Insync Insurance

What Insync Insurance does

Insync Insurance Solutions Ltd, operating as Insync Insurance, is a UK-based digital insurance broker founded in 2014 and headquartered in Poole with a registered office in London. The company serves SMEs and self-employed professionals across five principal verticals: beauty, hair and aesthetics (its flagship segment, covering 65,000+ clients); medical and healthcare professionals; property owners and landlords; motor trade and fleet operators; and general SMEs. It is authorised and regulated by the Financial Conduct Authority (reference 766691) and operates as a Coverholder at Lloyd's of London, allowing it to underwrite and bind policies on behalf of Lloyd's syndicates.

Its core product set spans Professional Indemnity, Public Liability, Products Liability, Employers Liability, Motor (fleet and trade), Property and Landlord (residential, HMO, commercial, unoccupied), Medical Indemnity, and a deeply sub-divided Aesthetics and Hair & Beauty catalogue (nail technicians, makeup artists, eyelash technicians, tattooists, body piercers, semi-permanent makeup practitioners, beauty and hair salons). The underlying technology is a digital brokerage platform enabling 24/7 online quote, comparison against a panel of up to 10 insurers (including Zurich, AXA, Beazley, Allianz, RSA), and policy purchase, complemented by a customer self-serve portal and a proprietary 'Insync Consent' electronic client consent app provided free to treatment risk and indemnity policyholders.

Insync makes money primarily through brokerage commissions earned on policies placed with its panel insurers, with additional economics from premium finance partnerships (Close Brothers) and potential referral income. Pricing is granular and quote-based, with entry-level products starting from approximately £35 per year for sole-trader beauty cover and higher premiums for medical, aesthetics, and commercial lines; both annual and monthly instalment payment options are offered. Distribution is hybrid: digital self-serve for standard risks, paired with phone, WhatsApp, and dedicated Account Executive support for complex aesthetic, medical, and commercial placements. The company is a wholly-owned subsidiary of Brown & Brown Inc., a global insurance brokerage, which provides scale, capital, and insurer relationships as a strategic growth platform.

Name

Insync Insurance

Legal name

Insync Insurance Solutions Ltd

Website

https://insyncinsurance.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Insync Insurance is a UK-based digital insurance broker and Lloyd's of London Coverholder serving SMEs and self-employed professionals across beauty, aesthetics, medical, motor, property, and general commercial lines, with 65,000+ aesthetics clients and a wholly-owned Brown & Brown Inc. parent.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Commercial insurance brokerage
• Professional indemnity insurance
• Public liability insurance
• Aesthetics beauty insurance
• Motor fleet insurance

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Insync acts as an insurance broker/intermediary, earning commissions from panel insurers for placing business. They compare quotes from multiple insurers and earn brokerage on each policy sold. Both annual and monthly payment options are available to customers.
2. Premium Financing (Close Brothers): Insync partners with Close Brothers Premium Finance to offer monthly premium instalments to clients, potentially generating referral income or fees from the financing arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Insync Insurance is a UK-based digital insurance broker that arranges and manages commercial insurance policies for SMEs and self-employed professionals. It compares and places business with a panel of leading insurers, including Lloyd's of London syndicates as a Coverholder, offering tailored cover across public liability, professional indemnity, employers liability, products liability, motor, property/landlord, and specialist verticals such as aesthetics, beauty, medical, and motor trade.

Product overview

Insync Insurance is a UK-based insurance broker offering a comprehensive portfolio of business insurance products for SMEs and self-employed professionals across multiple industries. The core offering spans Professional Indemnity, Public Liability, Products Liability, and Employers Liability insurance as foundational products, complemented by specialized vertical offerings including Hair and Beauty Insurance (with sub-products for nail technicians, makeup artists, tattooists, eyelash technicians, and salon insurance), Aesthetics Insurance, Property and Landlord Insurance (covering residential, commercial, HMO, and unoccupied properties), Motor Insurance (fleet and motor trade), and Medical Indemnity Insurance (for dental, medical, and healthcare professionals). The company operates as both a digital-first broker with online quote and purchase capabilities and a full-service broker with dedicated account managers. Insync distributes through multiple channels including online portals, telephone advisory services, and partnerships with insurance carriers including Lloyd's of London underwriters. Policyholders receive access to supplementary services including the Insync Consent app for consent management and a customer portal for policy administration.

