The Growth Coach
The Growth Coach is a privately held business and sales coaching franchise system founded in 2003, operating 28 franchise locations across the US, Canada, China, and Puerto Rico. Independent franchisees deliver coaching built on the proprietary Strategic Mindset® Process to SMB owners, executives, sales leaders, and teams, augmented by AI coaching via Cloverleaf.me.
- Company typePrivate
- Founded2003
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Growth Coach does
The Growth Coach is a privately held business and sales coaching franchise system founded in 2003 and headquartered in Columbus, Ohio as of March 2026 following acquisition by Brad Schneider through BDS Equity Holdings LLC. It operates a network of 28 franchise locations across the United States, Canada, China (Hong Kong), and Puerto Rico, in which independent franchisees deliver coaching services to SMB owners, executives, sales leaders, and distributed teams. Service delivery is built around the proprietary, registered Strategic Mindset® Process — a quarterly coaching framework developed over two decades — and is augmented by the 4D DISC Assessment Report and a Cloverleaf.me-integrated AI coaching tool for real-time client engagement.
The company's product portfolio comprises six core service lines: Strategic Mindset® Coaching, Leadership Development Programs, Sales Coaching, Team Coaching with AI Coaching & Assessments, Team Dynamics & Communication Workshops, and Succession Planning & Talent Readiness, supplemented by a free downloadable guidebook used as a lead magnet. All services carry a 100% Money-Back Guarantee. Technology infrastructure is intentionally lean: no native mobile application, no disclosed API, and AI capability is sourced entirely through the Cloverleaf.me partnership, with text-based AI modality providing accountability and insight delivery between coaching sessions.
The growth model is a classic franchise licensing motion. The company sells territories at an initial investment range of $54,000–$75,900, then collects ongoing royalties and fees tied to franchisee gross revenue (which averaged $82,470 per location in 2024). Marketing is decentralized, with each franchise owner expected to act as a community-facing thought leader supported by corporate-level content marketing, case studies, social media, and a podcast. End customers are exclusively SMBs across diverse verticals, and the company collectively coaches several thousand clients per year through its franchise network. The March 2026 change of control transitioned ownership from Strategic Franchising Systems to operator-owner Brad Schneider — only the second owner in the brand's history — with no disclosed institutional capital involvement.
The Growth Coach firmographics
Firmographics- Name
- The Growth Coach
- Legal name
- The Growth Coach
- Website
- https://thegrowthcoach.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Growth Coach is a privately held business and sales coaching franchise system founded in 2003, operating 28 franchise locations across the US, Canada, China, and Puerto Rico. Independent franchisees deliver coaching built on the proprietary Strategic Mindset® Process to SMB owners, executives, sales leaders, and teams, augmented by AI coaching via Cloverleaf.me.
- Ownership category
- akta.pro rank
The Growth Coach industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Sales Leadership & Revenue Executive Coaching (EDABANAL), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), High-Potential & Succession Coaching (EDABANAC)
Keywords
Where The Growth Coach is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Growth Coach business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Franchise Licensing: The company generates revenue through franchise licensing fees. Initial franchise costs range from $54,000 to $75,900. Franchisees pay ongoing fees to operate under The Growth Coach brand and access their methodology, tools, and support systems.
- Business & Sales Coaching Services: Revenue is generated from providing coaching services to business owners, executives, and teams through franchisee-operated offices. Services include Strategic Mindset Coaching, Leadership Development, Sales Coaching, and Team Coaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Initial franchise investment for a single territory |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Growth Coach product offering
Product offeringCore offering
The Growth Coach is a business and sales coaching franchise system that delivers Strategic Mindset® Coaching, Leadership Development, Sales Coaching, Team Coaching, and Succession Planning services through independently owned franchise offices. Its flagship offering is the quarterly Strategic Mindset Process framework, complemented by AI-powered coaching tools (Cloverleaf.me) and assessment-based diagnostics like the 4D DISC Assessment Report. All services are backed by a 100% Money-Back Guarantee.
Product overview
The Growth Coach offers a unified coaching platform built around its proprietary Strategic Mindset System, combining training, consulting, coaching, and diagnostics. The core product portfolio consists of six interconnected coaching services: Strategic Mindset® Coaching (the flagship quarterly framework), Leadership Development Programs, Sales Coaching, Team Coaching with AI Coaching & Assessments, Team Dynamics & Communication Workshops, and Succession Planning & Talent Readiness. The company also provides a free Strategic Business Owner Guidebook as a lead magnet. All services are backed by a 100% Money-Back Guarantee and leverage the company's holistic, science-based approach to drive sustainable behavior change and business growth acceleration.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Mindset® Coaching A quarterly coaching framework that helps business owners and leaders gain clarity, reduce overwhelm, and focus on priorities through a structured process proven over two decades.
- Leadership Development Programs Coaching and tools designed to help leaders grow in confidence, capability, and consistency to improve decision-making, strengthen trust, and increase retention.
- Sales Coaching A process to help sales professionals, teams, leaders, and business owners improve confidence, sharpen mindset, and create stronger sales results through the Growth Coach Sales Coaching Process.
