GRRRL Clothing

What GRRRL Clothing does

GRRRL Clothing is a direct-to-consumer women's athleisure brand founded in 2015 by CEO Kortney Olson, operating a vertically integrated e-commerce business built around size-inclusive apparel for athletes in niche sports including MMA, Brazilian jiu-jitsu, boxing, weightlifting, and roller derby. The product portfolio centers on high-performance leggings, shorts, sports bras, hoodies, fight gear (under the GRRRL Fight Club sub-brand), and matching sets, using technical polyester-spandex blends marketed for moisture-wicking, four-way stretch, and combat-sport durability. The company has expanded adjacencies into nutritional supplements under the Vag Up sub-brand (protein, pre-workout, amino acids, wellbeing products) and specialty hygiene with Sloan's JiuJitsu Power Soap, all manufactured in FDA-registered, GMP-certified, and in some cases NSF-certified facilities with non-GMO, gluten-free, and organic ingredient validations.

The business model is a pure direct-to-consumer e-commerce operation with localized regional storefronts for the US, UK/Europe, Canada, and Australia, payment processing through PayPal and Afterpay, and an ambassador/affiliate program paying $20 per new-customer referral. Pricing is mainstream athleisure: leggings $30-$38, supplements $20-$60, and digital gift cards $10-$200. Brand and community building is the central marketing engine: a 1M+ women-strong GRRRLARMY community spanning 60+ countries, an annual GRRRL Live empowerment event, sponsored elite athletes including Amanda Serrano, Weili Zhang, Holly Holm, and Rose Namajunas, and earned media anchored by a 2018 Forbes "Billion Dollar Brand In-Waiting" feature and ESPN coverage. Corporate structure is founder-controlled via GRRRL Inc. (Delaware-incorporated, Las Vegas-headquartered) with a related Singapore operating entity (GRRRL PTE LTD); the company raised approximately $150,480 via a Regulation CF securities offering on Republic in September 2022 to fund product line and reach expansion.

Name

GRRRL Clothing

Legal name

GRRRL Inc.

Website

https://grrrl.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GRRRL Clothing is a direct-to-consumer athleisure brand founded in 2015 that designs size-inclusive, high-performance athletic apparel and fight gear for women athletes, with operations across the US, UK, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Women's Athletic Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Food (Health) Supplement Retailers (456191)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

akta.pro secondary industries

Running & Endurance Wear (CRAAAEAD), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Women's athletic apparel
• Size-inclusive activewear
• Fight sports clothing
• Women's sports supplements
• Body-positive athleisure

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of athletic apparel, fight gear, and supplements directly to consumers through company website with regional storefronts
2. Supplement Sales: Sales of Vag Up branded supplements including protein powders, pre-workout, and wellbeing products
3. Ambassador/Affiliate Program: Commission-based affiliate program paying $20 per new customer referred, with commissions paid via store credit
4. Gift Cards: Digital gift cards sold in denominations from $10 to $200

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

GRRRL Clothing designs, manufactures (via third parties), and sells size-inclusive high-performance women's athletic apparel, fight wear, and dietary supplements directly to consumers. Its product range spans leggings, shorts, sports bras, hoodies, tanks, fight gear (Fight Club Range), matching sets, and the Vag Up supplement line (protein, pre-workout, amino acids, wellbeing). The company also offers Sloan's JiuJitsu Power Soap and digital gift cards. Sales occur exclusively through the company's own e-commerce site with regional storefronts.

Product overview

GRRRL Clothing is an inclusive athletic wear brand offering a unified product portfolio centered on high-performance apparel for women. The core offering includes athletic leggings (Bold Print, Combat, Compression, High Waisted, Solid Color styles), athletic shorts, sports bras, tops (hoodies, tanks, tees, jackets), fight gear (Fight Club Range), and matching sets. The brand has expanded into adjacent categories including supplements under the Vag Up sub-brand (protein powders, pre-workout, wellbeing supplements, amino acids) and specialty products like Sloan's JiuJitsu Power Soap. GRRRL also operates community platforms including the GRRRLARMY online community and GRRRL Ambassador affiliate program, with an annual GRRRL Live event. The company emphasizes body positivity, size inclusivity, and representation across 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• GRRRL Fight Club: Fight wear collection featuring fight leggings, fight tops, rashies, spatz, and fight sets for martial arts and combat sports.
• Vag Up

