SubAdvies

Name

SubAdvies

Legal name

SubAdvies BV

Website

https://subadvies.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SubAdvies is a Dutch B2B advisory firm that combines its inzicht.tech SaaS platform with consulting services to help Dutch employers optimize HR, absenteeism, financial, insurance, and social security obligations through data aggregation and proactive advisory.

Ownership category

akta.pro rank

Product category

Employer Advisory Services

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

Keywords

• HR advisory services
• Payroll data integration
• Social security advisory
• Absenteeism management
• Employer compliance consulting

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SaaS Platform Subscription (inzicht.tech): Annual or multi-year subscription to the inzicht.tech platform, providing access to dashboards, integrations, and data aggregation tools. Pricing is likely tiered based on organization size or number of integrated payroll connections.
2. Advisory & Consulting Services: Human expertise and consulting services layered on top of the platform, covering HR, verzuim (absenteeism), sociale zekerheid (social security), financien (financial), and verzekeringen (insurance). Advisory services drive customer success and upsell within the platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SubAdvies delivers the inzicht.tech SaaS platform combined with expert advisory services to Dutch employers (werkgevers) across HR, absenteeism (verzuim), social security (sociale zekerheid), financial (financieel), and insurance (verzekeringen) domains. The platform integrates with nine major Dutch payroll systems to aggregate employer data into dashboards and proactive advisory insights. Advisory services cover subsidy optimization (Wtl, LKV, PSO), WW/WIA/WGA navigation, sectorindeling correction, Whk premium optimization, and bezwaar-en-beroep procedures.

Product overview

SubAdvies operates as a B2B advisory firm offering a unified platform-plus-dashboards model through inzicht.tech, which combines employer business data with smart software and human expertise to make growth scalable, insightful, and attainable. The core inzicht.tech platform integrates with payroll packages (AFAS Software, Pivoton, Easyflex, FlexService, FreePack Software, Loket.nl, Nmbrs, Unit4, and ADP) and delivers domain-specific dashboards for HR, absenteeism, financial, insurance, and social security advisory services. SubAdvies positions itself as a proactive advisory partner rather than traditional consultants, enabling company-wide action from data signals to service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• inzicht.tech: The platform developed by SubAdvies where all employer data converges and is translated into insights and actionable advice for HR, absence, financial, insurance, and social security matters.

Products and services

• inzicht.tech SaaS Platform Central SaaS platform that aggregates and visualizes HR, absenteeism (verzuim), financial, insurance, and social security data from integrated Dutch payroll packages into dashboards and proactive advisory insights. Provides pre-built integrations with nine Dutch payroll systems (AFAS Software, Pivoton, Easyflex, FlexService, FreePack Software, Loket.nl, Nmbrs, Unit4, ADP) and correlates payroll, bookkeeping, and insurance data to surface implications before an advisor intervenes. Sold to Dutch employers seeking structured oversight of fragmented business data.
• Advisory & Consulting Services Professional advisory services for Dutch employers across five domains: HR, absenteeism (verzuim), social security (sociale zekerheid), financial (financieel), and insurance (verzekeringen). Covers subsidy optimization (Wtl, LKV, PSO), WW/WIA/WGA navigation, sectorindeling correction, Whk premium optimization, and bezwaar-en-beroep (objection and appeal) procedures. Delivered by expert advisors on top of the inzicht.tech platform to enable proactive, evidence-based decisions for Dutch employers.

Quantifiable outcome

• 37% of all Whk premiums are incorrectly attributed, resulting in overpayment — SubAdvies identifies and recovers these errors
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• AFAS SoftwarecoreTechnology or IntegrationAFAS Software is a major Dutch ERP and payroll software provider. SubAdvies' inzicht.tech platform integrates with AFAS to pull payroll and HR data into the unified dashboard and advisory environment.
• NmbrscoreTechnology or IntegrationNmbrs is a Dutch SaaS payroll platform. SubAdvies has a pre-built integration with Nmbrs, enabling automated data ingestion of payroll data into the inzicht.tech dashboard environment.
• Loket.nlcoreTechnology or IntegrationLoket.nl is a Dutch online payroll and HR administration platform. SubAdvies integrates with Loket.nl to consolidate payroll and HR data within the inzicht.tech platform for analysis and advisory services.
• Unit4coreTechnology or IntegrationUnit4 is a European HR and financial management software provider. SubAdvies connects to Unit4 payroll data to aggregate and analyze employer data within its platform.
• ADPcoreTechnology or IntegrationADP is a global payroll and HR solutions provider operating in the Netherlands. SubAdvies has a certified integration with ADP for payroll data ingestion into the inzicht.tech platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma Raet: Leading Dutch provider of HR, payroll, and finance software (including Visma Nmbrs). Overlaps with SubAdvies across payroll data aggregation, HR dashboards, and employer advisory, but serves a much broader customer base as a full-suite ERP/HCM vendor rather than a specialist analytics layer.
• AFAS Software: Major Dutch ERP and payroll vendor whose AFAS Profit/HRM system is one of SubAdvies' key data sources. Comparable because it owns employer data SubAdvies analyzes, and increasingly bundles dashboards and sectorindeling/Whk functionality that could compete directly with inzicht.tech.
• ADP Nederland: Global payroll and HR services provider with a Dutch presence and certified integration with SubAdvies. Comparable because it provides payroll data ingestion into inzicht.tech but also competes as a full-service payroll and HR outsourcing platform for Dutch employers.
• Unit4 Nederland: European HR and financial management software provider with a strong Dutch footprint and integrated SubAdvies payroll connector. Comparable as both an integration partner and a potential competitor with embedded HR/payroll dashboards and employer compliance features.
• Exact Online (Exact): Dutch-origin accounting and payroll SaaS platform widely used by Dutch SMBs and accountants. Comparable because it sits between the customer's bookkeeping/payroll data and employer advisory, and increasingly offers HR and dashboards that overlap with inzicht.tech's value proposition.

Direct peers

• Nmbrs: Dutch cloud payroll and HR SaaS platform integrated with SubAdvies. Comparable as a payroll-plus-HR solution serving Dutch SMBs, with overlapping dashboard and HR-administration functionality and the same employer target customer.
• Loket.nl: Dutch online payroll and HR administration platform for SMBs, integrated with SubAdvies. Comparable target customer (Dutch employers) and overlapping payroll/HR administration and basic reporting features.
• Accon AVM: Dutch advisory and accountancy firm offering payroll, HR, and subsidy advisory services to employers. Comparable as a Dutch advisory-plus-software provider targeting the same employer pain points (subsidies, Whk, social security) that SubAdvies addresses.
• BDO Nederland: Major Dutch accounting and advisory firm (partner logo shown on SubAdvies site). Comparable because it delivers payroll-adjacent compliance and HR advisory services to Dutch employers, often in partnership with payroll software vendors.
• MTB (Muntz, Teeuwen & Bakker): Dutch payroll and HR services provider for SMB and mid-market employers. Comparable target customer and overlapping advisory services in social security, subsidies, and payroll compliance — competing for the same SubAdvies buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SubAdvies