Wine Bottle Club

What Wine Bottle Club does

Wine Bottle Club is a privately held, Bordeaux-based platform that operates at the intersection of the fine wine trade and Web3. The company was founded in 2018 (with its current Web3 network initiated in 2022 by Bordeaux fine wine negociants and Web3 practitioners) and runs a dual-entity model. The consumer-facing side is a private NFT-based wine club anchored by the Genesis Collection of 1,855 NFTs, each tied to a physical bottle of fine wine stored at Bordeaux City Bond and granting VIP membership; holders also access the PFP Bacchus NFT collection of 1,855 items. Physical delivery is supported to 38 countries, with five years of bonded storage included from mint date. The B2B side is the WBC Web3 Agency, which offers wine and spirits producers end-to-end services spanning NFT collection launches, metaverse experience design, asset digitization with traceability, and tokenization of vineyards and agricultural land.

Underlying technology centers on blockchain-based NFT infrastructure (partnering with Intercellar for marketplace/minting and Paper.xyz for fiat payment rails), metaverse environments (in partnership with Over Reality), and royalty-bearing digital assets. No proprietary AI/ML capability is disclosed. Revenue mechanics are: (1) primary mint sales of the Genesis Collection and PFP Bacchus (perpetual one-time licenses), (2) royalties on secondary-market resales of digitized assets, and (3) project-based professional services fees from the Web3 Agency. The company also plans a forthcoming e-commerce storefront for direct wine and spirits sales. Customer segments include high-net-worth fine wine collectors and crypto-native NFT investors on the consumer side, and wineries, vineyards, negociants, and spirits producers on the B2B side.

The go-to-market is community-led, with Discord as the primary hub, supplemented by organic social (Twitter, LinkedIn, Instagram, YouTube) and earned media in French business and crypto press (Forbes France, BFM Business, 20Minutes, Cryptoast, JournalduCoin, Coinacademy). Distribution channels include direct wallet-based NFT sales on the company's site, Paper.xyz fiat purchases, Discord-driven community sales, and B2B direct engagement for the agency. Key infrastructure dependencies include Intercellar (NFT marketplace), Paper.xyz (payments), Over Reality (metaverse), SwissBorg (crypto reach), and Exclusible (luxury NFT cross-promotion).

Name

Wine Bottle Club

Legal name

Wine Bottle Club

Website

https://winebottleclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wine Bottle Club is a Bordeaux-based Web3 platform that runs a private NFT-gated wine club (Genesis Collection of 1,855 NFTs backed by physical bottles) and a B2B Web3 Agency offering NFT launches, metaverse experiences, asset digitization, and vineyard tokenization to wine and spirits producers.

Ownership category

akta.pro rank

Product category

Wine & Spirits Club

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• NFT wine club
• Fine wine trading
• Wine-backed NFTs
• Web3 wine agency
• Vineyard tokenization

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. NFT Sales - Genesis Collection: Primary revenue from minting and selling Genesis NFTs. 1855 exclusive NFTs sold. Each NFT grants VIP membership and access to physical wine bottles. Revenue is one-time at mint with potential secondary market royalties.
2. NFT Sales - PFP Bacchus: Secondary NFT collection (1855 items) sold at $50 USD or equivalent ETH. Exclusive to Genesis NFT holders.
3. Web3 Agency Services: B2B services for wine and spirits producers including NFT collection launch, metaverse experience creation, asset digitalization, and land tokenization. Revenue from service fees and project-based engagements.
4. Royalties on Secondary Sales: Earns royalties on each sale of digitized assets and tokenized products through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wine Bottle Club sells fine wines through an NFT-based wine club: each Genesis NFT represents one physical bottle of fine wine plus VIP membership, stored at Bordeaux City Bond and deliverable globally. The company also operates a Web3 Agency that builds NFT collections, metaverse experiences, digitized assets, and tokenized vineyard lands for third-party wine and spirits producers.

Product overview

Wine Bottle Club operates as a dual-entity business: it is both a private NFT-based wine club (The Club) offering exclusive membership tied to physical wine bottles, and a Web3 Agency providing tokenization, NFT launch, and Metaverse services to third-party wine and spirits producers. The product portfolio spans four distinct offerings: the Wine Bottle Club membership (anchored by the Genesis Collection of 1855 NFTs), the PFP Bacchus NFT Collection (also 1855 items available to Genesis holders), the Web3 Agency service line, and a forthcoming E-Shop. The Genesis Collection serves as the foundational product, unlocking VIP membership and access to all other offerings including the Bacchus PFP NFTs and the agency's client services.