Differentiator

Problem solved

Functional benefit

Brands

• Insync Consent: FREE app for electronically streamlining the process of gaining and documenting informed consent from clients, combining insurer-approved consent forms and aftercare instructions at no extra cost

Products and services

• Professional Indemnity Insurance Financial protection against compensation claims for professional negligence, covering legal fees and compensation costs arising from breach of duty of care in providing expert advice, designs or professional services. Industry-association approved wordings available for professions including ICAEW, ICAI, ICAS, RICS, RIBA and RIAS.
• Public Liability Insurance Cover for legal costs and compensation claims for third-party injury, illness, accidental death, property damage or loss suffered by members of the public arising from the insured business. Available from £50 per year for sole traders, with limits typically £1m–£5m.
• Products Liability Insurance Cover for compensation claims costs and expenses for injury or property damage caused by products supplied, designed or manufactured by the insured business. Targeted at retailers, manufacturers and product-based SMEs.
• Employers Liability Insurance Statutory cover protecting businesses and employees from financial loss in the event of bodily injury, illness, property damage or accidental death suffered by an employee at work. Available from £50 per year when added to other lines; legal minimum coverage of £5m.
• Business Insurance Comprehensive packaged business insurance for UK SMEs and self-employed professionals across sectors including online retailers, cyber security, motor trade, office, retail, restaurants, recruitment agencies, vape shops and gyms. Combines liability, indemnity, property and cyber lines into one modular policy.
• Motor Insurance Commercial motor insurance covering cars, vans, trucks, taxis, couriers, HGVs, agricultural vehicles and specialist commercial vehicles. Includes motor fleet cover for 3+ vehicles and motor trade cover for vehicle sales, body shops, repair, MOT, valeting, exhaust and tyre fitters, with road risk and full garage risk options.
• Hair and Beauty Insurance Comprehensive insurance for hair and beauty professionals including salons, mobile technicians and freelance practitioners. Covers public liability from £1m to £5m, treatment risk, professional indemnity, employers liability up to £10m and equipment. Sub-products target nail technicians, makeup artists, eyelash technicians, tattooists, body piercers, mobile hairdressers and salon owners.
• Aesthetics Insurance Specialist aesthetics insurance for both medic and non-medic practitioners, covering botox, dermaplaning, microneedling and 50+ aesthetic treatments. Includes medical malpractice and professional indemnity with limits from £1m to £10m+. Policyholders receive access to the Insync Consent app for electronic client consent and aftercare documentation.
• Property and Landlord Insurance Comprehensive property and landlord insurance for residential, commercial and specialist property types. Covers landlord rental properties, commercial warehouses and units, blocks of flats (RTM, freeholder, managing agent), HMO properties, unoccupied properties and landowner liability. Includes buildings, loss of rent, property owners liability and legal liabilities.
• Medical Indemnity Insurance Medical malpractice and professional indemnity cover for medical professionals including doctors, surgeons, GPs, dentists, dental nurses, dental technicians, nurses, paramedics, radiographers, sonographers and locum practitioners. Wordings approved by GMC, GDC and NMC, with indemnity limits configurable to statutory and contractual minimums.