- Team Coaching with AI Coaching & Assessments Personalized coaching combining assessment-based insights and AI-supported tools to help teams improve communication, leadership, and team dynamics.
- Team Dynamics & Communication Workshops Tailored workshop experiences designed to strengthen trust, improve communication, and build better collaboration across organizations.
- Succession Planning & Talent Readiness Strategic process that helps organizations prepare for leadership transitions by identifying future leaders, developing talent, and ensuring smooth organizational continuity.
- Franchise Licensing (Territory) Franchise licensing offering prospective owners the right to operate a Growth Coach territory under the brand, with access to proprietary methodology, training, tools, and ongoing support. Initial investment ranges from $54,000 to $75,900.
Quantifiable outcome
- Revenue growth from $1.4M to $2.1M (50% increase) for HVAC/plumbing contractor after 12 months of coaching
- +3 more outcomes
Companies that use The Growth Coach
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
The Growth Coach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
The Growth Coach partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Growth Coach competitors and assessment
Company assessmentRegional players
- SCORE Mentors: SCORE is a U.S.-based nonprofit mentoring and business advisory organization offering free coaching to small business owners. It competes indirectly for the same SMB-owner attention and acts as a price-anchored alternative for budget-constrained prospects.
Direct peers
- Vistage: Vistage operates the largest CEO peer-advisory and executive coaching membership in North America, serving business owners and executives — the same primary persona The Growth Coach targets. Both monetize ongoing relationships with growth-minded leaders.
- FocalPoint Coaching: FocalPoint is a business and sales coaching franchise associated with Brian Tracy, operating a franchised coaching model targeting SMBs. Comparable franchise structure and overlapping sales/business coaching curriculum make it a near-direct peer.
- Sandler Training: Sandler Training is a global sales training and coaching franchise system with a similar licensing model and SMB/sales-leader audience overlap. Both sell into sales leaders and revenue teams via local franchise operators.
- ActionCOACH: ActionCOACH is the largest direct competitor: a global business coaching franchise system serving SMB owners and executives with similar group-first and one-on-one coaching models. Both compete for the same franchisee candidates and end-client persona.
Emerging players
- Scaling Up (Gazelles): Scaling Up (formerly Gazelles) provides a coaching methodology and certified coach network around Verne Harnish's growth framework, serving growth-stage SMBs. Comparable methodology-plus-coach-network model targeting similar strategic-mindset buyer.
- CoachSource: CoachSource is a coaching services provider offering executive and leadership coaching solutions to enterprises and SMBs. Comparable executive-coaching offering but services-led rather than franchise-distributed.
- EMyth (now Guidant Financial): EMyth (integrated with Guidant Financial) delivers small-business coaching and education for owner-operators, sharing The Growth Coach's SMB-owner persona and structured methodology (E-Myth Mastery). Overlaps on coaching but distributes through different channels.
Broad incumbents
- Dale Carnegie Training: Dale Carnegie is a long-established corporate training and leadership development franchise offering leadership, sales, and presentation courses. Larger and broader in scope than The Growth Coach but overlaps in leadership development and corporate training delivery.
- Tony Robbins Results Coaching: Tony Robbins' business coaching arm targets business owners and entrepreneurs with high-ticket coaching engagements. A well-capitalized competitor in the same SMB/owner executive coaching category with a brand-led rather than franchise-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Growth Coach social profiles
Digital presenceThe Growth Coach financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Growth Coach leadership team
Management profileNumber of profiles
Profiles1 record
The Growth Coach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Growth Coach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Growth Coach
What does The Growth Coach do?
The Growth Coach is a business and sales coaching franchise system that delivers Strategic Mindset® Coaching, Leadership Development, Sales Coaching, Team Coaching, and Succession Planning services through independently owned franchise offices. Its flagship offering is the quarterly Strategic Mindset Process framework, complemented by AI-powered coaching tools (Cloverleaf.me) and assessment-based diagnostics like the 4D DISC Assessment Report. All services are backed by a 100% Money-Back Guarantee.
Is The Growth Coach a public or private company?
The Growth Coach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Growth Coach founded?
The Growth Coach was founded in 2003. It employs 101 to 250 people.
Where is The Growth Coach based?
The Growth Coach is headquartered in Cincinnati, United States, in the North America region.
How does The Growth Coach make money?
Two revenue lines are on record. Franchise Licensing is the primary driver. The others are business & Sales Coaching Services.
Who are The Growth Coach's main competitors?
SCORE Mentors is listed as a regional player. Direct peers are Vistage, FocalPoint Coaching, Sandler Training and ActionCOACH. Emerging players are Scaling Up (Gazelles), CoachSource and EMyth (now Guidant Financial). Broad incumbents are Dale Carnegie Training and Tony Robbins Results Coaching.
Does The Growth Coach have an API?
No public API is recorded for The Growth Coach.
What industry is The Growth Coach in?
The Growth Coach's product category is Business Coaching Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAL, Sales Leadership & Revenue Executive Coaching. Its NAICS code is 611430 and its SIC code is 8200.