Differentiator

Problem solved

Functional benefit

Brands

• Bacchus: PFP NFT collection for Genesis members, featuring 1855 items with wine-themed 3D artwork.
• Genesis Collection
• WBC Web3 Agency

Products and services

• Genesis Collection A 1,855-piece 3D NFT collection in which each NFT represents one physical bottle of fine wine stored at Bordeaux City Bond plus lifetime VIP membership in the Wine Bottle Club. Targeted at fine wine collectors and NFT enthusiasts who want authenticated luxury bottles and exclusive club benefits; primary distribution is via the Wine Bottle Club website with crypto wallet integration.
• PFP Bacchus NFT Collection A 1,855-item profile-picture NFT collection available exclusively to Genesis NFT holders, purchasable at $50 USD via ETH wallet or fiat through Paper.xyz. Targeted at Genesis members and the broader crypto-native collector audience wanting a wine-themed PFP with optional club utility.
• WBC Web3 Agency An end-to-end B2B Web3 agency for wine and spirits producers, covering membership NFT collection launches, custom metaverse experiences (virtual tastings, cellars, events), digital asset creation with traceability and royalty collection, and tokenization of vineyards, vines, and agricultural lands. Targeted at wineries, vineyards, negociants, and spirits producers seeking to enter or expand in Web3 without building in-house capability.

Quantifiable outcome

• Physical wine bottle delivery for each Genesis NFT
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IntercellarcoreStrategic or Co-development PartnerIntercellar is referenced as the platform behind the First Drops section and BACCHUS NFT Collection launch. Wine Bottle Club partners with Intercellar for the genesis collection marketplace and NFT minting infrastructure. Intercellar provides the underlying NFT marketplace technology.
• SwissBorgminorGTM or Marketing PartnerSwissBorg is a cryptocurrency wealth management platform. Listed as a partner with cross-promotional activities within the crypto/web3 ecosystem.
• Ballman ProjectminorGTM or Marketing PartnerNFT art collective partnership for cross-promotion within the NFT ecosystem.
• Paper.xyzcoreTechnology or IntegrationPayment infrastructure partner enabling fiat (USD) purchases of PFP Bacchus NFTs. Integrates traditional payment methods with NFT minting.
• CointribuneminorGTM or Marketing PartnerFrench crypto media outlet providing press coverage and article mentions in partner section.
• JournalducoinminorGTM or Marketing PartnerFrench cryptocurrency news outlet providing coverage of Wine Bottle Club launches and news.
• CoinacademyminorGTM or Marketing PartnerFrench crypto education and analysis platform providing coverage of Wine Bottle Club NFT projects.
• CryptoastminorGTM or Marketing PartnerFrench cryptocurrency media outlet covering Wine Bottle Club announcements and developments.
• ExclusibleminorGTM or Marketing PartnerNFT platform and luxury brand focused on premium NFT collections. Cross-promotional partnership within the luxury NFT space.
• Forbes FranceminorGTM or Marketing PartnerFeatured in Forbes France article on Wine Bottle Club associating fine wines with blockchain technology in first NFT collection.
• BFM BusinessminorGTM or Marketing PartnerMajor French business news channel featuring Wine Bottle Club founder Louis de Bonnecaze interview about NFT launch.
• 20MinutesminorGTM or Marketing PartnerMajor French media outlet covering Wine Bottle Club NFT collection launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sotheby's Wine: Auction house division of Sotheby's specializing in rare and investment-grade wine. Competes for the same ultra-high-net-worth collector and authentication-driven buyer that WBC's Genesis Collection targets.
• Berry Bros. & Rudd: Historic London fine wine merchant offering curated wine subscriptions, private client services, and cellaring. A traditional incumbent against which WBC positions its NFT-enabled, community-led membership model.
• OpenSea: Largest general-purpose NFT marketplace where wine-related collections including WBC's could in theory list. Indirect competitor that could disintermediate vertical wine NFT platforms if liquidity concentrates on horizontal marketplaces.
• Acker Merrall & Condit: Established fine wine merchant and auction house with deep Bordeaux négociant ties. Represents the traditional incumbent path WBC's négociant founders came from, and competes for the same high-end wine customer base through a non-Web3 model.
• Cult Wines: Fine wine investment platform offering managed portfolios, storage, and secondary trading. Competes for the same investment-oriented fine wine buyer, but with a traditional finance wrapper rather than NFT/Web3.

Direct peers

• Intercellar: NFT marketplace infrastructure partner of Wine Bottle Club that also enables wine-backed digital asset trading. Operates in the same wine+NFT intersection and competes for the same producer relationships and collector audience.
• Exclusible: Luxury-brand-focused NFT platform and cross-promotional partner of WBC. Overlaps in the premium-NFT-for-luxury-audience category and competes for the same crypto-affluent collectors interested in prestige verticals.
• ChateauDAO: DAO-governed community for fine wine investment combining NFTs and fractionalized wine ownership. Competes directly with WBC for wine-collecting Web3 users and the same pool of producer partnerships.
• BlockBar: Luxury spirits NFT marketplace offering rare whiskey and cognac backed by physical bottles stored in bonded warehouses. Closest direct analog to WBC's model in the adjacent spirits category, targeting the same high-net-worth crypto-native collector.

Emerging players

• Vivino: Global wine marketplace and community app with tens of millions of users. An emerging e-commerce and community player adjacent to WBC's planned E-Shop and community-led GTM, though focused on mass-market rather than luxury collectibles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WineBottleClub
• YouTubeyoutube.com/channel/UC8cHCW4lRJqvUFG8MK_SGvA
• LinkedInlinkedin.com/company/winebottleclub
• Instagraminstagram.com/accounts/login/?next=/winebottleclub_nft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Bottle Club