on leadership development, communication, and business performance.
2. Public Workshop Training: Day-long and multi-day workshops delivered in-person in Charlotte, NC. Includes Dynamic Communication Workshop, Goal Setting Workshop, and other professional development programs.
3. Certification Training Programs: DISC PLUS Assessment Certification Training - a two-day intensive workshop limited to Coaches, Consultants, and HR Managers. Includes assessments, private coaching sessions, and materials to build coaching business.
4. Communication Coaching Services: Individual communication coaching using DISC assessment to explain how clients interact with others. Includes 2.5-hour conference to review communication style.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Carolina Business Coach delivers one-on-one coaching and group workshops for entrepreneurs, executives, business owners, and working professionals. Core offerings include business coaching, leadership/executive coaching, sales coaching, hiring/talent coaching, career management, and communication coaching, delivered alongside in-person DISC-based workshops (Dynamic Communication, Goal Setting, DISC PLUS Certification) in Charlotte, NC.

Product overview

Carolina Business Coach is a business and executive coaching firm offering a portfolio of coaching services and workshops. The core offering consists of individual coaching services (Business Coaching, Leadership & Executive Coaching, Sales Coaching, Hiring & Talent, Career Management, and Communication Coaching) augmented by a workshop program including the Dynamic Communication Workshop, DISC PLUS Assessment Certification Training, and Goal Setting Workshop. These are supported by behavioral assessment tools including DISC, MOTIVATORS, and Values assessments that provide personalized results reports. The company also offers a free Daily Quote Email subscription service. Founded in 2002, the firm operates from Charlotte, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching One-on-one coaching for entrepreneurs and business owners covering business planning, systems implementation, workflow organization, and overall business growth strategies.
• Leadership & Executive Coaching Coaching focused on developing leadership capacity, executive presence, team management, and personal leadership growth for executives and emerging leaders.
• Sales Coaching Coaching services aimed at improving sales performance, client relationships, and sales team effectiveness.
• Hiring & Talent Retention Coaching Services focused on improving hiring processes, talent assessment, and employee retention strategies for organizations.
• Career Management Coaching Certified career coaching services helping individuals control and advance their career paths, including resume development and career transitions.
• Communication Coaching Coaching focused on improving communication skills using DISC and MOTIVATORS assessments to help clients understand and adapt their communication styles for better interpersonal effectiveness.
• Dynamic Communication Workshop A one-day workshop incorporating DISC and MOTIVATORS assessments teaching foundational communication skills, behavioral styles identification, and techniques for communicating with different personality types. Includes continental breakfast, lunch, and 54-page personalized assessment report.
• DISC PLUS Assessment Certification Training A comprehensive two-day intensive workshop for coaches, consultants, and HR managers that certifies participants to debrief DISC, Motivators, and Attribute Index assessments. Includes 3 free assessments, 2 private coaching sessions, classroom training in Charlotte NC, and 16 CCE core competency units.
• Goal Setting Workshop A four-hour workshop teaching practical goal-setting skills including maximizing potential, identifying realistic goals, the power of intention and attention, and creating a Success Action Plan.

Quantifiable outcome

• Sales increased 50% and overall profit increased over 300% for GFR, Inc. after business coaching
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CoachHub: Global digital coaching platform providing executive, leadership, and business coaching via a marketplace of certified coaches. Comparable in offering coaching for executives and managers, including assessment-based and digital delivery.
• Marshall Goldsmith Group: Executive coaching practice specializing in leadership development for senior executives, with proprietary coaching methodologies and assessment-based programs. Directly comparable executive coaching focus, proprietary framework, and high-touch delivery model.
• ActionCOACH: Global business coaching franchise serving SMB owners and entrepreneurs with one-on-one coaching, workshops, and assessment-based programs. Operates a comparable coaching-for-business-owners model with similar revenue streams (recurring coaching + workshops + certifications).
• Vistage Worldwide: Peer advisory and executive coaching organization serving CEOs and business leaders through group coaching, workshops, and one-on-one engagements. Comparable in serving senior executives with a mix of peer learning, workshops, and individual coaching.
• BetterUp: Digital coaching platform offering on-demand executive and leadership coaching to enterprises and individuals. Directly competing for the same coaching customer base with a tech-enabled, distributed delivery model at scale.
• Center for Creative Leadership: Non-profit research and executive education provider offering leadership coaching, assessments, and workshops for executives and teams. Comparable in offering assessment-driven leadership development, executive coaching, and group workshop programs.
• The Growth Coach: Business and executive coaching franchise focused on owners, leaders, and sales teams with group workshops and one-on-one engagements. Directly comparable in target customer (SMB owners, executives) and product mix (coaching + workshops + sales-focused programs).

Broad incumbents

• FranklinCovey: Large leadership and organizational performance consultancy offering executive coaching, leadership development workshops, and training programs. Comparable in serving executives with leadership coaching and workshops, but at significantly larger scale across a broader portfolio.
• Korn Ferry: Global organizational consulting firm providing executive coaching, leadership development, and talent management services. Comparable in offering executive coaching and assessment-based leadership development, but operating as part of a much larger portfolio.
• Gallup: Global analytics and consulting firm that created the original DISC assessment, now offering CliftonStrengths and leadership development programs. Comparable as creator/owner of DISC framework leveraged by Carolina Business Coach, plus broader leadership coaching and workshop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carolina-business-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Business Coach