Friends of Friends

Name

Friends of Friends

Website

https://friendsoffriends.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Friends of Friends is a digital editorial media platform that publishes curated long-form interviews, profiles, and visual stories about creative professionals across art, architecture, design, fashion, food, music, and photography. The site is organized into city-specific sections covering Berlin, London, Los Angeles, Milan, Munich, New York City, Paris, Tokyo, and Mallorca, and extends into brand partnerships and community experiences that promote creative culture.

Product overview

Friends of Friends (FvF) is a single unified editorial media platform that publishes curated stories and interviews featuring creative professionals. The portfolio consists of the core Stories Platform covering art, architecture, design, fashion, food, music, and photography content, supplemented by location-based City Guides spanning Berlin, London, Los Angeles, Milan, Munich, New York City, Paris, Tokyo, and Mallorca, and the Spaces sub-product focusing on creative studios and physical spaces. The platform operates as a content-first media site without a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Stories Platform A curated editorial publishing platform featuring long-form interviews, profiles, and articles about creative professionals across disciplines including art, architecture, design, fashion, food, music, and photography, aimed at readers worldwide.
• City Guides Location-based content sections within the publication that cover creative scenes in major global cities, including Berlin, London, Los Angeles, Milan, Munich, New York City, Paris, Tokyo, and Mallorca, for readers interested in specific urban creative cultures.
• Spaces A dedicated editorial section exploring the physical workspaces, studios, and creative environments of designers, artists, and other creative professionals, with particularly strong coverage of Berlin-Kreuzberg.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• It's Nice That: Digital editorial covering art, design, illustration, and creative professionals with strong brand-partnership and editorial-revenue model — directly comparable to FvF's creative-culture publishing play in the same niche.
• Dezeen: One of the world's largest design and architecture publications with extensive brand partnerships and city-spanning coverage — comparable niche (architecture/design + creative professionals) and business model to FvF.
• Monocle: Lifestyle and culture publication spanning design, travel, food, and music across cities worldwide — same multi-disciplinary creative-culture editorial approach with cross-city reach as FvF.
• Wallpaper*: Design, architecture, fashion, and lifestyle title with deep brand-partnership revenue and a print + digital presence — directly comparable to FvF in covering creative professions and spaces globally.
• The Gentlewoman: Independent magazine and online editorial focused on interviews with creative women across fashion, art, and design — same interview-led, creative-culture publishing format as FvF.
• Highsnobiety: Digital-media platform covering fashion, music, and culture with strong brand-partnership revenue and a global city footprint — closely analogous business model and audience to FvF.
• Hypebeast: Digital-media platform at the intersection of fashion, art, music, and design with editorial content plus brand partnerships — directly comparable in scope and audience to FvF.
• Cereal Magazine: Independent lifestyle and culture magazine covering travel, design, food, and creative professionals with a curated, interview-heavy approach — comparable positioning and price-point positioning to FvF.
• Designboom: Online architecture and design magazine featuring interviews, profiles, and city-specific coverage globally — directly comparable editorial niche to FvF's Architecture and Spaces categories.
• Suitcase Magazine: Independent travel and culture magazine focused on creative cities, designers, and design-led hotels — same travel-meets-creative-culture overlap that FvF pursues through its City Guides.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/fvonf
• Facebookfacebook.com/friendsoffriends
• Instagraminstagram.com/friendsoffriends
• Pinterestpinterest.com/fvonf
• Xx.com/fvonf
• LinkedInlinkedin.com/company/freunde-von-freunden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of Friends