Products and services

• Athletic Leggings High-performance athletic leggings available in Bold Print, Combat, Compression, High Waisted, and Solid Color styles, using 75-80% Polyester/20-25% Spandex moisture-wicking fabric; designed for women athletes across diverse body types via the Athlete-Based Sizing System.
• Athletic Shorts Training and athletic shorts in 5-inch and other lengths; moisture-wicking and breathable fabric designed for high-intensity workouts and combat sports training.
• Sports Bras Supportive athletic bras designed for various workout intensities, with moisture-wicking and flexible fit for women athletes.
• Hoodies + Sweatshirts Athletic hoodies and sweatshirts for warm-up, cool-down, and casual wear.
• Tees + Tanks Athletic t-shirts and tank tops for workout and casual wear.
• Fight Gear (Fight Club Range) Combat sports activewear including rashguards, fight leggings, fight tops, fight shorts, rashies, and fight accessories; the Fight Club Range features Latin-inspired messaging for martial arts and combat sports.
• Matching Sets Coordinating athletic wear sets combining tops and bottoms for a unified workout look.
• Trackpants + Loose Fit Athletic pants and loose-fit bottoms for training and casual wear.
• Jackets + Track Tops Athletic jackets and track-style tops for training and casual wear.
• Vag Up Protein Supplements Vag Up branded protein supplements including Whey ISO (Vanilla and Chocolate), Whey Armor (Killer Vanilla, Chocolate Peanut Butter, Bloody Birthday Cake), and Premium Whey (Nilla Cream, Salty Mel, Choccy Milk); 24-26g protein per serving with digestive enzymes; manufactured at FDA-registered, GMP-certified, NSF-certified facilities; Non-GMO and gluten-free verified.
• Vag Up Pre-Workout Supplements Vag Up pre-workout formulas including Classic Pre-Workout (Fruit Punch, Tropical Sunrise), Energized Pre-Workout (Lemonade), and Purgatory Pump Pre-Workout (Pitch Peach); contains performance enhancers and energizers for nitric oxide and creatine results.
• Vag Up Wellbeing Supplements Vag Up health supplements including Olympian Omegas (fish oil), Killer Krill (krill oil), Collagen, Brain Focus Plus, Monster Magnesium, Legendary Liquid D3, Unholy Ultra Zinc, and Giant Greens superfood.
• Vag Up Amino Acid Supplements Vag Up energized amino acid formulas in Raspberry Ice Tea and Peach Mango flavors, designed to improve exercise performance, muscle protein synthesis, and recovery.
• Sloan's JiuJitsu Power Soap
• Gift Cards Instant delivery digital gift cards available in denominations of $10, $25, $50, $75, $100, $150, and $200 for use across the GRRRL e-commerce store.

Quantifiable outcome

• 1 million+ women engaged across 60+ countries
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NEDA (National Eating Disorders Association)coreStrategic or Co-development PartnerGRRRL partners with NEDA as part of its mission to support women and raise awareness about eating disorders. Aligns with GRRRL's body positivity and empowerment messaging.
• PayPalcoreTechnology or IntegrationPayPal handles all payment processing for GRRRL e-commerce transactions, including their free return shipping program (up to 8 times per year, $45 per transaction).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Athleta: Gap-owned women's athletic apparel brand with strong size-inclusive positioning. Comparable on women's-only athletic wear and inclusive sizing, but operates as a broader, well-funded incumbent with retail stores.
• Lululemon: Global leader in women's athletic apparel with strong community-driven brand model. Comparable as the dominant incumbent in women's athleisure against which GRRRL's community and inclusion play is differentiated.

Direct peers

• Year of Ours: Size-inclusive women's activewear brand with retro-inspired performance apparel. Comparable on women's-only athletic apparel, body-positive branding, and DTC positioning.
• P.E Nation: Sports-luxury women's activewear brand with strong athleisure and streetwear crossover. Comparable on women's athletic apparel, premium pricing, and influencer/athlete-driven marketing.
• Girlfriend Collective: Size-inclusive women's activewear brand built on body positivity and sustainability. Directly comparable to GRRRL on inclusive sizing mission, women-only customer focus, and DTC-only distribution.
• Title Nine: Women's-only athletic apparel retailer founded on empowerment mission, serving sports from yoga to combat. Directly comparable on women-only athletic apparel, empowerment narrative, and fight/training gear inclusion.
• Carbon38: Women's activewear marketplace and private-label brand emphasizing fashion-forward performance. Directly comparable on women-focused athletic apparel DTC model and curated brand positioning.
• Outdoor Voices: Women's athletic apparel brand famous for community-driven growth ('Doing Things' movement). Closely comparable on women-focused athletic apparel, community-led GTM, and brand-as-tribe positioning.
• Alo Yoga: Women's athleisure brand combining yoga/training apparel with wellness positioning. Comparable on premium athleisure pricing, women-targeted marketing, and lifestyle/wellness brand extension.

Emerging players

• HYPR Sport: Women's combat-sports apparel brand targeting MMA, BJJ, and boxing athletes. Closely comparable to GRRRL Fight Club on combat-sports-specific women's activewear niche.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8Pt8QEU8_Hao7j1I7poRCQ
• Facebookfacebook.com/Likeagrrrl
• Instagraminstagram.com/grrrl_clothing
• Pinterestpinterest.com/GRRRLclothing
• LinkedInlinkedin.com/company/grrrl-clothing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRRRL Clothing