Quantifiable outcome

• Insync serves over 65,000 clients across the aesthetics industry alone.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lloyd's of LondoncoreTechnology or IntegrationInsync is a Coverholder at Lloyd's of London, enabling them to underwrite and bind insurance on behalf of Lloyd's syndicates. This provides exclusive capacity and schemes for complex risks including aesthetics, beauty, medical professionals, and high-risk trades. Lloyd's-approved wordings and facilities are a central pillar of their proposition.
• Zurich InsurancecoreTechnology or IntegrationZurich is one of Insync's panel insurers, providing insurance capacity for commercial lines products. Logo displayed on the main website as a key insurer partner.
• AXA InsurancecoreTechnology or IntegrationAXA is one of Insync's panel insurers, providing motor trade and commercial property insurance capacity. AXA logo displayed on the main website.
• Beazley InsurancecoreTechnology or IntegrationBeazley, a Lloyd's insurer, is a panel partner providing specialist insurance capacity. Logo displayed on the main website.
• Allianz InsurancecoreTechnology or IntegrationAllianz is one of Insync's panel insurers. Their logo appears on the main website alongside other major insurer partners.
• RSA Insurance GroupcoreTechnology or IntegrationRSA Insurance Group underwrites Insync's nail technician insurance policies. RSA has been serving UK customers for over 300 years. Policies include public liability and treatment risk.
• FeefominorGTM or Marketing PartnerFeefo provides the customer review platform integrated into the Insync website. The Feefo logo is displayed linking to customer reviews. Insync has repeatedly earned Feefo's Platinum Trusted Service Award.
• Training Academy Partners (Aesthetics)minorStrategic or Co-development PartnerInsync works with specific training academy partners specialising in pathways and fast-track to aesthetics courses, allowing new entrants to practice immediately on course completion. Also accepts online UK-accredited training courses for beauty treatments.
• Brown & Brown (BBrown)coreOthersInsync Insurance Solutions Ltd is part of the Brown & Brown group of companies. Brown & Brown is a global insurance brokerage and risk management firm. Insync branding includes 'Part of the Brown-Brown team' references.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simply Business: UK's largest online business insurance comparison platform, targeting exactly the same micro-SME and self-employed segment that Insync serves in beauty, trades, and commercial lines. Most direct comparability on GTM motion and customer profile.
• Superscript: UK digital-first business insurance broker built on a custom underwriting platform, serving SMEs and professionals with bespoke commercial cover. Closely comparable on hybrid online + advisory model and SME target market.
• Towergate Insurance: Major UK commercial lines broker offering specialist cover across trades, motor trade, property, and professions. Comparable on multi-vertical commercial broker model and UK SME customer base, though larger and more traditional in distribution.
• Howden Group: Large UK-headquartered specialty and commercial broker with strong presence in SME, motor, and professional lines. Comparable on product breadth across commercial lines and broker-led distribution to UK SMEs.

Broad incumbents

• Hiscox: Larger specialist insurer and broker with deep UK SME and professional indemnity franchise, including therapists, consultants, and trades. Overlaps heavily on professional indemnity, public liability, and small commercial risks that Insync also places.
• Markel UK: UK specialty insurer covering trades, beauty, motor trade, and medical professional indemnity. Significant overlap with Insync's niches but operates as a carrier rather than a multi-insurer broker.
• NFU Mutual: Large UK mutual insurer with strong commercial, motor, and property exposure for SMEs and rural businesses. Broader portfolio than Insync but directly comparable on commercial SME customer profile.
• Lockton: World's largest independent insurance brokerage with significant UK commercial lines practice across SME, professions, and motor. Comparable broker-led commercial distribution model but at much larger scale.

Others

• Beazley: Lloyd's specialty insurer that is both a panel capacity provider for Insync (e.g., specialist cover) and a competitor in professional indemnity and medical malpractice. Comparable for the lines it underwrites on Insync's behalf.
• Zurich Insurance UK: Major UK commercial insurer that supplies capacity to Insync's panel and also competes directly for SME commercial business. Comparable as both a partner (panel insurer) and overlapping competitor for property, liability, and motor risks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/insyncinsurance
• Xx.com/insynci
• LinkedInlinkedin.com/company/insync-insurance-solutions-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insync Insurance